#RideShimano | 50 years of DURA-ACE | SHIMANO @RideShimano | Uploaded May 2023 | Updated October 2024, 12 hours ago.
In 1973, we introduced a groupset that would change the world of road racing. Little did we know that 50 years on, DURA-ACE would still be bringing revolutionary technology to the mountain massifs of the Tour de France, Giro d’Italia and Vuelta a España. And bringing home yellow, pink and red jerseys – and Olympic gold.

Arigato.

Thank you all for an amazing journey.

road.shimano.com/50-years-of-dura-ace

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