Uploaded January 2015 | Updated September 2026, 51 minutes ago

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Consumer impatience and the impact on the hotel industry. Most customers will leave a website if it takes more than 5 seconds to load, the same principle applies to phone calls. Very swift communication will win you market share by minimising your lost bookings to competitors. Aggregator websites such as Trip Advisor are providing huge choice to consumers, so good communication and information will help your business to stand out.

Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).

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