LG SIGNATURE | 5 Questions With Yoann Bourgeois @LG Arts Center SEOUL @LGSIGNATURE | Uploaded December 2022 | Updated October 2024, 5 hours ago.
Special Exhibition curated by #LGSIGNATURE at LG Arts Center.

An exhibition that reinterprets the artistic inspiration of Tadao Ando 's architecture and the brand philosophy of LG SIGNATURE.

This exhibition is to celebrate LG SIGNATURE's first Title Sponsorship at LG Arts Center SEOUL and to commemorate Yoann Bourgeois, the world's best contemporary circus master's first performance in Korea.

Each zone's design and texture are focused on the iconical part of the LG Art Center Seoul architecture, especially the curves and straight lines. LG SIGNATURE wanted this exhibition to be as harmonious as possible within the space.

In the wine cellar zone, you can find limited edition top-notch wine produced with #JohnLegend 's wine brand #LVE, a limited edition wine opener designed with #AlessandroMendini, and the brand book collaboratively created with #Monocle .