$5 in TikTok ads got me $40 in revenue #coding #programming #softwaredevelopment @codewithbeto
$5 in TikTok ads got me $40 in revenue #coding #programming #softwaredevelopment  @codewithbeto
Uploaded February 2026 | Updated September 2026, 3 weeks ago
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I took Inkigo from zero users to $400 MRR without spending on ads β€” here's exactly what changed. In this video I break down the naming strategy, TikTok content approach, pricing decisions, and the mindset shift from building features to marketing. If you're an indie dev with a working app that nobody knows about, this is for you.

I wrote a blog with more details here: https://codewithbeto.dev/blog/growing-inkigo-part-1
Inkigo source code: https://cwb.sh/inkigo
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Free Push Notifications Lesson: https://codewithbeto.dev/rnCourse/expoNotificationsExtension

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⌚️ Timestamps ⌚️
00:00 Intro
00:29 What is Inkigo
01:24 Why we changed the app name
02:49 Owning your search term
03:14 How the name helps with discoverability
03:49 TikTok content strategy
04:28 Create content about the topic, not your app
05:17 Research what content already works
06:04 TikTok vs Instagram distribution
06:32 $5 TikTok ad experiment results
07:31 Revenue breakdown and quick math
08:52 Pricing strategy β€” charging premium
10:10 Fair usage limits explained
10:53 RevenueCat and tech stack
11:11 Stop building, start marketing
12:02 What's next for Inkigo

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$5 in TikTok ads got me $40 in revenue #coding #programming #softwaredevelopment

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