£45k for 10%: Will the Dragons Toast to This Non-Alcoholic Beer? | Dragons Den @DragonsDenGlobal
£45k for 10%: Will the Dragons Toast to This Non-Alcoholic Beer? | Dragons Den  @DragonsDenGlobal
Uploaded December 2025 | Updated September 2026, 2 weeks ago
After a health-related lifestyle change forced him to give up alcohol, young entrepreneur Mark Wong noticed a massive gap in the market for a beer that actually tastes—and feels—like the real thing.

Mark enters the Den to pitch IMPOSSIBREW, a non-alcoholic beer brand designed for the health-conscious social drinker. He’s seeking a £45,000 investment for a 10% stake, but with the Dragons' notoriously tough palates and high expectations, will Mark’s business plan be refreshing enough to land a deal?

Season 19, Episode 4.

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An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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£45k for 10%: Will the Dragons Toast to This Non-Alcoholic Beer? | Dragons' Den

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