3 Factors Have Replaced Demographic-Based Marketing / RBDR @RBDRChannel
3 Factors Have Replaced Demographic-Based Marketing / RBDR  @RBDRChannel
Uploaded May 2022 | Updated September 2026, 11 hours ago
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Today on RBDR: Advertisers and marketers can no longer base their marketing plans on demographics. According to King's College London Professor Bobby Duffy's new book, "The Generational Myth," the combination of generational cohorts, historical events and life cycle moments more reliably address consumer attitudes and behavior.

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3 Factors Have Replaced Demographic-Based Marketing / RBDR

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