Ryan Daniel Moran | 24 Year-Old Sells Products Brand For $360M... In 4 Years | Tara Bosch @RyanDanielMoran | Uploaded March 2024 | Updated October 2024, 16 hours ago.
Tara Bosch founded Smart Sweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?
Tara is keynoting the Capitalism Conference this year, so I wanted to sit down with her to break down how she turned Smart Sweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.
Let me know what your biggest takeaway was down in the comments. If you would like to join us this April 3-4 in Austin Texas for the Capitalism Conference, head to capitalism.com/capcon
To start your road to $1M, head to capitalism.com/playbook to get our free playbook.
Timestamps:
0:00 - Introduction
2:00 - Building and growing smart sweets
3:50 - Life after Tara’s exit
6:30 - Getting past the first year
9:28 - How to build a radical fan base
16:00 - Establishing your massive vision
19:00 - Raising capital
22:00 - Finding mentors and advisors
25:00 - Funding inventory with debt capital
28:00 - Hiring the right people for scale
32:00 - Scaling Smart Sweets
38:00 - Authenticity wins
40:00 - Visualizing success
Tara Bosch founded Smart Sweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?
Tara is keynoting the Capitalism Conference this year, so I wanted to sit down with her to break down how she turned Smart Sweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.
Let me know what your biggest takeaway was down in the comments. If you would like to join us this April 3-4 in Austin Texas for the Capitalism Conference, head to capitalism.com/capcon
To start your road to $1M, head to capitalism.com/playbook to get our free playbook.
Timestamps:
0:00 - Introduction
2:00 - Building and growing smart sweets
3:50 - Life after Tara’s exit
6:30 - Getting past the first year
9:28 - How to build a radical fan base
16:00 - Establishing your massive vision
19:00 - Raising capital
22:00 - Finding mentors and advisors
25:00 - Funding inventory with debt capital
28:00 - Hiring the right people for scale
32:00 - Scaling Smart Sweets
38:00 - Authenticity wins
40:00 - Visualizing success
