222: From Burnout to Better Questions – Jackie Celske on Human-Centered AI Adoption @coffeechug
222: From Burnout to Better Questions – Jackie Celske on Human-Centered AI Adoption  @coffeechug
Uploaded November 2025 | Updated September 2026, 2 hours ago
When AI shows up in our feeds, it’s usually wrapped in hype, fear, or sales pitches, but rarely in honest stories about being human. In this episode, I sit down with Jackie Celske, a professional storyteller who cares about helping brands and businesses stay human in the age of AI and closing gender confidence gaps in AI adoption. She has rebuilt her life after burnout and now helps organizations use AI in ways that actually serve people instead of crushing them. We talk about why so many AI projects fail, how “boring” problems often hold the most transformative potential, what it means to separate who you are from what you do, and why creating safe spaces, especially for women, to experiment with AI matters more than any new feature.

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Episode Snapshot

Jackie’s journey from burnout and “doing all the things” to rebuilding life and work around what actually matters

Why 80% of AI projects fail—and what schools and organizations can do differently

The “Disney trash” lesson: stop chasing flashy AI and start with the boring, high-impact problems

Women, confidence, and creating safer spaces to learn and lead with AI

“...our value is in who we are, not in what we do”: using AI to rediscover identity, not erase it

Practical, non-tech-bro ways to play with AI in your daily life (email, trip planning, speaking practice, and more)

Episode Highlights

Jackie’s story of walking away from a job that broke her health and identity and rebuilding life and work from Nashville

Why 2023 felt like a turning point with ChatGPT and how it pulled her from digital marketing into AI adoption and strategy

What “AI adoption” actually means (beyond tools) and why communication, culture, and expectations matter more than features

The harsh reality: most AI projects fail, not because of the tech, but because of people, processes, and misaligned outcomes

The “Disney trash” example: how starting with boring, high-volume, repetitive tasks beats chasing sexy, impossible AI dreams

A compassionate look at why many women hesitate to jump into AI and how community, safety, and “permission to not know” change that

Everyday use cases Jackie loves: practicing presentations with AI video, drafting hard emails, energizing workouts, travel planning, and using voice tools in playful ways

The deeper theme: AI shows us how not-special our tasks are, but it also clarifies how irreplaceable our humanity is

Connect with Jackie Celske

LinkedIn: linkedin.com/in/jacquelinecelske

Website – The Prose Co.: theproseco.com

Instagram: instagram.com/theproseco

Facebook: facebook.com/theproseco

Quote

Being human is your superpower

Resources
Rand study 80% AI projects fail
Women are avoiding AI: HBR
Gender Divide
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Aaron Maurer |

222: From Burnout to Better Questions – Jackie Celske on Human-Centered AI Adoption

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