Uploaded May 2025 | Updated September 2026, 1 hour ago
All-new Toyota RAV4 makes worldwide debut
* A new era for Toyota’s pioneering SUV icon with efficient performance, an advanced digital experience and the latest technology in the all-new RAV4
* A powerful stance and rugged new style ensure the all-new RAV4 looks sophisticated in the city and capable off road
* New, next generation plug-in hybrid system unleashes the all-new RAV4’s full performance and efficiency potential with 100 km\* electric range, faster AC and DC charging
* Advanced new Arene software development platform enables the next generation of the Toyota T-Mate safety and the first implementation of Toyota’s new generation multimedia system
Toyota unveils the robust all-new sixth-generation RAV4, building on the legacy of its iconic, trailblazing predecessors by introducing advanced technologies that redefine performance and efficiency whilst pioneering new standards for safety and the digital user experience.
Versatility and reliability have earned the RAV4 enduring popularity for generations of customers across Europe, where more than 2.5 million have been sold since its 1994 introduction, and worldwide, over 15 million have been sold to date.
The all-new RAV4 has a robust new exterior style which reflects its authentic SUV spirit, underlined by a striking, tough new model logo. The strong front design and dynamic silhouette express robust off-road credentials and a true RAV4 identity, whilst retaining similar dimensions to its predecessor. Inside, a redesigned cabin encourages confident, intuitive driving whilst giving all passengers a sense of space and refined, premium comfort.
All-new Toyota RAV4 makes worldwide debut
* A new era for Toyota’s pioneering SUV icon with efficient performance, an advanced digital experience and the latest technology in the all-new RAV4
* A powerful stance and rugged new style ensure the all-new RAV4 looks sophisticated in the city and capable off road
* New, next generation plug-in hybrid system unleashes the all-new RAV4’s full performance and efficiency potential with 100 km\* electric range, faster AC and DC charging
* Advanced new Arene software development platform enables the next generation of the Toyota T-Mate safety and the first implementation of Toyota’s new generation multimedia system
Toyota unveils the robust all-new sixth-generation RAV4, building on the legacy of its iconic, trailblazing predecessors by introducing advanced technologies that redefine performance and efficiency whilst pioneering new standards for safety and the digital user experience.
Versatility and reliability have earned the RAV4 enduring popularity for generations of customers across Europe, where more than 2.5 million have been sold since its 1994 introduction, and worldwide, over 15 million have been sold to date.
The all-new RAV4 has a robust new exterior style which reflects its authentic SUV spirit, underlined by a striking, tough new model logo. The strong front design and dynamic silhouette express robust off-road credentials and a true RAV4 identity, whilst retaining similar dimensions to its predecessor. Inside, a redesigned cabin encourages confident, intuitive driving whilst giving all passengers a sense of space and refined, premium comfort.
