Uploaded September 2026 | Updated September 2026, 1 day ago

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New #DaciaSpring 100% #electric, made in Europe: same name, a whole new car.

With nearly 210,000 electric city cars sold since 2021, New Dacia Spring marks the beginning of a new chapter, with a modern, sturdy, agile and robust design.

Listen to Mélanie Taupin, brand strategy and naming manager, share the thinking behind this name.

What you'll discover in this video:
00:00 – 00:23 : WHAT'S NEW AT DACIA?
00:23 – 00:46 : WHY TALK ABOUT THE SAGA NAME?
00:46 – 01:30 : WHAT DOES THE NAME EVOKE?
01:30 – 01:41 : AND THE FINAL WORD?

Find more here: dacia.co.uk/hybrid-and-electric-range/spring.html

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