Uploaded June 2025 | Updated September 2026, 1 week ago

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Heinz: The 13th Egg

Gold Pencil – Experiential & Immersive

To make Heinz Jalapeño Ketchup synonymous with breakfast, we solved The Egg Ick: a sudden physiological disgust with eggs, widely discussed on socials. Some have found that hot sauce or ketchup remedy the ick, which means the hot Jalapeño Ketchup is the ultimate Egg Ick cure.

Jalapeño Ketchup is so perfect for eggs that it’s now sold in an egg-shaped bottle as The 13th Egg. Essential to every dozen eggs. A part of breakfast forever.

Alex Ward (Art Direction, 2025), Henry Coffey (Copywriting, 2025), Callum Leitenberg (Copywriting, 2025), Boyan Zlatarski (Copywriting, 2025), Emma Kerencheva (Creative Brand Management, 2025)

oneclub.org/awards/youngones/-award/56119/heinz-the-13th-egg

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