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Reely Interesting | 1998 Suburban Chicago Commercials [Ricoh, Carpet One, Ingrassia, B. Sanfield] (JVC D-9 Master Tape) @ReelyInteresting | Uploaded April 2024 | Updated October 2024, 2 days ago.
This is a collection of commercials for Ricoh, Carpet One, Ingrassia, & B. Sanfield intended for broadcast in the Rockford, Illinois, USA market. This footage comes from the original digital master tapes.

Not too much is known about the commercials and if any were aired. These were recorded between 1998 & 1999 for the aforementioned stores, some of which were chain retailers. As a result, a lot of the commercials appear to have used generic (analog-sourced) commercial footage (such as a segment with B.B. King) with regional information overlaid on top. Since analog broadcasting was quite low-resolution and noisy, it is almost assured that a consumer wouldn't notice the, perhaps, stark contrast between the digital & analog-sourced footage. Can you tell the difference?
In addition, some of these segments appear to simply be video-less radio bumpers.

D-9, also known as Digital-S, was JVC Victor's attempt to create a competing, comparable format to Sony's Digital Betacam. The tape format uses DV compression (like the common miniDV tape), but at twice the bitrate (50 Mbps) for extremely high fidelity picture reproduction and very low generational losses. Just like how Sony used Betamax-sized tape for Digital Betacam, this tape format used tapes extremely similar to VHS in size and shape, hence the "Digital-S" (like S-VHS) name! In fact, the tapes are identical to and interchangeable with the rare W-VHS analog HD tape format (but the recording formats are obviously quite different)!

Enjoy these rare commercials in unusually high quality from an era gone by!

Sad fact: This tape is cursed! While other branches may exist for the major retailers, not a single Rockford, IL branch or business mentioned in these recordings exists today. That even includes the production house!

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This D-9 recording was played back using a JVC BR-D85U D-9 deck.

This is a REELY EXCLUSIVE upload! This footage is from the only known master recording.

Note: The video was edited to eliminate unnecessary color bars, countdowns, and long-spaces between segments. This recording would have otherwise been 60 minutes long!

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1998 Suburban Chicago Commercials [Ricoh, Carpet One, Ingrassia, B. Sanfield] (JVC D-9 Master Tape)George Benson, Tito Puente, Count Basie - JVC Jazz Festival 90 (1990 S-VHS Live Concert Video Tape)

1998 Suburban Chicago Commercials [Ricoh, Carpet One, Ingrassia, B. Sanfield] (JVC D-9 Master Tape) @ReelyInteresting

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