Uploaded November 2025 | Updated September 2026, 3 weeks ago

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A classic 1987 television commercial for Sports Illustrated magazine, offering subscribers the iconic Swimsuit Issue — featuring Elle Macpherson on the cover — plus a free home video, “Not So Great Moments in Sports”, with their paid subscription.

This two-minute ad perfectly captures late-’80s sports television marketing — energetic narration, quick-cut bloopers, and that irresistible “subscribe now and get free gifts” pitch.

Viewers could even choose between VHS or Beta, making it a perfect time capsule of how sports fans connected with their favorite magazine and technology of the time.

Digitally preserved from an original 1987 broadcast, this commercial is a nostalgic look back at Sports Illustrated’s golden age — when the Swimsuit Issue was an annual event, and every fan wanted the bonus tape.

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