Uploaded November 2024 | Updated September 2026, 1 day ago

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Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic.

Image: TAG Heuer Formula 1 Chronograph, Reference 384.513

Show notes:

1:27 Techniques d'Avant-Garde

2:44 TAG enters Formula 1

3:27 1986: A landmark year

4:58 A new opportunity

5:42 The Formula 1 collection is born

6:28 A ‘rainbow of colors’

7:32 A cult collector’s item

8:09 Capturing the zeitgeist