Uploaded November 2024 | Updated September 2026, 23 hours ago

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Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time.

Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852

Show notes:

0:39 TAG Heuer x motorsport

1:17 1911 to 1950s: A brief history

2:36 1960s: Jack Heuer and Jo Siffert

3:58 Jo Siffert and Steve McQueen

4:30 1970s: Heuer and Ferrari

4:58 The golden era

5:47 1980s: a fresh formula

6:27 1990s: the ultimate timekeeper

7:20 2004: the Indianapolis 500

7:52 2016: Oracle Red Bull Racing

8:26 A unique passion for motorsport