Uploaded October 2025 | Updated September 2026, 2 weeks ago
Introducing Rand Fishkin...
Full episode out 10/21/2025
Rand Fishkin is an American entrepreneur, writer, and marketing researcher best known as the co-founder and former CEO of Moz, the SEO-software company that helped mainstream modern search-engine optimisation. Today he runs SparkToro, an audience-intelligence platform that studies how and where people actually pay attention online. He’s the author of Lost and Founder and a leading voice on how Google, AI, and “zero-click” search are reshaping marketing. Fishkin is recognised for blending data-driven insight with a contrarian, transparent approach to growth and brand building.
🔗 FOLLOW RAND:
linkedin.com/in/randfishkin
https://x.com/randfish
instagram.com/randderuiter/?hl=en
🕒 TIMESTAMPS:
00:00 – Intro
00:12 – What’s the most overrated AI marketing tactic?
00:22 – What’s the most underrated AI marketing tactic?
01:23 – Best AI use case?
02:08 – Worst AI use case?
03:06 – Weirdest AI idea you didn’t expect to work, but did?
03:57 – If I wanted my brand name in AI in 30 days, what are the top 3 moves you’d use?
06:34 – Overrated or Underrated
07:34 – If you were starting a business today, what’s the first step you’d take in marketing?
09:53 – What’s the content format you think is overpriced right now?
10:23 – What’s the best piece of advice you’ve received and actually used in marketing?
11:50 – What’s the nicest thing someone has ever done for you?
GET IN TOUCH:
🌍 Our website: thatonetimepodcast.com
🌍 Advertise with us:
partnerships@thatonetimepodcast.com
🌍 Book us:
bookings@thatonetimepodcast.com
JOIN OUR COMMUNITY:
🎥 YouTube: youtube.com/channel/UCP62dkT4JUozGGlk7zT1afQ?sub_confirmation=1
🗣️ Spotify: open.spotify.com/show/2CDS3KOgOSwmKCvK6BWS8B?si=e5916dc892c84387
🍎 Apple: podcasts.apple.com/ca/podcast/that-one-time-with-adam-metwally/id1657317674
📸 Instagram: instagram.com/thatonetime_podcast
🐦 X / Twitter: https://x.com/itsadammetwally
🎵 TikTok: tiktok.com/@thatonetime_podcast
💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world - teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.
The podcast focusses on the pillars of health, wealth, and wisdom - and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way.
Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!
Hosted by Adam Metwally - (instagram.com/meetwally/)
Produced by Joe Fowler (instagram.com/joeefowler/).
🎶 Music:
By — HNNY
youtube.com/watch?v=3r3Paw23_eQ
Introducing Rand Fishkin...
Full episode out 10/21/2025
Rand Fishkin is an American entrepreneur, writer, and marketing researcher best known as the co-founder and former CEO of Moz, the SEO-software company that helped mainstream modern search-engine optimisation. Today he runs SparkToro, an audience-intelligence platform that studies how and where people actually pay attention online. He’s the author of Lost and Founder and a leading voice on how Google, AI, and “zero-click” search are reshaping marketing. Fishkin is recognised for blending data-driven insight with a contrarian, transparent approach to growth and brand building.
🔗 FOLLOW RAND:
linkedin.com/in/randfishkin
https://x.com/randfish
instagram.com/randderuiter/?hl=en
🕒 TIMESTAMPS:
00:00 – Intro
00:12 – What’s the most overrated AI marketing tactic?
00:22 – What’s the most underrated AI marketing tactic?
01:23 – Best AI use case?
02:08 – Worst AI use case?
03:06 – Weirdest AI idea you didn’t expect to work, but did?
03:57 – If I wanted my brand name in AI in 30 days, what are the top 3 moves you’d use?
06:34 – Overrated or Underrated
07:34 – If you were starting a business today, what’s the first step you’d take in marketing?
09:53 – What’s the content format you think is overpriced right now?
10:23 – What’s the best piece of advice you’ve received and actually used in marketing?
11:50 – What’s the nicest thing someone has ever done for you?
GET IN TOUCH:
🌍 Our website: thatonetimepodcast.com
🌍 Advertise with us:
partnerships@thatonetimepodcast.com
🌍 Book us:
bookings@thatonetimepodcast.com
JOIN OUR COMMUNITY:
🎥 YouTube: youtube.com/channel/UCP62dkT4JUozGGlk7zT1afQ?sub_confirmation=1
🗣️ Spotify: open.spotify.com/show/2CDS3KOgOSwmKCvK6BWS8B?si=e5916dc892c84387
🍎 Apple: podcasts.apple.com/ca/podcast/that-one-time-with-adam-metwally/id1657317674
📸 Instagram: instagram.com/thatonetime_podcast
🐦 X / Twitter: https://x.com/itsadammetwally
🎵 TikTok: tiktok.com/@thatonetime_podcast
💭 ABOUT US:
Each week I’ll be deep diving into the lives, habits and lessons of some of the most successful and interesting people in the world - teasing out their curiosities and aiming to provide actionable insights for your day-to-day life.
The podcast focusses on the pillars of health, wealth, and wisdom - and each episode is an in-depth, vulnerable conversation with a unique individual taking on the world in their unique way.
Expect episodes on business, marketing, health, spirituality, biohacking, mindset, content creation and more!
Hosted by Adam Metwally - (instagram.com/meetwally/)
Produced by Joe Fowler (instagram.com/joeefowler/).
🎶 Music:
By — HNNY
youtube.com/watch?v=3r3Paw23_eQ
