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Odile Monod - The Monodist | 100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4) @OdileMonodTheMonodist | Uploaded August 2020 | Updated October 2024, 16 minutes ago.
Discover what happened in the past 100 years of Korean Beauty and the historical origin of many contemporary Korean Beauty Standards we still see today.

Every year, on August 15, Korea celebrates National Liberation Day. This day, which is known in Korean as ๊ด‘๋ณต์ ˆ (Gwangbokjeol, literally "the day the light returned"), celebrates the liberation of Korea from 35 years of Japanese colonial rule in 1945.

To commemorate this important holiday, I wanted to show you what Korean Beauty looked like 100 years ago, back when Korea was under Japanese colonial rule.

In this new episode of my series on the history of Korean Beauty, we're going to explore how Korean Beauty (and Korean Beauty Standards) moved away from the ancient confucian values of simplicity and purity, to embrace new modern ideals, that later went on to shape contemporary Korean Beauty as we know it today.

The video is available with English, Italian and Korean subtitles:
๐Ÿ‡ฌ๐Ÿ‡ง 100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4)
๐Ÿ‡ฎ๐Ÿ‡น [SUB ITA] Storia della cosmetica coreana l'origine storica dei canoni di bellezza coreani
๐Ÿ‡ฐ๐Ÿ‡ท [ํ•œ๊ธ€์ž๋ง‰] ์˜ค๋Š˜๋‚  ํ•œ๊ตญ ๋ฏธ์˜ ๊ธฐ์ค€์€ ์–ด๋””์„œ ์‹œ์ž‘๋์„๊นŒ ํ•œ๊ตญ์ธ๋“ค์ด ๋ธŒ์ด๋ผ์ธ์— ํ™˜์žฅํ•  ์ˆ˜ ๋ฐ–์— ์—†์—ˆ๋˜ ์ˆจ์€ ์ด์œ 

#koreanbeauty #koreanhistory #koreanculture

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โ–Œ TIMESTAMPS

0:00 - The History of Korean Beauty series
1:10 - Korean Beauty Ideals from the Joseon period
3:57 - Korean Beauty under Japanese colonialism
4:43 - The first mass-produced Korean Beauty product: Pakgabun
5:05 - Western Beauty standards enter the Korean Beauty market
5:39 - The origin of the V-line ideal in Korean Beauty
6:53 - The Modern Girl (๋ชจ๋˜๊ฑธ) phenomenon
8:20 - Korean Modern Girls: was it really a feminist movement?


โ–Œ SOCIAL MEDIA

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Blog: themonodist.com
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Email: mrs.odile.monod@gmail.com


โ–Œ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if youโ€™re planning to use any of the information included in the video.

โ–Œ MUSIC:

์•„ํ‹ฐ์ŠคํŠธ : Midorii(๋ฏธ๋„๋ฆฌ)
์•จ๋ฒ” : ๅๅŸŽ็ทš(๋ฉ”์ด์กฐ์„ผ) #1
๊ณก๋ช… : ๅธ‚ๅฝนๆ‰€(shiyakusho) M07
Link : youtu.be/YMAm5KqUQIg
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100 years of Korean Beauty: the birth of modern Korean Beauty Standards (History of Korean Beauty 4) @OdileMonodTheMonodist

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