Uploaded December 2025 | Updated September 2026, 16 hours ago

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Wrestling is one of the few entertainment industries where performers are encouraged to pitch their own ideas. Gimmicks, storylines and character changes are often born in locker rooms, hotel lobbies and creative meetings.

But not every pitch ends up benefitting the wrestler who came up with it.

Over the years, countless WWE talents have claimed their ideas were rejected, only to later see the same concept handed to someone higher up the card. In some cases, it launched careers. In others, it quietly buried the original creator.

From Elias and Seth Rollins, to Lance Storm, Paul Burchill, Luke Gallows, Mr. Anderson and more, this video looks at 10 times WWE wrestlers allegedly had their ideas taken and given to someone else.

Featuring real interviews, first-hand accounts and behind-the-scenes insight.

00:00 - INTRO
01:38 - ELIAS
02:51 - LANCE STORM
04:20 - LENNY LANE
06:23 - BLUE MEANIE
07:23 - PAUL BURCHILL
08:17 - TYLER REKS
09:51 - DOMINIK DIJAK
11:09 - LUKE GALLOWS
12:27 - KAVAL
13:19 - MR KENNEDY