Uploaded August 2026 | Updated September 2026, 2 weeks ago

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These are the strangest LEGO promotions and brand collaborations!
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LEGO has a surprisingly long history of partnering with unlikely brands to create some truly bizarre building sets. We are digging into the vault to reveal why you once needed a box of Velveeta and five dollars to get your hands on early LEGO bricks. You will see how a simple breakfast cereal partnership led to the very first LEGO castle and learn about the rarest promotional items that are worth a fortune today. Stick around to discover the massive ten thousand piece contest prize that changed the promotional game forever.

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