Uploaded August 2026 | Updated September 2026, 2 weeks ago
MARKETING SERIES PART 4: Promotion Marketing (Sales Promotions, Branded Merchandise, Loyalty Programs, Contests & Sweepstakes, Digital & Social Media Ads)
► Shopify Free Trial utm.io/ur2IT
► MARKETING SERIES PART 1: Digital Marketing 101 utm.io/ur2IU
► MARKETING SERIES PART 2: Pricing Strategies utm.io/ur2IV
► MARKETING SERIES PART 3: Distribution & Place utm.io/ur2IW
► Sales Promotion: Definition, Examples & Types utm.io/ur2IX
––––––––––––––––––––––––––––––––––––––––––––
Promotion is where most Shopify stores leave money on the table. In Part 4 of our 4-part Marketing Masterclass, we break down 10 promotion tactics that actually grow revenue, from the beginner moves every store should run to the advanced plays the fastest-growing brands stack together. If you sell on Shopify and you want more repeat customers, higher order values, and marketing that keeps working after you stop paying for ads, this is your promotion playbook.
This is the final episode of the series. Watch all four to get the complete marketing framework: digital marketing, pricing strategy, sales channels, and promotion.
*In this video, we cover:*
- The discount habit that trains your customers to never pay full price again
- How to raise your average order value without touching your margins
- The built-in Shopify tool most stores barely scratch the surface of
- The automated messages that bring one-time buyers back on their own
- Why your happiest customers are the cheapest marketing channel you have
- The giveaway structure that fills your email list with real buyers instead of freebie hunters
- The partnership model that puts hundreds of creators to work for your store
New to Shopify? Start your free trial and follow along: utm.io/ur2IT
And don't forget to watch our other videos. Your next breakthrough could be just one click away.
––––––––––––––––––––––––––––––––––––––––––––
⏱ *Chapters:*
0:00 Introduction to Sales Promotions
0:28 Discount Codes and Percentage-Off Promotions
1:12 Free Shipping Thresholds
1:56 BOGO and Quantity-Based Offers
3:00 The Shopify Built-In Discount Engine
3:45 Lifecycle Email and SMS Marketing
5:54 Loyalty Programs
6:41 Referral Programs
7:41 Contests and Sweepstakes
8:40 Branded Merchandise
9:25 Influencer and Affiliate Partnerships
––––––––––––––––––––––––––––––––––––––––––––
📺 Watch More Learn with Shopify Videos:
► youtu.be/XGrvSwlmZo0
► youtu.be/SCCsgkPgqY0
► youtu.be/EHWZNDj-pNU
► youtu.be/VbSF8TUpsjE
► youtu.be/q9dcZ51EEu0
► youtu.be/_jnR0uPvWMY
► youtu.be/EHWZNDj-pNU
► youtu.be/11jjuDF50dE
► youtu.be/ujFo99CsP0Q
► youtu.be/_jnR0uPvWMY
► youtu.be/ISeZc6qKUSw
► youtu.be/7ZsZ0DAbW-E
––––––––––––––––––––––––––––––––––––––––––––
🔗 Tools & Resources:
► Shopify Official Podcast @shopifymasters
► Shopify Free Trial utm.io/ur2IT
► Free Logo Maker utm.io/ur2Jg
► Shopify Newsletter utm.io/ur2Ji
► Shopify Community utm.io/ur2Jj
––––––––––––––––––––––––––––––––––––––––––––
🔔 Subscribe to @learnwithshopify for practical AI and business tutorials built for entrepreneurs at every stage.
––––––––––––––––––––––––––––––––––––––––––––
#Shopify #Ecommerce #MarketingStrategy
MARKETING SERIES PART 4: Promotion Marketing (Sales Promotions, Branded Merchandise, Loyalty Programs, Contests & Sweepstakes, Digital & Social Media Ads)
► Shopify Free Trial utm.io/ur2IT
► MARKETING SERIES PART 1: Digital Marketing 101 utm.io/ur2IU
► MARKETING SERIES PART 2: Pricing Strategies utm.io/ur2IV
► MARKETING SERIES PART 3: Distribution & Place utm.io/ur2IW
► Sales Promotion: Definition, Examples & Types utm.io/ur2IX
––––––––––––––––––––––––––––––––––––––––––––
Promotion is where most Shopify stores leave money on the table. In Part 4 of our 4-part Marketing Masterclass, we break down 10 promotion tactics that actually grow revenue, from the beginner moves every store should run to the advanced plays the fastest-growing brands stack together. If you sell on Shopify and you want more repeat customers, higher order values, and marketing that keeps working after you stop paying for ads, this is your promotion playbook.
This is the final episode of the series. Watch all four to get the complete marketing framework: digital marketing, pricing strategy, sales channels, and promotion.
*In this video, we cover:*
- The discount habit that trains your customers to never pay full price again
- How to raise your average order value without touching your margins
- The built-in Shopify tool most stores barely scratch the surface of
- The automated messages that bring one-time buyers back on their own
- Why your happiest customers are the cheapest marketing channel you have
- The giveaway structure that fills your email list with real buyers instead of freebie hunters
- The partnership model that puts hundreds of creators to work for your store
New to Shopify? Start your free trial and follow along: utm.io/ur2IT
And don't forget to watch our other videos. Your next breakthrough could be just one click away.
––––––––––––––––––––––––––––––––––––––––––––
⏱ *Chapters:*
0:00 Introduction to Sales Promotions
0:28 Discount Codes and Percentage-Off Promotions
1:12 Free Shipping Thresholds
1:56 BOGO and Quantity-Based Offers
3:00 The Shopify Built-In Discount Engine
3:45 Lifecycle Email and SMS Marketing
5:54 Loyalty Programs
6:41 Referral Programs
7:41 Contests and Sweepstakes
8:40 Branded Merchandise
9:25 Influencer and Affiliate Partnerships
––––––––––––––––––––––––––––––––––––––––––––
📺 Watch More Learn with Shopify Videos:
► youtu.be/XGrvSwlmZo0
► youtu.be/SCCsgkPgqY0
► youtu.be/EHWZNDj-pNU
► youtu.be/VbSF8TUpsjE
► youtu.be/q9dcZ51EEu0
► youtu.be/_jnR0uPvWMY
► youtu.be/EHWZNDj-pNU
► youtu.be/11jjuDF50dE
► youtu.be/ujFo99CsP0Q
► youtu.be/_jnR0uPvWMY
► youtu.be/ISeZc6qKUSw
► youtu.be/7ZsZ0DAbW-E
––––––––––––––––––––––––––––––––––––––––––––
🔗 Tools & Resources:
► Shopify Official Podcast @shopifymasters
► Shopify Free Trial utm.io/ur2IT
► Free Logo Maker utm.io/ur2Jg
► Shopify Newsletter utm.io/ur2Ji
► Shopify Community utm.io/ur2Jj
––––––––––––––––––––––––––––––––––––––––––––
🔔 Subscribe to @learnwithshopify for practical AI and business tutorials built for entrepreneurs at every stage.
––––––––––––––––––––––––––––––––––––––––––––
#Shopify #Ecommerce #MarketingStrategy
