Uploaded August 2025 | Updated September 2026, 4 hours ago

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WWE has done some wild things to boost ratings — from bringing in celebrities and legends to putting the McMahons front and centre, handing out literal millions on live TV, and even exploiting real-life tragedies. In this video, we’re counting down 10 of the most desperate, shocking, and controversial ratings stunts in WWE history — including Million Dollar Mania, Raw’s celebrity guest host era, and the infamous Brian Pillman interview.

Which of these moments do you remember? And did they actually work? Let’s dive in.

00:00 - INTRO
00:38 - RAW GUEST HOST
03:23 - CELEBRITIES APPEARANCES
05:39 - KURT ANGLE'S SON
07:16 - LEGEND SHOWS
08:53 - KANE & LITA
10:17 - BRIAN PILLMAN
12:19 - MISS ELIZABETH
13:33 - MILLION DOLLAR MANIA
15:54 - MCMAHONS
19:19 - VINCE RUSSO