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Eddie CADAVER Dog and Keela BLOOD Dog search McCanns Apartment and Rental car
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http://mumbrella.com.au/commscon-2016-clarence-mitchell-madeleine-mccann-359344
CommsCon 2016: Clarence Mitchell – The Hunt for Madeleine McCann (keynote)
In a series of highlights from this year’s CommsCon event, we look at how public relations professional Clarence Mitchell kept the Madeleine McCann story in the news for 8 years in this keynote presentation
Clarence Mitchell, the man who kept the story of the disappearance of three-year-old British child Madeleine McCann in the media for eight years, opened CommsCon 2016. The former BBC reporter discusses how he worked with the McCann family, international police forces, British government and international media to keep the story of Madeleine’s disappearance in the news – and what he did to fight defamation, handle daily requests from upward of 300 journalists and manage overwhelming expectation from all angles.
Moderator: Miranda Ward, public relations and publishing editor, Mumbrella.
Timeline:
0:00 Introduction by Miranda Ward
4:00 Clarence Mitchell takes the stage
5:15 The case of Madeleine McCann: An exceptional story in a multi-platform environment
10:30 Public perception
11:44 The big picture: international police, international media, official leaks, the parents, friends, the governments
14:00 Information leaks: the deal, the damage
15:00 Blogging – in the wrong hands and with an agenda can do enormous damage
16:00 Question everything, no matter what, as a journalist would
17:00 A ‘pool’ is not just something you swim in: sharing information
19:26 The newsroom and the tidal wave of content
20:55 Lack of relationships between competing media: 200 to 300 media on-site and more in the UK
22:30 Going legal: defeating misinformation, lies and gross defamation
23:20 Keeping the focus on the search not the parents
26:40 Keeping the British press in line
28:00 The media pool: A daily soap opera with few checks or balances
29:00 Journalists pressured to produce stories resulted in false sighting reports
31:00 Calling on the government for help: Operation Grange, the Scotland Yard inquiry
33:00 More than 100 articles deemed “grossly defamatory”; the front page apologies, payouts and trust fund
35:00 Be straight with the media
39:00 Meeting the Pope
40:00 Kate McCann’s role for missing children organisations in Britain
42:00 Media calls for 2017’s 10 year anniversary of Madeleine’s disappearance
44:00 The battle for hope: cases of women being held against their will
45:00 Miranda Ward takes stage with Clarence for one-on-one Q&A
49:00 Audience questions
1:02:15 Presentation concludes
Sponsored by media intelligence company iSentia, CommsCon helps PR and communications professionals better understand their discipline and the issues the ever-changing industry is facing.
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See article below...
The father of missing Madeleine McCann has been labelled a hypocrite after he appeared on breakfast TV to criticise the government for dragging its heels over press reforms.
Gerry McCann, whose daughter Madeleine vanished from a holiday apartment in Portugal in 2007, was quizzed on BBC breakfast earlier today after he signed his name on a letter to the Prime Minister posing questions about the Leveson inquiry.
The letter, which is also signed by other victims of press intrusion, including Christoper Jefferies, who was wrongly accused of murder, criticises the government for failing to enact promises it made over press reform.
The open letter, published in the Guardian, read: "We believe that it is not just us whom you are at risk of betraying, but Parliament, the public at large and future victims of a press industry which was condemned by Leveson for 'wreaking havoc in the lives of innocent people'.
"If your promises are not kept, history tells us that newspapers will wreak havoc again."
Mr McCann told the programme: "The Prime Minister promised us that the victims would remain at the centre of the Leveson reforms and we feel that our views have been pushed aside."
However, Mr McCann was roundly slammed on Twitter for "hypocrisy" by senior media commentators as he and his wife Kate have been accused of courting media coverage in the past.
The McCanns reportedly paid PR agency Bell Pottinger £500,000 to keep the case in the media spotlight.
mccann.jpg
Interview: Gerry McCann was grilled on breakfast TV (BBC)
Former newspaper editor Neil Wallis tweeted: "Breathtaking hypocrisy by #GerryMcCann to continue to attack Press Freedom yet spends fortune to PR in press abduction of child he caused"
While another twitter user posted: "K&G #McCann paid Bell Pottinger £500,000 to keep them on the front pages + then complained to Leveson about press intrusion."
And Jay Littlemore said: "When one wants a tin of beans one pays (500,000) for a tin of beans. How can one then complain when one gets beans? #Mccann
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Gerry McCann appeared on BBC news to voice his concern about press intrusion in the UK - and was then subjected to hours of abuse by a host of unsympathetic viewers on Twitter.
The McCanns hit the headlines back in May 2007 when their daughter Madeleine vanished from their holiday villa in Portugal, sparking a worldwide search that has so far failed to find the youngster who would now be 13.
Gerry and his wife Kate have been the subject of huge media scrutiny in the years since Madeleine’s disappearance, with their desire to court publicity in the bid to promote the search for their missing daughter sparking an often vitriolic level of abuse for the couple.
“The Prime Minister promised us that the victims would remains at the centre of press regulations, but we feel that our views are now being pushed aside and the press barons are now at the centre of this again,” McCann told the BBC.
“We have not see too many changes with the press. It is incredibly intimidating for people to take on massive media organisations legally. We want proper regulation for the press.”
McCann’s appearance after a period away from the media spotlight served to highlight the level of animosity that remains regarding him and his wife Kate, with his name trending on Twitter in the aftermath of all the mentions, the vast majority of which were not suitable for publication.
There was criticism of the fact the McCanns had used a high-profile PR company to help them keep the campaign to find their daughter in the media while others were unhappy that a fresh appeal to help find his daughter was not made.
http://www.sundayworld.com/news/gerry...
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