Bernstein-ReinCelebrating 40 years of the Happy Meal. Bob Bernstein and his team invented a better way for kids to enjoy McDonalds.
The idea for the Happy Meal was created inside Bob’s home while having a conversation with his 10-year-old son over breakfast. He was curious as to why his son was always reading the same cereal box, flipping it from side to side. It was then that Bob realized kids like to be entertained while eating, thus sparking the idea for the Happy Meal. The rest is history.
The Story Behind the Happy MealBernstein-Rein2019-11-07 | Celebrating 40 years of the Happy Meal. Bob Bernstein and his team invented a better way for kids to enjoy McDonalds.
The idea for the Happy Meal was created inside Bob’s home while having a conversation with his 10-year-old son over breakfast. He was curious as to why his son was always reading the same cereal box, flipping it from side to side. It was then that Bob realized kids like to be entertained while eating, thus sparking the idea for the Happy Meal. The rest is history.
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