Cut Media
Danny Macaskill: The Ridge
updated
Cycling is how the Cut Media story began. And while we take on challenges across all kinds of sports now, nothing compares to our love for bikes 🚲
Over the years, we've been lucky to work with the world's best brands, athletes, and crews, and we're immensely grateful to everyone involved in bringing such immersive, mind-blowing, totally unskippable content to life—all thanks to a collective passion for the sport 🙌🏼
If this doesn't make you wanna go out riding, we don't know what will.
View more of our work and get in touch at cutmedia.com 🔗
Featuring:
@Danny_MacAskill
@TomasSlavikDotCom
@MattJones
@owilkins23
@BenDeakinMTB
@senditbrad_offical
@naywhaaat
@GEEATHEREON
@robwarner9700
@ShaggyFPV
@TahneeSeagrave57
Working with:
@redbull
@RedBullBike
@cervelo
@santacruzbicycles2841
@CannondaleBicycles71
@FOCUSbikes
@fiveten
@EnduraOfficial
@teamvismaleaseabike
@leaseabike3688
@ContinentalTyresTV
@troyleedesigns
Song: @Splitprophets — The Mo
Only 43% of young people in inner cities complete the weekly recommendation of physical activity. This is reflected in the sport of trail running, which is still largely the domain of middle-class white men.
By 2027 the Alpine Run Project with John McAvoy, Nike, JD Sports and YBB will help 100,000 young people from diverse backgrounds in cities across Europe take part in trail running. By doing so this year, these 12 runners are part of a movement that will change the face of sport.
From city streets to the epic alpine trail race at UTMB, this documentary captures their emotive and powerful journey to inspire change.
Register your interest in the Alpine Run Project here: 1ulorxwvz2i.typeform.com/to/OcIWOmtT
With the support of @nikerunning, @JDsportsOfficialand @youthbeyondborders, John McAvoy's vision has become a reality. The film, premiering at 6 pm tomorrow, encapsulates our journeys right from the start of this life-changing project until we conquered the finish line in Chamonix, Mont Blanc 🏔️
Stay tuned.
#JD #JohnMcAvoy #Nike #AlpineRunProject #NikeRunning #TrailRunning #Inspirational
It’s only when we sat back and took the time to reflect on the diversity of stories we’ve been a part of - from the deeply personal to big adventures, Moto GP to Running - that we realised just how special the projects we work on are.
Enjoy a collection of our favourite stories and we hope you feel as inspired as we do.
Following on from the success of Do a Wheelie, we go behind the scenes of Danny’s ambitious project to celebrate everyone’s favourite trick: THE WHEELIE. Can Danny bring his own flare to this iconic skill and land an ambitious new stunt, the wheelie front flip?
Starring:
Danny MacAskill (@Danny_MacAskill)
Hans Rey (@Hansnowayrey)
Viola Brand (@Violalovescycling)
Send It Brad (@senditbrad_offical)
Nay Whaaat ( @naywhaaat)
RJ
Lil Spartan
Ali Clarkson (@Ali_Clarkson)
And friends
‘Danny MacAskill’s Wheelie Project’ is a @CutMedia production
With thanks to adidas @fiveten
www.cutmedia.com
00:00 Introduction
00:49 The Wheelie Kids
04:33 Why is the Wheelie Iconic?
06:37 Viola Brand
09:28 Hans Ray
13:20 Ali Clarkson
15:05 The Wheelie Big Scene
16:04 The Wheelie Front Flip
Creating our new Showreel has been a challenge... How do you pull together the vast array of projects we’ve worked on into one short reel?
It’s been tough but this is the result. 90 seconds of explosive energy which gives you just a small taste of what we’re up to... and there’s plenty more where it came from.
Check out some of our favourite projects from the Showreel below. What else would you have featured?
World’s Best FPV Drone Shot? youtube.com/watch?v=13OtZFWdhwQ
LH44 v VR66: Behind the Scenes youtube.com/watch?v=_qzTTL5m3bU
Santa Cruz & Handy MacAskill youtube.com/watch?v=95gEtoGmYWI
Strava Segment Stories youtube.com/watch?v=S3OKmQOE1D0
Danny MacAskill: Do a Wheelie youtube.com/watch?v=XD2eRIgBgI4
www.cutmedia.com
Want to know how we turned our hit film The Ridge starring @Danny_MacAskill into a world-first Virtual Reality experience?
Read about it here:
cutmedia.com/danny-macaskill-vr-ride-out
Watch The Ridge here:
youtube.com/watch?v=xQ_IQS3VKjA&t=17s
#wearewhatwemake
Connect with us:
www.cutmedia.com
www.instagram.com/cutmedia
www.facebook.com/cutmedia
www.linkedin.com/company/mtbcutproductions
Featuring Olly Wilkins and Ben Deakin the new SAM² electric mountain bike. challenges the perception that e-bikes are heavy and simply for going uphill.
Just because it has a motor doesn’t mean it’s just for climbing, it just means the downhill never ends.
#wearewhatwemake
Connect with us:
www.cutmedia.com
www.instagram.com/cutmedia
www.facebook.com/cutmedia
www.linkedin.com/company/mtbcutproductions
Watch our new showreel here - youtube.com/watch?v=-bN7qt5X5Lo
At Cut Media, we’re a small but mighty content studio and we collaborate with clients and crew from all over the world. While 2020 has undoubtedly delivered a new challenge for our industry, our ideas are as big as ever and fortunately, our approach is well suited to the current climate for content creation.
To find out more about how we're creating campaigns moving forward download our Think Big Shoot Small doc here:
https://mailchi.mp/ac5d86a4f18f/think-big-shoot-small
Connect with us:
www.cutmedia.com
instagram.com/cutmedia
http://www.facebook.com/cutmedia
linkedin.com/company/mtbcut-productions
Two years ago we had a little idea and dropped Danny MacAskill a message. A couple of weeks later we hit record on what we thought would be a fun couple of days filming with Danny, Daisy, a doll and a trailer… We suddenly realised that not only was this film going to be funny, but Danny and the trailer were capable of a LOT more than we originally anticipated.
Hence, Danny Daycare. A small idea that grew arms and legs into one of our most fun projects to date!
Our work isn’t just something we do, it’s something that gives voice to our imagination, our personalities, our talents and we will always continue to transcend traditional expectations.... Ever growing, never slowing.
Music:
'Gonna Be a Good Time'
by Hey Buko
Courtesy of MusicBed.com
See the full film: youtu.be/3QHMT8tXdjg
Read how we did it: cutmedia.com/blog/carbonchameleon-bts
Music: Conor Walsh, 'The Front' conorwalsh.bandcamp.com
Find out more here - http://rseries.cervelo.com
Concept, direction and production by Cut Media
www.cutmedia.com
Voiceover artist - Henry Lloyd Hughes
Watch Francois Colussi fall deeper in love with the landscape as he cuts through the clear waters of the Atlantic Ocean. Uniting his passion for Ireland and his sport of kitesurfing, he introduces us to the beauty that is County Mayo.
Music by Graham Sweeney.
A highlight of our work from the last few years. Huge thanks to all the amazing clients and people we have been fortunate enough to work with.
Projects | Clients
Claim Freedom | Adidas Outdoor
Danny Macaskill Wee Day Out | Red Bull
P5X Commercial | Cervelo
Adjustments | Via Agency/T Rowe Price
Madeira Dreamin' | Santa Cruz Bicycles
Danny Macaskill 'The Ridge' | ENVE, Five Ten, Santa Cruz Bikes
Wild Mayo | Mayo.ie
Winter City | Whitespace/Visit Scotland
Visit Scotland Global TV Commercial | Union Agency
Danny Macaskill Imaginate | Christie HQ/Red Bull
Horizons | Sky One
Greg's Epic | Santa Cruz Bicycles
Portrait Series | Visit Scotland
Music:
Song: Your Wish
Artist: Talisco
Album: Run
Courtesy of Roy Music Publishing
www.magura.com
www.dannymacaskill.co.uk
DE: http://www.magura.com/de/components/bike/gravityseries/productdetailpage/?p=25519
EN: http://www.magura.com/en/components/bike/gravityseries/productdetailpage/?p=25519
FR: http://www.magura.com/de/components/bike/gravityseries/productdetailpage/?p=25519
cutmedia.com/claim-freedom
Huge thanks to the Cape Epic, Santa Cruz Bicycles, and everyone else who helped make this happen.
Watch the main film HERE: youtube.com/watch?v=dIjQxEOgqIo&feature=youtu.be
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