Toyota: RAV4 Hybrid featuring Toni Harris - 2019 Super Bowl Commercial @VCUBrandcenter

Toyota: RAV4 Hybrid featuring Toni Harris - 2019 Super Bowl Commercial

VCU Brandcenter 2019-02-04 | VCU Brandcenter Alumni Jeff Fortune (ST, 2009) and his team at Burrell Communications (Dallas)

Wired - Best Super Bowl Ads 2019
wired.com/story/super-bowl-ads-2019

#20 on the USA Today 2019 Super Bowl Ad Meter
admeter.usatoday.com/commercials/toni

2024 D&AD New Blood Pencil Winner / Adobe: Scan To Revolt

VCU Brandcenter 2024-07-05 | Recipient of a 2024 D&AD New Blood Pencil

Adobe: Scan to Revolt
Boyan Zlatarski (Copywriting, 2025)
Henry Coffey (Copywriting, 2025)
Callum Leitenberg (Copywriting, 2025)
Alex Ward (Art Direction, 2025)
Emma Kerencheva (Creative Brand Management, 2025)

“The overarching characteristics of Gen Z are authenticity, creativity, and cynicism.” - Publicis Groupe UKReport

When it comes to visual cliches, Gen Z’s bullshit radar goes off. That’s usually where the story ends. Not anymore. Enter Scan To Revolt - exposing Gen Z’s design icks, and letting them do something about it.

Just scan a piece of the campaign for the opportunity to replace it using Express and Photoshop. Then on World Design Day, media placements of the campaign switch to showcase their work. Adobe proudly stands for Gen Z mold-breaking design by doing what it does best - equipping creativity.

Entry on the D&AD New Blood site: dandad.org/awards/new-blood/2024/adobe/4415/scan-to-revolt

2024 D&AD New Blood Pencil Winner / Kraft: Kraft Self Kare

VCU Brandcenter 2024-07-03 | Recipient of a 2024 D&AD New Blood Pencil

Kraft: Kraft Self Kare
Raquel Fereshetian (Art Direction, 2024)
Celeste Chance (Copywriting, 2024)
Catherine Emblidge (Strategy, 2024)

Food has long been a source of comfort for those seeking respite from the world's worries. However, Gen Z and Millennials have found their comfort in self-care. Kraft wants to merge these worlds with a new kind of Self Kare by encouraging Gen Z and Millennials to Serve Their Body and Feed Their Soul with Kraft's comfort food and Self Kare Kits.

Entry on the D&AD New Blood Site: dandad.org/awards/new-blood/2024/kraft-mac-cheese/4495/kraft-self-kare

2024 Young Ones Winner - Duolingo: Mama Lingo

VCU Brandcenter 2024-06-07 | Young Ones Student Silver Pencil

Duolingo: Mama Lingo
Dom Khun (Art Direction, 2024)
Dipanshi Agarwal (Copywriting, 2024)

Only 36% of second generation immigrants speak their native language. To celebrate Mother's Day, Duolingo is encouraging 2nd gen immigrants to master their mother tongue. Because who has a bigger fanbase than moms?

The One Club's Young Ones Awards site: oneclub.org/awards/youngones/-award/54164/duolingo-mama-lingo

2024 Young Ones Portfolio Winner / 2024 D&AD New Blood Winner - Durex: Say Condom

VCU Brandcenter 2024-06-07 | 2024 D&AD New Blood Winner
2024 Young Ones Portfolio Winner (1 of 6 entries) - Debashish Dumbre

Durex: Say Condom
Debashish Dumbre (Copywriting, 2024)
Tanmay Kumar (Art Direction, 2025)
Mahek Asher (Art Direction, 2025)
Agrim Prakash (Strategy, 2025)
Vanessa Goldamez (Copywriting, 2025)

Many Indians are too embarrassed to say the word "condom" when buying one, using slang like "Umbrella" or "Cap" instead.

So, to get them comfortable with condoms, Durex is getting Indians to: SAY CONDOM.

The One Club's Young Ones Awards site: oneclub.org/awards/youngones/-award/54326/debashish-dumbre

Debashish Dumbre Portfolio Site: ddumbre.com

2024 Young Ones Finalist - Fanta: Fanta University

VCU Brandcenter 2024-06-07 | Young Ones - Merit Award

Fanta: Fanta University
Taylor Martin (Art Direction, 2024)
Hazel Cimino (Art Direction, 2024)
Jack DeMare (Copywriting, 2024)
Derek Martin (Strategy, 2024)

Gen-Z is saying “FU” to old-school thinking, including the choice to attend college. As an unconventional soda, Fanta created “Fanta University” to support Gen-Z in their thirst for different.

The One Club's Young Ones Awards site: oneclub.org/awards/youngones/-award/54251/fanta-university

2024 Young Ones Winner - Duolingo: Drop the Subtitles

VCU Brandcenter 2024-06-07 | Young Ones - Student Bronze Pencil

Duolingo: Drop The Subtitles
Jack Franco (Copywriting, 2024)
Madeline Miranda (Art Direction, 2024)
Catherine Emblidge (Strategy, 2024)

How can Cinephiles claim to be true fans of foreign cinema if they rely on subtitles?
Duolingo is challenging film buffs to Drop the Subtitles.

The One Club's Young Ones Awards site: oneclub.org/awards/youngones/-award/54181/duolingo-drop-the-subtitles

2024 Young Ones Finalist - Mio: Clean Energy For Humans

VCU Brandcenter 2024-06-07 | Young Ones - Student Bronze Pencil

Mio: Clean Energy For Humans
Athena Michaels (Art Direction, 2024)
Taylor Bendus (Copywriting, 2024)

Energy consumption and usage for the Earth has been a frequent topic of conversation in the last several decades. But what happens when we don’t think about what goes into our own bodies? Mio is a natural water flavor enhancer containing essential vitamins and minerals, making it clean energy made for humans. We’re encouraging users to think about their own energy and ditch the energy drink competitors that have unpronounceable ingredients with unpredictable effects on the human body.

The One Club's Young Ones Awards site: oneclub.org/awards/youngones/-award/54185/mio-clean-energy-for-humans

CBS March Madness: Its Bracket Season

Spotify: Easter Bunny

VCU Brandcenter 2024-05-31 | Brandcenter students and faculty partnered with production companies—Hungry Man, Visual Kinship, and Brian Camp Pictures—and other industry professionals to create professionally-produced spots this spring.

Spotify: Easter Bunny Team
→ Danny Ryan, Producer, Arts & Letters
→ Devin Whetstone, Director, Visual Kinship
→ Micah Gendron, Director, Visual Kinship
→ Kerry Ayers, Executive Producer, SuperJoy
→ Brian Fox, Producer, SuperJoy
→ Danny Caporaletti, Producer
→ Alex Kent, Director of Photography
→ Cat Clark, Art Director, VCU Brandcenter
→ Celeste Chance, Copywriter, VCU Brandcenter
→ Tom Scharpf, Creative Director/Professor, VCU Brandcenter
→ Scott Witthaus, Editor, VCU Brandcenter
→ Carlos Chafin, Producer/Audio Engineer, In Your Ear Studios
→ Paul Wiederholt, Flame Artist, Super Joy
→ Roslyn Di Sisto, Colorist, Royal Muster
→ Thatcher Peterson, Executive Producer, Royal Muster
→ Diane Valera, Head of Production, Royal Muster
→ Emily Kundrot, Storyboard Artist, Arts & Letters
→ Tom Preston, In Your Ear

Nerds: Tied Spies

VCU Brandcenter 2024-05-31 | Brandcenter students and faculty partnered with production companies—Hungry Man, Visual Kinship, and Brian Camp Pictures—and other industry professionals to create professionally-produced spots this spring.

Nerds: Tied Spies Team:
→ John McAdorey, Executive Producer, GSD&M
→ Megan Brotherton, Director, Hungry Man
→ Buzzy Cancilla, Line Producer, Hungry Man
→ Caleb Dewart, Executive Producer, Hungry Man
→ Bebe Baldwin, Executive Producer, Cut and Run
→ Keith Munley, Producer, Cut and Run
→ Kevin Schlanser, Director of Photography, Hungry Man
→ Miranda Arias (Art Direction, 2024), Art Director/Writer, VCU Brandcenter
→ Shay Franzen, Copywriter, VCU Brandcenter
→ Tom Scharpf, Creative Director/Professor, VCU Brandcenter
→ Michelle Fondacaro, Asst. Producer, VCU Brandcenter
→ James Kracht, Editor, Cut and Run
→ Blaire Woodall, Producer - Audio/Finishing, BLK MKT Studios
→ Chris Erlon, Mix, Digital Domain
→ Nick Smith, Colorist/Conform, Finland Finish
→ Peter Nashel, Creative Director/Founder, duotone audio group
→ Ross Hopman, Executive Producer, duotone audio group
→ Gio Lobato, Senior Producer, duotone audio group
→ Dana Hom, Director, Music Licensing, duotone audio group

Brandcenter Graduation 2024

VCU Brandcenter 2024-05-16 | ...

Pizza Hut / Pizza Wha-Hut - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-21 | Pizza Hut, “Pizza Wha-Hut?”

Tiff McKee (AD, 2006)
Creative Director
GSD&M, Austin

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Booking.com / Tina Fey books whoever she wants to be - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-19 | Booking.com, “Tina Fey books whoever she wants to be”

Tim Gordon (CW, 2008)
Chief Creative Officer & Partner
Zulu Alpha Kilo, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Apple Music / Wheres USHER? - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-19 | Apple Music, "Where’s USHER?”

Chris Trumbull (CW, 2010)
Senior Art Director
Apple Marcom, LA

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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MANSCAPED / The Boys Give Your Boys The Love They Deserve - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-19 | MANSCAPED, "The Boys Give Your Boys The Love They Deserve " Extended Cut

Lily Fu Ramos (AD, 2016)
Senior Art Director
Pereira O’Dell, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Jets / The Big Game - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-19 | Jets, "The Big Game"

Chris Stephens (CW, 2010)
Joey Ianno (CW, 2010)
Russ Rizzo (CW, 2018)
Casey Phillips (AD, 2018)
Callen, Austin

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Coors Light / Chill Train - 2024 Super Bowl Commercial

VCU Brandcenter 2024-03-14 | Coors Light, “Chill Train”

Chris Colliton (XD, 2012)
Executive Creative Director
Kevin Weir (AD, 2012)
Executive Creative Director
Droga5, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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T-Mobile / That T-Mobile Home Internet Feeling - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-22 | T-Mobile, “That T-Mobile Home Internet Feeling”

Jodi Shelley (ST, 2000)
Director of Creative Strategy
T-Mobile in-house, Seattle

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Reese’s Peanut Butter Cups / Yes! - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-22 | Reese’s Peanut Butter Cups, “Yes!”

Jason Goldberg (AD, 2017)
Creative Director
Erich & Kallman, SF

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Oreo / Twist On It - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-22 | Oreo, “Twist On It”

Johnny Roelofs (ST, 2013)
Planning Director
The Martin Agency, RVA

Brianne Johnson (ST, 2020)
Director of Integrated Strategy
Dentsu, Chicago

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Popeyes / The Wait Is Over - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-16 | Popeyes, “The Wait Is Over”

Walt Barron (ST, 2002)
Managing Director

Joshua Browne (CW, 2019)
Copywriter, Social Campaign

Will Dean (AD, 2004)
Head of Art & Design

Karah Smith (ST, 2022)
Account Manager

Lyle Yetman (CW, 2004)
Executive Creative Director

McKinney, Durham

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Pluto TV / Couch Potato Farms - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-16 | Pluto TV, “Couch Potato Farms”

Jay Kamath (AD, 2007)
Founder, Chief Creative Officer
Haymaker, LA

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Opendoor / Kitchen - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-16 | Opendoor, “Halftime Showing: Kitchen”

Hannah Hugeback (ST, 2021)
Strategist
Mischief, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Opendoor / Halftime Showing: Bathroom - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-13 | Opendoor, “Halftime Showing: Bathroom”

Hannah Hugeback (ST, 2021)
Strategist
Mischief, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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NFL Sunday Ticket / Migration - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | NFL Sunday Ticket, “Migration”

Heather Ryder (CW, 2010)
Freelance Creative Director & Copywriter
You Tube Creative Studio, LA

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Google Pixel / Javier in Frame - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | Google Pixel, “Javier in Frame”

Josh Rosen (AD, 2002)
Director & Executive Creative Director
Google Creative Lab, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Etsy / Gift Mode - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | Etsy, “Gift Mode”

Sarah Garman (CBM, 2013)
Head of Strategy
Orchard, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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E-Trade / Picklebabies - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | E-Trade, “Picklebabies”

Emily Hovis (CW, 2016)
Associate Creative Director

Anne Marie Wonder (AD, 2016)
Associate Creative Director

72andSunny, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Brandcenter Friday Forum // Alain Sylvain, Founder & CEO, Sylvain Labs // 2-21-20

VCU Brandcenter 2024-02-12 | Brandcenter Friday Forum

February 21, 2020
Speaker: Alain Sylvain, Founder & CEO, Sylvain Labs
Topic: "The Power of Polyculture: How Innovation Can Learn from Irish Lumper
Potatoes and Cavendish"

Alain is the Founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include Google, American Express, Airbnb, Spotify, BlackRock, Samsung, Pepsico, Diageo, Hilton, AB InBev, IKEA, GM, Sonos, the NBA and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and is a Certified B-Corporation.

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Brandcenter Friday Forum // Alain Sylvain, Founder & CEO, Sylvain Labs // 11-23-09

VCU Brandcenter 2024-02-12 | Brandcenter Friday Forum

November 23, 2009
Speaker: Alain Sylvain, Founder & CEO, Sylvain Labs
Topic: "The Power of Polyculture: How Innovation Can Learn from Irish Lumper
Potatoes and Cavendish"

Alain is the Founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Clients include Google, American Express, Airbnb, Spotify, BlackRock, Samsung, Pepsico, Diageo, Hilton, AB InBev, IKEA, GM, Sonos, the NBA and others. Founded in 2010, the company is headquartered in NYC, with offices in Amsterdam and Richmond, VA, and is a Certified B-Corporation.

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Brandcenter Friday Forum // Alain Sylvain, Founder & CEO, Sylvain Labs // 4-22-16

VCU Brandcenter 2024-02-12 | Brandcenter Friday Forum

April 22, 2016
Speaker: Alain Sylvain, Founder & CEO, Sylvain Labs
Topic: "Advice you didn't ask for, from people you don't know, and attendance is mandatory."

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand strategy consultancy with offices in New York City and Amsterdam. The company serves as a strategic planning resource for product developers and marketers. Clients include: Google, Nike, Uniqlo, Facebook, Patagonia, GM, Samsung, AB InBev, Calvin Klein and others.
Prior to Sylvain Labs, Alain was managing director of Redscout. And before that, he was a lead strategist at Mother New York. He previously held positions at The Martin Agency, Publicis, and SS+K.
Alain is co-founder and investor of several ventures including: Master + Dynamic, a design-driven, premium audio brand; Waynesaw, a mobile game; and Same Same but Different, a line of hot sauces. In addition, he is the executive producer of Instafame, a documentary exploring the psychological impact of digital fame on young people. In addition, Alain works closely with HELP, a merit- and needs-based scholarship program, the Global Poverty Project and the Lower East Side Girls Club.
Alain is a frequent lecturer on innovation, marketing and brands. He sits on the board of VCU's Brandcenter and has been featured in The Wall Street Journal, The New York Times, PSFK and other publications.
Alain attended Columbia University's School of International and Public Affairs and Columbia Business School, as well as Vassar.

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BetMGM / Tom Has Won Enough - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | BetMGM, "Tom Has Won Enough"

Joe Nio (ST, 2000 )
Chief Strategy Officer
Highdive, Chicago

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Bud Light / Easy Night Out - 2024 Super Bowl Commercial

VCU Brandcenter 2024-02-12 | Bud Light, “Easy Night Out”

Adam Dubrueler (AD, 2021)
Art Director
Anomaly, NYC

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

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Brandcenter Student Work / 2023-23 / The Bubble

VCU Brandcenter 2023-10-27 | Peyton Spangler (Experience Design, 2023) / XD Independent Study & Live Client Project

The Bubble

About:
Comfort Zone Camp (CZC) is a local nonprofit that hosts weekend grief camps throughout the country for children who have lost a parent, primary caregiver, or sibling.

Opportunity:
Reach more kids through the virtual realm.

The Solution:
The Bubble is a multi-player grief game hosted on the Roblox platform. Players get to virtually attend camp, meet friends, and level up through exclusive pins. Many of the elements of the game mirror the in-person experiences kids would have at a CZC weekend camp, and the name of the game is derived from a term used often at CZC. Kids are invited to enter into "the bubble" of camp—a place of safety and community set apart from the stressors of the outside world. The Roblox game is intended to be a similar haven, but one that can be accessed anytime anywhere.

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

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Brandcenter Student Work / Polaroid

VCU Brandcenter 2023-10-27 | Student Work for Polaroid

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
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Brandcenter Student Work / 2022-23 / Upwork: Manifesto

VCU Brandcenter 2023-10-27 | 2022-23
Class: Brand Experiences (Business of Branding 2 / All concentrations)
Project: Live Client Project

Upwork Winners:
Kennedy Thompson (Strategy, 2023)
Lindsey Evans (Art Direction, 2023)
Leo Cvitanovich (Copywriting 2023)
Victoria Nguyen (Account Management, 2023)
Patrick Nguyen (Experience Design, 2023)
Grace Hudson (Art Direction, 2023)

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
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Brandcenter Alumni Work / Highlight Reel

VCU Brandcenter 2023-10-20 | A compilation of iconic ads created by Brandcenter alumni.

FEATURED WORK:

Toyota / Jessica Long Story (Super Bowl 2021)
- Brandcenter Alum: Marc d'Avignon (Art Direction, 2005)
- Agency: Saatchi & Saatchi

Kayak / Roommates
- Brandcenter Alums: Joey Ianno (Art Direction, 2010) & Matty Smith (Copywriting, 2010)
- Agency: Barton F. Graf

Google / Year in Search
- Brandcenter Alum: Brandon Viney (AD, 2012)
- Agency: Google

Apple iPhone X / Animoji, Alien
- Brandcenter Alums: Jacob Preston Abernathy (Experience Design, 2010), Marcus Brown (Art Direction, 2008), Will Decher (Copywriting, 2010) & Greg Greenberg (Copywriting, 2006)
- Agency: Media Arts Lab

Old Spice / Old Spice Man vs. Old Spice Guy
- Brandcenter Alum: Jarrod Higgins (Experience Design, 2010)
- Agency: Wieden+Kennedy

KFC / Rudy
- Brandcenter Alum: Ryan Snyder (Strategy, 2015)
- Agency: Wieden+Kennedy Portland

Progressive
- Brandcenter Alums: Zac Milner (Copywriting, 2013) & Thomas Hair (Art Direction, 1999)
- Agency: Arnold

Volkswagen / The Force (Darth Vader (Super Bowl 2011)
- Brandcenter Alum: David Povill (Copywriting, 2003)
- Agency: Deutsch

NFL on ESPN / Ready for Football
- Brandcenter Alums: Andy Grayson (Strategy, 2003), Charles Hodges (Copywriting, 2009)
- Agency: Arts & Letters Creative Co.

Apple / Bounce
- Brandcenter Alum: Greg Greenberg (Copywriting, 2006)
- Agency: Media Arts Lab

Google / Kevin Returns Home
- Brandcenter Alums: Charles Hodges (Copywriting, 2009), NJ Placentra (Art Direction, 2012), Andy Grayson (Strategy, 2003), Danielle Young (Creative Brand Management, 2016), Chris Stephens (Copywriting, 2010), Joey Ianno (Art Direction, 2010), Jon Hirsch (Art Direction, 2016)
- Agency: Arts & Letters Creative Co.

Google / Parisian Love (2010)
- Brandcenter Alum: Tristan Smith (Copywriting, 2009)
- Agency: In-House, Google Creative Lab

Oscar Mayer / Bologna Mask
- Brandcenter Alum: Amanda Younger (Art Direction, 2014)
- Agency: Johannes Leonardo

Johnsonville Sausage / “Jeff and His Forest Friends” by Jeff
- Brandcenter Alums: Chris Colliton (Experience Design, 2012) & Kevin Weir (Art Direction, 2012)
- Agency: Droga5

Netflix / The Sea Beast
- Brandcenter Alums: Frank Garguilo (Art Direction, 2017) & Jeff Tune (Copywriting, 2017)
- Agency: The Many

Nike Running / Last
- Brandcenter Alum: Heather Ryder (Copywriting, 2010)
- Agency: Wieden+Kennedy

Bud Light / Dilly Dilly
- Agency: Wieden+Kennedy

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu.

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Alumni Work // Buffalo Wild Wings / Hank the Buffalo with Wings

VCU Brandcenter 2023-09-02 | Work by Brandcenter alumni:

Sarah Redmond (Art Direction, 2022) / Art Director / Anomaly LA
Jimmy Burton (Copywriting, 2014) / Creative Director / Anomaly LA
Daniel Chen (Copywriting, 2013) / Creative Director / Anomaly LA

Agency: Anomaly LA

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu.

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Alumni Work // Johnsonville Sausage / Jeff and His Forest Friends by Jeff

VCU Brandcenter 2023-08-23 | Work by Brandcenter alumni:
Chris Colliton (Experience Design, 2012)
Kevin Weir (Art Direction, 2012)

Agency:
Droga5 NY

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu.

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Alumni Work // KAYAK / Roommates

VCU Brandcenter 2023-08-23 | Work by Brandcenter alumni:
Joey Ianno (Art Direction, 2010)
Matty Smith (Copywriting, 2010)

Agency:
Barton F. Graf

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu.

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Alumni Work // Iconic Ads / Volkswagen / The Force (Super Bowl 2011)

VCU Brandcenter 2023-08-23 | Brandcenter Alumni Work:
David Povill (Copywriting, 2003)

Agency:
Deutsch

Super Bowl / Iconic Ads

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Music: The Imperial March From "Star Wars"

Brandcenter Alumni Work // Expedia / Nothing

VCU Brandcenter 2023-08-23 | Work by Brandcenter alumni:

Whitney Ruef (Copywriting, 2012) / Creative Director / Anomaly, London

Agency:
Anomaly, London

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Student Work / 2022-23 Compilation 4

VCU Brandcenter 2023-08-19 | A compilation of work created by Brandcenter students during the 2022-23 school year for the video wall at the Brandcenter.

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Student Work / 2022-23 Compilation 3

Brandcenter Student Work / 2022-23 Compilation 2

Brandcenter Student Work / 2022-23 Compilation 1

Brandcenter Alumni Work // Nike / Last

VCU Brandcenter 2023-08-18 | Work by Brandcenter alumni:

Heather Ryder (Copywriting, 2010)

Agency:
Wieden+Kennedy

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

ZenBusiness / Own Whats Yours

VCU Brandcenter 2023-08-16 | ZenBusiness / Own What’s Yours (2023)

Brandcenter Alumni:
Jesse Stanton (Copywriting, 2015) / Associate Creative Director / JOAN Creative

Agency:
JOAN Creative NYC

Music:
Seize the Power / YONAKA

The Brandcenter at Virginia Commonwealth University is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. Over the last 25 years, more than 2,000 alumni have launched or accelerated their careers through the master’s program for Art Direction, Copywriting, Experience Design, Strategy, and Brand/Account Management. Graduates earn both a Master of Science in Business, with a concentration in branding and their chosen field of study, and a robust, polished portfolio of creative work. Our alumni are recruited to work at some of the world’s most creative and innovative companies and leading advertising, design, and innovation agencies and consultancies.

Learn more about the Brandcenter: https://brandcenter.vcu.edu/

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
• Twitter (http://www.twitter.com/VCU_Brandcenter)
• Instagram (http://www.instagram.com/vcu_brandcenter)
• LinkedIn (https://www.linkedin.com/school/vcu-b...)

Brandcenter Graduation 2023

VCU Brandcenter 2023-05-17 | The Brandcenter at VCU celebrates the Class of 2023 at Commencement Friday, May 12, 2023.

DoorDash / We Get Groceries - 2023 Super Bowl Commercial

VCU Brandcenter 2023-02-14 | DoorDash, "We Get Groceries"

Jerry Hoak (Art Direction, 2005)
Executive Creative Director at the Martin Agency

Allison Apperson (Art Direction, 2016)
Associate Creative Director at the Martin Agency

Danielle Delph (Art Direction, 2013)
Creative Director at the Martin Agency

The Brandcenter is a two-year, full-time master's program focused on developing the best creative problem-solvers in the world of brands.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu

Follow the Brandcenter on other social media platforms:
• Facebook (http://www.facebook.com/VCUBrandcenter)
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