MemoryMuseum
Annette Funicello 1980 Skippy Peanut Butter Commercial
updated
Today we are examining the 1984 Elias Brothers commercial featuring Bob Saget and Dave Coulier. Here's a link to the ad from our archive: youtube.com/watch?v=UCrL-BN_n8k
Feature commentary by Kyle J. McElravy, Assistant Archives Director, MemoryMuseum.
Includes:
First speaker: Allen Cizner - Topics touched on by him during his talk ("Opportunities/Challenges in the 90's") include a look on the market as of his speech, including the needs of residence, business and interexchange carriers; descriptive slides highlight "Dynamic Environment," the issues of environment and implications as relating to residence, interexchange carriers and business, and their specifics, followed by summary requirements; projections (represented by pie charts) as to Ameritech's revenue shares by group in 1985 and anticipations for 1991; BOC revenue potential, followed by another pie chart of 1985 vs. 1995 in terms of BOC revenues by market segments; potential sources for new revenue including Systems Network Management, Class, Virtual Network Service, Interactive Audiotex and Pay-Per-View; a graph of total new services potential between 1985 and 1995; a look at information services and their definitions, products and services, value added elements, two broad applications categories, market role assessment, and Ameritech's strategy; along with something called "ISP" (which in this case stands for Information Services Potential - _not_ Internet Service Provider), BOC revenue potential, and a summary of his presentation.
Second speaker: Dave Detert - his talk is about "Ameritech Services Marketing - Revenue in the 1990's"; among the topics he touches on are new products for 1987, listed as on the screen: "Connections," Commercial Prewire, Custom Appointment Service, DDS Secondary Channel, Extended Service Program, Opinion Polling, Single Wire Centrex CLASS and IPAS/976; followed by a list of 1987 product trials (Audio Support for Custom Calling, Home Intercom Service, Teenline, Domini, Centrex Electronic Key System and C.O. LAN Services) and marketing issues to come in '87 (Move from "Products" to "Markets," Data Communications Marketplace, Packet Switching Sales Plan, and ISDN Market Interpretation), and a look into 1990 servicing posture (Customer Satisfaction vs. Internal Performance Indices; Grades of Service, at Premium Prices; Response Time Commitments; and Pricing to Market, Not by Rate of Return), with him filling the background on all of the above.
Produced by the Corporate Television Group, Illinois Bell
This did not air anywhere, but was held from January 15th to 16th 1987.
About MemoryMuseum:
MemoryMuseum™ is an accredited institution restoring and preserving various public domain and approved commercial television broadcast material from the 1970s through the 1990s.
Among the issues and topics he discusses to the assembled audience include a meet with Indiana farmers, his visiting the Alaska Bankers Association and a tale of a dog team working on the pipeline, speakers' being delighted to be wherever they are, his flying experiences with Britt Airlines (a regional air carrier), his tales about his NFL officiating career (he brings up the likes of players like Jim Brown and Roger Staubach, and owners like Art Modell), miscommunications about time outs, his limited intellect, an audience member's baldness - and how his NFL career, and the business of officiating football games, ties in to the job of Illinois Bell workers in what they do. He then goes on about his last NFL game and the preparations thereof, and stories about Mean Joe Greene, coach Chuck Knoll and Jack Lambert, before announcing that he's on stage as "one of your...customers," urging workers to keep up amidst all the technological and regulatory changes since Ma Bell's breakup, and elaborating on what the 'Vision for Excellence' heading of that conference really means, especially as it relates to the decade to come. He touches on the challenges of change, bringing up a longtime bank employee, and ties it to football, bringing up more examples over his career, and emphasizing how Ameritech workers are no longer rate- but market-driven, relating their services (i.e. speed calling, call forwarding, retail by button punching) as relating to his needs as a customer; he cites examples such as a family in Oklahoma with a 7-year-old kid and a chicken salesman; he asks those who've worked 20 years about their lot and commitment to their customers; comparing Sears from the old days to the present time; explaining CENTREX (central switching system); "can do" motivational speaking, emphasizing discipline of imagining, affirming, doing, loyalty and running a business; bringing up the issues of problem solving, risk vs. reward, "successful failure," finding fun in the least things, language that the average person could understand (especially with newfangled technology); and juxtaposing them with anecdotes of various personal experiences in the NFL and elsewhere.
(Around 53:28, a "Continue on Tape 2" notice is shown on the screen; after the "Tape 2" graphic, we get back to his speech at 54:02.)
Art gets to how "even one word" could make a difference in communicating with customers, and how will the company deal with new offerings for him; he ends with the message that what they leave with should be how they use what they learn in this meeting, not the speaker or any of the other accoutrements.
Produced by the Corporate Television Group, Illinois Bell
"We pay off on excellence."
This did not air anywhere, but was held from January 15th to 16th 1987.
About MemoryMuseum:
MemoryMuseum™ is an accredited institution restoring and preserving various public domain and approved commercial television broadcast material from the 1970s through the 1990s.
Includes:
Opening segment, with preview of individual segments, followed by opening title
Segment 1 - "Background: Who Adopts, Who Is Adopted?"
Producer - Patrick Fahey, Newsweek
Voice - Len Gochman (sounds almost but not quite like Peter Thomas)
About the issue of supply and demand for adoption, dealing with an adoption agency in Des Moines, IA, the saga of Penny and Larrell (sp?) Johnson, and the steps they took in their journey; also featured are a clip from "Penny Serenade" [1941] and interviews with North American Center on Adoption director Elizabeth Cole (seen entering the George J. Hecht National Center for Child Welfare), journalist Lynne McTaggart, and attorney Seymour Kurtz; two other couples, Bill and Ginger Hartman, and Sumner and Gale (sp?) Bronstein; ends with opinion from George F. Will and contact info
Segment 2 - "Profiles: Special Children, Special Parents"
Producer - Marc Brugnoni
Voice - Lynn Povich, Newsweek
About a couple in Honeoye Falls, NY, Norman and Carol Culp (sp?), who adopted two Down Syndrome children, Suzie and David, after reading a newspaper ad; this look on their story and saga ends with comments from Laurie Flynn, Director of the North American Council on Adoptable Children (NACAC), and contact info
Segment 3 - "Perspective: Refugee Orphans"
Producer-Writer - Martin Smith
Voice - Richard M. Smith, Newsweek
About the issue of adoption of foreign children that had become prevalent in the years since World War II, notably from Korea and Indochina, and more recently Cambodia; featured in this segment, mostly dealing with "baby lift" children from Vietnam, are Hui Van Fook (sp?) and his adoptive parents Keith and Monica Gosling; Professor Edward Ziegler of Yale University; John Adams of Holt International; and Mrs. Dawn Ti Han (sp?) who put up several of her children on "baby lift" after her husband was killed; ends with contact info
Segment 4 - "At Issue: The Black Experience"
Producer-Writer (and Voice) - Kalima Soham
About black families and the adoption issue; dealing with a Detroit agency, Homes for Black Children, and interviews with executive director Sydney Duncan; plus the story of Timothy Tucker (adopted when he was 14), brothers Derek (fellow adoptee) and Eric (natural), and parents Carl and Marion Tucker; ending with an opinion piece from sociologist Joyce A. Ladner; NACAC contact info shown at end
Segment 5 - "At Issue: Two Opinions"
About adopted children and their search for their natural parents after they reach adulthood; the 'con' is represented by Richard Zeilinger of the Children's Bureau of New Orleans, the 'pro' by writer Lorraine Dusky
Segment 6 - "At Issue: Who Is My Mother?"
Producer - Marc Brugnoni
One adoptee's search; the saga of Ann (sp?) Larson, with comments from her adoptive mother; attending meetings with fellow adoptees, with a few seen as they describe their own searches; Ann went so far as to go on a plane trip in her quest, where she was reunited with her original parents
Ending comments from narrator, summing up adoption issue and the road ahead
"More Information" notice, followed by where to send for transcript
End credits (with voiceover promo indicating airing origin) which cut off in middle
About MemoryMuseum:
MemoryMuseum™ is an accredited institution restoring and preserving various public domain and approved commercial television broadcast material from the 1970s through the 1990s.
Includes:
Opening title sequence with sponsor billboard
PSA for American Cancer Society - "Breast Self Exam" (with Quality Metal tag at end)
Segment 1, with Mike starting out in lab explaining what most people fear, with graphs of estimated new cases and deaths from various cancers, forms of treatment, and pie chart of funding sources for cancer research; then he is outside Montgomery Hall at Northern Illinois University at DeKalb, talking with N.I.U. biologist Dr. Paul Sorenson and N.I.U. chemist Dr. David Piatak about their work in the field; plus E-Cog participant Dr. Shelby Rifkin talking about various experimental drugs, and a discussion on Laetrile with Dr. Harold Manner.
PSA for American Cancer Society - "Ways to Quit Smoking" (ending same as prior one)
In Segment 2, environmental factors are looked at with respect to causes of cancer; interviews with toxicologist Dr. Badi Boulos about art supplies and their potential toxicity, and hematologist Dr. Ed Baum on the leukemia remission rate among children; then, from Children's Memorial Hospital, tools used to detect cancers, followed by statistics provided by Dr. Nathaniel Berlin of Northwestern Cancer Center; after which, Mike provides a commentary on the state of cancer research as of this report, for the finale.
Animated PSA for American Cancer Society - "See Your Doctor for a Checkup Now" (followed by Quality Metal tag)
Closing credits (with select excerpts from this documentary):
Cancer Research: The State of the Art
Producer/Reporter - Mike Cavender
Photography/Editing - Mark Craft
Directors - Tom Chiakulas, Dick Howard
Graphics - Eli Burick
"Cancer Research" The State of the Art
Has Been a Video Tape Presentation of the News & Public Affairs Department of WREX-TV
(never mind that the whole thing was filmed)
Final sponsor billboard
"...presented in the public interest by Quality Metal Finishing Company of Byron, an equal opportunity employer."
About MemoryMuseum:
MemoryMuseum™ is an accredited institution restoring and preserving various public domain and approved commercial television broadcast material from the 1970s through the 1990s.