Google’s CMO Lorraine Twohill on Leading the Frontier Think with Google 2026-09-24 | Google’s CMO Lorraine Twohill on Leading the Frontier
Descubra 3 insights que mostram como a Busca é a grande aliada da #GenZ | #ai #Google Think with Google 2025-01-30 | Da descoberta à decisão, Fábio Coelho compartilha três insights que comprovam que a Busca do Google é popular e influente principalmente entre a Geração Z. Assista agora!
3 insights que demuestran que el Buscador es el mejor aliado de la #genz | #ai #Google Think with Google 2025-01-30 | Desde el descubrimiento hasta la decisión, Adriana Noreña, VP de Google Hispanoamérica, comparte tres datos que demuestran que el Buscador de Google es popular e influyente, especialmente entre la Generación Z.
AI Conversation [tl;dr] 3 perguntas sobre como a IA está potencializando a Busca do Google Think with Google 2025-01-23 | A #IA está potencializando a Busca. Mas o que isso significa para o futuro do marketing? Em três perguntas rápidas, Maia Mau, Diretora de Marketing do Google Brasil, aborda esse tema com um convidado especial: o presidente do Google Brasil, Fábio Coelho.#AIConversation #AIMarketing #MarketingAutomation #AI #GoogleAI
AI Conversation [tl;dr] 3 preguntas sobre cómo la #IA está impulsando el Buscador de #Google Think with Google 2025-01-23 | La inteligencia artificial está transformando la Búsqueda de Google, con nuevas funciones para consumidores y anunciantes. ¿Qué significa esto para el futuro del marketing?Adriana Noreña, VP de Google Hispanoamérica responde 3 preguntas rápidas junto a Ramiro Sanchez, Sr Director de Marketing para Google Latinoamérica.Explora la entrevista completa en: youtube.com/watch?v=FtnPJgspZlM Y descubre más contenidos en nuestro canal @ThinkwithGoogle.
Da descoberta à decisão, como estar onde o seu cliente está? Think with Google 2025-01-16 | **Enjoy the video in your language! Subtitles available: English, Español and Português. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.**Os avanços da inteligência artificial estão transformando a forma como os consumidores buscam, abrindo novas possibilidades tanto para os usuários quanto para os anunciantes. Neste episódio da série AI Conversation, Maia Mau, Diretora de Marketing no Google Brasil, recebe Fábio Coelho, Presidente do Google Brasil, para uma conversa sobre o papel da inteligência artificial na evolução da Busca e o impacto dessa transformação na jornada de consumo, especialmente da Geração Z.Juntos, revelam como a inteligência artificial do Google ajuda a criar não apenas melhores anúncios, mas também melhores negócios.No Think with Google, nossa missão é educar e inspirar a próxima geração de profissionais de marketing, anunciantes e criativos. Aqui você encontrará os dados mais recentes sobre os consumidores e insights da nossa equipe de pesquisa global, tutoriais de marketing e perspectivas de líderes do setor. Para descobrir mais conversas como esta, inscreva-se em nosso canal: @thinkwithgoogle 00:00 - Introdução por Maia Mau e boas-vindas a Fábio Coelho00:46 - Qual foi a última vez que a Busca do Google te surpreendeu?01:17 - O que torna a Busca do Google única?02:35 - Como a Geração Z usa a Busca?03:12 - Como os avanços tecnológicos da IA se traduzem em resultados de negócios?04:05 - Recap final
Desde el descubrimiento hasta la decisión: ¿cómo puedes estar donde está tu cliente? Think with Google 2025-01-16 | **Enjoy the video in your language! Subtitles available: English, Español and Português. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.**Los avances en inteligencia artificial están transformando la forma en la que buscan los consumidores, abriendo nuevas posibilidades tanto para los usuarios como para los anunciantes. En este episodio de la serie AI Conversation, Ramiro Sanchez, Sr Director de Marketing para Google Latinoamérica, recibe a Adriana Noreña, VP Google Hispanoamérica, para charlar sobre el papel de la inteligencia artificial en la evolución de la búsqueda y el impacto de esta transformación en el recorrido del consumidor, especialmente para la Generación Z. Juntos indagan sobre cómo la inteligencia artificial de Google ayuda a crear no solo mejores anuncios, sino también mejores negocios.En Think with Google, nuestra misión es educar e inspirar a la próxima generación de profesionales del marketing, anunciantes y creativos. Aquí encontrarás los datos más recientes sobre los consumidores e insights de nuestro equipo de investigación global, tutoriales de marketing y perspectivas de los líderes del sector. Para descubrir más conversaciones como esta, suscríbete a nuestro canal: @thinkwithgoogle 00:00 - Introducción por Ramiro Sanchez, Sr Director de Marketing para Google Latinoamérica00:53 - Bienvenida a Adriana Noreña, VP de Google Hispanoamérica01:09 - Cómo la inteligencia artificial cambió nuestros hábitos de búsqueda01:35 - ¿Qué es lo que hace el Buscador de Google único?03:01 - ¿Cómo busca la Gen Z?03:30- ¿Cómo se traducen los avances tecnológicos en IA en resultados de negocios para los publicitarios?04:24 - Recap final
Esto pasó en la temporada 1 de nuestra serie AI Conversation Think with Google 2025-01-15 | Explora los aprendizajes clave de la serie AI Conversation de Think with Google, donde líderes de la industria analizan cómo la inteligencia artificial está revolucionando nuestra vida, nuestros negocios y América Latina. Descubre cómo implementar la IA en tu organización y las oportunidades que esta tecnología ofrece para el futuro.Para profundizar en estos temas, visita la serie completa en la playlist de AI Conversation en YouTube y revive los primeros episodios antes de que comience la segunda temporada.
Speakerys Marcus Brown on exceptional techniques for pitching, public speaking and presenting ideas Think with Google 2025-01-09 | Most pitches fail because they don’t have a purpose. The way to spot a pitch without a purpose? It doesn’t have an end | Marcus Brown #shorts #FirestartersPodcast
Speakerys Marcus Brown on exceptional techniques for pitching, public speaking and presenting ideas Think with Google 2025-01-07 | Marcus Brown is the CEO/Founder of Speakery, and an expert in powerful public speaking and presenting. In this enlightening episode he shares some powerful advice on how to present ideas and stories, the importance of being audience obsessed, ditching your ego, and putting in the work to prepare. He talks about what can often go wrong in talks, how to use stories to land key points, and how to set yourself up for success.Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspodChaptering:00:00: Introduction and provocation02:57: How to spot a presentation without purpose?05:40: Becoming audience obsessed11:48: Do presentations try to cram in too much?16:10: The importance of storytelling21:39: Imposter syndrome25:29: Slides and visual prompts32:38: The performance element to presenting36:27: Does everyone have an inner performer?40:38: Presentation principles for smaller audiences46:02: Marcus' best talks
AI and industry transformation with Randip Mitra from Kenvue #Shorts #Advertising #Marketing Think with Google 2024-12-20 | Randip Mitra, head of global data strategy at Kenvue, explores the exciting ways in which AI is driving transformational changes in the industry.
Simplif-AI with James Manyika: Long context windows #Shorts #Advertising #Marketing Think with Google 2024-12-20 | The AI space is growing so quickly, it can get overwhelming. So we’re simplif-AI-ing it. 😉What are long context windows, and how do they transform fields like legal research, product development, and more? James Manyika, SVP of research, technology & society at Google, explains.Subscribe and watch the full episode on Think with Google!#ThinkWithGoogle #KatieCouric
Simplif-AI with James Manyika: Agentive capabilities #Shorts #Advertising #Marketing Think with Google 2024-12-19 | Keeping up with AI can be confusing, so we’re making it simple. Learn how AI can go beyond generating text and actually take action. James Manyika, SVP of research, technology & society at Google, explains agentive capabilities. Subscribe and watch the full episode on Think with Google!#ThinkWithGoogle #KatieCouric
Hot takes on AI-powered creativity with Neal Mohan, CEO of YouTube #Shorts #Advertising #Marketing Think with Google 2024-12-18 | Are creators the new Hollywood? 🌶️Neal Mohan, CEO of YouTube, shares his hot takes on the future of the creator economy in this exclusive interview with Katie Couric.Subscribe and watch the full episode on Think with Google!#ThinkWithGoogle #KatieCouric
We asked AI: What would Katie Couric never do? #Shorts #Advertising #Marketing Think with Google 2024-12-17 | Can AI predict what Katie Couric would NEVER do? 🤔 Watch this video to find out. Then, dive into Couric’s new series with Think with Google where she interviews leaders about the future of AI. All three episodes are up now!#ThinkWithGoogle #KatieCouric
We asked AI: What’s Katie Couric’s favorite color? #Shorts #Advertising #Marketing Think with Google 2024-12-16 | What’s Katie Couric’s favorite color? 🎨AI is helping us find out! Watch this fun video to learn her secret, and then check out Couric’s insightful series with Think with Google about the future of AI. #ThinkWithGoogle #KatieCouric
How Jellyfish is using AI with its clients, with Karen Bennett #Shorts #Advertising #Marketing Think with Google 2024-12-13 | Discover how Jellyfish is using AI with its clients. Karen Bennett, U.S. managing director, shares insights into its work.
Lightbulb Moments with James Manyika, Google’s SVP of research, technology & society Think with Google 2024-12-11 | Explore the “Lightbulb Moments” that shaped James Manyika, SVP of research, technology & society at Google.From growing up in Zimbabwe during apartheid to his impactful work at Google, Manyika shares how his experiences fueled his commitment to building a more inclusive tech world. 🌍Discover how his journey instilled a deep belief that technology should benefit everyone, everywhere.Watch the full episode and embrace your own lightbulb moments! #ThinkWithGoogle #KatieCouric
Simplif-AI with James Manyika: Multimodality Think with Google 2024-12-10 | Understanding AI just got easier with our new series, Simplif-AI.James Manyika, SVP of research, technology & society at Google, explains “multimodality” and how AI is learning to understand text, images, videos, and audio. Watch the full episode: youtu.be/Kd0-uFtxsKE#ThinkWithGoogle #KatieCouric
The future of AI with Katie Couric and James Manyika, Google’s SVP of research, technology & society Think with Google 2024-12-09 | “We just need to make sure we can benefit everybody, all people, everywhere.”Join @KatieCouric in a fascinating conversation with James Manyika, Google’s SVP of research, technology & society, about the rapidly evolving world of AI.They delve into the groundbreaking research and technological leaps of the past two years, highlighting how AI is empowering scientific breakthroughs, particularly in disease diagnosis and climate change. Manyika explains why business leaders should be excited about AI’s potential to drive growth and make a positive societal impact — as well as his vision of building AI that benefits everyone, everywhere.Tune in to explore the transformative power of AI. #AI #Innovation #ThinkWithGoogle #KatieCouric #ResponsibleAI #ClimateChange At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
How Monks uses AI-powered marketing #Shorts #Advertising #Marketing Think with Google 2024-12-06 | Monks is unlocking greater value with AI by implementing new and interesting practices across measurement, creative, and media.
Lightbulb Moments with Neal Mohan, CEO of YouTube #Shorts #Advertising #Marketing Think with Google 2024-12-06 | What sparked Neal Mohan’s passion for storytelling and human connection? 💡Join Mohan, CEO of YouTube, as he tells Katie Couric about pivotal “Lightbulb Moments” from his childhood in Michigan and his transformative high school years in India.Discover how these experiences shaped his leadership journey and his deep appreciation for the power of community.Watch the full episode and embrace your own lightbulb moments! [link to full episode] #ThinkWithGoogle #KatieCouric
Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob Think with Google 2024-12-05 | Now creativity is democratised in the real world, it needs to be democratised in our industry as well. Businesses who don’t see the creativity in everybody who works there are the businesses that will fall behind | Sue Unerman and Kathryn Jacob #shorts #FirestartersPodcast
Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers Think with Google 2024-12-04 | This week on Modern Marketers, Tombras president Dooley Tombras joins Google’s Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency.Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.Listen to more episodes of Modern Marketers here: youtube.com/playlist?list=PLNBdIP33wJ3oDbS5EmI4lxwKt65DYL46T&si=hgnIBydawY_qVnoC You can also find us on Apple Podcasts:podcasts.apple.com/us/podcast/modern-marketers/id1747583948 and Spotify:open.spotify.com/show/2frcKgPI191iwfmVMHGfgY At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup 00:00: Intro00:37: About Dooley 02:42: The history of Tombras 04:13: The pitch Dooley is most proud of 05:15: What does modern marketing look like today 06:21: Investing in data and creativity 08:31: Creating the impossible ad with Gen AI13:13: How to tell if a client will push boundaries with their agency16:03: What the future of Tombras looks like 19:23: Three cheers for the future21:42: Conclusion
Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob Think with Google 2024-12-03 | In this episode Sue Unerman, Global Chief Strategy Officer at Brainlabs, and Kathryn Jacob, CEO at Pearl & Dean, discuss techniques for step-changing creativity, drawing on their new book 'A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work'. They talk about how fresh perspectives can 'add to your playlist', why we should all 'be more Wimbledon', why we should start at the end, and what we can learn from one of the most pivotal figures in the creation of the Marvel Universe, Stan Lee.Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspodChaptering:00:00: Introduction01:30: Why they wrote 'A Year of Creativity'05:39: Do we box creativity into roles too much?07:24: The importance of diversity and psychological safety12:40: How different perspectives can influence radical thinking16:07: Looking outside your sector for ideas22:10: Be more Wimbledon. There's always a second chance29:17: Working backwards from your destination32:43: What's possible now versus the future36:45: The story of Marvel Comics' Stan Lee40:43: Smart ideas from Kathryn and Sue
The future of AI-powered creativity with Katie Couric and Neal Mohan, CEO of YouTube Think with Google 2024-12-02 | Human stories are the power of YouTube. Join @KatieCouric for a captivating conversation with Neal Mohan, CEO of YouTube, as they discuss YouTube’s journey to becoming the No. 1 streaming platform, the evolution of the creator economy, the power of human stories, and how AI tools are shaping the future of content creation. Mohan also reflects on the lasting legacy of Susan Wojcicki and her impact on YouTube and the tech industry. Tune in for an insightful look at the future of creativity. #ThinkWithGoogle #KatieCouric #CreatorEconomy #Creators #YouTube #AI At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
AI-powered marketing for brands with Jinx Joglekar from Dish Think with Google 2024-11-29 | Jinx Joglekar, SVP of marketing at Dish, shares how the brand is adopting AI for marketing.
AI-powered marketing for agencies with Zach Morrison, CEO of Tinuiti #Shorts #Advertising #Marketing Think with Google 2024-11-26 | Agencies and marketers can better focus on impactful and strategic work with the help of AI by being open to testing new ideas and ways of working.
How Stella Rising is adopting AI, with Brandon Heagle #Shorts #Advertising #Marketing Think with Google 2024-11-22 | Get insights from Brandon Heagle, chief digital officer at Stella Rising, on how the agency is adopting AI.
Lightbulb Moments with Lila Ibrahim, COO of Google DeepMind #Shorts #Advertising #Marketing Think with Google 2024-11-20 | Discover the “Lightbulb Moments” that shaped Lila Ibrahim, COO of Google DeepMind, into the leader she is today.From her experiences as a first-generation immigrant to navigating the tech industry, Ibrahim shares powerful insights on resilience, diversity, and using technology for good.Watch the full episode and get inspired to find your own lightbulb moments! #ThinkWithGoogle #KatieCouric
The future of responsible AI with Katie Couric and Lila Ibrahim, COO of Google DeepMind Think with Google 2024-11-18 | “How can you use AI to enable science at digital speed?”Join @KatieCouric and Lila Ibrahim, COO of Google DeepMind, as they explore the exciting possibilities and ethical considerations of AI. Ibrahim shares her journey as a first-generation immigrant and woman in tech — how it’s shaped DeepMind’s commitment to responsible AI and the importance of diverse teams in driving scientific breakthroughs, like the Nobel Prize-winning AlphaFold.Tune in for an inspiring look at how AI can benefit humanity. #AI #ThinkWithGoogle #KatieCouric #WomenInTech #Leadership #ResponsibleAI"At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
Get ready with Katie Couric Think with Google 2024-11-18 | Join Katie Couric as she gets ready for her interviews with Google leaders about the future of AI! Go behind the scenes and learn about her preinterview routine, her excitement about AI applications in health care and education, and even her go-to walkout song. 🎤This exclusive look at Couric’s process offers a unique perspective on how AI is shaping our world. Don’t miss out! #KatieCouric #AI #BehindTheScenes #ThinkWithGoogle At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
How is AI changing the game for marketing? Think with Google 2024-11-15 | Kelly Leger, partner managing director, Deloitte Digital, shares two key areas where AI is poised to transform marketing.
Learn about AI development and impacts with Katie Couric and Think with Google Think with Google 2024-11-15 | Katie Couric is back for another insightful series with Think with Google, and this time, she’s learning about the world of AI. But not just the technology, she’s looking at the science and the people behind it.In this exclusive series, Couric sits down with Google leaders like Lila Ibrahim, COO of Google DeepMind, Neal Mohan, CEO of YouTube, and James Manyika, Google’s SVP of research, technology, and society, to explore responsible AI development, the latest scientific breakthroughs, and the impact AI has on our lives.Join us for this captivating series, and discover why Couric keeps coming back to Think with Google. Subscribe to our channel now! #ThinkWithGoogle #KatieCouric At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
Cómo pueden ayudar los #fandoms a las marcas en #YouTube. #youtubeshorts Think with Google 2024-11-14 | Los fandoms están redefiniendo la cultura pop en YouTube, y las marcas tienen una oportunidad única para conectar con audiencias apasionadas. Karla Agis, líder de Cultura y Tendencias para Canadá y Latam en YouTube, comparte 3 claves para lograrlo.
Think with Google and Katie Couric on AI development Think with Google 2024-11-14 | Join Think with Google and Katie Couric in this exclusive video series, as Couric dives deep into the world of AI with Google leaders. Hear from Lila Ibrahim, COO of Google DeepMind, Neal Mohan, CEO of YouTube, and James Manyika, Google’s SVP of research, technology, and society, on topics ranging from scientific breakthroughs to responsible AI development.This series will give you the insights you need to stay ahead of the curve in this rapidly evolving field. Subscribe to our YouTube channel now! #ThinkWithGoogle #KatieCouric At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup
La IA amplía la conexión entre marcas, fans y creadores en YouTube Think with Google 2024-11-14 | *Enjoy the video in your language! Subtitles available: English, Português, Español. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.*El ecosistema digital está redefiniendo la interacción de los fans con el contenido, abriendo un universo de posibilidades para la expresión creativa y transformando la cultura pop. En este nuevo episodio de AI Conversation, Ramiro Sanchez, Sr Director de Marketing para Google Latinoamérica, y Karla Agis, líder de Cultura y Tendencias para Canadá y Latam en YouTube, profundizan en la última edición del Reporte de Cultura y Tendencias de YouTube, que explora el fascinante mundo del fandom en YouTube y el papel transformador de la inteligencia artificial en la plataforma. Juntos, revelan cómo los fans están utilizando la IA para remezclar, reinventar y reimaginar el contenido que aman, llevando su creatividad hacia nuevos horizontes. Además, indagan en cómo las marcas pueden aprovechar el poder de los fandoms para fomentar conexiones más profundas con su audiencia. En Think with Google, nuestra misión es educar e inspirar a la próxima generación de profesionales del marketing, anunciantes y creativos. Aquí encontrarás los datos más recientes sobre los consumidores e insights de nuestro equipo de investigación global, tutoriales de marketing y perspectivas de los líderes del sector. Para descubrir más conversaciones como esta, suscríbete a nuestro canal: youtube.com/@ThinkwithGoogle Reporte de Cultura y Tendencias de YouTube:Spanish: services.google.com/fh/files/misc/youtube_trends_report_2024_es.pdfPortuguese: services.google.com/fh/files/blogs/youtube_brasil_trends_report.pdf00:00 Introducción00:54 Bienvenida a Karla01:10 YouTube, el lugar donde los fandoms encuentran un lugar para conectar3:20 Cómo las marcas pueden aprovechar el fenómeno del fandom4:18 El rol de la IA para potenciar los fans en YouTube5:27 YouTube, donde converge la IA, la creatividad y los fans6:14 Cierre en 3 preguntas
The future of performance marketing with Kris Tait from Croud Think with Google 2024-11-14 | Businesses that don’t understand the basic elements of growing a brand won’t be here in five years. This is a trap we must all be aware of. Some call it the CAC Valley of Death, and it’s hard to get out of. | Kris Tait #shorts #FirestartersPodcast
McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers Think with Google 2024-11-13 | This week on Modern Marketers, McDonald’s VP of Marketing Elizabeth Campbell joins Google’s Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald’s most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn’t need to be tested. Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.Listen to more episodes of Modern Marketers here: youtube.com/playlist?list=PLNBdIP33wJ3oDbS5EmI4lxwKt65DYL46T&si=hgnIBydawY_qVnoC You can also find us on Apple Podcasts:podcasts.apple.com/us/podcast/modern-marketers/id1747583948 and Spotify:open.spotify.com/show/2frcKgPI191iwfmVMHGfgY At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. thinkwithgoogle.com/signup00:00: Intro1:32: About Elizabeth5:36: A career highlight for Elizabeth07:01: Elizabeth's career journey over 20 years at McDonald's10:40: What Modern Marketing is today12:21: Inside Grimace's birthday campaign15:57: Deciding when testing is needed17:56: Adapting to customer behavior20:06: The evolution of the McDonald's app22:22: Three cheers24:24: Conclusion
Lila Ibrahim, COO of Google DeepMind, discusses AlphaFold AI Think with Google 2024-11-13 | Get a sneak peek at Katie Couric’s interview with Lila Ibrahim, COO of Google DeepMind, about AlphaFold, the AI system changing how we discover medicines.AlphaFold accurately predicts protein structures, with the potential to accelerate drug discovery and unlock countless scientific advancements.Fun fact: Demis Hassabis, CEO of Google DeepMind, and John Jumper, a DeepMind research scientist, won the 2024 Nobel Prize in chemistry for their work on AlphaFold.Watch more here: youtube.com/playlist?list=PLNBdIP33wJ3rklJy9F4PKIUnyGRYW9Ybh&si=_LcbG0zG_TIOgLxq#ThinkWithGoogle #KatieCouric
The future of performance marketing with Kris Tait from Croud Think with Google 2024-11-12 | Kris Tait is the US MD of full-service digital agency Croud. In this thought-provoking episode he describes why the future of performance marketing is about incrementality - the ability to demonstrate tangible and incremental business benefits from marketing activity. Kris talks about why this requires a change in thinking, process and skills to bring a performance mindset into a creative discipline and the need to embrace outcomes-based planning.Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing, and innovation communities, focusing on the areas of challenge and opportunity in the industry.At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. On this channel, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along.Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspodChaptering:00:00 Introduction01:41 Provocation for Firestarters audience02:50 Performance marketing06:19 Implementing and measuring incrementality testing10:02 How brands can do incrementality well?14:22 Unifying brand and performance marketing16:56 Risk of focussing on instant impact20:06 The role of data in achieving balance22:00 How clients can use customer data24:23 The role and impact of AI27:20 How AI leaves room for strategic thinking29:39 Balancing AI and personalisation33:07 The future of AI in marketing
Unlocking the future of AI in Latin America: The AI opportunity for LATAM Think with Google 2024-11-07 | *Enjoy the video in your language! Subtitles available: English, Português, Español. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.*In the second part of this AI Conversation episode, Ramiro Sanchez, Sr. Marketing Director for Google LATAM, and Doron Avni, Vice President of Government Affairs & Public Policy for Emerging Markets at Google, examine the opportunities that AI presents for some of the region's biggest challenges, such as climate change and food security. In the previous segment, Sanchez and Avni discussed the possibilities that artificial intelligence offers and that can transform Latin America—both in the public and private sectors.For Avni, AI goes far beyond numbers and data—it significantly impacts people's lives. He mentions some of Google's initiatives in partnership with Latin American government agencies, such as the Flood Hub in Brazil.The episode also emphasizes the importance of a bold and responsible approach to AI to maximize benefits and minimize risks to society. According to Avni, forums like the G20, which will take place in Rio de Janeiro in November 2024, are essential for fostering collaborations between government agencies and the private sector, ensuring this responsible approach to artificial intelligence.If you haven't watched the first part of this interview, watch it here: youtu.be/HP_8PtItpEsAnd for more interviews like this one, subscribe to our channel.Relevant links:AI Sprinters Report: English: https://blog.google/outreach-initiatives/public-policy/google-ai-developing-countries-growth/Portuguese: https://blog.google/intl/pt-br/novidades/iniciativas/nosso-novo-relatorio-sobre-as-oportunidades-da-ia-para-paises-em-desenvolvimento/Spanish: https://blog.google/intl/es-419/noticias-de-la-empresa/iniciativas/nuestro-nuevo-informe-sobre-las-oportunidades-de-la-ia-para-los-paises-en-desarrollo/Google Career Certificates:Argentina: crece.withgoogle.com/intl/es_ar/certificatesBrasil: http://g.co/certificadosMexico: crece.withgoogle.com/intl/es_mx/certificatesGoogle AI Principles:https://ai.google/responsibility/principles/Flood Hub:English: https://blog.google/technology/ai/google-ai-global-flood-forecasting/Portuguese: https://blog.google/intl/pt-br/novidades/iniciativas/como-estamos-apoiando-a-populacao-do-rio-grande-do-sul/Spanish: https://blog.google/intl/es-419/noticias-de-la-empresa/iniciativas/nuestro-nuevo-informe-sobre-las-oportunidades-de-la-ia-para-los-paises-en-desarrollo/00:00 Introduction00:18 Recap EP 01 01:21 AI for good03:15 Google approach to AI04:35 Bold and responsible06:16 G20 summit in Rio de Janeiro07:02 A message to businesses and society07:19 End
Unlocking the future of AI in Latin America: A roadmap for AI transformation Think with Google 2024-11-05 | *Enjoy the video in your language! Subtitles available: English, Português, Español. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.*Artificial intelligence has the enormous potential to help businesses thrive and to aid in solving environmental and socioeconomic problems. However, what are the pathways for this AI-driven transformation to take place on a large scale in Latin America? This is the topic of the first part of the new AI Conversation episode, in which Ramiro Sanchez, Sr. Marketing Director for Google LATAM, talks with Doron Avni, Vice President of Government Affairs & Public Policy for Emerging Markets at Google.Avni mentions initiatives such as AI Sprinters, a report that highlights the opportunities AI can bring to developing countries and suggests ways in which governments and international organizations can leverage technology to drive economic growth through strategic investments and public policies.In this episode, Avni also comments on the importance of professional development in this journey, and the role Google is playing in empowering Latin Americans to create and innovate with artificial intelligence. According to Avni, AI in Latin America should be developed by and for the region.To discover more interviews like this one, subscribe to our channelRelevant links:AI Sprinters Report: English: https://blog.google/outreach-initiatives/public-policy/google-ai-developing-countries-growth/Portuguese: https://blog.google/intl/pt-br/novidades/iniciativas/nosso-novo-relatorio-sobre-as-oportunidades-da-ia-para-paises-em-desenvolvimento/Spanish: https://blog.google/intl/es-419/noticias-de-la-empresa/iniciativas/nuestro-nuevo-informe-sobre-las-oportunidades-de-la-ia-para-los-paises-en-desarrollo/Google Career Certificates:Argentina: crece.withgoogle.com/intl/es_ar/certificatesBrasil: http://g.co/certificadosMexico: crece.withgoogle.com/intl/es_mx/certificatesGoogle AI Principles:https://ai.google/responsibility/principles/00:00 Introduction00:54 Welcoming Doron Avni01:28 AI opportunities for Latin America03:02 The roadmap for governments and businesses04:28 There's no AI power without human power05:59 People upskilling07:31 Part 1 wrap up
Preparing for the future with Mike Stone from Wpromote Think with Google 2024-11-01 | Discover how Mike Stone, chief relationship officer at Wpromote, is preparing for the future by investing in privacy-first solutions.
The Beauty of Best Practice, in partnership with IAB UK Think with Google 2024-10-30 | In our new YouTube Festival Spotlight podcast episode, we learn how Boots immersed themselves in the unique nature of the YouTube viewing experience to drive outstanding advertising results. Listen to James Chandler, CMO of IAB UK, in conversation with Boots CMO Peter Markey and Jacqui Owens from Google, as they discuss the beauty of best practice on YouTube. Watch the full episode on YouTube here:youtube.com/watch?v=ikc9JK_f-TY
First-party data strategies with Catlin Bowers from Mediahub Think with Google 2024-10-25 | Learn from Catlin Bowers, VP, director of data privacy governance at Mediahub Worldwide, as she shares tips for building first-party data strategies.
The ABCDs of YouTube Shorts: Think social first to boost engagement Think with Google 2024-10-25 | The secret to Shorts ads that work? Think like a creator, not an advertiser. We’re sharing tips on how to make your ads likable, commentable, and shareable so you can tap into the massive engagement potential of Shorts! Want more tips? thinkwithgoogle.com/marketing-strategies/video/short-form-video-advertising-tips
Samsung: la IA que conecta productos, marketing y personas Think with Google 2024-10-24 | *Enjoy the video in your language! Subtitles available: English, Português, Español. Click the 'CC' button to turn them on and tap 'Settings' ⚙️ to select your preferred language.*Integrar la inteligencia artificial con un enfoque transversal es la clave para conducir una organización hacia una nueva era. En este episodio de AI Conversation, Ramiro Sanchez, Sr Director de Marketing para Google Latinoamérica, conversa con Karen Goldberg, CMO de Samsung México, sobre cómo la empresa de electrónica y tecnología impulsa la adopción de la IA en su negocio y hacia el cliente. Desde hace más de una década, Samsung incorpora la IA en sus productos y servicios, y hoy trabaja para democratizar su acceso, acercando esta tecnología a cada vez más personas, tanto a través de teléfonos móviles como de electrodomésticos.Para Goldberg, el valor de la inteligencia artificial debe comunicarse hacia dentro de la organización, pero también hacia el consumidor. Para esto, Samsung lleva adelante diferentes acciones de marketing que muestran los beneficios de la IA para ayudarnos a ser más productivos. En Think with Google, nuestra misión es educar e inspirar a la próxima generación de profesionales del marketing, anunciantes y creativos. Aquí encontrarás los datos más recientes sobre los consumidores e insights de nuestro equipo de investigación global, tutoriales de marketing y perspectivas de los líderes del sector. Para descubrir más conversaciones como esta, suscríbete a nuestro canal.00:00 Introducción00:41 Bienvenida a Karen00:55 Cómo llega Samsung a ser una empresa “AI first”02:48 La IA al alcance de todos03:47 El marketing de Samsung potenciado por IA05:12 La clave de comunicar los beneficios de la IA dentro de la organización y hacia los clientes06:06 Cierre en 3 preguntas
The ABCDs of YouTube Shorts: Boost engagement with Shorts ads that feel organic Think with Google 2024-10-24 | The secret to ads that actually work on Shorts? Keep it real! Ditch the high production value, and go for an organic, DIY feel. We’re sharing tips on how to create authentic content that stands out by blending seamlessly into your audience’s feed. Want more tips? thinkwithgoogle.com/marketing-strategies/video/short-form-video-advertising-tips
The agency market isnt oversupplied — it’s just not differentiated | Robin Bonn Think with Google 2024-10-24 | The agency market isn’t oversupplied — it’s just not differentiated. Once you recognise that distinction and behave accordingly, you’re much more able to write your own story effectively | Robin Bonn #shorts #FirestartersPodcast
The ABCDs of YouTube Shorts: How to make Shorts, not ads Think with Google 2024-10-23 | People can spot an ad a mile away, especially on Shorts. In this video, we’ll teach you how to create ads that feel natural and engaging, with tips on how to grab attention early and keep your viewers hooked. Stop the scroll and start connecting with these simple strategies. Want more tips? thinkwithgoogle.com/marketing-strategies/video/short-form-video-advertising-tips
