Ad Age Studio 30 Live: Why CTV is the brand-safe alternative to digital AdAge 2023-09-22 | Ad Age Studio 30 Live: Why CTV is the brand-safe alternative to digital
Ad Age Remotely: Badger Agencys Madonna Badger on how women impact the future of creativity AdAge 2023-09-20 | Badger Agency's founder and chief creative officer Madonna Badger joins Ad Age to discuss her work improving how women are represented, served and hired in advertising.
Ad Age Studio 30: Leveraging the power of personalized offers at scale AdAge 2023-09-14 | Ad Age Studio 30: Leveraging the power of personalized offers at scale
Watch: Purpose Marketing Hits and Misses—BBC, Smucker’s, Sky Sports and more AdAge 2023-08-08 | Purpose marketing expert Thomas Kolster and Ad Age News Editor E.J. Schultz analyze the best and worst of new purpose-driven campaigns.
Ad Age Remotely: Live with IPGs Martin Bryan AdAge 2023-07-21 | In today's live edition of Remotely, Martin Bryan, global chief sustainability officer at IPG Mediabrands, joins Ad Age senior reporter Aleda Stam to discuss the work he is doing to reduce carbon emissions in the media supply chain at IPG and across the industry. Watch the recap here: bit.ly/3OktdFo
Inside Americas Hottest Brands 2023 AdAge 2023-07-12 | Join us as we talk to some of the executives behind #AdAgeHottestBrands to find out about their strategies for success, and take a look at what’s ahead for them in 2023.
System Overload: How Change Happens AdAge 2023-06-09 | Join Ad Age on Thursday, June 8, for the third episode of a new show hosted by Kai D. Wright on behavior change and organizational design. Guests include C-suite leaders and top business thinkers, including Michael Kassan (Founder and CEO of MediaLink) and Amy C. Edmondson (business author, Thinkers50 and Harvard Business School professor). “System Overload: How Change Happens” is a 30-minute interview show focused on how to turn DEI goals into meaningful, tangible action. We will discuss case studies and strategic frameworks along with how to deal with bullies, blockers and backlash that inhibit organizations, groups and leaders from creating a better culture and society, to ultimately empower sustainable change through evolved practices, processes and policies. Hosted and created by Kai D. Wright—author, Columbia University lecturer, and Ad Age diversity council member—"System Overload" will be available on Ad Age at AdAge.com/SystemOverload as well as LinkedIn. Get the latest news, research, and book info about Amy on www.amycedmondson.com. Listen to Michae’s podcast – Good Company with Michael Kassan – on the iHeartRadio App, Apple podcasts & anywhere else you download your podcasts.
Watch: Purpose Marketing Hits and Misses—Ikea, PetsMart, Dove and more AdAge 2023-06-06 | Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns
Ad Age Remotely: Wavemakers Sharb Farjami AdAge 2023-05-17 | Ad Age Remotely: Wavemaker's Sharb Farjami
How leading brands use audio for conversation AdAge 2023-05-17 | How leading brands use audio for conversation
Ad Age Remotely: Social media consultant Rachel Karten on viral trends AdAge 2023-05-17 | Join Ad Age for the latest installment of Ad Age Remotely, where we hear from social media consultant and newsletter author Rachel Karten. In conversation with Ad Age Reporter Gillian Follett, Karten discusses her shift from the brand side of social media to consulting brands such as Cava and West Elm on how to optimize their social strategies. She also talks about some of the online trends she’s recently analyzed in her newsletter, as well as her TikTok-famous dogs.
System Overload: How Change Happens AdAge 2023-05-04 | Join Ad Age on Wednesday, May 3, for the second episode of a new show hosted by Kai D. Wright on behavior change and organizational design. Guests include C-suite leaders and top business thinkers, including Bob Liodice (CEO of the Association of National Advertisers) and Laura Morgan Roberts (business author, Thinkers50 and professor at the University of Virginia Darden School of Business).
Ad Age Remotely: David Droga on the Song rebrand, generative AI, and more AdAge 2023-05-03 | Join Ad Age for the latest installment of Ad Age Remotely. In this episode, we hear from Accenture Song's CEO David Droga.In conversation with Ad Age Senior Reporter Brian Bonilla, Droga discusses what he calls "the business of creativity," shares his thoughts on the role of generative AI and explains the impact of Accenture Interactive's rebrand.
Ad Age Remotely: Live with Autodesks Dara Treseder AdAge 2023-04-28 | In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse.
Purpose Marketing Hits and Misses: Heinz, Busch Light, United and more AdAge 2023-04-19 | Purpose Marketing Hits and Misses: Heinz, Busch Light, United and more
Ad Age Remotely: TikTok Creator Robyn DelMonte on what brands are missing AdAge 2023-04-11 | Join Ad Age on Tuesday, April 11 for the latest installment of Ad Age Remotely. In this episode, we hear from Robyn DelMonte, a content creator and brand consultant also known as @GirlBossTown.In conversation with Ad Age Reporter Gillian Follett, DelMonte shares her thoughts on the evolution of influencer marketing, highlighting what some brands are doing right and where others are still falling short. She also shares what she loves about Instagram, Tumblr and Pinterest.
Ad Age Remotely: Gary Vaynerchuk on Super Bowl spend, TikTok and more AdAge 2023-03-21 | Join Ad Age on Tuesday, March 21 for the latest installment of Ad Age Remotely. In this episode we hear from Gary Vaynerchuk, CEO of VaynerMedia and a man of many ventures.Vaynerchuk explains the massive shifts occurring in the world of marketing, dissecting everything from the value of Super Bowl commercials to the decline of print and the problems with programmatic. And, of course, Vaynerchuk updates the audience on VeeCon, his NFT-based conference coming up in May.
Ad Age Remotely: Live with Wieden + Kennedys Neal Arthur AdAge 2023-03-02 | In today’s live edition of Remotely, Global CEO of Wieden+Kennedy Neal Arthur joins Ad Age to discuss the state of creativity in the industry, the new business landscape, how the independent agency is approaching its global footprint and more. Watch the recap here: http://ow.ly/usXG50N7nNO
Ad Age Remotely: 2023 Super Bowl ad game hits and misses AdAge 2023-02-13 | In today's live edition of Remotely, Ad Age editors debate which Super Bowl ads worked—and which ones didn't—and discuss other major marketing moments from the industry's biggest night. Watch the recap here: http://ow.ly/IXl750MQVWz
Ad Age Remotely: E-Trade reveals first look at its Super Bowl commercial AdAge 2023-02-02 | Join Ad Age on Thursday at 12 p.m. ET to go behind the scenes of E-Trade's Super Bowl campaign with the company's Chief Marketing Officer Andrea Zaretsky.Get more of the latest Super Bowl news here: adage.com/live-blog/super-bowl-2023-tracking-commercials-and-other-brand-plans
Ad Age Remotely: Super Bowl ad reveal AdAge 2023-01-25 | Join Ad Age on Wednesday at 1 p.m. ET to get a sneak peek at a Big Game ad from a first time Super Bowl advertiser.Get more of the latest Super Bowl news here: adage.com/live-blog/super-bowl-2023-tracking-commercials-and-other-brand-plans
Ad Age Remotely: Accessibility and representation in advertising AdAge 2023-01-18 | In today's live edition of Remotely, Keely Cat-Wells, founder of C Talent, the disabled-led talent management and access consulting company, discusses how brands should prioritize disabled representation, what she hopes to see out of Super Bowl campaigns and the need to diversify influencer marketing strategies. Watch the recap here: bit.ly/3wc6a5H
Ad Age Remotely: Barstool Sports CEO on the future of live sports AdAge 2023-01-12 | In today's live edition of Remotely, Barstool Sports CEO Erika Ayers discusses the media company's push into live sports, how it is approaching sports betting and the future of NIL dealmaking. Watch the recap here: bit.ly/3W0V79P
Ad Age Remotely: Mint Mobile on thriving as a challenger brand AdAge 2022-12-20 | Join Ad Age on Tuesday, Dec. 20 for the latest installment of Ad Age Remotely. In this episode we learn how Maximum Effort has spurred interest in Mint Mobile, the wireless brand in which Ryan Reynolds bought an ownership stake in late 2019.In conversation with Ad Age News Editor E.J. Schultz, Mint Mobile Chief Marketing Officer Aron North and Maximum Effort Co-Founder George Dewey share insights into how they quickly turn around ads and offer advice for other marketers looking to break into pop culture.
Ad Age Remotely: Whats next for Twitter, Web3 and retail media networks AdAge 2022-12-01 | In today's live edition of Remotely, Interactive Advertising Bureau CEO David Cohen discusses what's next for Twitter, how the industry will continue to develop the metaverse and the rise of retail media networks. Watch the recap here: bit.ly/3OW4iqb
Ad Age Remotely: Measurement and revenue trends AdAge 2022-11-17 | In today's live edition of Remotely, NBCUniversal President and Chief Business Officer Krishan Bhatia discusses the state of the media industry, measurement controversies, and NBCU's ad revenue. Watch the recap here: bit.ly/3EkliSl
Ad Age Remotely: Music on social platforms AdAge 2022-11-16 | In today's live edition of Remotely, Translation CEO Steve Stoute discusses Apple's Super Bowl halftime deal, how brands need to think about music on social platforms and the state of diversity, equity and inclusion initiatives. Watch the recap here: bit.ly/3TG3Vkk
System Overload: How Change Happens AdAge 2022-11-09 | The Martin Agency CEO Kristen Cavallo and best-selling author Rita McGrath joins Columbia University lecturer Kai D. Wright to discuss how to turn DEI goals into meaningful, tangible action.
Ad Age Remotely: Taking big risks and building community AdAge 2022-11-04 | In today's live edition of Remotely, Wenda Harris Millard, former vice chairman at MediaLink and independent advisor, discusses the importance of getting involved in a community, the need for mentorship and equity for women in the ad world and more lessons and insights from her storied career. Watch the recap here: bit.ly/3sWzF9Y
Ad Age Remotely: Zooms rebranding efforts AdAge 2022-11-03 | In today's live edition of Remotely, Creative Haystack founder and former P&G exec Pete Carter discusses how his “Ditch the pitch” model works and why it’s important for agencies and marketers alike. Watch the recap here: bit.ly/3DWafQe
Ad Age Remotely: Ditch the pitch AdAge 2022-10-27 | In today's live edition of Remotely, Creative Haystack founder and former P&G exec Pete Carter discusses how his “Ditch the pitch” model works and why it’s important for agencies and marketers alike. Watch the recap here: bit.ly/3SHIcYI
Ad Age Remotely: Its A 10 Haircares marketing strategy AdAge 2022-10-12 | In today's live edition of Remotely, It's A 10 Haircare Founder Carolyn Aronson discusses the evolution of the brand's marketing strategy and how its looking to elevate diverse communities. Watch the recap here: bit.ly/3CSfRua
Ad Age Remotely: Bloomingdales holiday marketing AdAge 2022-10-11 | In today's live edition of Remotely, Frank Berman, executive VP and chief marketing officer of Bloomingdale's, discusses holiday marketing and what the brand's focus will be moving forward. Watch the recap here: bit.ly/3MouR6e
Ad Age Remotely: AAPI representation in advertising AdAge 2022-10-05 | In today's live edition of Remotely, Bing Chen, co-founder and president of Gold House, a non-profit collective of AAPI leaders, discusses the role of influencers in the Web3 era, how to ensure diversity in the creator economy and how brands can develop their own impact strategy. Watch the recap here: bit.ly/3C9x7cM
Ad Age Remotely: CMOs and DE&I initiatives AdAge 2022-09-29 | In today's live edition of Remotely, Latraviette Smith-Wilson, Horizon Media's chief marketing & equity officer, provides insight on how CMOs can take a larger role in shaping these initiatives, how the industry can be held accountable to DE&I pledges and how equity should be applied to the coming Web3 era. Watch the recap here: bit.ly/3SsdyUa
How CPG brands are upending the funnel with performance marketing at scale AdAge 2022-09-28 | In a time of tightening ad budgets and heightened demands for accurate measurement, how can consumer packaged goods brands allocate the right amount of dollars to the right channels to achieve optimal return on their ad spend? How are advertisers maximizing conversion to bottom-of-funnel sales in an environment where over 85% of all CPG purchases are still sold in brick-and-mortar stores?
Ad Age Remotely: The future of the CMO role AdAge 2022-09-27 | In today's live edition of Remotely, marketing veteran Jerri DeVard discusses the state of diversity, equity and inclusion initiatives, the future of the CMO role and new skills for the Web3 era. Watch the recap here: bit.ly/3UDvKvz
Ad Age Remotely: The future of iHeartMedia AdAge 2022-09-19 | In today's live edition of Remotely, iHeartMedia CEO Bob Pittman discusses how the radio company is preparing for Web3 and defining the future of podcasting. Watch the recap here: bit.ly/3f3do6L
Ad Age Remotely: So you want to enter A-List & Creativity Awards? AdAge 2022-09-15 | In today's live edition of Remotely, Ad Age editors Judy Pollack and Ann-Christine Diaz will answer the most frequently asked questions about the A-List & and Creativity Awards. Watch the recap here: bit.ly/3Lgdkwm
Ad Age Studio 30 Presents: How data can lead to better ROI and measurement in an uncertain economy AdAge 2022-07-20 | Join Ad Age Studio 30 and Salesforce’s, Loretta Shen and Martin Kihn, as they discuss how data impacts marketers' investments and strategic shifts and predict the way forward for digital marketing. A custom conversation made possible by Salesforce
Inside Americas Hottest Brands AdAge 2022-07-12 | Join Ad Age as we talk to some of the executives behind America's Hottest Brands to find out about their strategies for success, and take a look at what’s ahead for them in 2022. Watch the recap here: bit.ly/3PqyRDH
Ad Age Remotely: Metaverse, measurement and data crackdowns AdAge 2022-06-16 | In today's live edition of Remotely, Doug Rozen, CEO of Dentsu Media Americas, discusses the many challenges and new opportunities influencing the media landscape including the economic climate, data crackdowns, attention metrics and Web3. Watch the recap here: bit.ly/3HtSpUI
Ad Age Remotely: Bringing LOréal into the 21st century AdAge 2022-06-15 | In today's live edition of Remotely, L'Oréal's Chief Digital and Marketing Officer, Asmita Dubey, discusses the metaverse, e-commerce, startup investments and more. Watch the recap here: bit.ly/3tCBUjH
Ad Age Remotely: How brands can support LGBTQ+ people beyond Pride Month AdAge 2022-06-02 | In today's live edition of Remotely, CEO of Pride Media Diane Anderson Minshall discusses why showing support for the LGBTQ+ community requires more than slapping a rainbow on packaging and how brands can extend support beyond Pride Month. Watch the recap here: bit.ly/3zekzkK
Ad Age In-Depth: TV Pivot Day 2 AdAge 2022-05-25 | Ad Age In-Depth: TV Pivot brings together network sales execs, brand marketers and agency leaders to discuss the current state of the TV ad landscape including the future of measurement, diversifying media spend, evolving ad models, Web3 and more. Watch the recap here: bit.ly/3sVNoOJ
