Name: How Much Should You Spend on Facebook Ads? Budgeting Steps @SocialMediaExaminer
Uploaded: 2024-10-21T08:17:00-05:00
Duration: 8 min 17 s
Description: How Much Should You Spend on Facebook Ads? Budgeting Steps

How Much Should You Spend on Facebook Ads? Budgeting Steps

Social Media Examiner 2024-10-21 | How Much Should You Spend on Facebook Ads? Budgeting Steps

YouTube Updates: Shorts, Creator Tools, Ads, and More

Social Media Examiner 2024-10-19 | Explore YouTube changes with Social Media Examiner featuring Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #YouTubeMarketing

Instagram Updates for 2025: What Marketers Need to Know

Social Media Examiner 2024-10-17 | Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business? To explore some of Instagram’s newest features and what they mean to marketers, I interview Chelsea Peitz.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Chelsea Peitz
– Website chelseapeitz.com
– Podcast open.spotify.com/show/1r8aw18Z8jdcvo6xqNkwB2
– Book amazon.com/What-Post-Engaging-Content-Results/dp/1670832244/ref=sr_1_1?crid=3Y71FKL53GY2&keywords=what%20to%20post%20chelsea%20peitz&qid=1665068670&qu=eyJxc2MiOiIwLjY2IiwicXNhIjoiMC40NyIsInFzcCI6IjAuMzgifQ%3D%3D&sprefix=what%20to%20post%2Caps%2C260&sr=8-1
– Instagram instagram.com/chelsea.peitz
– LinkedIn linkedin.com/in/chelseapeitz

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/instagram-updates-for-2025-what-marketers-need-to-know
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:28 Why Instagram Matters to Marketers Today
02:58 The Latest Instagram Stories Features; Comments on Stories
06:48 The Latest Instagram Stories Features; Reveal Sticker
09:43 The Latest Instagram Feed Post Updates: Carousels
12:13 The Latest Instagram Feed Post Updates: Text Overlay Tools
14:47 The Latest Instagram Feed Post Updates: Polls and Prompts
16:57 The Latest Instagram Feed Post Updates: Product Tags
18:27 The Latest Instagram Live Video Updates: Going Live in Broadcast Channels
25:12 The Latest Instagram Live Video Updates: Details for Going Live on Desktop
26:09 The Latest Instagram Reels Updates: Undo Button, Redo Button and Duplicate for Edits
36:08 The Latest Instagram Reels Updates: Multiple AudioTracks
38:29 The Latest Instagram Reels Updates: Multiple Collaborators
40:24 The Latest Instagram and Meta AI Integration Updates

#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramMarketing

TikTok Updates: New Ad Campaign Types, Creative Features, and More

Social Media Examiner 2024-10-11 | Explore TikTok changes with Social Media Examiner featuring Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #TikTokMarketing

B2B Product Positioning: How to Be Certain Your Product Sells

Social Media Examiner 2024-10-10 | Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? Discover a 5-step process for developing powerful B2B product positioning.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About April Dunford
– Website aprildunford.com
– Podcast https://www.positioning.show
– Books aprildunford.com/books
– Newsletter aprildunford.com/newsletter
– LinkedIn linkedin.com/in/aprildunford
– X https://x.com/aprildunford
– YouTube youtube.com/@positioningshow

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/b2b-product-positioning-how-to-be-certain-your-product-sells
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:15 About April Dunford
06:26 Why is Product Positioning Important
12:09 Product Positioning Method Step 1: Assessing Competitive Alternatives
19:16 Product Positioning Method Step 2: Differentiating Capabilities
24:02 Product Positioning Method Step 3: Translating to Value
37:04 Product Positioning Method Step 4: Defining Target Customer Characteristics
40:40 Product Positioning Method Step 5: Choosing a Market Category

#SocialMediaExaminer #SocialMediaMarketingPodcast #ProductMarketing

Instagram Updates: New Creative Features, DM Updates, and More

Social Media Examiner 2024-10-04 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #InstagramMarketing

TikTok Updates for 2025: What Marketers Need to Know

Social Media Examiner 2024-10-03 | Are you keeping up with TikTok's rapid evolution? Wondering how to leverage its newest features for your business? Explore TikTok's game-changing updates, including extended video lengths, enhanced DMs, and the revolutionary TikTok Shop.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Keenya Kelly
– Website theleap.co/creator/keenyakelly
– Podcast podcasts.apple.com/us/podcast/the-keenya-kelly-podcast/id1446018867
– Course verticalvideomastery.com
– Facebook facebook.com/keenyakelly
– Instagram instagram.com/keenyakelly
– LinkedIn linkedin.com/in/keenyakelly
– TikTok tiktok.com/@keenyakelly
– YouTube youtube.com/keenyakelly

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/tiktok-updates-for-2025-what-marketers-need-to-know
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:37 Doing Business on TikTok: Demographics, Industries, and Product Sales
03:18 TikTok Features: Download Tool, Open DMs and Management Tool
08:17 Long-Form Video on TikTok: Incentives, Benefits, Monetization and Limits
11:23 TikTok Content Strategy: Video Length, Vertical vs Horizontal, and More
19:08 How to Use TikTok Live: Tools and Tips
24:53 Image Posts on TikTok
28:51 What are TikTok Notes
30:18 How to Use TikTok Shop: Affiliates, Tools, and More

#SocialMediaExaminer #SocialMediaMarketingPodcast #TikTokMarketing

Facebook Updates: Audience Targeting, Ad Links, and More

Social Media Examiner 2024-09-27 | Explore Facebook changes with Social Media Examiner featuring Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #FacebookMarketing

Podcasting: How to Create a Better Show

Social Media Examiner 2024-09-26 | Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? Explore the state of the podcasting industry and how to create a better quality show.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Tom Webster
– Website soundsprofitable.com
– Podcast soundsprofitable.com/podcast
– Book audienceislisteningbook.com
– LinkedIn linkedin.com/in/tomwebster
– LinkedIn linkedin.com/company/sounds-profitable
– Threads threads.net/@webby2001
– X https://x.com/soundsprofnews

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/podcasting-how-to-create-a-better-show
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:36 About Tom Webster
07:28 Why Use Podcasting Today: Trust, Loyalty, and Visibility
21:15 Producing a Better Podcast: Why Do You Matter to Your Audience?
29:55 Producing a Better Podcast: Format
39:18 Producing a Better Podcast: Editing for Narrative Flow and Continuity
43:30 Producing a Better Podcast: Guest Prep

#SocialMediaExaminer #SocialMediaMarketingPodcast #PodcastContentMarketing

LinkedIn Updates: Video Carousels, Search Improvements, and More

Social Media Examiner 2024-09-20 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #LinkedInMarketing

LinkedIn Company Page Strategies for 2025 and Beyond

Social Media Examiner 2024-09-19 | Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? Explore the best LinkedIn company page strategies.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Michelle J Raymond
– Website b2bgrowthco.com
– Podcast socialmediaforb2bgrowthpodcast.com
– Book https://getbook.at/BusinessGold
– LinkedIn linkedin.com/in/michellejraymond
– YouTube youtube.com/@MichelleJRaymond

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/linkedin-company-page-strategies-for-2025-and-beyond
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:24 About Michelle J Raymond
01:28 Why Businesses Should Focus on LinkedIn Company Pages
05:18 The New Layout for LinkedIn Company Pages for Easier Management
10:16 How to Comment on Posts Using Your Linkedin Company Page
15:16 Premium Company Pages: New Features for Growth
36:45 RSS Feed Integration for LinkedIn Company Pages
38:21 The Power of LinkedIn Newsletters

#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInStrategy

YouTube Updates: Content Tools, Creator Features, Ads, and More

Social Media Examiner 2024-09-14 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Diana Gladney.

👋 About Diana Gladney
–dianagladney.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #YouTubeMarketing

Brand Video Strategy: Building Instant Connections With Your Future Customers

Social Media Examiner 2024-09-12 | Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? Explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Mariana Henninger
– Website brandmagnetic.com
– Podcast empiresecrets.buzzsprout.com
– Course brandmagnetic.com/bvsbeta
– Resources brandmagnetic.com/sme
– Facebook facebook.com/brandmagnetic
– Instagram instagram.com/brandmagnetic

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/brand-video-strategy-building-instant-connections-with-your-future-customers
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:02 About Mariana Henninger
06:15 Why Brand Videos Are Important to Marketers
14:50 Brand Video Strategy Step 1: Understanding Your Audience Deeply
18:47 Brand Video Strategy Step 2: Know Yourself (or Your Brand)
28:10 Brand Video Strategy Step 3: Find the Intersection Between Knowing Your Audience and Yourself
37:57 Brand Video Strategy Step 4: Plan Your Visuals and Film and Edit Your Video
42:38 Brand Video Strategy Step 5: Share Your Brand Video

#SocialMediaExaminer #SocialMediaMarketingPodcast #VideoStrategy

TikTok Updates: Amazon Shopping, AI Voiceover, Group Chats, and More

Social Media Examiner 2024-09-06 | Explore TikTok changes with Social Media Examiner and Jerry Potter featuring Keenya Kelly.

👋 About Keenya Kelly
–keenyakelly.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #TikTokMarketing

Instagram Reel Strategy: How to Connect, Engage, and Sell

Social Media Examiner 2024-09-05 | Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? Explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Eden Hazan
– Website https://stan.store/thereelcoach
– Website thesocialdrop.ca
– Membership https://reel-creators-club.circle.so/checkout/reel-creators-club-membership
– Facebook facebook.com/socialdropTO
– Instagram instagram.com/thereelcoach
– Instagram instagram.com/socialdrop
– LinkedIn linkedin.com/in/eden-hazan-61350458
– Threads threads.net/@socialdrop
– TikTok tiktok.com/@thereelcoach
– TikTok tiktok.com/@socialdrop
– YouTube youtube.com/@SocialdropInc

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/instagram-reel-strategy-how-to-connect-engage-and-sell
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:16 About Eden Hazan
10:08 The Importance of Short-Form Video Strategy
12:15 What’s Working With Short-Form Video Today
18:26 Categorizing Your Content: Sell, Engagement, and Culture Shots
31:31 The 4-3-2 Rule: How to Be Strategic With Your Content

#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramStrategy

Instagram Updates: Algorithm, Collab Tips, Lost Stories, and More

Social Media Examiner 2024-08-31 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter with Chelsea Peitz.

👋 About Chelsea Peitz
– chelseapeitz.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #InstagramMarketing

4 Easy Ways to Make Better Instagram Reels

Social Media Examiner 2024-08-29 | Are you struggling to make Reels? Does your video content strategy need to change? Explore four easy ways to make better Instagram Reels.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Shannon McKinstrie
– Website shannonmckinstrie.com
– Podcast shannonmckinstrie.com/good-content-podcast
– Membership shannonmckinstrie.com/reels-lab
– Instagram Profile Audit shannonmckinstrie.com/audit
– Free Reels Guide shannonmckinstrie.com/pop-off-reels
– Free Viral Hooks socialsquadsociety.com/viralhooks
– Ideas for Freebies shannonmckinstrie.com/freebie-ideas-and-why-you-need-to-create-a-freebie-today
– Instagram instagram.com/shannonmckinstrie
– LinkedIn linkedin.com/in/shannonmckinstrie
– Threads threads.net/@shannonmckinstrie
– TikTok tiktok.com/@shannonmckinstrie

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/4-easy-ways-to-make-better-instagram-reels
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:42 About Shannon McKinstrie
05:36 Why Instagram Reels Matter
09:24 How to Create Instagram Reels Content That Makes People Feel Heard
19:04 How to Create Instagram Reels That Are Helpful
29:41 How to Create Instagram Reels Using Humor
34:24 How to Create Instagram Reels That Share Happenings
40:16 How to Make Your Instagram Reels Stand Out: The 3 S’s

#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramMarketing

Facebook Updates: Profile Connections, Ads, Reels, and More

Social Media Examiner 2024-08-23 | Explore Facebook changes with Social Media Examiner and Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #FacebookMarketing

Leveraging Emotions in Your Facebook Ads for Better Results

Social Media Examiner 2024-08-22 | Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? Explore how marketers can embrace emotions in their ads to improve their results.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Nick Theriot
– Website go.theriotsolutions.com
– Course nicktheriot.org/product-page1720300319160
– E-Book docs.google.com/document/d/1iF68h5a5phPlnIgjCiM7JeqPp7jWq2N-yYPNLML6p9I/edit#heading=h.bjklp2bzhc0c
– Instagram instagram.com/nicktheriot_
– YouTube youtube.com/c/nicktheriot

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/leveraging-emotions-in-your-facebook-ads-for-better-results
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:10 About Nick Theriot
10:58 Why Emotions Matter in Advertising
15:42 How to Embrace Emotions in Your Facebook Ads: Research Customer Emotions
26:22 How to Structure Emotionally Resonant Ad Copy for Facebook
30:15 How to Structure Your Facebook Ad Visuals
37:55 Tips on Standing Out in a Competitive Market With Emotionally Resonant Facebook Ads

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy

LinkedIn Updates: Pages Verification, Ads, and More

Social Media Examiner 2024-08-16 | Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Michaela Alexis.

👋 About Michaela Alexis
–mickalexis.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #LinkedInMarketing

Creating Winning Email Marketing Welcome Sequences

Social Media Examiner 2024-08-15 | Do you have a series of emails you send to new subscribers? Are they converting? Discover a seven-step email welcome sequence that results in more engagement and sales.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Tyler Cook
– Website hypermediamarketing.net
– EBook docs.google.com/document/d/1iF68h5a5phPlnIgjCiM7JeqPp7jWq2N-yYPNLML6p9I/edit?usp=sharing
– LinkedIn linkedin.com/in/cook-tyler
– LinkedIn linkedin.com/company/hypermedia-marketing-llc

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/creating-winning-email-marketing-welcome-sequences
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:00 About Tyler Cook
07:46 Why Marketers Should Focus on Email Marketing Welcome Sequences
09:33 Creating an Email Welcome Sequence, Email 1: The Pattern Interrupt
17:42 Creating an Email Welcome Sequence, Email 2: Set Expectations
22:26 Creating an Email Welcome Sequence, Email 3: Connect on Social Media
28:08 Creating an Email Welcome Sequence, Email 4: New Subscriber Survey
34:03 Creating an Email Welcome Sequence, Emails 5 and 6: Soft Sells
36:10 Creating an Email Welcome Sequence, Emails 7: The Final Push
43:03 How to Use Social Media to Recover Lost Subscribers

#SocialMediaExaminer #SocialMediaMarketingPodcast #EmailMarketing

YouTube Updates: Shorts, Ads, Policy and More

Social Media Examiner 2024-08-10 | Explore YouTube changes with Social Media Examiner featuring Jerry Potter with Diana Gladney.

👋 About Diana Gladney
–dianagladney.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #YouTubeMarketing

LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Social Media Examiner 2024-08-08 | Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? Explore using LinkedIn ads on personal profiles.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Anthony Blatner
– Website speedworksocial.com
– Podcast open.spotify.com/show/01QPcQE41cI1GCDchUJqTu?si=823089550e564df9&nd=1
– SME Listener Offer speedworksocial.com/sme
– LinkedIn linkedin.com/in/anthonyblatner
– LinkedIn linkedin.com/company/speedwork
– YouTube youtube.com/channel/UCFNeaPj8EHadePR9TxWbcXQ

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/linkedin-ads-for-personal-profiles-strategy-funnels-and-more
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:55 About Anthony Blatner
06:22 Why Marketers Should Focus on Linked Ads for Personal Profiles
11:21 The Types of LinkedIn Ads for Personal Profiles
17:29 Targeting for Personal Profile Ads
21:48 How to Create Effective Thought Leader Ads on LinkedIn
25:52 How to Create Effective Sponsored Messaging Ads on LinkedIn
31:08 How to Build an Effective Ad Funnel With Personal Profile Ads on LinkedIn

#SocialMediaExaminer #SocialMediaMarketingPodcast #LinkedInMarketing

TikTok Updates: Creator Tools, Ticket Sales, and More

Social Media Examiner 2024-08-02 | Explore TikTok changes with Social Media Examiner featuring Jerry Potter with Keenya Kelly.

👋 About Keenya Kelly
–keenyakelly.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #TikTokMarketing

How to Leverage Buyer Beliefs to Improve Your Marketing

Social Media Examiner 2024-08-01 | Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? Explore how people’s beliefs impact the buyer journey.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Billy Broas
– Website billybroas.com
– Book simplemarketingbook.com
– Framework fivelightbulbs.com
– LinkedIn linkedin.com/in/billybroas
– X https://x.com/billybroas

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/how-to-leverage-buyer-beliefs-to-improve-your-marketing
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:04 About Billy Broas
07:17 Why Beliefs Matter in Marketing
10:03 Why Smart Marketers Get Stuck in the Curse of Knowledge
14:53 How to Use Buyer Beliefs in Marketing: Identify Your Customers’ Existing Beliefs
23:51 How to Use Buyer Beliefs in Marketing: Determine Your Customers’ Required Beliefs
36:54 How to Use Buyer Beliefs in Marketing: Build the Necessary Steps for Your Customers

#SocialMediaExaminer #SocialMediaMarketingPodcast #Marketing

How to Sell Your Marketing Agency

Social Media Examiner 2024-07-31 | Should you sell your agency? Wondering what you need to know? Discover what one agency owner learned as they prepped for and closed the sale of a marketing agency.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Veronica Romney
– Website veronicaromney.com
– Website bossbabe.com
– Residency rainmakerresidency.com
– Facebook facebook.com/veronicaiglesiasromney
– Instagram instagram.com/vromney
– LinkedIn linkedin.com/in/vromney
– YouTube youtube.com/@vromney

⏰ Timestamps
00:00 Intro
02:05 About Veronica Romney
09:04 How to Determine Whether You Should Sell Your Marketing Agency
11:15 The Challenges of Preparing Your Agency for Sale
14:45 How to Handle Unforeseen Issues When Selling Your Agency
17:37 How Selling Your Agency Can Have an Emotional Impact on Your Team
22:37 How Your Professional Life Can Change Post-Sale
29:01 Perceiving the Value of Your Agency and the Legacy You Left Behind
31:27 What to Look Out for When Selling Your Agency
34:21 Alternatives to Selling Your Agency
36:19 Advice for Other Agency Owners Who Are Thinking About Selling Their Agency

#SocialMediaExaminer #MarketingAgencyShow #AgencySales

Instagram Updates: Reels, Ads, Carousels, and More

Social Media Examiner 2024-07-27 | Explore Instagram changes with Social Media Examiner featuring Jerry Potter with Chelsea Peitz.

👋 About Chelsea Peitz
– chelseapeitz.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #InstagramMarketing

UGC Strategy: Boosting Visibility and Sales With Customer Content

Social Media Examiner 2024-07-25 | Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? Explore UGC strategy.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Neal Schaffer
– Website nealschaffer.com
– Podcast podcast.nealschaffer.com
– Newest Book nealschaffer.com/kickstarter
– Other Books nealschaffer.com/books
– Facebook facebook.com/NealSchafferPage
– Instagram instagram.com/nealschaffer
– LinkedIn linkedin.com/in/nealschaffer
– X https://x.com/nealschaffer
– YouTube youtube.com/NealSchaffer

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/ugc-strategy-boosting-visibility-and-sales-with-customer-content
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:08 About Neal Schaffer
06:24 Defining User-Generated Content (UGC) and It’s Benefits for Marketing
11:39 Getting Started With UGC
20:53 How to Encourage UGC From Customers
33:15 How to Find and Hire a UGC Creator
38:03 How to Build a Brand Ambassador Program as Part of Your UGC Strategy

#SocialMediaExaminer #SocialMediaMarketingPodcast #UGCCampaigns

How to Make Your Marketing Agency Irreplaceable

Social Media Examiner 2024-07-24 | Want to become indispensable to your clients? Could helping them fill niche staffing roles work? Discover how to widen the scope of your client relationship to become a valued partner to your clients.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Beth Newton
– Website agencyab.com
– Newsletter linkedin.com/pulse/423-rule-social-media-beth-newton-pexac
– Instagram instagram.com/alphabravostl
– LinkedIn linkedin.com/in/bethmnewton
– LinkedIn linkedin.com/company/agencyab

⏰ Timestamps
00:00 Intro
02:27 About Beth Newton
05:31 Transitioning From a Vendor to a Resource Provider in a Marketing Agency
10:42 How to Begin to Change the Perception of Your Clients
14:19 How Agency Owners Can Effectively Build a Network That Adds Value to Their Client Relationships
20:43 How Being a Valued Partner to Your Clients Can Strengthen Your Relationships With Them
23:32 Effective Communication Strategies for Reinforcing Your Role as a Partner to Your Clients
26:58 Tools and Platforms That Facilitate Being a Resource Hub for Your Clients
30:05 The Challenges Agencies Might Face When Repositioning Themselves
34:27 How to Measure the Success of Transitioning to a Value Provider in Your Agency
37:49 How Agency Owners Can Sustain and Grow Their Role as a Critical Resource for Clients

#SocialMediaExaminer #MarketingAgencyShow #AgencyPartnerhships

Facebook Updates: New Ads, Broadcast Channels, and More

Social Media Examiner 2024-07-19 | Explore Facebook changes with Social Media Examiner and Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #FacebookMarketing

Embracing Humor in Your Writing: The Funny Side of Business

Social Media Examiner 2024-07-18 | Want to make your marketing more relatable? Wondering how humor could help? Explore how to embrace humor in your writing.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Lianna Patch
– Website punchlinecopy.com
– Course punchlinecopy.com/cc
– Facebook facebook.com/punchlinecopy
– Instagram instagram.com/punchlinecopy
– LinkedIn linkedin.com/in/liannapatch
– X https://x.com/punchlinecopy

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/embracing-humor-in-your-writing-the-funny-side-of-business
– Connect with Michael Stelzner on Facebook facebook.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:03 About Lianna Patch
06:11 Why Marketers Should Focus on Humor
14:27 How to Start Using Humor in Your Marketing Copy
24:06 How to Put Humor to Work in Your Copy
36:26 Types of Humor to Try in Your Copy
43:41 What to Do if Your Humor Doesn’t Work

#SocialMediaExaminer #SocialMediaMarketingPodcast #FunnyCopywriting

How to Interview, Hire, and Fire Marketing Agency Staff

Social Media Examiner 2024-07-17 | Do you need to bring on more staff? Want to make sure you hire the right person? Discover how to grow your marketing team with confidence.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Karen Hite
– Website thehites.com
– Facebook facebook.com/thekarenhite
– Instagram instagram.com/thekarenhite
– LinkedIn linkedin.com/in/karen-hite-43909336
– YouTube youtube.com/c/KarenHite_

⏰ Timestamps
00:00 Intro
01:20 About Karen Hite
05:43 How to Know When It’s Time to Make Your First or Next Hire in Your Agency
08:15 How to Determine What Role to Fill First
14:30 How to Craft an Effective Job Description
17:37 Effective Recruitment Strategies When Looking for Your First or Next Employee
19:41 How to Assess Candidates in the Interview Process
26:07 How to Onboard a New Hire
33:37 Common Mistakes Agency Owners Make With Their First Hire
40:41 How New Agency Owners Should Plan Their Staffing as the Agency Grows

#SocialMediaExaminer #MarketingAgencyShow #TalentAcquisition

LinkedIn Updates: New Ad Types, Content Enhancements, AI Tools, and More

Social Media Examiner 2024-07-13 | Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.

👋 About Judi Fox
–judifox.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #LinkedInMarketing

Video Content Marketing Strategy: Balancing Quality and Quantity

Social Media Examiner 2024-07-11 | Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? Explore developing a video content strategy.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About A. Lee Judge
– Website contentmonsta.com
– Website aleejudge.com
– Podcast contentmonsta.com/podcasts/the-business-of-marketing-podcast
– Book aleejudge.com/cashbook
– Facebook facebook.com/ALeeJudgeOfficial
– LinkedIn linkedin.com/in/aleejudge
– X https://x.com/aleejudge
– YouTube youtube.com/channel/UCOhveRmO8pvCYjc2RrqHwvw

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/video-content-marketing-strategy-balancing-quality-and-quantity
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:48 About A. Lee Judge
11:19 The Importance of Having a Video Content Marketing Strategy
13:45 Video Content Marketing Strategy Step 1: Awareness - Focusing on Quantity to Capture Attention
24:28 Video Content Marketing Strategy Step 2: Interest - Balancing Quantity and Quality
34:27 Video Content Marketing Strategy Step 3: Consideration - Shifting Focus to Quality
40:49 Video Content Marketing Strategy Step 4: Action - High-Quality, Conversion-Focused Content

#SocialMediaExaminer #SocialMediaMarketingPodcast #VideoStrategy

How to Set Up SOPs and Processes for Agency Workflows

Social Media Examiner 2024-07-10 | Looking for ways to scale your business without sacrificing your personal time? Do you have the right systems in place to let your team take on the work? Discover how super tool kits will streamline workflows and make hands-off delegation a breeze.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Kris Ward
– Website winthehourwintheday.com
– Book amazon.ca/Time-Management-Small-Business-Productivity-ebook/dp/B07DGZ3N8K
– Free Offer freegiftfromkris.com
– Facebook facebook.com/WinTheHourWinTheDay
– Instagram instagram.com/kriswardlive
– LinkedIn linkedin.com/in/kriswardgetoutofyourownway
– LinkedIn linkedin.com/company/win-the-hour-win-the-day-podcast
– TikTok tiktok.com/@kriswardxx

⏰ Timestamps
00:00 Intro
01:32 About Kris Ward
04:24 Defining Standard Operating Procedures (SOPs)
09:28 The First Steps in Developing SOPs/Systems for Your Marketing Agency
11:54 How to Create an Effective SOP
15:02 Involving Your Team in the SOP Creation Process
18:44 The Need for a Dedicated Virtual Assistant for Creating SOPs/Super Tool Kits
21:09 Tools or Software for Documenting and Managing SOPs
24:39 Reviewing and Updating SOPs
26:14 How to Measure the Success and Effectiveness of Your SOPs/Super Tool Kits
29:46 Using Super Tool Kits Even for a Small Marketing Agency
32:14 The Common Pitfalls of Creating and Implementing SOPs
33:11 How SOPs Help in Scaling an Agency’s Operations
35:36 How Well-Defined SOPs Can Facilitate Agency Growth or Improve Service Delivery
37:25 Job Bio vs Job Description for Your Team
39:41 Advice for Agency Owners Getting Started With SOPs/Systems

#SocialMediaExaminer #MarketingAgencyShow #SuperToolkits

YouTube Updates: Thumbnail Tests, AI Protections, Shorts, and More

Social Media Examiner 2024-07-06 | Explore YouTube changes with Social Media Examiner and Jerry Potter featuring Diana Gladney.

👋 About Diana Gladney
– dianagladney.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#socialmediaexaminer #youtubemarketing #youtubenews

Forget Everything You Know About Social Media: Embracing Chaos

Social Media Examiner 2024-07-04 | Are you struggling to make social media work for you? Wondering how your marketing needs to change? Explore how marketers can embrace changing times.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Mark Schaefer
– Website businessesgrow.com
– Podcast businessesgrow.com/podcast-the-marketing-companion-2
– Books businessesgrow.com/social-media-marketing-books
– Blog businessesgrow.com/blog
– Facebook facebook.com/mark.schaefer3
– Instagram instagram.com/markwschaefer
– LinkedIn linkedin.com/in/markwschaefer
– X https://x.com/markwschaefer
– YouTube youtube.com/user/MWSchaefer

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/forget-everything-you-know-about-social-media-embracing-chaos
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:43 About Mark Schaefer
01:23 The Evolving Challenges of Social Media Marketing
18:41 The Role of Content in Social Media Marketing Today
26:50 The Importance of Consistency in Social Media Marketing Content
29:52 Embracing Storytelling in Social Media Marketing Content
36:03 Embracing AI in Social Media Marketing Content

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy

Time Management: Tools and Techniques for Agency Owners

Social Media Examiner 2024-07-03 | Does your daily schedule feel like barely controlled chaos? Do you need a better system? Discover tools and tips that will put you in control of your time and reduce your workload.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Ashley Mason
– Website dashofsocial.com
– Facebook facebook.com/dashofsocial
– Instagram instagram.com/dashofsocial
– LinkedIn linkedin.com/company/dash-of-social
– X https://x.com/ashjeanmason
– X https://x.com/dashofsocial

⏰ Timestamps
00:00 Intro
01:00 About Ashley Mason
04:36 Why Mastering Calendar Control Is Crucial for the Success of an Agency Owner
08:52 How to Gain Control of Your Schedule
11:06 Tools and Techniques for Managing Your Calendar Efficiently
13:58 How to Prioritize Your Tasks and Appointments
17:18 Strategies for Effective Delegation
19:44 How to Avoid Overbooking Yourself
23:17 How to Handle Unexpected Changes or Emergencies in Your Schedule
25:49 How Technology Helps You Manage Your Schedule
29:49 Lessons About Time Management as an Agency Owner
37:00 Advice for New Agency Owners Who Are Struggling to Manage Their Time and Control Their Calendars

#SocialMediaExaminer #MarketingAgencyShow #TimeManagement

TikTok Updates: Ads, Search, Symphony, and More

Social Media Examiner 2024-06-28 | Explore TikTok changes with Social Media Examiner and Jerry Potter.

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #TikTokMarketing

Content Automation: How to Simplify Your Content Process

Social Media Examiner 2024-06-27 | Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? Learn how to simplify your content creation process with automation.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Stephen G. Pope
– Website skool.com/content-academy/kontent-engine-db
– Website http://kontentengine.io
– LinkedIn linkedin.com/in/stephengregorypope
– YouTube youtube.com/c/stephengpope

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/content-automation-how-to-simplify-your-content-process
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:41 About Stephen G. Pope
09:36 The Benefits of Content Automation
13:06 Content Management Systems vs Project Management Tools
21:42 Content Automation Tools
30:42 Leveraging APIs and AI for Advanced Content Automation
39:00 Balancing Content Automation and Human Creativity
44:31 The Speed of Content Automation

#SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingTools

How to Diversify Your Marketing Services

Social Media Examiner 2024-06-26 | Are you ready to expand the services you offer to clients? Wondering how to do it? Discover how one agency owner strategically grew her agency by adding one service at a time.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Milou Pietersz
– Website simply-multimedia.com
– Membership simply-multimedia.com/services
– Facebook facebook.com/milou.pietersz
– Instagram instagram.com/miloupietersz

– Instagram instagram.com/simplymultimedia
– LinkedIn linkedin.com/in/miloupietersz
– LinkedIn linkedin.com/company/simplymultimedia
– TikTok tiktok.com/@miloupietersz
– Threads threads.net/@miloupietersz
– YouTube youtube.com/@miloupietersz

⏰ Timestamps
00:00 Intro
01:07 About Milou Pietersz
03:40 How to Identify New Services to Diversify and Expand Your Agency’s Offerings
05:36 How to Assess and Manage the Possible Risks of Diversifying Your Offerings
07:03 How to Maintain Your Agency’s Brand Identity When Expanding Into New Service Areas
10:01 How to Integrate New Services Into Your Existing Offerings
13:57 How to Train and Develop Your Team When You Add New Services to Your Agency
16:03 How to Engage Your Clients in the Development Process to Gauge Interest and Get Feedback
19:54 Effective Strategies for Marketing Your New Services to Existing and Potential Clients
25:49 How to Measure the Success of Newly Introduced Services
27:28 How to Price Your Newly Introduced Services
30:32 Advice for Other Agency Owners Looking to Diversify Their Agency Services

#SocialMediaExaminer #MarketingAgencyShow #AgencyGrowth

Instagram Updates: Reach, Ads, and More

Social Media Examiner 2024-06-22 | Explore Instagram changes with Social Media Examiner and Jerry Potter featuring Chelsea Peitz.

👋 About Chelsea Peitz
– chelseapeitz.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show/

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #InstagramMarketing

Creating a Sustainable Instagram Strategy in Five Easy Steps

Social Media Examiner 2024-06-20 | Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? Learn how to create a sustainable Instagram strategy.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Lucas O'Keefe
– Website smallbizbudz.com
– Newsletter smallbizbudz.com/newsletter
– Free Excel Framework eBook smallbizbudz.com/sme
– Instagram instagram.com/thelucasokeefe
– LinkedIn linkedin.com/in/lucasokeefe

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/creating-a-sustainable-instagram-strategy-in-five-easy-steps
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:12 About Lucas O’Keefe
10:11 Why Marketers and Creators Struggle With Instagram Marketing
11:09 Defining a Sustainable Instagram Marketing Strategy
12:29 Creating a Sustainable Instagram Strategy Step 1: Identify Your Ideal Follower
18:27 Creating a Sustainable Instagram Strategy Step 2: Choose the Right Content Format for Your Message
33:40 Creating a Sustainable Instagram Strategy Step 3: Develop a Consistent Posting Schedule
39:45 Creating a Sustainable Instagram Strategy Step 4: Build Engagement Through Authentic Relationships
51:05 Creating a Sustainable Instagram Strategy Step 5: Leverage Instagram's Features for Growth

#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramStrategy

How to White-Label Your Agency Services

Social Media Examiner 2024-06-19 | Looking for a novel way to grow your agency's revenue? Have you considered serving other agencies? Discover how to set up, package, and price white-label services for other marketing agencies.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Jackie Benjamin
– Website weassistbusiness.com
– Facebook facebook.com/WeAssistBusiness
– Instagram instagram.com/weassistbusiness
– LinkedIn linkedin.com/in/jackiebenjamin

⏰ Timestamps
00:00 Intro
01:10 About Jackie Benjamin
03:09 Why White-Label Marketing Is Beneficial for Marketing Agencies
06:02 How to Start Offering Your Services as White-Label Solutions to Other Agencies
07:53 How to Set Up Your White-Label Services for Success
12:10 How to Determine Which of Your Services are Suitable for White-Labeling
14:11 How to Price Your White-Label Services
21:55 How to Approach and Establish Partnerships With Other Agencies for Your White-Label Services
24:16 How to Ensure Your Service Quality and Brand Consistency are Maintained When You Sell Your Services Under Another Agency
27:00 The Challenges of White-Labeling Your Services
30:42 How White-Labeling Can Impact Your Agency's Revenue and Growth
35:48 Advice for Other Agency Owners Considering White-Labeling Their Services

#SocialMediaExaminer #MarketingAgencyShow #WhiteLabelServices

Selling More With Instagram: A Proven Organic Strategy

Social Media Examiner 2024-06-13 | Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? Learn a proven organic framework for selling more on Instagram without relying on paid ads.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Kar Brulhart
– Website karbrulhart.com
– Coaching karbrulhart.com/the-social-department-sign-up-0624
– Free Workshop karbrulhart.com/sme
– Instagram instagram.com/karbrulhart

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/selling-more-with-instagram-a-proven-organic-strategy
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
00:57 About Kar Brulhart
08:32 The Power of Instagram for Selling
10:42 Recent Instagram Changes That Are Affecting Marketers
14:47 The Outcomes of Following an Instagram Organic Selling Strategy
15:36 Instagram Organic Selling Strategy: Step 1: The Humble Brag
26:42 Instagram Organic Selling Strategy: Step 2: Your Origin Story
36:51 Instagram Organic Selling Strategy: Step 3: Prop Up Your Product or Service

#SocialMediaExaminer #SocialMediaMarketingPodcast #InstagramForBusiness

How to Hire and Empower a Virtual Assistant for Your Agency

Social Media Examiner 2024-06-12 | Do you miss out on business opportunities because you're too busy with day-to-day tasks?
Wish you had someone to take on parts of your workload? Discover how to hire a VA and set up effective systems that give you time to grow your agency.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Corey Walker
– Website themarketingspecialist.com
– Books themarketingspecialist.com/resources
– Facebook facebook.com/coreycwalker
– Facebook facebook.com/TheMarketingSpecialist
– Instagram instagram.com/coreycwalker
– LinkedIn linkedin.com/in/coreycwalker
– X https://x.com/marketing_gal

⏰ Timestamps
00:00 Intro
01:38 About Corey Walker
05:05 Key Challenges Marketing Agency’s Face That Impact Profitability
06:45 Why Hiring a Virtual Assistant Is Essential for an Agency’s Growth
07:42 How to Find the Right Virtual Assistant for Your Agency
09:42 How to Overhaul and Implement New Systems Within an Agency
17:10 How Adding a New Virtual Assistant and Systems Changes Daily Operations of an Agency
20:04 How Systems Changes and Adding a Virtual Assistant Can Contribute to an Agency’s Increased Profitability
22:07 Knowing Your Virtual Assistant’s Limits
24:15 How Other Areas of Your Agency Can Improve When You Hire a Virtual Assistant
29:03 Advice for Other Agency Owners About Selecting Systems That Contribute to Efficiency and Profitability
30:51 How System Changes Position an Agency for Scaling
32:42 Key Lessons About Operational Efficiency and Team Management Within an Agency
37:16 Advice on Agency Optimizations and Additions to Teams and Systems

#SocialMediaExaminer #MarketingAgencyShow #VirtualAssistant

Facebook Updates: Meta’s Future, Ads Changes, and More

Social Media Examiner 2024-06-08 | Explore Facebook changes with Social Media Examiner and Jerry Potter featuring Allie Bloyd.

👋 About Allie Bloyd
– alliebloyd.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show/

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #FacebookMarketing

How to Choose Tools to Enhance and Improve Agency Operations

Social Media Examiner 2024-06-05 | Is your agency's growth hindered by inefficient processes or outdated tools? Looking for practical advice to optimize your tech stack? Discover how to streamline operations and leverage AI to boost efficiency.

🔔 Subscribe for More Marketing Agency Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Melissa Morris
– Website youragencyauthority.com
– Quiz youragencyauthority.com/quiz
– LinkedIn linkedin.com/in/melissavmorris
– LinkedIn linkedin.com/company/agency-authority

⏰ Timestamps
00:00 Intro
01:10 About Melissa Morris
04:20 Essential Categories of Tools to Grow Your Marketing Agency
08:16 How to Choose the Best Tools for Your Agency
12:20 How to Set Up Tools for Your Agency
15:26 How to Maximize Your Tools
18:25 How to Get Your Team Using a Tool
22:10 Tools for Customer Relationship Management and Sales Processes
25:32 Effective Project Management Tools
27:59 The Importance of Analytics and Reporting Tools in Scaling Your Agency
34:11 Tools for Content Creation and Management
36:59 Emerging Tools for Marketing Agencies

#SocialMediaExaminer #MarketingAgencyShow #TechStack

Proving Your Worth: How to Measure the Success of Your Social Marketing

Social Media Examiner 2024-06-03 | Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? Discover how to measure the success of your social media marketing activities.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Emeric Ernoult
– Website agorapulse.com
– Podcast agorapulse.com/social-media-roi-hotseat-podcast
– Free Training social.agorapulse.com/roi-for-sme
– Facebook facebook.com/Agorapulse
– Instagram instagram.com/agorapulse
– LinkedIn linkedin.com/in/ernoult
– LinkedIn linkedin.com/company/agorapulse
– TikTok tiktok.com/@agorapulse
– X https://x.com/agorapulse
– YouTube youtube.com/user/AgoraPulse4Facebook

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/proving-your-worth-how-to-measure-the-success-of-your-social-marketing
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:14 About Emeric Ernoult
06:40 Why Marketers Should Track Their Social Media Marketing Efforts
09:19 The Struggles of Measuring Social Media Marketing Success
13:22 How to Identify Trackable Elements in Your Social Media Marketing
20:05 How to Implement UTM Parameters for Granular Tracking
37:25 How to Leverage Google Tag Manager
38:51 How to Interpret and Report on Social Media Marketing Data

This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.

#SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaAnalytics

LinkedIn Updates: Pages Features, AI, Messaging, and More

Social Media Examiner 2024-06-01 | Explore LinkedIn changes with Social Media Examiner and Jerry Potter featuring Judi Fox.

👋 About Judi Fox
– judifox.com

🎧 Listen to The Social Media Marketing Talk Show Podcast
– socialmediaexaminer.com/social-media-marketing-talk-show/

🔔 Subscribe for More Social Media Marketing News & Tactics
– socialmediaexaminer.com/sub

💡 Wondering How Fellow Marketers Are Using Social Media?
– Download our Industry Report: socialmediaexaminer.com/zsyx

#SocialMediaMarketing #SMETalkShow #LinkedInMarketing

Hacking the Human Mind With Applied Behavioral Marketing

Social Media Examiner 2024-05-30 | Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? Discover how to put applied behavioral science to work in marketing.

🔔 Subscribe for More Marketing Insights
– youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA?sub_confirmation=1

👁️‍🗨️ About Richard Shotton
– Website astroten.co.uk
– Podcast theconsumerbehaviorlab.com
– Book richardshotton.com/the-choice-factory
– Book amazon.com/Illusion-Choice-psychological-biases-influence/dp/0857199749
– Masterclass furmint.io
– LinkedIn linkedin.com/in/richard-shotton-a555541
– X twitter.com/rshotton

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/hacking-the-human-mind-with-applied-behavioral-marketing
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X twitter.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:09 About Richard Shotton
06:01 Why Marketers Should Pay Attention to Behavioral Science
08:08 Defining Behavioral Science
12:43 How to Make Your Brand Memorable
24:57 How to Build Trust With Consumers
34:24 How to Disarm Consumers by Admitting Flaws

#SocialMediaExaminer #SocialMediaMarketingPodcast #ConsumerBehavior