Snapdragon
Behind the Silicon S2, Ep 4 | Battery Life That Goes the Distance
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Learn more about Snapdragon X Elite: qualcomm.com/snapdragon/laptops
Become a Snapdragon Insider: qualcomm.com/snapdragoninsiders/become-insider
Join the conversation on Discord: discord.com/invite/snapdragon
As AI transforms how we interact with our PCs, Snapdragon X Elite is designed to support the intelligent and power-intensive tasks of the future that will enable powerful productivity, rich creativity, and immersive entertainment experiences from anywhere.
Are you ready to experience the future of intelligent computing? Learn more about Snapdragon X Elite: qualcomm.com/snapdragon/laptops
Lucy Hedges and Snapdragon Insiders/content creators Paul Smith, Kevin Breeze, and Sarae Karyn give a behind the scenes look at Snapdragon Summit 2023 as they speak with various members of Qualcomm leadership about the Snapdragon X Elite compute platform.
Lucy and the Snapdragon Insiders learned during the keynote address that Snapdragon X Elite’s incredible AI performance is setting a new benchmark for mobile computing. For content creators like Paul, Kevin, and Sarae, this enhanced AI can boost efficiency, making workflows faster and more seamless.
As Cristiano Amon, CEO of Qualcomm, said in the keynote, the Oryon CPU — the heart of Snapdragon X Elite — is the new leader in mobile computing. Alex Katouzian, Senior Vice President and General Manager of Qualcomm, echoed this, saying that AI has been brought into the foreground for computing, enabling incredible performance and efficiency.
The benchmarks set by AI will sway customer purchase decisions — and Snapdragon’s AI leadership sets Snapdragon X Elite apart from other compute platforms in its class.
To learn more about Snapdragon X Elite — and to see more from the Snapdragon Insiders community — stay tuned for more episodes of “Behind the Silicon.”
See more from Snapdragon Summit 2023: youtube.com/watch?v=h_vh7_n_OPs&list=PLjVC3ZSB1kOke3y_3Wvk4F3lzJhHZgqwW&pp=iAQB
Learn more about Snapdragon X Elite: qualcomm.com/snapdragon/laptops
See all AI solutions from Qualcomm: qualcomm.com/products/technology/artificial-intelligence
Spatial audio gives listeners a 3D, dynamic sound experience, while lossless audio ensures users hear music as the artist intended — even when listening over Bluetooth. With strong connectivity for seamless music streaming and ultra-low latency for lag free gaming, this sound platform elevates any sound experience.
Because of its incredible performance, Snapdragon Sound has been adopted for use in smartphones, earbuds, and headphones by many industry-leading partners, including Bose, Shure, Denon, Final, Republic of Gamers, Motorola, Nothing, Xiaomi, Sony, Master & Dynamic, Edifier, Vivo, Yamaha, and more.
With so many device options from so many well-loved brands to choose from, it's easy to create an incredible audio ecosystem of devices with Snapdragon Sound. Experience how sound should sound across music, gaming, and beyond.
Learn more about Snapdragon Sound: qualcomm.com/products/features/snapdragon-sound
Watch the Snapdragon Sound spotlight from Snapdragon Summit 2023: youtube.com/watch?v=ix6dilQHO1g
Find a device with Snapdragon Sound: aptx.com/product-listing?aptx_type=766
Learn more about Bose headphones with Snapdragon Sound: aptx.com/products/bose-quietcomfort-ultra-headphones
Learn more about Qualcomm S7 and S7 Pro Gen 1 — the latest sound platforms with Snapdragon Sound: qualcomm.com/news/onq/2023/11/qualcomm-s7-and-s7-pro-gen-1-sound-platforms-unleash-next-level-audio
Explore all audio solutions from Qualcomm: qualcomm.com/products/internet-of-things/consumer/audio
The Qualcomm S7 Sound Pro Platform includes a world-class Wi-Fi solution that works alongside Qualcomm XPAN technology to extend the capability and range of audio devices far beyond what is possible with only Bluetooth, while maintaining the ultra-low power performance we have come to expect from earbuds and headsets.
With Snapdragon Sound Technology Suite and Qualcomm XPAN, up to 192kHz lossless music streaming can be delivered over micro-power Wi-Fi, so listeners can hear every detail of their music in stunning audiophile quality.
The micro-power Wi-Fi and Qualcomm XPAN will also deliver unprecedented bandwidth at low latency which, combined with AI-driven sensor compute capabilities, enable a step change in head-tracking latency for unparalleled, immersive spatial experiences.
Qualcomm XPAN will enable concurrent audio streams, allowing listeners to easily and simultaneously use her earbuds to listen to a work call on her laptop and a personal call on her phone, without losing or interrupting either connection.
With high-resolution, lossless audio for music, low-latency spatial audio for gaming, and truly untethered sound, connectivity over Wi-Fi access points with Qualcomm XPAN reimagines what’s possible for audio experiences.
Learn more about Qualcomm XPAN on the Qualcomm S7 Gen 1 Pro Sound Platform: qualcomm.com/products/internet-of-things/consumer/audio/qualcomm-s7-sound-platforms
See all audio solutions from Qualcomm: qualcomm.com/products/internet-of-things/consumer/audio
Learn more about Snapdragon Sound: qualcomm.com/products/features/snapdragon-sound
See how Snapdragon is creating seamless experiences with Snapdragon Seamless: youtube.com/watch?v=yEvy5wR_KHs
Perception workloads are algorithms that track a user’s motion – head tracking, face tracking, hand tracking, controller tracking- and their environment – depth estimation, 3D reconstruction, semantic labelling, etc. These workloads run simultaneously to enable the user to interact with a virtual object such as a tennis ball or baseball, have the ball bounce realistically on real surfaces, and chat with an avatar during an immersive call.
See in the video how each of the user’s movement and interaction results in the concurrent use of multiple perception workloads throughout the experience.
Seven-time world champion Sir Lewis Hamilton gives viewers an up-close-and-personal, behind-the-scenes tour of the garage. During the guided tour, he introduces us to Team Principal and CEO Toto Wolff and other Mercedes-AMG PETRONAS personnel, and, of course, he shows off the F1 cars themselves.
The experience was unveiled at the 2023 F1 Las Vegas Grand Prix, and was built using Snapdragon Spaces on the Lenovo ThinkReality VRX headset device. It’s the most complete, highest quality Snapdragon Spaces-powered experience Snapdragon has ever created.
Learn more about Snapdragon’s partnership with the Mercedes-AMG PETRONAS Formula 1 Team:
qualcomm.com/news/onq/2023/02/snapdragon-teams-up-with-mercedes-amg-petronas-formula-1
Get more details about Snapdragon Spaces:
qualcomm.com/snapdragon-spaces-sdk-download
Snapdragon 7 Gen 3’s creativity-charged camera capabilities make it easy to record and share the world around you in vibrant detail, with 4k video and enhanced low light capture. You can easily snap, share, and edit photos with the power of AI working to make every shot one for the memory books.
Whether going for a run or a leisurely stroll, Snapdragon 7 Gen 3’s activity tracker uses always-sensing AI to recognize your routines and support your fitness goals. It also supports a multi-device experience with Health Data Sync, so your smartwatch, earbuds, and smartphone can all effortlessly share information. From tracking your pace to launching your pre-made workout playlist, Snapdragon 7 Gen 3 works intuitively behind the scenes to make fitness and wellness seamless.
When it comes to gaming, Snapdragon 7 Gen 3 takes the action to the next level with select Snapdragon Elite Gaming features for explosive detail and fluidity. These include Snapdragon Game Super Resolution, which intelligently upscales game scenes for superior visual quality, and Qualcomm Game Quick Touch, which reduces touch latency for more precise inputs.
Spatial audio and other Snapdragon Sound features give Snapdragon 7 Gen 3 an edge when it comes to total audio immersion. You can enjoy lossless quality music and more with a complete surround-sound experience supported by rock-solid connectivity.
Learn more about Snapdragon 7 Gen 3: qualcomm.com/snapdragoninsiders/news-forums/snapdragon-insiders-help-introduce-snapdragon-7-gen-3
In this video, see how multiple audio modes — all enhanced by AI — working together to create revolutionary audio experiences for a user as he goes about his day.
When he leaves for a run, his earbuds go to ambient aware mode, a semi-transparent audio setting that allows in ambient noises like birds chirping as he jogs along the path. When he reaches an intersection, the earbuds shift to alert passthrough mode to keep him safe as he navigates the intersection. When he returns home, his earbuds intelligently switch from the fitness playlist to the cooldown playlist, turning off fitness mode, and transitioning from ambient aware to immersive music mode when safely inside.
AI-enhanced sound modes allow him to move seamlessly throughout his day, without having to adjust his music or remove his earbuds. When he enters a cafe, the earbuds transition from immersive music to conversation mode, dimming the music and allowing him to chat with the barista and place his order. When he sits down to work, atmospheric mode dims the crowd noise from the cafe.
When he gets a call, the AI-enhanced sound technology in his earbuds uses noise cancellation to improve the sound quality, while simultaneously enhancing his own voice for the person on the other end of the conversation. This AI voice enhancer means that calls sound crystal clear to both parties, even in a noisy environment.
As this video demonstrates, AI-enhanced sound technology from Snapdragon improves noise cancellation, sound quality, and voice enhancement, all while intelligently switching modes to deliver intuitive audio experiences to listeners.
See more from Snapdragon Summit 2023: youtube.com/watch?v=h_vh7_n_OPs&list=PLjVC3ZSB1kOke3y_3Wvk4F3lzJhHZgqwW
Discover all AI technologies from Qualcomm: qualcomm.com/products/technology/artificial-intelligence
In Episode 3, @Krystalogy takes on a series of Brawl Stars challenges, including:
“Ball Stars” (Players enter the “Brawl Ball” game mode and pick their best four brawlers. Best of three wins.)
“In the Dark” (Players are blindfolded, relying on their teammates to tell them where to go and what to do.)
And “Brawl Waiting” (Players play knockout-style, 1v1. When the buzzer sounds, they have to pass the phone to a teammate. First team with two round wins takes the title.)
Snapdragon XP is a great way to watch your favorite mobile gaming content creators compete. It’s also a great way to win some incredible prizes! By rooting for your favorite players and posting about Snapdragon XP on social, it increases your chances of winning the episode’s grand prize: a Samsung Galaxy Z Fold5 powered by Snapdragon 8 Gen 2 for Galaxy, Snapdragon branded Razer Kishi and a Snapdragon Pro Series travel kit.
Subscribe to get notified of future episodes of Snapdragon XP Showdown. Check out the gaming hub and enter the giveaway: qualcomm.com/snapdragonxp
Check out the Samsung Galaxy Z Fold5: qualcomm.com/snapdragon/device-finder/samsung-galaxy-z-fold5
Play Brawl Stars on mobile: supercell.com/en/games/brawlstars
Learn more about Snapdragon mobile gaming technologies: qualcomm.com/snapdragon/gaming
In this episode, @Krystalogy squares off against opponents in three challenges:
“Mo Money, Mo Problems!” (Players play the same level, but can only spend a fixed amount on troops. Fastest time wins.)
“Beefcake Battle” (Like the first challenge, players play the same level, but must spend a minimum amount on troops. Fastest time wins.)
and “A Roll of the Dice” (Each player must roll a set of dice to determine how much they can spend on their troops. The first player to defeat the level wins.)
Visit Snapdragon XP to up your chances of winning a Samsung Galaxy Z Fold5, powered by Snapdragon 8 Gen 2 for Galaxy: qualcomm.com/snapdragonxp
Whether you’re a diehard esports fan or just a casual gamer, be sure to subscribe to our channel so you don’t miss the rest of this Snapdragon XP series and future giveaway opportunities.
Play Warcraft Rumble on mobile now: play.google.com/store/apps/details?id=com.blizzard.arc&hl=en_US&gl=US
Learn more about Snapdragon mobile gaming capabilities: qualcomm.com/products/mobile/snapdragon/smartphones/gaming
Check out the Samsung Galaxy Z Fold5: qualcomm.com/snapdragon/device-finder/samsung-galaxy-z-fold5
The trailer is a sneak peak at what the game will look like with and without Ray Tracing with Global Illumination so you can see the mesmerizing impact.
Global Illumination greatly enhances the environment with more photo realistic lighting effects including shadows and reflections. Snapdragon 8 Gen 3 is the first platform to bring Ray Tracing with Global Illumination to smartphones.
This new version of Justice Mobile will arrive in early 2024.
At the day 1 keynote, Alex Katouzian, SVP & GM of Mobile, Compute and XR gave the world its first look at Snapdragon X Elite. With Qualcomm’s revolutionary Oryon CPU, Snapdragon X Elite is built for AI and will unleash best-in-class experiences for the next generation of intelligent Windows laptops, with performance metrics that exceed leading x86 CPUs. It’s a true game-changer that will help users stream, create, and multitask with exceedingly efficient power consumption. As CEO Cristiano Amon said, “There’s a new sheriff in town.”
Alex continued on to introduced Snapdragon 8 Gen 3 — the world’s first mobile platform designed with generative on-device AI in mind. The platform ignites endless possibilities for console-defying gaming, studio-quality audio, intelligent AI-powered camera capture, and seamless multi-tasking every step of the way.
Snapdragon Summit attendees also got the first look at the Snapdragon S7 Gen 1 Sound Platforms. With on-device AI, advanced connectivity, and ultra-low power consumption, these platforms are a breakthrough in high-quality audio innovation. Whether at home or on the go, you can enjoy lossless music streaming that never misses a beat.
Along with the Snapdragon platform announcements, Snapdragon Seamless was introduced, a combination of hardware and software solutions that use the latest advancements in low power, low-latency connectivity to unify different devices and platforms. Snapdragon Seamless will allow users to quickly and easily share from their phone or tablet to their PC for maximum productivity and connect their Snapdragon powered earbuds to both their phone and laptop for seamless hand-offs between all devices.
From computing and smartphones to audio and beyond, Snapdragon Summit displayed the very best of Qualcomm tech innovation.
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit/announcements
In this episode, @Krystalogy competes in Brawl Stars using a Samsung Galaxy Z Fold5, powered by Snapdragon 8 Gen 2 for Galaxy.
Watch as Krystalogy participates in a series of Brawl Star challenges, starting with the Hot Zone Challenge, to prove who is the ultimate mobile gaming champion.
After the Hot Zone challenge, Krystalogy gets some help from teammates @Nubbz3YT and @natwithaheart to complete the Brawl-ledge challenge, where the teams have to correctly answer as many trivia questions as possible while playing a solo showdown.
Finally, the teams compete in an all-play challenge in one final round of heist, where the teammates must use the same phone and can only use one hand.
Snapdragon XP isn’t just about watching your favorite content creators compete — it’s about your chance to win some incredible prizes! By supporting your favorite creator during each match and following along on social, it increases your chances of winning.
Whether you’re a diehard esports fan or just a casual gamer, you don’t want to miss the rest of this Snapdragon XP series. Enter the giveaway now: qualcomm.com/snapdragonxp
Check out the Samsung Galaxy Z Fold5: qualcomm.com/snapdragon/device-finder/samsung-galaxy-z-fold5
Play Brawl Stars on mobile: supercell.com/en/games/brawlstars
Explore Snapdragon gaming technologies: qualcomm.com/snapdragon#gaming
More from Snapdragon Summit 2023:
qualcomm.com/company/events/snapdragon-summit
Introduced to the world at Snapdragon Summit 2023, Snapdragon 8 Gen 3 sets a new standard for high performance smartphones, thanks to system-wide AI and unbeatable power efficiency. The platform ignites endless possibilities for console-defying gaming, studio-quality audio, intelligent AI-powered camera capture, and seamless multi-tasking every step of the way.
Snapdragon 8 Gen 3 also makes it possible to harness a new level of creativity with the power of generative AI. It’s the first mobile platform to support over 10 billion parameters of generative AI models on-device. This makes it easier than ever to create one-of-a-kind content in seconds using Llama 2, Stable Diffusion, and ControlNet models. Snapdragon 8 Gen 3 also features the world’s only Cognitive ISP, giving you the power to intelligently capture the world around you and make it your own with intelligent text or voice-enabled photo editing.
Additionally, staying connected at home and on the go is a breeze with Snapdragon 8 Gen 3, thanks to AI-enhanced 5G and GNSS location accuracy. You can stream, download, and collaborate wherever life takes you, while AI works in the background to enable breakthrough 5G performance.
From gaming and photography to streaming your favorite music in lossless quality, Snapdragon 8 Gen 3 takes the smartphone experience and dials it up to 11.
Learn more about Snapdragon 8 Gen 3: qualcomm.com/products/mobile/snapdragon/smartphones/snapdragon-8-series-mobile-platforms/snapdragon-8-gen-3-mobile-platform
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit/announcements
This particular experience was developed using the Snapdragon Spaces XR Developer Platform. Together with Snapdragon Seamless, it connects products we use everyday — smartphones, smartwatches, earbuds, etc. — for frictionless fitness experiences.
Litesport is powered by ASENSEI, an AI company dedicated to making digital training more accessible — and more personal. Simply pop on a pair of smart glasses, logon to Litesport’s training hub, and dive into an immersive workout experience.
The Litesport dashboard offers athletes deep insights about their health and fitness metrics — from sleep efficiency to heart rate monitoring to calories burned and much more. Each athlete can access a personalized workout every day and get guidance and corrective feedback from a real, professional personal trainer in real time
Litesport trainers workout out alongside athletes, displaying proper technique and offering words of advice and encouragement throughout the experience. For example, say you’re doing squats, but your technique is slightly off. In this instance, your Litesport instructor would inform you that your thighs must be parallel with the ground, or that you’re moving too quickly in one direction or the other.
As digital transformation continues at pace across industries, the health and fitness space becomes more connected and more immersive — and therefore more accessible. Working and learning from home often also means working out from home — and Litesport helps make that easier.
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit
Snapdragon X Elite, a true game-changer in the PC space that will usher in a new era of intelligent computing.
Snapdragon X Elite is built for AI and poised to take productivity and creativity to new heights. It’s Qualcomm’s most powerful and intelligent processor to date, with remarkable CPU performance and efficiency driven by the Oryon CPU. With up to multiple days of battery life, you can surf, stream, download, and create for hours on end.
Snapdragon X Elite’s intuitive on-device AI works behind the scenes to further enhance the user experience. Smart assistant tools run natively to manage workflows and make multi-tasking virtually effortless. Advanced video and audio technologies help improve video calls with background noise suppression and filtering. And with robust, lightning-fast connectivity, you can turn any location into an immersive multimedia experience.
Snapdragon X Elite represents the culmination of years of computing innovations from Qualcomm. It unleashes the power of the revolutionary Qualcomm Oryon CPU, which sets a new standard for intelligent PCs.
The best-in-class processing speeds help make switching between demanding applications or large downloads more seamless than ever before. Whether you’re at work, at home, or somewhere in between, Snapdragon X Elite powers unbeatable PC experiences for every user.
Learn more about Snapdragon X Elite: qualcomm.com/products/mobile/snapdragon/pcs-and-tablets/snapdragon-x-elite
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit
Snapdragon Summit After Show discusses the news from the keynote including discussion of the announcements on day one.
More from Snapdragon Summit 2023:
qualcomm.com/company/events/snapdragon-summit
With best-in-class CPU performance, on-device AI, and power efficiency, Snapdragon X Elite is designed with the needs of today’s PC users in mind. It delivers a cutting-edge level of responsiveness and smart productivity tools that make multi-tasking a breeze. With up to multiple days of battery life, you can enjoy the best of your Snapdragon-powered PC without being tethered to a charging cable.
Along with ultimate performance and long battery life, Snapdragon X Elite is built for AI, delivering transformative experiences for creativity, video conferencing, security and productivity assistants.
Snapdragon X Elite is also a game changer for those looking to create, collaborate, share, and stream on the go. Its lightning-fast 5G and Wi-Fi 7 connectivity allows you to tackle complex workflows from virtually anywhere. From jotting down quick design notes to joining an impromptu brainstorm, Snapdragon X Elite allows you to take advantage when creativity strikes.
From streaming and gaming to work and productivity, Snapdragon X Elite is pushing PC experiences to new heights.
Learn more about Snapdragon X Elite: qualcomm.com/products/mobile/snapdragon/pcs-and-tablets/snapdragon-x-elite#Overview
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit
The Snapdragon 8 Gen 3 mobile platform delivers incredible generative AI performance, turning your phone into an intelligent and intuitive personal assistant. Capable of answering your prompts with text, voice, or transforming words into images, the generative AI behind Snapdragon 8 Gen 3 can easily streamline your daily tasks and delight you with beautiful, custom-made images. With intelligent personalization, you get a completely custom experience, tailored just for you.
Using Qualcomm’s powerful AI technologies, you can experience intelligent enhancements to performance across applications on your device.
For starters, on-device AI gives your photography and videography a boost, with smart night vision that improves dark filming conditions and video object eraser that removes unwanted background distractions.
Gamers will love how Snapdragon 8 Gen 3 transforms their devices into ultimate mobile gaming rigs, delivering high performance gaming — wherever and whenever.
And this high performance extends beyond camera and gaming capabilities. Whether you’re streaming videos, video chatting with friends, taking photos, or using your smartphone for almost anything else, the on-device AI in Snapdragon 8 Gen 3 delivers the best possible experience — all while protecting your privacy.
Brilliant AI, stronger security, better performance, and more personalization — that’s the Snapdragon 8 Gen 3 mobile platform.
Learn more about the Snapdragon 8 Gen 3 mobile platform: qualcomm.com/products/mobile/snapdragon/smartphones/snapdragon-8-series-mobile-platforms/snapdragon-8-gen-3-mobile-platform
See more announcements from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit
Discover all AI solutions from Qualcomm: qualcomm.com/products/technology/artificial-intelligence
With Snapdragon Seamless, your Snapdragon powered devices — across manufacturers and operating systems — become part of an interconnected ecosystem. Smartphones, laptops, XR devices, smartwatches, and earbuds can now easily connect and transfer content between devices, thanks to Snapdragon.
This ecosystem allows you to easily screen share between your smartphone and laptop, maximizing your screen capabilities. Your listening experiences now intelligently move with you, as your earbuds can intuitively switch between your smartphone and laptop. Even your XR experiences become enmeshed in the Snapdragon ecosystem, able to sync with your smartphone and smartwatch.
This is all possible thanks to Qualcomm’s low-power, low-latency Bluetooth and Wi-Fi connectivity. This connectivity, in addition to the always-sensing capabilities from the Qualcomm Sensing Hub, enables proximal discovery, allowing your smartphone to sense, display, and connect to nearby devices.
With screen sharing, smart audio, and an interconnected Snapdragon ecosystem, Snapdragon Seamless delivers an intuitive and integrated experience across Snapdragon powered devices.
See more from Snapdragon Summit 2023: qualcomm.com/company/events/snapdragon-summit
Find your next Snapdragon powered device: qualcomm.com/snapdragon/device-finder
Discover all XR technologies from Qualcomm: qualcomm.com/products/mobile/snapdragon/xr-vr-ar
Explore Wi-Fi connectivity solutions from Qualcomm: qualcomm.com/products/technology/wi-fi
Explore Bluetooth connectivity solutions from Qualcomm: qualcomm.com/products/technology/bluetooth
Learn more about Qualcomm audio technologies: qualcomm.com/products/internet-of-things/consumer/audio
From lossless music streaming to crystal-clear voice calls, the S7 platforms harness the power of AI and Snapdragon Sound to deliver rich, personalized audio experiences that adapt to a listener’s needs throughout the day. Whether at home or on the go, S7 platforms work behind the scenes to scale bit-rate up and down to ensure a continuous, robust connection — and the best audio quality in every setting.
The S7 Pro Platform takes things to the next level as the first platform to support Qualcomm Expanded Personal Area Network Technology (XPAN). Combined with micro-power Wi-Fi connectivity, this extends the audio range for uninterrupted listening while users walk around a home, building, or campus.
The S7 Pro with XPAN delivers music streaming even when out of Bluetooth range, allowing earbuds and headphones to seamlessly switch from a direct connection to connecting via Wi-Fi access points. The AI-driven sensor also works behind the scenes to create an unparalleled spatial audio experience with intuitive head-tracking and intelligent background noise suppression.
Listeners will soon experience Qualcomm’s most advanced sound platform to date and enjoy a new standard of immersive audio experience.
Learn more about the Qualcomm S7 Pro and S7 Sound Platforms: qualcomm.com/products/internet-of-things/consumer/audio/qualcomm-s7-sound-platforms
View the 2023 State of Sound Report: assets.qualcomm.com/State_of_Sound_2023_asset_reg.html
The conversation began with a mutual appreciation of the broad — and long — partnership that has been built over many years and the recognition, by both, that this next chapter is going to be very exciting. And that’s because of generative AI. As Satya states, “Gen AI has the potential to be as big as the mobile revolution.”
The two then move on to discuss the impact of generative AI on the computing experience and how the way we interact with our Windows PCs is going to be more human. Yes, more human because AI will fundamentally change the way the OS works and what the user interface looks like.
Cristiano and Satya also shared their thoughts on the innovation that Qualcomm is bringing to generative AI. Specifically, the two dug into how hybrid AI will benefit the user experience on all sorts of devices, from cars to Snapdragon powered PCs. Applications, too, will evolve thanks to AI.
This is just the start of the work that Qualcomm and Microsoft are doing with AI to improve the user experience on the PC. And there’s certainly a lot of excitement for the future — of the PC and the partnership.
More from Snapdragon Summit 2023:
qualcomm.com/company/events/snapdragon-summit
Learn more about Qualcomm’s work on generative AI;
qualcomm.com/products/technology/artificial-intelligence
“Dragon Alley” was developed by the Snapdragon Studios team using Unreal Engine 5 using Lumen – the fully dynamic global illumination and reflections system.
Experience hyper-realistic gaming with Hardware Accelerated Ray Tracing with Global Illumination that deliver environments with dynamic lighting effects, shadows and reflections. Thanks to the advances in the GPU on snapdragon Snapdragon 8 Gen 3, gaming studios can bring to bring Ray Tracing with Global Illumination their AAA mobile games.
Learn more about Snapdragon Studios: snapdragonstudios.com
Generative AI has taken the tech world by storm, and Qualcomm continues to cement itself as an on-device AI leader across all categories. At this year’s Snapdragon Summit, you’ll hear from Qualcomm executives and leaders as they announce the newest AI-powered Snapdragon platforms that will open the door to more premium and immersive experiences.
The Snapdragon Summit keynote opens with SVP and CMO Don McGuire setting the stage for the excitement to come. Then, President and CEO Cristiano Amon will take the stage to review the state of Snapdragon today by highlighting our leadership in on-device generative AI and showcasing technology leadership.
Alex Katouzian, SVP & GM of Mobile, Compute and XR will take the lead on share product announcements with the help from key partners.
From new milestones in AI to new levels of computing power, Day 1 of Snapdragon Summit is set to be full of game-changing announcements and innovations.
Learn more about this year’s Snapdragon Summit: qualcomm.com/company/events/snapdragon-summit
Join the watch party via Discord:
discord.com/invite/snapdragon?event=1161813270450143232
0:00 Stream Starts
2:12 Introduction
3:37 Don McGuire, Qualcomm SVP & CMO
11:39 Cristiano Amon, Qualcomm President & CEO,
32:13 Mark Zuckerberg, Founder, Chairman and CEO, Meta
35:18 Redefining the PC
37:20 “Qualcomm Oryon is the new CPU leader” with Gerard Williams, SVP, Engineering
41:56 Oryon CPU Benchmarks
45:46 Satya Nadella, Chairman & CEO, Microsoft
50:57 Alex Katouzian, Qualcomm SVP & GM, Mobile, Compute and XR
52:47 Introducing Snapdragon X Elite
56:41 Yang "YY" Yuanqing, Chairman and CEO, Lenovo
58:35 Snapdragon X Elite Benchmarks
1:05:28 Enrique Lores, CEO, President & CEO, HP
1:07:38 Pavan Davuluri, Corporate Vice President, Windows + Devices
1:16:40 Debra Marich, Qualcomm Senior Director, Product Marketing
1:21:44 Alex Katouzian returns to talk smartphones
1:23:55 David Burke, VP of Engineering, Android
1:25:43 Next Generation Smartphone processor? Yes, please.
1:26:22 Introducing Snapdragon 8 Gen 3
1:32:40 Mingjuan Hou, Qualcomm VP, Marketing
1:36:51 William Lu, Partner & President, Xiaomi Group
1:43:19 Announcing Xiaomi 14, featuring Snapdragon 8 Gen 3
1:47:39 Alex Katouzian discusses hearables …
1:49:17 … introducing the Qualcomm S7 Platform
1:49:39 Pratima Pai, Qualcomm VP, Technology
1:53:29 Lila Snyder, CEO, Bose
1:56:51 Introducing Snapdragon Seamless
2:02:36 Closing Remarks from Cristano Amon
2:04:51 Making of “Power to Move,” shot on Snapdragon
2:07:21 End Stream
In this behind-the-scenes (BTS) video, we explore how the crew pushed the boundaries of what a Snapdragon powered device can achieve, from the creative vision and filming techniques to the efficient and creative set-ups that made the film possible. See how the team leveraged features like HDR, portrait mode, and real-time AI imaging enhancements to capture stunning visuals and enhance the overall experience.
This BTS journey also unveils a unique collaboration with music producer Matty Beats who, equipped with only a Snapdragon powered PC and headphones, added an extra layer of depth to the film with an original soundtrack. It's a testament to the versatility and capabilities of Snapdragon technology.
Don't miss out on this exclusive glimpse into the world of Snapdragon.
Learn more about the extraordinary experiences powered by Snapdragon:
qualcomm.com/snapdragon/overview
Join our Snapdragon Insiders community:
qualcomm.com/snapdragoninsiders
Learn more about the extraordinary experiences powered by Snapdragon:
qualcomm.com/snapdragon/overview
Salvatori shared some of the trends he’s seeing in the automotive industry, namely a large shift towards creating connected, smart, increasingly software-defined vehicles. The Snapdragon Digital Chassis allows automakers to capitalize on these trends by keeping intelligent connectivity at the forefront when redesigning vehicles. Qualcomm has a long history of prioritizing research and development to create industry-leading solutions across connectivity and AI, and now, through the Snapdragon Digital Chassis, automakers have a leg up for delivering better, smarter performance for their software-defined vehicles.
Hedges and Salvatori go inside the Snapdragon Digital Chassis concept car to see what the future of automotive looks like. The concept car showcases what can be done with industry-leading connectivity technologies, combining the latest and greatest features in one vehicle. This connected and smart vehicle lets drivers and passengers explore entertainment, audio, gaming, and streaming thanks to 5G connectivity and other technologies. Additionally, AI serves as not only a personal assistant but also boosts advanced driver assistance systems (ADAS).
As Hedges and Salvatori discuss, the future of self-driving cars is very near, including robo-taxis. As AI, ADAS, and connectivity technologies converge to create smarter, safer vehicles, self-driving cars are an inevitable and exciting evolution of the automotive industry.
As shown in the Snapdragon Digital Chassis concept car, Qualcomm makes embracing the digitalization of vehicles easy for automakers.
See more from Qualcomm at IAA Mobility 2023: qualcomm.com/company/events/iaa-mobility
Learn more about the Snapdragon Digital Chassis: qualcomm.com/products/automotive
See AI solutions from Qualcomm: qualcomm.com/products/technology/artificial-intelligence
This new platform will power the next generation of leading MR and VR devices, starting with the new Meta Quest 3.
Optimized for 3K x 3K resolution displays and supercharged with advanced graphics features like game super resolution, foveated rendering or space warp, the Snapdragon XR2 Gen 2 delivers stunning visuals right in front of your eyes.
Interacting with virtual worlds that blend with the physical is easier than ever with Snapdragon XR2 Gen 2. Up to 10 concurrent cameras and increased concurrency capability power intuitive controls to help users seamlessly interact with the virtual world. These cameras continuously track the user’s hands, head, controllers, and facial expressions to make exploring mixed reality feel more realistic and intuitive.
The Meta Quest 3 is the first announced headset to run on the Snapdragon XR2 Gen 2 platform. With next-gen power, performance, and graphics, the Meta Quest 3 displays the full breadth of what’s possible with the most powerful Snapdragon XR platform to date.
Snapdragon XR2 Gen 2 is a breakthrough addition to the Snapdragon XR family. It’s designed to provide more realistic, responsive, and seamless experiences. Whether you’re exploring VR or blending the digital and physical worlds in mixed reality, Snapdragon XR2 Gen 2 will power an unforgettable journey into the realm of extended reality.
Learn more about Snapdragon XR2 Gen 2: qualcomm.com/products/mobile/snapdragon/xr-vr-ar/snapdragon-xr2-gen-2-platform
Explore Snapdragon’s XR, VR, and AR technologies: qualcomm.com/products/mobile/snapdragon/xr-vr-ar


