Alex Cattoni
Building A Business Isn’t For Everyone… But Is It For YOU?
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If you want more guidance, practical examples, and a step-by-step workbook to help you craft your own killer brand story, then check out my 5-day brand voice challenge.
In the Posse Eye video training program, I’m giving you my ENTIRE Brand Voice Framework...
🔮 You’ll learn the 4-core storytelling and copywriting elements needed to craft a potent positioning strategy…
🔮 And how to evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans.
Check it out here ►► go.copyposse.com/eyeeg-ytd
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In this video, I’m sharing my proven 3-part storytelling structure based on screenwriting principles used in Hollywood cinema.
This will help you craft a deeply relatable brand story that magnetizes your ideal customer to you.
Keep watching!
Resources referenced in this video ⏬
The Posse Eye 5-Day Video Program ►► go.copyposse.com/eyeeg-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/create-your-brand-story
#CreateABrandStory #ScreenwritingTips #HowToTellAGreatStory
He pulls off INSANELY timely ads that piggyback off pop culture trends...
Then infuses his personal branding and flair into each and every one.
In other words, Ryan's recipe for success is...
Relevancy + timeless marketing = 🔥🔥🔥
Ryan understands the core principles and foundational truths of marketing...
And expertly combines that with what's most relevant in the market's mind RIGHT NOW.
And that's why his ads are so popular.
👏🏻👏🏻👏🏻 I think we can all give Ryan a round of applause for his sheer genius.
And if YOU want to learn more about the marketing truths that will set you apart as an ad writer, a copywriter, or a business owner...
Then make sure to check out my marketing program, STORM ⛈️
Where I'll give you the step-by-step blueprint to build an unshakeable online business, amplify your impact, and take the world by storm with marketing that works TODAY.
➡️ go.copyposse.com/stomr-p-ytc
In this step-by-step marketing program, you’ll get behind-the-scenes access to every single strategy, process, template, and tool that I use in my business.
This is the exact marketing blueprint I followed to build my brand into a community of over 300,000+ raving fans – in less than 3 years.
Check it out here ►► go.copyposse.com/storm-p-ytd
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In this video, I walk you through the 6 essential steps every marketing plan MUST include. You'll learn...
✅ The two KEY foundational steps that most people skip…
✅ How to put together a solid content strategy to get organic traffic…
✅ My proven method for marketing your product or service...
This simple but effective marketing plan will help you level up your marketing and make more money as quickly as possible…
Without any of the added fluff or costly tactics.
Resources referenced in this video ⏬
Learn More About My STORM Marketing Program ►► go.copyposse.com/storm-p-ytd
Replicate The Funnel That’s Made Me Millions ►► youtu.be/yZuz2VmkMxU
Download My FREE Brand Voice Checklist ►► go.copyposse.com/bvc-ytd
Download My FREE Customer Avatar Worksheet ►► go.copyposse.com/avatar-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/master-marketing-in-10-minutes
#MarketingBlueprint #LearnMarketingFast #MarketingCourseForBeginners
People will not buy from you unless they trust you first. Period. 🙅🏻♀️
Buyer behavior has changed massively over the past decade and customers today need MORE TRUST before they commit to a purchase.
But how the hell can you create trust in an industry where mistrust is running more rampant than ever?
Here are 3 tips...
1️⃣ BE CONSISTENT
Not only in the way that you show up and how you add value...
but also be consistent with your WORD.
Identify your values and no matter what remember to embody and reflect those values in everything that you do, say, and produce.
2️⃣ BE TRANSPARENT
When A.I. is producing content and A.I. is spearheading client communication... it's never been more important to be transparent with your audience.
But don't *just* be transparent about how you use A.I. technology...
You should also be transparent with what you're creating and doing behind the scenes. This helps your community feel like they're a part of what you're doing (which builds loyalty AND trust!)
3️⃣ GIVE CONTROL TO YOUR CUSTOMERS
Gone are the days of forcing customers down your franken-funnel and only allowing them to buy when YOU say they SHOULD buy. 👋🏻
Stop making your audience watch an hour-long video, forcing upsells, pitching every second you get, etc...
Remember, there is a big difference between being PUSHY vs being PERSAUSIVE.
⛈️ Inside my brand-new marketing program, you'll get a proven & repeatable action plan for establishing unshakeable long-term trust with your community.
Including the EXACT marketing blueprints and formulas that I’ve used over the last 3 years to strategize content, generate leads, create offers, design campaigns, automate sales, and so much more...
Learn more 👉🏻 go.copyposse.com/stomr-p-ytc
Join My Email List To Get Weekly Marketing Tutorials ►► copyposse.com/posse
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Struggling to convert your social media followers into leads?
Want to see how I doubled my leads from social media in the past 6 months?
In this tutorial, I’m going to show you exactly how we use ManyChat to capture more leads and convert those leads into paying customers…
On AUTOPILOT.
You’ll learn…
✅ What ManyChat is and how it can help your business grow.
✅ How to use keywords to strategically collect emails + new leads.
✅ How to set up your ManyChat account and create your first automation.
✅ Plus, I'll share all my best tips and suggestions for using Chatbots.
Keep watching…
Sign up for ManyChat and start generating leads on autopilot ►► manychat.com
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/instagram-dm-strategy
#ManychatInstagram #ManychatTutorial #ManychatDemo
And I get it - they want to showcase their authority & expertise.
They want to provide value and demonstrate how they can help their audience achieve their goals...
And yes, providing free value through educational content is absolutely something you should be posting...
🚫 But it's not the ONLY thing you can be (or should be) posting.
Remember - people want to know the person BEHIND the brand too.
So ask yourself...
🤔 How can I show up and share not just WHAT I do...
...but also WHO I am?
And as an added bonus, this makes creating content soooo much easier (and more fun!)
⛈️ Inside my brand-spanking-new marketing program, I give you MY EXACT content marketing strategy...
Including already set-up & pre-loaded systems and processes that you can *literally* copy, paste and reuse for your own biz.
This particular strategy will help you generate 125+ content ideas in one day! 😱
Believe me, this will revolutionize the way you approach content creation!
👉🏻 more deets about this EPIC marketing program here ➡️ go.copyposse.com/stomr-p-ytc
Build A Professional Portfolio And GET HIRED ►► go.copyposse.com/cplf-ytd
During my 8-Week Copywriter Training Program, I’ll help you build an irresistible portfolio, so you can approach new clients with unstoppable confidence:
✅ Learn highly-paid copywriting skills and start making money from home.
✅ Get step-by-step guidance on writing a customized portfolio that will help you stand out and get hired.
✅ Get proven tools, exercises, and formulas to ignite your copywriting business (even if you have zero experience).
Check it out here ►► go.copyposse.com/cplf-ytd
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If you’re a freelancer and wondering why you aren’t getting hired, then this video is for you!
I asked real business owners in the Posse community EXACTLY what red flags turn them off from moving forward when hiring or interviewing someone…
We’re going to talk about some of the most common mistakes & errors that copywriters make when applying for jobs or sending cold outreach emails…
Plus at the end of this video, I’m sharing tips to help you stand out, land more interviews, and finally get hired.
Keep watching…
Resources referenced in this video ⏬
LinkedIn Post Referenced ►► linkedin.com/posts/alexcattoni_hey-business-owners-whats-a-deal-activity-7052338008066310144-qws9?utm_source=share&utm_medium=member_desktop
Build A Professional Portfolio And GET HIRED ►► go.copyposse.com/cplf-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/3-reasons-youre-not-getting-hired
#HowToGetClients #ColdOutreachStrategy #HowToGetCopywritingClients
I learned this goal-setting system from Raymond Aaron. He calls it “M-T-O”...
✅ M = Minimum
These are your expected goals. Aka 👉🏻 the results you think you’re pretty easily able to achieve.
✅ T = Target
These are your binary goals. Aka 👉🏻 the goal you’re really, really hoping that you’ll hit. This is the only many people make and focus on...
✅ O = Outrageous
These are the goals where you think a miracle would have to happen in order to reach them.
Now, here’s why I LOVE this goal-setting system so much...
When the only goal you set is binary, you’re actually LESS LIKELY to hit it.
What tends to happen is that when you’re only focused on one goal, you begin losing motivation, and so you stop pushing as hard (or maybe stop trying altogether)...
But when you set 3 levels of goals, you gain confidence by successfully completing your “minimum” goals...
Which gives you tons of momentum and helps you EASILY blow past your “target” goals...
And you end up surprisingly closer to your “outrageous” goals.
👉🏻 HOW COOL IS THAT?!
What goals are you setting this month? Comment below and let me know! ⏬
Get My YouTube Setup Guide ►► go.copyposse.com/ysg-ytd
In this free PDF, you will:
✅ Get links to all my favorite YouTube equipment – audio, video, sound control, lighting, and more!
✅ Learn all my tricks to help you use your equipment efficiently.
✅ Plus, get my best tips & methods to help you set up your at-home studio for quick success.
Check it out here ►► go.copyposse.com/ysg-ytd
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Looking to start your own YouTube channel? Wondering what equipment you need to get started? Want to set up an at-home studio… WITHOUT breaking the bank?
Then this video is for you!
In this video, I’m sharing the exact equipment and setup I use for my own at-home YouTube studio.
✅ You’ll learn about the current equipment I’m using…
✅ The equipment I started with and other great alternatives…
✅ Plus, you’ll get all my tips and tricks to help you create your own at-home recording studio!
Keep watching…
Resources referenced in this video ⏬
My YouTube Equipment ►► go.copyposse.com/ysg-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/youtube-videos-studio-tour
#YouTubeGearChecklist #SimpleYouTubeSetup #HomeStudioSetupOnABudget
“Be hopelessly curious”
Learn as much as you possibly can from other industries/areas/topics/experts...
Instead of staying trapped inside the same ol’ echo chamber of advice being regurgitated over and over again.
Because when you get curious about other people’s businesses, industries, or solutions...
And how THEY solve problems...
You create space for inspiration to strike...
And you actually get better at what you do 🙌🏻
So what does this really MEAN?
Well, it means that instead of always listening to marketing podcasts... maybe you branch out into other topics of interest (history, health, politics, true crime, etc.)
It means that not every book you read has to teach you how to sell stuff...
It means not every event or conference you attend is about your J-O-B.
Yes, continual education is a big part of marketing and staying up-to-date with trends, etc, etc...
But it should not be ALL CONSUMING.
Give yourself permission to explore other interests. Take up lateral learning. Learn a new skill. Try on some hobbies. Be hopelessly curious.
👉🏻 Comment below and share a skill or interest you have that has NOTHING TO DO with marketing! ⏬
Here's her genius launch strategy...
1️⃣ Prime Your Audience
The first thing Taylor Swift does is release brand new tracks at MIDNIGHT.
This is something I like to call "priming"...
She's giving out FREE high-value content that her audience will love...
But most importantly, she's keeping herself front and center in their minds and getting them super excited about her "big ticket" launch...
...HER TOUR.
2️⃣ Get Them To Make Micro-Commitment(s)
So she releases a few new tracks to generate excitement and buzz...
But she doesn't *just* release them.
Oh no - she releases them at MIDNIGHT. And this is not accidental...
Waiting up until midnight to get these new releases creates a major sense of LOYALTY among her audience.
This is called making a "micro-commitment".
A small, somewhat easy, step you can ask your audience to make that will ultimately make them even more committed to your brand.
3️⃣ Launch Time
And all of this is really just a genius marketing strategy that Taylor is using to get her audience more and more excited about...
BUYING A TICKET FOR HER TOUR. 🎟️
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Genius, right?!
So the next time you have a launch coming up, ask yourself how you can prime your audience and get them to make a micro-commitment (or two) BEFORE your launch date.
➡️ If you want to learn more in-depth marketing tools, frameworks, and strategies needed to create an EPIC BRAND... then I have something big coming up real soon 🌩️🌩️🌩️
Any guesses?! ⏬
Download My FREE Statement of Work Contract ►►go.copyposse.com/sow-ytd
✅ Have the perfect Statement of Work to use with all your clients and reduce any confusion.
✅ Set up crisp & clear guidelines before you start working on a new project.
✅ Make sure you have all the details you need to make your client onboarding process simple & fast.
Check it out here ►► go.copyposse.com/sow-ytd
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In this video, we’re going to discuss the PROs and CONs of hiring and outsourcing help…
The 3 signs you’re definitely ready to hire a team…
The first hire I recommend every business owner make FIRST…
Plus make sure you stick around until the end because I’m going to talk about the #1 thing you must consider, before making a hiring decision, that will directly impact your success.
Keep watching!
Resources referenced in this video ⏬
👀 Wanna hire a Posse-trained writer to help you with your copy, content, and marketing?
Copy Posse-trained writers have gone through in-depth training to learn my proprietary copywriting processes, along with proven frameworks and formulas...
These writers have been trained in compelling sales copy, brand storytelling, direct-response methodologies, email marketing, crafting hooks, and so much more.
Click here to find out more about hiring a Posse-trained writer ►► copyposse.com/writers
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/when-should-i-hire-help-pros-and-cons-of-being-a-solo-prenuer
#HowToHireHelp #WhenShouldIHireAnEmployee #HowToHireGoodWriters
Watch the video for more details on what I HATE (and what you should do instead!)
And then repeat after me:
👉🏻 I already have everything I need to succeed...
👉🏻 I do not outsource my decisions...
👉🏻 I trust my intuition...
👉🏻 I’M A BAD BITCH
(last one is optional but highly recommended 😘)
Download My Hot Offer Checklist ►► go.copyposse.com/hotoffer-ytd
Want to know how to write sales copy that creates trust, builds authority, and converts like crazy?
This quick checklist includes 10 conversion triggers that I always look for when reviewing copy to build trust, boost authority and ignite sales.
Check it out here ►► go.copyposse.com/hotoffer-ytd
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For the past 4 years, I’ve been using an incredibly simple, 6-step marketing funnel to convert new leads into paying customers.
And it’s proven to be HIGHLY effective 📈
The best part is you won’t need any upsells, downsells, re-targeting ads, or any of that “extra” stuff.
This funnel is simple, effective, and has made me MILLIONS of dollars.
And I’m about to share the whole thing with you.
Keep watching…
Resources referenced in this video ⏬
HOT Offer Checklist ►► go.copyposse.com/hotoffer-ytd
Lead Magnet Tutorial ►► youtu.be/7orRtqwKIBw
Indoctrination Email Tutorial ►► youtu.be/ArgZptCouLM
Learn how to write a high-converting sales page in 5 days with the Write & Ignite Challenge ►► go.copyposse.com/5dc-ytd
Learn how to write every asset needed to create a million-dollar funnel with The Launch Files ►► go.copyposse.com/cplf-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/the-easy-copy-formula/(opens in a new tab)
#Marketing Funnel Stages #Marketing Funnel Examples #Marketing Funnel vs Sales Funnel
🔥 Download my free H.O.T. Headline Guide ►► go.copyposse.com/pyramid-ytd
In this FREE guide, you'll...
✅ Learn how to strategically craft your headlines based on the 5 levels of customer awareness...
✅ Discover my coveted 3-step formula for creating H.O.T. hooks guaranteed to captivate, motivate, and sell...
✅ Get REAL examples & ideas for writing more impactful marketing copy.
Check it out here ►► go.copyposse.com/pyramid-ytd
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Your headline is the most important thing to *get right* in your ad...
Because it determines whether people STOP to read more…
Or whether they keep on scrolling.
🤔 So how can YOU write great headlines that will entice people to click and stick?
In this tutorial, I’m letting you look over my shoulder as I critique 7 ads on the fly – what made them great, what left me wanting more, and what would make them even more powerful?
I’m about to break it all down for you, so YOU can start crafting headlines that are too captivating to scroll past…
Keep watching!
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead alexcattoni.com/blog/watch-me-critique-7-headlines-live
#HowToWriteAds #HowToWriteHeadlines #DigitalMarketing
In this FREE checklist, you will…
✅ Discover the 5 reasons why defining your Brand Voice is a non-negotiable marketing strategy.
✅ Learn the 11 core branding elements you need to create authority, trust and long-term loyalty.
✅ Get an easy checklist that’ll make your branding (or re-branding) process a breeze.
✅ Find out what it takes to build a brand beyond compare.
Check it out here ►► go.copyposse.com/bvc-ytd
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Did you know that the average person is bombarded with 10,000 marketing messages EVERY SINGLE DAY?
This begs the question…
In a world where attention is the most valuable commodity – how do you command attention instead of demand it?
In this video, I will walk you through how to create a unique Brand Voice that helps you STAND OUT.
Keep watching!
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/crafting-an-irresistible-brand-voice
Email is the #1 driver of revenue in all my launches.
In this FREE Email Marketing Cheatsheet, you will learn the 7 must-have emails to build and monetize your list, plus...
Get real-life email examples straight from the Posse’s private vault...
Learn why an email list is the most valuable asset in any business.
Discover the right way to build and monetize your email list, without relying on templates or standardized messaging.
Get the secret to sending engaging emails that won’t drive away subscribers or lose you any brand loyalty.
Check it out here ►► go.copyposse.com/emc-ytd
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I made $96,924 – in just 7 days – from ONE product and in this video, I’m going to break down the biggest lessons I learned.
What worked? What didn’t? And what I wish I would have done differently…
That way, you can apply these lessons to your next launch or promotion to see EVEN BETTER RESULTS.
Keep watching!
Resources referenced in this video ⏬
Write a high-converting sales page with the Write & Ignite Challenge ►► go.copyposse.com/5dc-ytd
Become an email marketing master with Own The Inbox ►► go.copyposse.com/oti-ytd
Craft a spell-binding Crand Voice that rallies raving fans with the Posse Eye Challenge ►► go.copyposse.com/eyeeg-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/3-lessons-from-an-98k-launch
Swipe My IG Strategy? ►► go.copyposse.com/smg-ytd
In this FREE Social Media Cheatsheet, you’ll learn the exact social media strategy and caption writing tips I followed to help me grow my audience from 0 👉🏻 199,000 in less than 3 years!
✅ Learn all about using the 4 Pillars of Social Content.
✅ Get real-life examples straight from the Copy Posse vault.
✅ Discover the secrets to juicy & high-converting CTAs.
✅ Level up your game on social media!
Check it out here ►► go.copyposse.com/smg-ytd
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In this video, I’m sharing the 3 most important steps I took to grow my Instagram following organically from 0 👉🏻199,000 in less than 3 years…
This strategy works for ALL short-form video platforms (like TikTok, LinkedIn, etc.)
👀 And make sure to stick around till the end because I’m revealing the biggest Instagram growth hack that NO ONE ELSE is talking about…
Keep watching!
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/blog/how-to-grow-on-instagram-the-1-secret-no-one-is-telling-you
#InstagramGrowthHacks #HowToGetMoreFollowers #GoingViral
Check out my FREE masterclass ►► go.copyposse.com/6figs-ytd
In this masterclass, I’ll give you the step-by-step roadmap you need if you’re looking to ignite a freelance copywriting business – from scratch.
You’ll learn…
✅ What businesses today are *actually* looking for…
✅ The five steps you need to take to begin building a killer portfolio TODAY...
✅ My insider secrets for attracting your dream clients...
✅ How to future-proof your business from the never-ending threat of A.I. takeover...
✅ Plus… the most HIGHLY-DEMANDED copywriting service (this is the #1 skill that helped me grow my business fast).
Check it out here ►► go.copyposse.com/6figs-ytd
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In this video, I’m going to share with you the BEST marketing advice I’ve ever heard.
And I promise you…
It’s NOT what you think 🤔
Plus – because everyone knows that even the best advice falls flat without tangible tips to back it up…
I’m also going to share 5 weird ways to become a better marketer and see immediate results in your business.
Keep watching!
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
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Read this instead: alexcattoni.com/blog/best-kept-marketing-secret
#HowToBecomeABetterMarketer #DigitalMarketing #BetterMarketer
My team and I are putting a lot of our focus on optimizing our YouTube process.
From changing up some of the content I share...
To going back and revamping old videos...
And so much more.
WHY?
Because, I really believe YouTube is *the* place to focus on building my brand, getting more growth, and attracting more high-quality leads.
🚫💸 Sharing less about the “money” perks of copywriting
Is copywriting a professional that has the potential to make you a lot of moolah? YEP.
But you won't see me posting (or talking) about that very much anymore.
WHY?
Because it's NOT my mission to attract a bunch of people to this profession who are just looking for a "get rich quick" scheme.
My mission is to build an army of writers and marketers who want to make a *real impact* on the world (while changing their careers and finding more fulfillment).
So instead of talking about all the money you could make, you'll notice me talking more about the other perks of the job - things like freedom and fulfillment.
And lastly...
💌 I'll be sharing A LOT more behind-the-scenes stories, lessons, tips, and mistakes that I've learned as a business owner.
My number goal will always be to serve YOU the best as I can...
As my audience continues to grow and evolve on their journies, I find more and more of you are asking me for advice on the business side of things.
While I don’t have all the answers, and will never pretend to be an "expert" - I can share the tips, lessons, and mistakes I make along the way...
To help you as you navigate your own entrepreneurial journey.
I love sharing these lessons and updates with my email list - where I have more room (and freedom) to be completely transparent...
If you want in on these juicy behind-the-scenes updates, make sure you're on my email list 👉🏻 copyposse.com/posse
It uses keywords to help you automate your lead nurturing process and save you TONS of TIME.
It’s super simple to set up and makes lead generation a BREEZE.
If you follow me on Instagram, then you’ve probably met Benny the Posse Bot 👋🏻🤖
Benny sends out quick DMs and responses to those looking for links and resources!
For example… 👇🏻
Anyone who DMs me the word “HOT” will automatically receive a free copy of my hot offer checklist…
Or the word “CHEATSHEET” will get you my Email Marketing Cheatsheet…
Or “PWORDS” to get a copy of 250+ power words to spruce up your copy…
This tool is a game changer 🤯
It’s a win-win-win...
👏🏻 We’re able to generate hundreds of leads a day…
👏🏻 My team is working LESS - because we’re no longer manually sending out the links to each person…
👏🏻 My community is getting what they want INSTANTLY (instead of waiting hours or days for the team to catch up)...
And if my community ever has a question, my team and I still monitor the inbox and are there to respond as needed.
How cool is that?! 🤩
➡️ Wanna see Benny the Bot in action?!
Comment here instagram.com/p/CqgU9ljjKTd
OR if you want to grab the above resources ⬇️
Hot Offer Checklist 👉🏻 go.copyposse.com/hotoffer-ytc
Email Marketing Cheatsheet 👉🏻 go.copyposse.com/emc-ytc
Power Words Guide 👉🏻 go.copyposse.com/pw-ytc
Short-form video is what helps you GROW.
YouTube Shorts, TikToks, Reels, etc. are all awesome for building awareness, garnering engagement, starting conversations, and attracting new people to your brand or business...
This is why you see me (and so many other brands and businesses) posting a ton of short-form video content on social media.
It’s about getting as many eyeballs as possible on your brand, so you can GROW.
🎥 Long Form Video (like my YouTube videos!)
This is the type of video that nurtures your audience and helps you build a REAL community.
You know - one that actually WANTS to go deeper and learn more from you.
This is where you should educate, add value, and nurture your community.
🎥 Live Video (Instagram LIVE, posting on stories, etc.!)
This is where the magic happens! LIVE video is really how you connect with your customers on a more authentic level.
You show up real, authentic, and just be YOU.
This helps your community feel more connected to you and your brand (which turns them into lifelong fans that stick around foreverrrrrrr).
👏🏻 I’ve been following this strategy for years and it’s how I have been able to attract new leads, engage them, and convert them - WITHOUT spending a sh$t ton of money on ad spend.
Try it out and let me know how it goes!
P.S. Share this with your community if you found it helpful 🤓
Get My Email Marketing Cheatsheet ►► go.copyposse.com/emc-ytd
My Ultimate Email Marketing Cheatsheet will help you take future-proof your biz from the throes of unpredictable algorithms and the never-ending threat of A.I. takeover by teaching you how to master the art of impactful inbox messaging.
✅ Learn the 7 must-have emails to build and monetize your list (with real-life examples straight from the Posse’s private vault)...
✅ Discover the right way to build and monetize your email list without relying on templates or standardized messaging...
✅Get the secret to sending engaging emails that won’t drive away subscribers or lose you any brand loyalty.
Get It Here ►► go.copyposse.com/emc-ytd
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My email list is the number one driver of profits in my business by a LONG shot…
If you’ve been dying to start your own email list but don’t know how – this video is for you!
I’m going to take you through the process from start to finish.
RESOURCES MENTIONED IN THIS VIDEO:
👉🏻 3 Steps To Creating Lead Magnets ►► youtu.be/7orRtqwKIBw
👉🏻 How To Write A Landing Page ►► youtu.be/Opg5nsf6X04
👉🏻 My A.I.M. Welcome Sequence Formula ►► youtu.be/ArgZptCouLM
👉🏻 Email Marketing Cheetsheet ►► go.copyposse.com/emc-ytd
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/build-an-email-list-from-scratch
#EmailMarketingTutorial #ContentMarketingStrategy #MonetizeAnEmailList
An audio & video editing tool that can help you massively streamline the editing and re-purposing process...
Here’s how we use it at the Copy Posse... ⏬
⚡️ Pull clips from longer-form videos and interviews by just selecting the text you need (and it will transcribe the video for you)...
⚡️ Add captions, export vertical clips to use on social, and you can even add your own font and customize...
⚡️ And my favorite feature... it allows you to add gifs, images, and sounds with the click of a button.
BUT...
Just because we use this tool doesn’t mean we don’t hire amazing videographers and video editors.
I have 3 different teams of editors I work with for my long-form content on YouTube, short-form videos like this one and my video program content...
We use this tool to save us a TON of time with re-purposing and sharing quick clips...
And it’s an awesome tool if you’re just starting out and want to get video content out fast.
Try it out, and let me know what you think!
👉🏻 What’s a video/audio tool YOU can’t live without? Comment below and LMK ⏬
Download my FREE Customer Avatar Worksheet ►► go.copyposse.com/avatar-ytd
In this free template, you will learn how to create a customer avatar in 3 super simple steps, discover the questions you NEED to ask, and you’ll understand how to speak to your target audience at a personal level.
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If you’re thinking about starting a YouTube Channel, then this video is a MUST-WATCH. 👀
In this video, I’m sharing the 5 most important factors you need to consider before you publish your first video.
While I have hundreds of thousands of subscribers now, it definitely didn’t start that way.
And trust me when I say it was a slow journey in the beginning…
In fact – it took me 6 months to reach my first 1000 subscribers. 📈
Looking back, there are some things I definitely could have done differently.
And that is what I’m sharing in this video…
👉🏻 Now, when it comes to YouTube, there is SO MUCH that goes into creating and running a successful channel (way more than I could ever cover in a single tutorial)...
So you better believe I’ll be doing more videos on my YouTube lessons and strategies…
Comment below and let me know what YouTube tips you want to learn about next!👇🏻
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/start-a-youtube-channel-2023
#HowToStartOnYoutube #HowToGrowOnYoutubeWith0Subscribers #HowToStartAYoutubeChannelForBeginnersStepByStep
This is so important that most clients will ask you to complete a “test” before hiring you to see if you’re up to the task... 🤨
And there are a number of ways you can learn to mimic their style and write amazing copy that sounds like it came directly from them.
1️⃣ In case you missed it, PART ONE was to ask your client for a list of the common words and phrases they use (and words they would never use)...
2️⃣ And PART TWO taught you that one of the best ways to mimic the cadence and flow of your client's voice is to re-write some of their existing copy word for word...
But these two tips alone aren't enough...
Cuz here's the thing👇🏻
The way your client talks conversationally might be VERY different from the way they typically write emails or sales pages.
3️⃣ So the THIRD TIP is to ask your client to send you any videos, podcasts or interviews they've conducted.
This will help you gain a great understanding of how they ACTUALLY communicate conversationally (not just how they *think* they communicate).
Watch and listen to as many of their conversations as you can.
🌶 But the juiciest tip of all is this...
Most clients don't actually know what their brand voice is (let alone have a full-blown guide that crystallizes their messaging)...
So if you’re working with a brand new client who doesn’t already have a clearly defined brand voice...
Then YOU can help them create one (and charge money for it 🤑)!
In the Posse Eye Challenge, I'll teach you how to design a potent positioning strategy and Brand Voice Guide that will completely transform the effectiveness of ANY brand's marketing strategy.
🔮 If you want more info on my 5-day Brand Voice Guide Challenge, go to 👉🏻 go.copyposse.com/eyeeg-ytc
This is so important that most clients will ask you to complete a “test” before hiring you to see if you’re up to the task... 🤨
And there are a number of ways you can learn to mimic their style and write amazing copy that sounds like it came directly from them.
👀 In case you missed it, PART ONE was to ask your client for a list of the common words and phrases they use (and words they would never use).
But just knowing which words to use isn't gonna be enough on its own...
You ALSO need to learn how to mimic your client's cadence and flow.
And how can you do that?
👉🏻 By re-writing some of their existing copy.
Ask them to send you some of their highest-converting pieces of copy and then handwrite it over and over again.
This will help you eliminate your own personal writing style bias. (we have one)...
And you'll train your brain to write in THEIR style instead.
Have you ever tried this? Let me know in the comments below! ⏬
P.S. And if you're working with a brand new client who doesn't already have a clearly defined brand voice...
Then you can help them create one (and charge money for it 🤑)!
🔮 If you want more info on my 5-day Brand Voice Guide Challenge go to 👉🏻 go.copyposse.com/eyeeg-ytc
P.P.S Stay tuned for PART THREE of this mini-series 👀
When you begin working for a new client, there is nothing more important than being able to nail the voice of your client.
The goal is for what YOU write to be exactly like something that THEY would write.
This is so important that most clients will ask you to complete a "test" before hiring you, to see if you're up to the task... 🤨
So there are a number of ways you can learn to mimic their style and write amazing copy that sounds like it came directly from them (👀 watch this video for some tips on that).
👉🏻 AND IF THEY DON'T ALREADY HAVE A CLEARLY DEFINED BRAND VOICE GUIDE…
You can help them create one!
Check this out... ⏬
During my LIVE Brand Voice Guide challenge last year, one of my students decided to use it as a way to find a new client.
👀 After signing up, she did a giveaway on her social media for a FREE Brand Voice Guide, which she wrote while taking the Challenge, using my proven Posse Eye framework.
When she turned in the client's Brand Voice Guide, here’s the feedback she got…
💬 “Okay… so I love, love, love it. Like a lot. A lot lot.
It’s almost creepy how you were able to capture my feelings and perspectives so accurately! I read through it several times and really think you nailed it! It just feels right.
I know this will be so helpful for branding and marketing purposes.” 💬
Now she has an amazing new client…
A new service she offers and charges 🤑 for…
A slick Brand Voice Guide to showcase in her portfolio and land even more clients...
🔥 Freakin’ awesome, right?
While you don’t need to have a client to join the Posse Eye Challenge, I wanted to share this idea with you, because you just may land yourself a new client in the process 😉
Check out 👉🏻 go.copyposse.com/eyeeg-ytc if you want more info on joining the Posse Eye Challenge! 🔮
P.S. Stay tuned for part 2 and 3 of this mini-series 😎
Riri 👑 understands the power of great branding and EVEN more importantly...
She understands how instrumental branding is to effective marketing AND rallying die-hard fans (🙋🏻♀️🙋🏻♀️🙋🏻♀️)
Instead of spending millions of dollars to promote her brand with a Super Bowl ad 👉🏻 she leveraged the power of branding and brought in millions of dollars in revenue 💸💸💸
I am telling you, this woman is a GENIUS and we can learn so much from her about branding and marketing.
P.S. If you want my step-by-step framework for creating an irresistible brand of SUPER FANS then my Posse Eye Brand Voice Challenge is for YOU 👉🏻 go.copyposse.com/eye-p-ytc
P.P.S. What do you think of the new short-form video style?! 😏 Drop me some “🔥🔥🔥” if you want more like this.
Learn how to build a brand that customers will keep coming back to AGAIN and AGAIN – with the Posse Eye Challenge.
In this self-study video program, I’ll guide you through my powerful branding framework to help you stand out, sell out, and effortlessly attract your dream customers. 💸
This is the same framework I used to go from anonymous copywriter to founder of a 7-figure brand in one year, build a community of over 300,000 raving fans in an overserved & oversaturated market, and be crowned Marketer of the Year.
You can enroll here ►► go.copyposse.com/eye-ytd
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If you're ready to work smarter, not harder. And boost your CLV in the process…
Then this tutorial is for you!
In this video, I’m going to share with you five strategies that can help you maximize your profits by as much as 95% 👀
Keep watching…
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/5-way-to-make-more-money
#growyourbusiness #business #scaleup
It helps you STAND OUT 📈
But more importantly...
It allows you to relate to your customers and establish a DEEPER CONNECTION with them.
And when you can get your customers invested in your brand on this deeper level...
😍 You develop what branding expert Deb Gabor calls - irrational loyalty.
This is what makes customers STICK WITH YOU and keep coming back to your brand again and again - no matter what else is out there.
So tell your story! 🗣
Be open. Be vulnerable. And connect with your customers.
🚫 And NO, this doesn't mean you have to share EVERYTHING ⏬
You are in full control of how much of your story you share...
You don't have to share anything you're uncomfortable with sharing.
The beautiful thing about a brand story is that it's ALWAYS EVOLVING.
I've added bits and pieces and more details to my story as my brand has evolved...
Just recently, I started opening up about the chronic illness I was dealing with when I made the decision to quit my corporate job and start my freelancing business (but that's not something I was comfortable sharing at first!)
The point is...
Your story is YOURS. You get to decide how you tell it and what you share.
But I urge you...
PLEASE TELL YOUR STORY - big or small.
It will revolutionize the messaging of your brand and help you attract life-long customers who actually GET you.
And THAT is what makes running a business so damn fulfilling 🙌
👉🏻 Check out my 5-Day Brand Voice Challenge if you want help crafting a memorable brand story here go.copyposse.com/eye-p-ytc
This term completely redefined the 2010s and birthed a whole new generation of wannabe influencers and reality TV stars seeking Insta-fame…
Kids were even telling their parents and teachers they wanted to grow up to be influencers…
Not astronauts, doctors, or firefighters…
Influencers. 😮
Being an influencer back then was basically all about having the prettiest pictures…
Slap on a filter, a million hashtags, and an irrelevant caption and call it a day.
(That’s not shade. I did it too.)
But if you scroll through your social feed today, I guarantee you it looks a LOT different than it used to…
For one, there are a LOT more videos…
A LOT more memes…
And a LOT more stories…
And that’s because people today crave something MORE than just pretty pictures and glossy highlight reels.
They want…
✅ Captivating and inspiring stories…
✅ Funny and relatable anecdotes…
✅ Vulnerable shares…
✅ Practical advice…
✅ And values-based views.
Today’s audiences are desperately craving CONNECTION with the brands they interact with.
And that's why...
🚫 The most iconic brand leaders out there are NOT just "influencers"...
They are MESSENGERS! 👏
So if YOU want to stand out and sell out in today’s market…
Remember...
➡️ You need to have a magnetic and captivating Brand Voice.
And THAT is exactly what I'll help you do in The Posse Eye video training program.🔮
Join here 👉🏻 go.copyposse.com/eye-p-ytc
✅ Get 15+ A.I. prompts, tips, and tools to spark your creative flow.
✅ Learn how to use A.I. the right way and optimize your results with the Copy Posse’s proven prompts.
✅ Plus, I’m sharing all my best tips, fave A.I. tools, and the #1 thing you must do to rise above the generic, boring, or inaccurate “robocopy” flooding the Internet right now.
Download Posse Prompts here ►► go.copyposse.com/ai-prompts-ytd
Get on the Chat GPT PLUS Waitlist ►►
docs.google.com/forms/d/e/1FAIpQLScwuQEWBkxsNftEkvUgFx2Ov7pKcrOx8IUlZ241lvet7ziXCQ/viewform
Try Descript ►► descript.com/?lmref=mCbqMQ
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Is ChatGPT Worth The Hype? 🤔
That’s right, I tried ChatGPT. And I’m going to show you EXACTLY how to use it.
From how to set up your account and get started…
To what prompts to input in order to maximize your results…
To the *right* way to use this tool (and others like it)...
And most importantly…
I’ll be addressing the question everyone wants to know: IS IT WORTH THE HYPE?!
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WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
instagram.com/copyposse
facebook.com/alexcattoni
twitter.com/alexcattoni
http://linkedin.com/company/copyposse
tiktok.com/@copyposse
Read this instead: alexcattoni.com/i-tried-chatgpt
#ChatGPTTutorial #HowToUseAI #BestAIToolsForCopywriters