Athletic InterestWhile everyone is talking about the rise of eSports nowadays, Red Bull was once more ahead of its time and placed a bet on the Gaming industry when other brands were still figuring out how to build a website.
Their marketing machinery of events, athletes, teams, high quality content and media outlets builds the foundation for Red Bull's success. And the company applies the same winning recipe in Esports.
Why Red Bull Treats Gamers Like AthletesAthletic Interest2021-01-16 | While everyone is talking about the rise of eSports nowadays, Red Bull was once more ahead of its time and placed a bet on the Gaming industry when other brands were still figuring out how to build a website.
Their marketing machinery of events, athletes, teams, high quality content and media outlets builds the foundation for Red Bull's success. And the company applies the same winning recipe in Esports.
#redbull #esports #gaming #givesyouwingsWhy The Olympics Banned NikeAthletic Interest2024-08-02 | Discover the Controversy Behind Nike’s “Super Shoes” at the Paris Olympics!
Eliud Kipchoge made history by running a marathon in under 2 hours, but it wasn’t just his legs doing the work—his Nike Vaporfly 4% shoes sparked a global debate on “tech doping” and “cheating.” As the Paris Olympics approach, these “super shoes” are under intense scrutiny for giving athletes an edge that some call unfair.
In this video, we dive into the rise of super shoes, their impact on running, and the ongoing controversy. From Usain Bolt’s criticisms to World Athletics’ rule changes, find out why these high-tech shoes are revolutionizing the sport and causing a stir.
Join us as we explore the evolution of running footwear, the mechanics behind these game-changing shoes, and what it all means for the future of Olympic competition. Are super shoes the key to breaking records, or are they bending the rules?
⏱ Timestamps 00:00 The 'Super Shoes' That Make You Faster? 01:23 The History of Running Footwear 03:17 The Technology 06:36 The Difference 07:48 The Problem 09:18 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
July in Paris: 10,000 athletes float down the Seine for the 2024 Olympics opening ceremony, while nearby, McDonald's workers flip burgers. Who earns more? Surprisingly, the McDonald's worker makes almost 50% more than the average Olympian.
Despite filling stadiums and generating billions in sponsorships, Olympians receive no money from the International Olympic Committee, even for gold. Why is that, and how do athletes make money? This video dives into the financial struggles of Olympians, from ancient Greece (where athletes competed naked—talk about cutting costs!) to modern-day sponsorships.
We uncover the business behind being an Olympic athlete and explore the evolution of the Games, the impact of amateurism, and the modern financial landscape for athletes.
⏱ Timestamps 0:00 The Business of Being an Olympic Athletes 01:00 The History - From Olives to Gold 08:10 How Athletes Make Money 12:28 The Problem: Rule 40 15:51 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#olympics #paris2024 #businessThe Secret Battle of Football BrandsAthletic Interest2024-07-12 | EURO 2024 is more than a football tournament—it's a marketing battleground. With over 5 billion viewers, brands like Adidas, Nike, and Puma are vying for attention. While Nike leads with 9 teams and Adidas with the best-selling kits, an unexpected player stole the show.
⏱ Timestamps 00:00 The Battle of the Brands 00:45 The Teams 02:18 The Players 03:15 The Outsider
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#euro2024 #football #nike #adidas #athleticinterestWhy Nike Doesnt Like Roger FedererAthletic Interest2024-06-28 | Zendaya: the Hollywood superstar with two Emmys, a Golden Globe, and 180 million Instagram followers. Instead of the usual suspects like Nike or Adidas, she signed with On. So, what is going On?
Let's rewind. Tennis legend Roger Federer, once Nike's poster boy, made headlines by leaving the swoosh - and joining On. Think of it as the sportswear equivalent of breaking up with the popular kid to start a garage band – and becoming a rockstar. On went from garden hose prototypes to billion-dollar sales in just a few years.
On's secret? Innovation, direct sales, and a touch of Swiss precision. Even The Rock gave them a free Super Bowl shoutout.
Is Nike sweating? With Zendaya and Federer, On is climbing faster than your heart rate on a treadmill. Check out our latest video to see how On is turning the sportswear game upside down – one cloud at a time.
⏱ Timestamps 00:00 What is On? 01:44 Nike vs On 02:16 The Rise 04:47 The Strategy 09:00 The IPO 12:00 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#federer #on #nike #zendayaThe Insane Business of Lionel MessiAthletic Interest2024-06-06 | ⚽💸
If you enjoyed this video, check out the full-written piece by The Generalist: thegeneralist.substack.com/p/messi-inc The Generalist is a newsletter by our friend Mario about what matters in tech, AI, and venture capital – and the best thing: you can subscribe for free :).
⏱ Timestamps 00:00 Messi's Move to America 01:27 The Rise of Athlete Billionaires 05:13 How Did Messi Make His Money? 08:20 Messi’s Billion Dollar Plan
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#Messi #football #athleticinterestHow Jürgen Klopp Changed FootballAthletic Interest2024-05-17 | This is a special remake and sequel to one of our most popular videos from three years ago: the management skills of Jürgen Klopp! 📈⚽
🎥Why a Remake? We want to give you an updated and richer perspective on Klopp's journey, especially as he steps down from his role. This video includes new insights and reflections that build on our previous work, so you might find some familiar parts along with fresh, new content.
As Klopp's era at Liverpool comes to an end, we'll explore how he transformed Liverpool into one of the most valuable sports clubs on the planet, his unique leadership style, and the legacy he's leaving behind.
⏱ Timestamps 00:00 Klopp's Legacy 00:26 The CEO Test 02:43 Transforming Teams 04:34 Modern Leadership 06:24 The Holistic Approach 08:45 Football and Entertainment 10:27 A Revenue Game Changer 11:32 Leave at the right time
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#liverpool #football #kloppWhy Red Bull Owns a Football TeamAthletic Interest2024-05-03 | Go to https://ground.news/athleticinterest to compare coverage and stay informed on breaking news. Subscribe through our link for 40% off unlimited access this month.
⏱ Timestamps 00:00 Is it all just marketing? 01:18 A Brief History of Red Bull 03:06 Red Bull's Sports Marketing 05:22 Ground News - Sponsorship Integration 06:53 Why Red Bull Owns a Football Team 08:29 From the Alps to Saxony 12:16 Multi-Club Ownership 15:32 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#redbull #football #athleticinterestWhy Bayern Munich Is OverAthletic Interest2024-04-14 | 💡⚽
⏱ Timestamps 00:00 How Did Xabi Alonso Stop Bayern? 01:25 The Fundamentals 02:25 Lead by Example 04:17 The Power of Patience 06:56 Brains over System 08:52 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#football #nike #adidas #germanyHow American Money Controls European FootballAthletic Interest2024-03-28 | ⚽💸
⏱ Timestamps 00:00 How JP Morgan and Goldman Sachs Control Football 00:52 The Business of Football 03:12 The Rise of the Big Banks 04:32 Why The Banks Love Football 05:44 How JP Morgan and Goldman Sachs Are Taking Over
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#football #jpmorgan #goldmansachsThe Economics of Crashing in Formula 1Athletic Interest2024-03-07 | ⏱ Timestamps 00:00 The Economics of Crashing 00:52 A Brief History 03:00 Why F1 Needs Crashes 04:18 How Much Do Crashes Actually Cost? 05:41 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#formula1 #f1 #crashesWhy EA Killed FIFAAthletic Interest2024-02-22 | From its record-breaking sales to the surprising decision by EA to bench the FIFA name, we're diving into the drama where strategy meets sport. Witness the evolution from 2D sprites to billion-dollar licensing deals, and the strategic gameplay not just on the pitch but in boardrooms. With a nod to the rivalry that had gamers choosing sides like it's El Clásico, we'll explore how EA's quest for authenticity led to a name change more controversial than a VAR decision in a World Cup final. So, lace up for a journey through the highs, lows, and laugh-out-loud moments in the game behind the game.
⏱ Timestamps 00:00 Why EA Killed FIFA? 01:36 EA's FIFA vs PES 04:56 EA vs FIFA: The War Begins 06:40 Why FIFA Lost 09:08 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#easports #fifa #eafc24 #footballHow Las Vegas Changed SportsAthletic Interest2024-02-08 | ⏱ Timestamps 00:00 The mafia, a billion-dollar industry, and the future of sports 01:17 Why The NFL Hated Vegas 04:03 Why The Super Bowl Came to Las Vegas 06:56 How Las Vegas Wins 08:22 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#superbowl #nfl #footballWhy Nike WonAthletic Interest2024-01-25 | 60 years ago today, Nike Inc. (back then called "Blue Ribbon Sports") was founded. So we figured it's time for another video about a classic Nike story.
⏱ Timestamps 00:00 A Dark History 01:09 The Morbid Story of Just Do It 03:48 The Masterminds Behind Nike's Marketing 05:03 Why Warren Buffet Does Not Invest in Nike
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
⏱ Timestamps 00:00 The Fastest Selling Beverage of all time? 01:26 The Rise of Prime Hydration 03:05 Scarcity Marketing 05:00 Who Owns Prime? 06:47 How To Beat Red Bull and Gatorade
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
This video was sponsored by ShopifyThe Richest Athlete in HistoryAthletic Interest2023-10-19 | Thanks a lot to BetterHelp for sponsoring this video. Click betterhelp.com/athleticinterest for a 10% discount on your first month of therapy with a licensed professional specific to your needs.
⏱ Timestamps 00:00 💸 The Richest Athlete in History 00:26 🥤 Money in Sports 02:12 🏟️ Chariot Racing & Circus Maximus 04:23 🏇 Gaius Appuleius Diocles 06:35 Video Sponsor: BetterHelp 07:47 💡 What was his secret? 10:03 🐐 A true GOAT story
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
⏱ Timestamps 00:00 💸 What Does It Cost To Make A Sneaker? 01:28 💡 The Basics 2:13 🏺 The History of Collaborations 4:35 🚀 Athletic Interest Merch powered by Shopify 05:41 🧠 Virgil Abloh 09:16 🤯 The 3% Rule 11:52 🔮 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#football #adidas #athleticinterestThe Hidden Problem in Womens FootballAthletic Interest2023-07-20 | A video about the most influential piece of equipment in recent sporting history.
⏱ Timestamps 00:00 The Hidden Problem 00:20 The Technology 02:02 The History - From Brandi Chastain to Keira Knightly 03:20 The Business 05:12 The Legacy
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#football #worldcup #equipment #athleticinterestHow YouTube Changed Chess feat. GothamChessAthletic Interest2023-07-13 | Big thanks to @GothamChess for the insights and collaboration on this video! Check out his channel to learn more about chess (or just to have a good time).
⏱ Timestamps 00:00 The Incredible Economics of Chess 01:14 The History - Maniacs, Murder and Marketing 03:28 The Boom - Netflix, YouTube & More 05:08 The Secret Behind the Rise 06:52 The Player - Magnus Inc. 08:17 The Company 10:04 The Power of Content
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
This video was sponsored by Top Eleven.The Messi Effect is real 🤯📈Athletic Interest2023-06-16 | ...Apples Football Masterplan, ExplainedAthletic Interest2023-06-08 | Dive into how Apple, the tech giant that turned your grandma into a tablet user, is now aiming to shake up the sports world. From reinventing our desks with sleek computers to revolutionizing the way we ignore people with earbuds in, Apple's next playground is sports. They're not just dipping their toes; they're doing a cannonball into the sports broadcasting pool with deals like the $2.5 billion splash for MLS rights.
Apple's plan? To wrap sports in that classic Apple magic, making everything from watching a game to paying for your halftime snacks a part of their ecosystem. With iPhone sales hitting a bit of a snooze button, Tim Cook and the gang are looking to score big by bringing the thrill of live sports right into the Apple universe. It's all about pulling you deeper into their world - where leaving is tougher than quitting a gym membership in January.
⏱ Timestamps 00:00 Apple is getting into sports 00:39 How Apple Makes Money 02:55 Why Apple Has A Problem 04:04 The Ultimate Media Property 05:45 Building a sportsOS
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
⏱ Timestamps 00:00 The Battle for London 01:01 A Controversial Strategy 04:21 The Business Decision That Changed Arsenal 07:19 Arsenal's Current Strategy
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#arsenal #london #football #athleticinterestThe Insane Business of BarcelonaAthletic Interest2023-05-19 | Shout out to our friend Mario from The Generalist for letting us adapt his article for a video. If you enjoyed this story, make sure to check out the full written piece: generalist.com/briefing/barcelona
⏱ Timestamps 00:00 The Business of Barcelona 00:56 The Rise 04:52 Elefant Blau 08:09 The Fall 13:13 Rise again?
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
#nike #messi #adidasOld Trafford Flooded?! 🌊🏟️🐊Athletic Interest2023-05-01 | ...Why Vini Jr is suing NikeAthletic Interest2023-04-18 | ...How Coca-Cola Hijacked SportsAthletic Interest2023-04-06 | Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: blinkist.com/athleticinterest
⏱ Timestamps 00:00 Coca-Cola's Secret Ingredient 01:03 Selling a story, not a product 02:35 Coca-Cola’s Sports Marketing Strategy 04:53 The Money 05:34 The Cola Wars 06:57 The Future
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
[9] An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data (International Sport Business Journal, 2011) https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=fe4f3b4a37ba34845ddb2d5c00c679ab085aff54
#cocacola #sports #athleticinterestTuchel‘s Lucky Shoes 👟👀 #football #tuchel #shortsAthletic Interest2023-04-01 | ...The Controversial Business of Kylian MbappéAthletic Interest2023-03-23 | 💡 Go to brilliant.org/athleticinterest to get a 30-day free trial + the first 200 people will get 20% off their annual subscription.
⏱ Timestamps 00:00 Business Lessons from Mbappé 01:05 The Boy from Bondy 02:27 The Business Behind Mbappé 05:00 Image Rights Controversy 06:38 Inspired by LeBron 07:31 Mbappé's Vision & Brilliant
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
[9] ‘L’Annuaire de Enterprises: KEWJF’ (Direction Interministérielle du Numérique, Direction Générale des Entreprises), https://annuaire-entreprises.data.gouv.fr/entreprise/830095584
[12] ‘Droits à l'image chez les Bleus : Kylian Mbappé refuse de participer à la séance photo de mardi’ (AFP via L’Équipe), https://www.lequipe.fr/Football/Actualites/Bleus-kylian-mbappe-refuse-de-participer-a-la-seance-photo-de-mardi/1355047
#football #haaland #nikeHow Lewis Hamilton Saved Formula 1Athletic Interest2023-02-23 | 🏎️ Go to brilliant.org/athleticinterest to get a 30-day free trial + the first 200 people will get 20% off their annual subscription.
⏱ Timestamps 00:00 The Athlete Billionaire Club 01:00 The Business of Hamilton - Career Earnings 02:00 Brand Sponsorships 04:08 Business Ventures & Investments 06:27 The Future 07:08 Learn Classical Mechanics with Brilliant.org
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
[19] Celebrity-Backed NotCo Brings Its AI-Developed Vegan Chicken to Burger King (Green Queen) https://www.greenqueen.com.hk/notco-ai-developed-vegan-chicken-burger-king/
[14] ‘Turnen And Sport’, Annette R Hofmann (ED.), part IV, ‘American Football in West Germany: Cultural Transformation, Adaption, and Resistance’ (Lars Dzikus)
[16] ‘TV study shows: American Football ranks second in popularity in Germany after first season’ (European League of Football) https://europeanleague.football/elf-news/tv-study-shows-american-football-ranks-second-in-popularity-in-germany-after-first-season
#football #nfl #superbowlWhy this country has a special football rule 👀💨 #shorts #footballAthletic Interest2023-01-29 | ...⚽️🇺🇸 Why Americans Are Buying Football Clubs #shorts #footballAthletic Interest2023-01-25 | ...Why Players avoid Real Madrid #shorts #football #mbappeAthletic Interest2023-01-23 | ...Why Players Avoid Real MadridAthletic Interest2023-01-12 | Thanks a lot to Shopify for sponsoring this series! shopify.com/athleticinterest.
Real Madrid has gone from near bankruptcy to becoming the most valuable sports team on the planet. How did they manage to rise to the top of a highly-competitive and dynamic sports industry?
We are breaking down the strategy that made Real Madrid successful - and how players like Ronaldo, Haaland and Mbappé are challenging it today.
⏱ Timestamps 00:00 The Battle of The Brands 00:57 A Brief History of Adidas vs Nike 03:02 The Best Teams in Qatar 2022? 04:47 The Best Players? 05:49 And the winner is...
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
[3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) https://www.hbs.edu/faculty/Pages/item.aspx?num=49345
#worldcup #football #nike #adidas #athleticinterestWhat‘s up with Mbappé? 👀 #messi #mbappe #shortsAthletic Interest2022-12-14 | ...How to predict a penalty #ShortsFIFAWorldCup #shorts #adAthletic Interest2022-12-06 | ...Why China And The US Are Waging War Over FootballAthletic Interest2022-12-02 | Thanks a lot to Shopify for sponsoring this series! shopify.com/athleticinterest.
⏱ Timestamps 00:00 Why Are Americans Buying European Football Clubs? 00:59 "Football is war" 03:39 The Weird History of Football in the US 05:15 One thing is different now... 07:23 The 3 Reasons why Americans are investing in Football 08:50 The Big Misunderstanding 10:17 David Beckham & Video Sponsor: Shopify
🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports.
📚 Sources [1] 'Is European Football becoming American Soccer?' (Harvard International Review) https://hir.harvard.edu/is-european-football-becoming-american-soccer/
[2] 'Gazprom, Nord Stream 2 and the political implications of soccer sponsorship' (Dr. Aleksander Olech, Institute of New Europe) https://ine.org.pl/en/gazprom-nord-stream-2-and-the-political-implications-of-soccer-sponsorship/