Codie Sanchezs Strategy To 10x A Boring Business With Marketing | #140 Marketing Against the Grain 2023-07-20 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99Would you rather be wrong or boring?Kipp Bodnar is joined by Codie Sanchez (Founder of Contrarian Thinking) to discuss the power of storytelling as a boring business. Learn about the hidden traits of great businesses, why most business models in media are awful, how to think about interacting with your community, and how to lean into your unfair advantages to win.Connect with CodieContrarian Thinking contrarianthinking.co LinkedIn linkedin.com/in/codiesanchezInstagram instagram.com/codiesanchezAbout Codie SanchezCodie runs Contrarian Thinking a financial media company and Contrarian Capital a small business holding company that does $50Million in annual revenue and is focused on bringing Main Street Businesses back. 🎙️Want more from Marketing Against the Grain? Download the podcast: link.chtbl.com/dlPdNxbVWe’re on social media!📲 Twitter: twitter.com/matgpod 📲 TikTok: tiktok.com/@matgpod 00:00 - Introduction: Talking to Cody Sanchez.01:36 - What makes a great business that lasts for a long time.06:00 - Creating amazing marketing moments for boring businesses.06:20 - The devaluation of trades and the need to attract talent in those industries.09:15 - The importance of delegating tasks that you're not uniquely skilled at.10:52 - The challenges of advertising-based business models in media.14:00 - Whether a business can solely rely on a spokesperson without direct community connection.17:48 - The importance of finding the right partnership fit for success.20:55 - Finding magic moments in storytelling for businesses that consider themselves boring.26:00 - Avatars and creating content for your community.27:00 - Never talk down to your audience.31:00 - The best place to network with billionaires.33:00 - Why 'cringe' can be good for your business.34:00 - It is better to be wrong than boring.About the ShowKipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Future of Customer Support: AI vs. Human Interaction Marketing Against the Grain 2024-10-18 | How in some cases people still want the human touch vs. AI.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For Marketing Against the Grain 2024-10-17 | Activate your business growth with AI [steal these AI strategies] 👉 clickhubspot.com/cvsEp. 270What new AI feature is the best writing tool that exists today?Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity and innovative marketing ideas.MentionsOpenAI Canvas openai.com/index/introducing-canvasOpenAI Enterprise openai.com/index/introducing-chatgpt-enterpriseClaude claude.aiResourceTimestamps00:00 OpenAI mirrors Claude features; cool writing tools.04:12 Used AI to summarize and enhance memos.09:05 AI helps streamline initial brainstorming and collaboration.11:50 AI centralizes Persona development and Crisis Communication.18:55 Created influencer network for promotion and influence.20:44 Treat AI differently from humans for optimization.24:40 AI tools essential for enhancing writing, coding.26:42 Canvas overview, laughs, and Psyop jokes.[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: twitter.com/matgpod TikTok: tiktok.com/@matgpod Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, twitter.com/kippbodnar Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matg‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
We Turned Ai into a Sales Rep RAPPER Marketing Against the Grain 2024-10-16 | The fun ways HubSpot's Marketing Hub utilizes AI to leverage your marketing needs.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How To Use Ai To Create Viral Short Form Videos Marketing Against the Grain 2024-10-15 | Use AI to create your Marketing Plan (Guide + Prompts) ➡️ clickhubspot.com/emqEp. 269Can AI really create viral short form videos in just 6 minutes?Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content.MentionsJenny Hoyos youtube.com/@JennyHoyosClaude claude.aiSteph Smith a16z.com/author/stephanie-smithTimestamps00:00 AI helps create YouTube shorts from long videos.07:22 AI creates short video from long form.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: twitter.com/matgpod TikTok: tiktok.com/@matgpod Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, twitter.com/kippbodnar Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
The $500M Marketing Strategy Literally ANYONE Can Steal Marketing Against the Grain 2024-10-12 | Varun Anand of Clay on the importance of SOLVING problems for the community in 30 minutes.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Using AI to Teach Yourself a Skill 101 Marketing Against the Grain 2024-10-11 | Using templates to accelerate your learning.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How To Produce Videos 10x Faster & Cheaper Marketing Against the Grain 2024-10-10 | Joshua Xu explains the financial benefits of creating videos using AI.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024 Marketing Against the Grain 2024-10-10 | Use AI to create your Marketing Plan (Guide + Prompts) ➡️ clickhubspot.com/lmlEp. 268"Is AI about to revolutionize storytelling forever?"Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently.MentionsAndrej Karpathy https://x.com/karpathyHistories of Mysteries podcast open.spotify.com/show/3K4LRyMCP44kBbiOziwJjb?si=432a337c28f14d97&nd=1&dlsi=1e2cd9b320094415NotebookLM https://notebooklm.google/Ideogram ideogram.aiClaude claude.aiNathan Barry https://x.com/nathanbarryTimestamps00:00 Engineer uses AI to create media quickly.03:46 AI empowers storytelling, enhancing productivity, not replacing.09:50 Notebook LM: your AI research assistant for documents.11:37 Google Notebook LM excels at data analysis automation.14:20 Research aids understanding through summaries and outputs.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: twitter.com/matgpod TikTok: tiktok.com/@matgpod Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, twitter.com/kippbodnar Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How to Get AI to Do What You Need Marketing Against the Grain 2024-10-09 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99You have to "onboard" AI if you want the best output.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need Marketing Against the Grain 2024-10-08 | ➡️ Use AI to create your next Marketing Plan [our free guide] clickhubspot.com/axpHow can AI take you from a novice to an expert in 13 minutes?Kipp and Kieran offer a five-step framework to level up your AI skills rapidly.Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks into achievable goals with AI-driven apps. In this episode, Kipp and Kieran lay out the essential steps to unlock AI's potential and elevate your marketing game.MentionsIndbound inbound.comOpenAI openai.comClaude claude.aiKlarna klarna.com/usTimestamps00:00 Differentiating in AI relies on skillful prompting.04:13 OpenAI's new model: simple, direct prompting needed.08:21 AI excels with guidance from domain experts.13:11 Use AI for scalable expertise reverse engineering.15:12 Optimize email writing styles for booking meetings.19:56 Integrate agents into teams for future success.21:29 AI unlocks creativity with data-rich resources.26:56 AI simplifies tough problems, enabling impactful solutions.28:09 30 minutes covered quickly, see you again.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
He Makes $500M/Year With An Ai SaaS Business Marketing Against the Grain 2024-10-03 | Use AI to create your Marketing Plan (Guide + Prompts) ➡️ clickhubspot.com/rvoEp. 266What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies.MentionsVarun Anand linkedin.com/in/vaanandClay clay.comModern Sales Pros modernsaleshq.comAnthropic anthropic.comNotion https://www.notion.so/Figma figma.com Timestamps00:00 Using Slack, WhatsApp, for social listening.03:20 Applying engineering to company growth and marketing.08:56 Providing scalable solutions with tenfold value increase.09:43 Transitioned from sales-led to self-serve model.15:50 Engineers perform functions for efficient communication.18:44 Enterprise complexity alters product use and collaboration.23:08 Social and financial incentives drive ecosystem growth.24:00 Tommy enables creators to programmatically create content.28:07 Early LinkedIn posts connected personal experiences creatively.33:41 Ongoing challenges with goal-setting and trust issues.35:44 Marketing's indirect ROI: Hard to measure.39:41 Listen to feelings about deliverables and interactions.41:30 Popular tool Clay praised in podcast interview.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: twitter.com/matgpod TikTok: tiktok.com/@matgpod Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, twitter.com/kippbodnar Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
We Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales Call Marketing Against the Grain 2024-10-01 | 🤖 Grab the ChatGPT bundle (with 100+ prompts): clickhubspot.com/abiSteal our research: Get our free AI Trends Report ➡️ clickhubspot.com/iebEp. 265“Will AI replace human jobs by 2025?”Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications.MentionsHubSpot’s Marketing Hub hubspot.com/products/marketing/get-startedWordPress wordpress.comTypeform typeform.comAhrefs ahrefs.comGoogle Analytics developers.google.com/analytics Timestamps00:00 Having AI act as business development rep using best practices.08:04 Voice AI evolving, proving useful for sales calls.12:35 AI can distill product benefits for calls.18:43 AI excels in information; humans add personalization.20:45 It felt warmer and less cold than expected.26:44 Uses voice as thought partner for business support.28:31 Impartial dialogue for high-consideration, note-taking decisions.31:09 Voice search complements, doesn't replace, text search.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: twitter.com/matgpod TikTok: tiktok.com/@matgpod Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, twitter.com/kippbodnar Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Distilling Effective Writing Techniques from Top Creators Marketing Against the Grain 2024-09-30 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99How Claude can help you accelerate the learning process.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The ONLY Gary Vee Marketing Lesson Youll Need Marketing Against the Grain 2024-09-26 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99Gary Vaynerchuk's reminder that everything changes, but that can't stop a marketer from changing with the times.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How I Use Loom + Ai To Automate Everything I Do - Steph Smith Marketing Against the Grain 2024-09-26 | 🤖 Find out which AI tools marketers are using to automate their life [Free AI Trends Report] clickhubspot.com/stsIs AI finally ready to revolutionize the way we work day to day?Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024MentionsSteph Smith a16z.com/author/stephanie-smithA16z Podcast podcasts.apple.com/us/podcast/a16z-podcast/id842818711Indbound inbound.comLoom loom.comMidjourney midjourney.com/homeTimestamps00:00 Automate and improve tasks using async week.04:39 Created an efficient, AI-enhanced operating model.06:16 Automation apps assist non-coders with application development.14:26 AI accelerates learning and unlocks creativity.16:34 Meta-awareness in learning tools, clarity improves outcomes.19:42 AI structures and redefines our thought limitations.22:42 I prefer async communication: room, zoom, loom.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai) Marketing Against the Grain 2024-09-24 | 🤖 Learn how other marketers are using AI video to win [Free AI Trend Report] clickhubspot.com/iav"Did you know that YouTube sees a billion hours of video watched daily?" Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.00:00 Introduction00:27 The Year of AI Video00:56 Introducing Joshua Chu and HeyGen01:39 Challenges in Video Production02:51 AI Video Solutions with HeyGen03:45 Use Case 1: Localization09:37 Use Case 2: Personalized Video16:40 Use Case 3: Interactive Avatars23:33 Future of AI Video27:11 ConclusionMentionsIndbound inbound.comJoshua Xu heygen.com/author/joshua-xuHeyGen heygen.comResource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How Ai Coding Will Be A Marketing Tool In 2025 Marketing Against the Grain 2024-09-20 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99Marketers will be building apps in the future.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
We Built An App In 30 Minutes With No Code + AI (LIVE) Marketing Against the Grain 2024-09-19 | Steal our research: Get our free AI Trends Report ➡️ clickhubspot.com/apoCan you really build a functional app in just 30 minutes?Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels. MentionsReplit replit.comSimilarweb similarweb.comKyle Shannon https://x.com/kyleshannonTimestamps00:00 AI agents enable personalized software creation easily.05:01 Annual Replit Core subscription price.09:55 Develop HIIT app prototype.13:04 Signed up to build app for content creation.19:44 Custom web pages quickly built for startups.21:39 Four innovative app ideas using the Similar Web API.24:26 Personalized one-to-one media and software future.27:09 Still a big gap exists between technical, non-technical folks.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Build an App With AI in Under 5 Minutes Marketing Against the Grain 2024-09-18 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99How AI can help you quickly make a fitness app.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Chat GPT-o1 is Mindblowing!! Here’s Everything You Need To Know Marketing Against the Grain 2024-09-17 | Grab the ChatGPT bundle (with 100+ prompts) ➡️ clickhubspot.com/chpGet the AI Trends Report ➡️ clickhubspot.com/moa“This is the year of AI coding!” Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new prompting techniques you need to master to make the most of AI's advanced reasoning capabilities.MentionsOpenAI o1 openai.com/index/introducing-openai-o1-previewEric Glyman https://x.com/eglymanAllie K. Miller https://x.com/alliekmillerTimestamps00:00 New model o1 focuses on thinking, reasoning.06:04 Discussing interesting scientific demos and favorite subculture moment.11:38 Tech shift: Service to software, AI transforming processes.13:40 Simplify prompts; avoid step-by-step reasoning.18:27 Use expert models to stay highly competitive.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
This AI Use Case Will Replace Netflix, Prime & More Marketing Against the Grain 2024-09-13 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99Will we live in a world where you can use AI to make a personalized tv show or movie?We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
AI Marketing Masterclass: Practical Use Cases and Real Results Marketing Against the Grain 2024-09-12 | Steal our research to prep for 2025 with our [free] AI Trends for Marketers Report ➡️ clickhubspot.com/jmkAre you ready for AI to revolutionize your go-to-market strategy by 2025? Kipp and Kieran dive into how you can leverage HubSpot’s cutting-edge AI tools to stay ahead in the rapidly changing marketing landscape. Learn more on AI-driven custom email marketing to boost your conversion rates by over 80%, the game-changing potential of virtual business development representatives, and the transformative impact of text-to-video technology on your marketing efforts.MentionsIcon icon.meKeenan Davidson linkedin.com/in/kennandavisonCaptions captions.aiResource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How To Use AI To Spot Your Brand Weaknesses Marketing Against the Grain 2024-09-11 | HubSpot's new Search Grader (clickhubspot.com/aisearchgrader) unlocks the benefits of large language models (LLMs) as brand tools.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Building Apps With 0 Coding Skills Using GPT Engineer (Live Demo) Marketing Against the Grain 2024-09-10 | Discover new opportunities with AI with our free AI Trends for Marketers Report ➡️ clickhubspot.com/cdoWant to build a web app in minutes with zero coding skills?Kipp and Kieran dive into how you can leverage GPT Engineer to create powerful web applications without writing a single line of code. Learn more on how to turn your creative ideas into functional web apps, the game-changing capabilities of AI tools like GPT Engineer, and how the democratization of coding can revolutionize marketing and business operations.MentionsGPT Engineer chatgpt.com/g/g-WwXQO67cv-gpt-engineerAlex Lieberman linkedin.com/in/alex-liebermanClaude Artifacts anthropic.com/news/claude-3-5-sonnetCoinMarketCap coinmarketcap.comGitHub github.comSimilarweb similarweb.comTimestamps00:00 Built app during intro, showcasing personalized software.03:57 GPT Engineer simplifies app prototyping, potentially surpassing Claude.08:30 Building web app to track companies' marketing data.12:32 Custom workout app using personalized data from WhatsApp.14:12 Sharing and iterating apps disrupts software engineering.23:09 Build web apps, share links, receive feedback.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
This Curiosity Is Guaranteed To Progress Your Career Marketing Against the Grain 2024-09-06 | HubSpot co-founder, Dharmesh Shah, on unlocking the "genetic code" of your best-performing content.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Founder Mode” - A Summary Of Paul Graham’s Viral Essay Marketing Against the Grain 2024-09-05 | Steal our hours of research. Get the free AI Trends for Marketers Report ➡️ clickhubspot.com/mkeIs traditional management holding your business back? Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations.MentionsPaul Graham https://x.com/paulgPaul Graham’s “Founder Mode” essay paulgraham.com/foundermode.htmlY Combinator ycombinator.comHupSpot’s The State of Marketing Report hubspot.com/state-of-marketingTimestamps00:00 Founder Mode involves unconventional direct engagement, breaking hierarchy.06:12 Manage the work collaboratively, involve and guide teams.07:44 Industrial revolution birthed top-down management, evolved work.10:19 Balancing feedback: marketing focus versus managerial rapport.16:40 Influence builds consensus; articulation resonates with many.20:46 Hiring based on prior experience often fails.23:24 Growth mindset is crucial for hiring success.28:59 Leaders should clarify involvement expectations to employees.29:36 Clarify work expectations to avoid misunderstandings.32:58 Debating ideal collaborators for founder mode journey.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
This Curiosity Is Guaranteed To Progress Your Career Marketing Against the Grain 2024-09-04 | HubSpot co-founder, Dharmesh Shah, explains why learning AI will make you a more valuable employee.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
HubSpot Co-Founder Introduces The Future Of AI Agents | Fiverr Marketplace For AI Agents Marketing Against the Grain 2024-09-03 | 🤖 Get Agent.ai’s Company Research Agent for FREE: clickhubspot.com/aiaSteal our hours of research, get the free AI Trends for Marketers Report ➡️ clickhubspot.com/dhmKieran's tool - agent.ai/agent/linkedinfromyoutubeAre you ready to unlock the secrets of AI agents and revolutionize your career?Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.Ep. 257MentionsDharmesh Shah linkedin.com/in/dharmeshAgent.ai agent.aiHubSpot hubspot.comFiverr fiverr.comTimestamps00:00 Excited about AI agent for writing.05:21 AI learning to create replicable content for platforms.06:39 Quickly rank, add AI aid for LinkedIn posts.12:45 Confession: questioning sharing to build an audience.14:18 Sharing AI prompts requires giving up source code.17:23 Webpage screenshot and color palette generation tool.21:58 Quad 3.5 sonnet generates really good code.24:08 Consider keeping domain expertise secret in AI.27:34 eBay and Google created efficient niche markets.30:21 Software development has evolved, raising engineers' value.34:40 AI integration in teams improves productivity and efficiency.38:43 AI unlocks fast idea realization and iteration.40:01 AI extracts genetic code from writing, analyzes.43:44 Agent AI enables seamless access to various tools.47:35 Explore Agent AI and other cool tools.Grab our curated list of our favorite AI prompts here clickhubspot.com/matgDharmesh Shah linkedin.com/in/dharmeshAgent.ai agent.aiHubSpot hubspot.comFiverr fiverr.comTurn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Get the free AI Trends Report Marketing Against the Grain 2024-08-30 | Get the free AI Trends Report :right-arrow: clickhubspot.com/shaWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Playbook For Building A $1 Billion Creator Business Marketing Against the Grain 2024-08-29 | Get data & insights on the Creator Economy with this report ➡️ clickhubspot.com/dis[Steal This] Get the AI Trends for Marketers Report ➡️ clickhubspot.com/amb"How do you build a $1 billion creator business from scratch?"Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510MentionsAlex Lieberman linkedin.com/in/alex-lieberman Morning Brew morningbrew.comStoryarb storyarb.comWho is Michael Ovitz? penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitzKevin Espiritu kevinespiritu.comTimestamps00:00 Importance of trusted distribution across various industries.04:15 Challenges in influencer marketing and creator brands.09:10 Celebrities' alcohol brands fail due to quality.11:01 Creators key for marketing, confident product. Niches valuable.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Mastering Meta Prompting: How Ethan DeWaal Amplifies AI Efficiency Marketing Against the Grain 2024-08-28 | Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99Ethan DeWaal, of Asana, talks about the benefits of having Claude help you improve your prompts.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
This AI Tool Reveals What The Internet Really Thinks About Your Business Marketing Against the Grain 2024-08-27 | Get the Free AI Search Grader ➡️ clickhubspot.com/aisg[Steal Our Research] Get the AI Trends for Marketers Report ➡️ clickhubspot.com/tiaWhy is customer service the number one brand technique you need to master?Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing.MentionsClaude claude.aiKraken kraken.comCoinbase coinbase.comMuddy Bites muddybites.comTimestamps00:00 AI chat assistants as powerful brand awareness tool.05:00 Demonstrating brand tracking tool with AI analysis.09:06 Importance of brand awareness in search results.12:48 AI disrupting brand awareness studies with free tools.16:21 Customer support is the number one brand technique.20:01 Automating brand report creation for website scraping.20:54 Prioritize brand pillars early in the company.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Navigating Fragmented Distribution In Marketing (2024) Marketing Against the Grain 2024-08-26 | Are paid acquisitions becoming less efficient in today’s marketing landscape? Kipp and Kieran dissect the shifting dynamics in digital marketing driven by the post-cookie world and increased competition.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How To Become The #1 Influencer In Your Industry (Lenny Rachitsky Case Study) Marketing Against the Grain 2024-08-23 | [Steal This] Get the AI Trends for Marketers Report ➡️ clickhubspot.com/abuCan Alex Lieberman become the Lenny Ratchiskiy of marketing in the next year? 🤔 Kipp and Kieran offer a deep dive into what it takes to become a standout marketing thought leader in today's competitive landscape.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
He Automated His Sales Job With Ai… So His Boss Promoted Him Marketing Against the Grain 2024-08-22 | Automate your work by stealing our research, get the AI Trends for Marketers Report here ➡️ clickhubspot.com/iorWhat if you could automate the most mundane parts of your sales job and get promoted for it?Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle.Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales.00:00 Efficient personalized messaging can be streamlined.05:53 AI integration expertise leads to exceptional productivity.07:51 Asana challenges led to creating prompt engineering.12:49 Advice: Prompt engineering isn't hard, models improved.15:50 Custom assistant for complex product sales teams.19:03 Automate meeting prep and build custom AI.20:10 Asana empowers seamless workflow and user experience.23:55 Sales development rep and team tools optimization.27:49 Sales process includes filtering, qualifying, and connecting.32:20 Sales reps may have AI copilots for sales.35:35 AI inconsistent but may improve human experience.36:49 Human vs AI sales implications and curiosity.MentionsAsana: asana.comGPT-4: openai.com/research/gpt-4Hubspot: hubspot.comResource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How Personality-Led Growth Can Outsmart AI in Modern Marketing Marketing Against the Grain 2024-08-21 | [Steal This] Get the AI Trends for Marketers Report here ➡️ clickhubspot.com/ortDid you know that personality-led growth is the secret to outpacing AI in content marketing? Kipp and Kieran explore how investing in personality-led content can skyrocket your brand’s visibility and growth. Discover why traditional SEO-driven content is fading and why adapting a storytelling strategy is essential. Learn more on the rising importance of influencers as in-house content creators, how personality content trumps AI, and why platforms like TikTok, Instagram, and YouTube are the new battlegrounds for brand engagement.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends Marketing Against the Grain 2024-08-20 | [Steal This] Get the AI Trends for Marketers Report here ➡️ clickhubspot.com/ablCan old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing.They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences.Time Stamps:00:00 Marketers are different, Reforge could do better.04:35 Alex stands out for being clear, relatable.09:23 Leveraging creativity, story telling, persuasion, self-improvement.10:14 Seeking entrepreneurship while balancing family and success.14:20 Modern-day entertainment business, distribution dynamics, influencer challenges.17:39 Inefficiency in influencer marketing, especially on Instagram.21:09 Creators are key to long-term business success.23:37 Subscription economy enables automation, focus on growth.28:50 Help Kip improve online presence, marketing strategy.32:10 Fast thinker utilizing trends and executing strategy.34:18 Tyler started for Beehive's lack of features.36:49 Companies should have employees and customers advocate.41:07 Creating social content may be challenging for executives.44:11 Importance of finding the right voice online.48:32 Focusing on value for target audience is key.51:14 Create Shark Tank-style digital pitch for new generation.53:43 Great conversation with Alex, relevant topics covered.MentionsSAP Seltzer: sapvt.comBeehiiv: beehiiv.comStory ARb: storyarb.com/RbEpic Gardening: youtube.com/@epicgardeningBackyard Baseball: en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page)Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Future of Identifying AI Imagery in Marketing Marketing Against the Grain 2024-08-16 | The innovations in AI produced images will lead to equal innovations in detecting fake images. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Everything You Need To Know About Flux.1 (MidJourney On Steroids!) Marketing Against the Grain 2024-08-15 | [Steal our hours of AI research] Get the AI Trends for Marketers Report ➡️ clickhubspot.com/iwuAI images are now so realistic that even AI experts can't tell what's real anymore.Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization.MentionsGrab our curated list of our favorite AI prompts here clickhubspot.com/matgFlux: blackforestlabs.ai/#get-fluxBlack Forest Labs: blackforestlabs.aiRunway: runwayml.comMidjourney: midjourney.comDALL-E: openai.com/index/dall-e-2Timestamps00:00 AI avatars making sales interactions more seamless.06:30 Detecting fake images using saturation and code.08:25 Advocating for AI regulation in social networks.13:12 AI errors lead to low tolerance and skepticism.15:21 Zapier tried to use chatbot for onboarding.18:36 AI improves conversions, personalizes content, and customizes images.20:54 Quality of AI images improving, early marketing uses.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Why You Need To Go ALL IN On Super Bowl Commercials Marketing Against the Grain 2024-08-14 | Omer Shai of Wix.com explains how his Super Bowl ad led to a collaboration with a major Hollywood studio. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com Marketing Against the Grain 2024-08-13 | [Steal our hours of research] Get the AI Trends for Marketers Report ➡️ clickhubspot.com/wxiAre Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success.Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing.MentionsGrab our curated list of our favorite AI prompts here clickhubspot.com/matgOmer Shai au.linkedin.com/in/omer-shai-4a18049Wix wix.comWix Studio wix.com/studioTimestamps00:00 Bought links, data-driven, found SEO opportunity. Created media opportunity for Wix.03:44 Strategic marketing approach creates inexpensive high-converting traffic.07:13 Seeking kindred spirit in relentless pursuit of improvement.10:34 The importance of actually being data driven.18:00 It takes a long time to do something remarkable.22:29 Conflict sparks innovation; AI's impact on marketing.26:50 Google's dominance raises fairness and competition concerns.29:57 The world will become more fragmented.32:59 Wix studio focuses on professional user growth.36:12 Marketers value show's brand story influence.37:46 Data, acquisition, direct response, brand, future searches.42:43 Questioning importance of data-driven vs. audience-focused approach.46:09 Understanding company financials for aggressive acquisition strategy.50:35 Michael Jordan sought negative feedback for motivation.52:00 Striving for improvement, pushing for innovation.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Why AI Will Create 100,000 Alex Hormozis Marketing Against the Grain 2024-08-12 | Will Alex Hormozi need to write 10 drafts of his NEXT book?Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Secret Behind Winning Chess: Experience and Pattern Recognition Marketing Against the Grain 2024-08-11 | The relationship between being successful in chess and success in business with Erik Allebest of Chess.com.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How to Avoid Ineffective Marketing Strategies and See Real Growth Marketing Against the Grain 2024-08-10 | The problems with caring too much about the direct measurement and discrete measurement when it comes to marketing.Turn visitors into leads today with HubSpot’s free marketing tools.clickhubspot.com/u99We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The 2024 Content Marketing Guide You Need To Survive AI Marketing Against the Grain 2024-08-08 | ➡️ Get the guide to optimize your content process with AI tools here clickhubspot.com/gpeCan you survive the AI wave in content creation? Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content.MentionsNerdWallet nerdwallet.comAlex Hormozi acquisition.com/bio-alexTimestamps00:00 Alex Hormozi discusses iterating book, AI's efficiency advantage.03:29 SEO business feels pinch of AI implementation.08:36 AI faces challenges, slow progress observed. Entropic surpasses OpenAI.11:14 Learning from leaders and storytellers for success.15:53 AI simplifies information search, answering queries efficiently.17:23 Google becomes a research engine; AI can do it all.19:45 Content requires personality and deep expertise. Utilize AI to enhance content creation.24:36 Incentivize influencers to grow brand channels effectively.27:13 Honesty and adaptability are crucial for success.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Marketers: Stop Obsessing About ROAS... Focus On THESE Metrics Instead Marketing Against the Grain 2024-08-06 | ➡️ Become a smarter marketer by optimizing your content with AI tools through this free guide: clickhubspot.com/smk"Is putting all your eggs in the ROAS basket stunting your growth?"Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.MentionsGrab our curated list of our favorite AI prompts here clickhubspot.com/matgReturnReturn on Ad Spend (ROAS) blog.hubspot.com/marketing/return-on-ad-spendLinkedIn post about Nike linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktopTimestamps00:00 Marketing: focus on measuring the right metric.03:55 Marketing's accountability in the Internet era.09:38 Measuring marketing impact using incrementality models explained.13:22 Measuring ad campaign impact through conversion studies.14:33 Update numbers regularly with challenging incrementality model.18:30 Nike shifted to a serve-and-retain marketing strategy.23:32 Building own audience crucial for company's growth.24:49 Encouraged new perspective on advertising metrics.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
3 Marketing Tactics He Used To Scale Chess.com To $150M Marketing Against the Grain 2024-08-01 | ➡️ [Free] Get the guide to optimize your content creation process with AI tools here clickhubspot.com/chsWhat are the 3 marketing ideas that took Chess.com to $150M?Kieran Flanagan dives into the strategic steps Erik Allebest and his team took to dominate the online chess world and build a thriving community-led business. Learn more about the early recognition and promotion of chess streaming, winning over both casual and professional players by enhancing user experience and hosting prize events, and the importance of integrating SEO and content creation to outshine the competition.MentionsGrab our curated list of our favorite AI prompts here clickhubspot.com/matgErik Allebest linkedin.com/in/erikallebestChess.com chess.comTwitch twitch.tvTimestamps00:00 Understanding chess is about pattern recognition.03:25 Nearly missed flight due to intense chess playing.12:00 Marketing journey shifts to live streaming trend.14:34 Internal program connects streamers to chess.com TV.17:15 Early organic marketing led to successful ecosystem.19:23 80% market share makes company chess leader.25:25 Esports and crypto created a big bubble.27:10 Chess.com expands market, aims for growth.32:23 Adding chess to Olympic content without politics.34:10 Chess has strong future appeal, global growth.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
The Easiest Way To Prepare For A Keynote Speech Marketing Against the Grain 2024-07-31 | Gary Vaynerchuk on the times he doesn't need to prepare for media speaking events. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee Marketing Against the Grain 2024-07-30 | Don't fall behind, stay relevant by scaling your content with our free AI guide 👉 clickhubspot.com/vgeIs the current agency landscape broken and misaligned with client interests?Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold.MentionsGary Vaynerchuk garyvaynerchuk.comVaynerX vaynerx.comVaynermedia vaynermedia.comGary on Marketing Against the Grain podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440Timestamps00:00 Frustration with ecosystem, superhero syndrome, inspiring independence.08:32 What Gary wants to change in marketing.09:51 A diverse range of target demographics for marketing.Resource[Free] Steal our favorite AI Prompts featured on the show! Grab them here: clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
How To Choose A Company Advisor Marketing Against the Grain 2024-07-29 | Entrepreneurs should learn how to prioritize their key focuses and then learn from the best people how to execute.We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed📲YouTube: youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 📲Twitter: twitter.com/matgpod 📲TikTok: tiktok.com/@matgpod 📲 Join our community landing.connect.com/matgThank you for tuning into Marketing Against The Grain!📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 📲If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:📲Kipp Bodnar, twitter.com/kippbodnar 📲Kieran Flanagan, twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.About the ShowKipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
