Too Much Comfort Kills | Joe De Sena and Zackary Paben The Hard Way w/ Joe De Sena 2024-10-22 | Too Much Comfort Kills | Joe De Sena and Zackary Paben
Training Heros to Become Gods The Hard Way w/ Joe De Sena 2024-05-07 | Unleashing moral charisma and integrity to lead the way. How can we ignite the spark within individuals to become beacons of inspiration? Join the movement towards personal growth and collective transformation. Watch the full Video: youtu.be/8Tvd7nx5k8c#HeroesToGods #LeadWithIntegrity"
The Shocking Truth About Fitness That Will Change Your Life The Hard Way w/ Joe De Sena 2024-05-07 | Dr. John Jaquish discovered a revolutionary way to build strong bones that goes against everything you've been told. In this insightful conversation with Joe De Sena, Dr, John reveals how he cured his own mother's osteoporosis and created a $100 million business - all by ignoring conventional wisdom. He will also open your eyes to why workouts like weightlifting don't work, and share his portable home gym that packs serious muscle-building power. By the end, you'll be left wondering what other "facts" about health and fitness are actually dead wrong. Dr. John will change what you think you know about building muscle and strength. Don't miss this eye-opening conversation that just may transform your health forever. Tune in now!Highlights:00:00 Intro01:15 Dr. John Jaquish and his biomedical company02:49 Dr. John’s childhood, college, and entrepreneurship06:32 OsteoStrong - a medical device that treats osteoporosis11:13 Exposure to cold and health benefits14:19 The importance of hip joint strength16:07 Joe’s accident and dislocation of hip joint18:55 Bone density, weight lifting, and the X3 System26:24 Veganism and ancestral animal-based diet33:54 Where can people find Dr. John?
The Power of Now The Hard Way w/ Joe De Sena 2024-05-07 | It's all about the power of now. How can you align your actions with your aspirations, closing the gap between potential and reality? Share your insights and inspire others on the path to greatness. Watch the full video: youtu.be/8Tvd7nx5k8c#unleashyourpotential #LiveWithPurpose"
Unlocking Your Potential The Hard Way w/ Joe De Sena 2024-05-06 | Take charge of your vitality and energy. What small habits can you tweak today to enhance your well-being? How can channeling your inner John Wooden help you focus on the controllables? Full Video Now Available: youtu.be/8Tvd7nx5k8c #UnlockYourPower #SmallStepsBigImpact"
How To Forge Anti Fragile Confidence The Hard Way w/ Joe De Sena 2024-05-06 | Unlock the secrets to resilience and confidence in just three words: Forge, Anti-fragile, Confidence. What does it mean to be anti-fragile, and how does confidence play a role in facing life's challenges head-on? Watch the full video: youtu.be/8Tvd7nx5k8c#EmpowerYourself #SelfMastery
What drives our obsession with unpredictability? The Hard Way w/ Joe De Sena 2024-05-05 | Beneath the glitz of Vegas lies a hidden gem: a casino turned laboratory delving into human behavior. Learn about the scarcity loop phenomenon and its role in our daily interactionsWatch the full Video: youtu.be/gHxoEqhhleo?si=ZlZwn4h3K47akc_9 #PsychologyOfRewards #CasinoSecrets #BehavioralScience
Why Do We Have a Comfort Crisis? The Hard Way w/ Joe De Sena 2024-05-04 | Why does it feel so foreign in a world of comfort? Join the discussion on the lost art of discomfort and its impact on our well-being.Full Episode now available:youtu.be/gHxoEqhhleo?si=ZlZwn4h3K47akc_9#challengeyourself #healthyhabits #comfortzone
Snacking and Obesity Crisis The Hard Way w/ Joe De Sena 2024-05-04 | Step back in time to the '70s and witness the birth of snacking culture. How did the food industry's clever tactics transform our eating habits forever? Full Episode now available: youtu.be/gHxoEqhhleo?si=ZlZwn4h3K47akc_9 #SnackRevolution #FoodHistory
Overprotection of Children Makes Them Weak The Hard Way w/ Joe De Sena 2024-05-03 | Are smartphones stealing childhood freedom? Dive into the debate on whether modern gadgets are replacing outdoor playtime. Can we strike a balance? #TechVsNature #ChildhoodFreedom #ParentingDilemma
Can We Manage Overeating? The Hard Way w/ Joe De Sena 2024-05-03 | Can we manage our food consumption as individuals, or do we need a systemic change? #FoodPolitics #NutritionDebate" #HealthierChoices
Lessons on Continuous Learning and Pushing Yourself with Peter Frintzilas The Hard Way w/ Joe De Sena 2024-05-01 | In this episode, Joe se Sena is having an insightful conversation with TeamSnap CEO Pete Frintzilas. Pete shares how facing challenges as a child of immigrants built his resilience and success. He discusses lessons learned on instilling a strong work ethic in kids without spoiling them. Joe and Pete also discuss how continuous learning and seeking guidance from mentors fueled their growth and empowered them to overcome obstacles. Discover actionable advice on prioritizing your career early, developing an immigrant work ethic, and showing appreciation to accelerate your success from scratch. Tune in now! Highlights:00:00 Intro01:01 Pete Frintzilas's background and childhood03:55 Raising resilient children07:31 Overprinting of the first child09:05 Challenges of being a CEO of a big company10:56 Hard work, mentors, and professional growth13:24 Communication, gratitude, and working hard15:55 Regret for not starting a business earlier17:54 Where can people find Pete?
The Sales Engineer: Victor Antonios Winning Strategies The Hard Way w/ Joe De Sena 2024-04-23 | Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top. In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory. Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up. Highlights:01:01 Victor Antonio’s childhood and family03:45 Family dynamics and education06:28 Culture shock of going to college08:35 Fundamental attribution error and personal growth13:31 The value of an engineering degree16:01 Leaving his job and writing a book18:53 Sales Ex Machina book and understanding AI22:38 Data is the new oil24:06 Sales engineer: Pre-internet and post-internet sales27:23 The latest book Relationship Selling28:36 Life or Debt reality show
Building Reebok: Finding the Right Space at the Right Time | Joe Foster The Hard Way w/ Joe De Sena 2024-04-16 | In this episode of The Hard Way podcast, Joe De Sena interviews Joe Foster, the founder of the iconic fitness brand Reebok. Tune in as Foster recounts growing up in a family shoe business plagued by infighting, and his risky decision to break out on his own with his brother. Listen how this small startup found its big break by pivoting to capitalize on the aerobics craze just starting to sweep the nation. Foster shares the story of how resilience, innovation, and an openness to new opportunities allowed Reebok to outmaneuver giants and become the #1 brand in women's fitness worldwide. De Sena and Foster also discuss invaluable lessons around turning obstacles into opportunities and how perseverance can pay off big for entrepreneurs willing to work hard and think outside the box. Highlights:00:00 Intro00:49 How did Reebok start?04:16 Selling Reebok and going into aerobics06:24 Surviving and thriving in business08:07 Working with family members09:23 Why do most companies fail?10:43 The role of luck in success11:28 The importance of sports12:55 Writing a book - Shoemaker15:42 How can people find Joe?16:08 Preparing the second book17:53 Just keep going
Joe De Sena and Shawn Nelson Debate: Do we really need a couch? The Hard Way w/ Joe De Sena 2024-04-09 | The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers. Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears. This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions. Highlights:00:00 Intro00:49 Overnight success story of Lovesac02:24 Furniture that evolves with you04:01 Do we really need a couch?06:36 Rewiring your brain to be active11:11 Pushing your kids until it works17:00 Opening dopamine pathways20:34 Spartan race Massachusetts21:05 Finding your own thing24:50 Where can people find Shawn
Overcoming Obstacles Together: Tools for Elite Performers Marriages | Amy Wine The Hard Way w/ Joe De Sena 2024-04-02 | When does pursuing your goals mean neglecting your relationships? For high-performing couples, maintaining intimacy may become hard and require intentionality. In this episode, Amy Wine shares her strategies for helping elite athletes, entrepreneurs and busy professionals prioritize connection - even when life gets hectic. Learn a system for designing communication around each partner's unique rhythms and needs. Learn about the "married roommate" trap and how to overcome it. Discover Amy's techniques for educating spouses on the elite mindset and scheduling meaningful moments together. Whether you're training for the Olympics or building an empire, get Amy's advice for keeping romance alive while chasing your dreams. Highlights:00:00 Intro01:04 Who is Amy Wine?01:40 Troubles with relationships03:57 Married roommates stage07:31 High-class problems09:21 Being there for your spouse11:23 The mindset of wanting the change15:46 Finding the joy18:08 We don’t own stuff, it owns us20:41 How can people find Amy?
Why Most People Dont Succeed (And How to Beat the Odds) | Dre Baldwin The Hard Way w/ Joe De Sena 2024-03-26 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.While most would have quit after repeatedly getting cut from teams, Dre Baldwin refused to give up on his basketball dreams. This episode shares his incredible journey from benchwarmer to going pro, despite the countless setbacks along the way. You'll learn how he maintained an unstoppable motivation to improve day after day through strategies like constantly problem-solving new approaches. Dre also discusses the mindset it takes to achieve big goals, emphasizing the importance of working with others who are truly ready to put in the effort. For anyone wanting to up their game in life and business, this episode is a must-watch source of inspiration and practical advice on overcoming obstacles through grit and determination. Highlights:00:00 Intro00:46 Work on Your Game phrase02:29 Why don’t people work on their game?04:55 Staying focused and motivated 06:55 Fight against the gravity08:45 How to motivate unmotivated people?14:17 Joe’s invite to his event15:18 Transformation stories19:31 How can people find Dre
Truth About Sugar, Fat, and Reversing Insulin Resistance | Robby Barbaro The Hard Way w/ Joe De Sena 2024-03-19 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of conflicting advice on diabetes? This episode sets the record straight. Dr. Robbie Barbero, who reversed his own Type 1 diabetes with a plant-based diet, unpacks the science on what really causes insulin resistance.ro You'll be shocked to learn it's NOT sugar as you've been told. Dr. Barbero reveals new research proving dietary fat - not sugar - is the true culprit behind the diabetes epidemic. He'll also share his own protocol for reversing pre-diabetes and Type 2 diabetes through a high-carb, low-fat, plant-based approach. Don't miss this revealing look at the real factors driving the diabetes crisis and take control of your insulin levels and health. Highlights:00:00 Intro01:04 Dietary fat and sugar's role in insulin resistance04:06 Low fat, high carbs diet for managing Type 1 diabetes06:16 Robby’s typical daily routine – exercise and diet10:12 Monitoring blood glucose levels12:30 Eat more salad15:39 Do plants want to kill us?17:16 Healthy packaged foods and use of microwaves20:56 The experiment with liquid sugar diet22:12 The biggest impact is what you not eat24:40 Find what is best for you26:04 Joe’s story about his dad
Parenting Tips for the Digital Age | Parenting Coach Andy Goldstrom The Hard Way w/ Joe De Sena 2024-03-05 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.This episode follows the transformation of successful entrepreneur Andy Goldstrom from a results-driven corporate executive to a compassionate parenting coach. Faced with his own daughter's mental health struggles, Andy realized the tough love approach that worked in business failed his family. Through difficult lessons and parent coaching certification, Andy learned to see issues through his child's eyes. Now he shares these hard-won insights to help others strengthen bonds with kids facing unprecedented challenges. Tune in as Andy discusses his pivotal journey with Spartan Race founder Joe De Sena. Hear real-world strategies for setting boundaries, building trust and finding perspective - even in divorce. Discover how simple acts of attunement can ease parenting pressures in our hyper-connected world.Connect with Andy: www.parentsjourneycoaching.net Highlights:00:00 Intro00:43 Mental health challenges04:03 Learning curve and coaching08:11 Authoritative parenting styles09:35 Setting boundaries around dating11:10 When to allow the use of phones12:56 Kids today have too much pressure17:12 The importance of exercise for anxiety and depression18:30 Welcome to Holland parable20:57 Three things for parents to do23:08 Kids need support and understanding
Finding Your Sweet Spot: Leveraging Strengths, Interests, and Values for Success | James King The Hard Way w/ Joe De Sena 2024-02-27 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win. Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives. Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence. Highlights:00:00 Intro00:42 Who is James King?02:45 Studying performance science at the University of Edinburg09:26 Key goals to pursue in order to excel12:42 Leaning into strengths or fixing the weaknesses?15:01 How hard is it to figure out your interests?17:41 Just start doing something20:22 Finding your sweet spot21:13 The University of BetterFor more insights into James King, be sure to explore:Social Media Handles-Instagram: @jamesaking_LinkedIn: @acceleratingexcellenceYoutube: @acceleratingexcellenceTwitter: @jamesakingBook: amazon.com/dp/B0B15MT2F9?ref_=cm_sw_r_cp_ud_dp_WC2SR2T9WSA12ZZCTFDPSpotfiy: open.spotify.com/show/5LJFspGl7b0e5YuxMfPLpx?si=be50920d345347eaApple: podcasts.apple.com/gb/podcast/the-accelerating-excellence-podcast/id1706636304
Marketing Mastermind: Seth Godin on Viral Growth and Community Building The Hard Way w/ Joe De Sena 2024-02-20 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal. Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes. Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in. For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives.Episode presented by MudGear Highlights:00:00 Intro00:42 The world is not your customer02:08 Is a small audience enough?04:31 The secret to becoming viral08:01 The success of Joe’s New York restaurant09:10 What would Seth as a head of Spartan?13:33 How did Seth find his path?14:25 Being happy is a choice16:47 Building a brand is building a religion18:36 The war in Ukraine from a marketing perspective21:12 How can you find Seth?
Beyond Stereotypes: Redefining Masculinity Through Authenticity The Hard Way w/ Joe De Sena 2024-02-13 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength. They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships.Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy. Discover an empowering blueprint for well-being, success and real relationships - without macho posturing or martyrdom. Highlights:00:00 Intro01:15 How can we define masculinity?04:40 The balance of challenge and acceptance07:51 Going too far in achieving the mission12:08 The fear of stopping and relaxing15:54 Six pillars of well-being19:52 The meditative path is the warrior path
Getting Kids Moving: Solutions to the Physical Inactivity Crisis | Amy Bantham The Hard Way w/ Joe De Sena 2024-01-16 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of kids glued to screens when they should be running around outside? Frustrated with the lack of PE and recess in schools? Dr. Amy Bantham has had enough - and she's starting a revolution to get our youth active again. As the founder of Move to Live More, Amy is trying to empower families and schools in a fight against physical inactivity. In this motivating episode, she shares why movement matters for mental and physical health, tips for fun family fitness, and innovative solutions to get kids off devices and onto the field. Whether you're a parent wanting to role model wellness or a community member passionate about youth sports, this show will energize and inspire you to join Amy's movement. Discover practical ways to weave activity into everyday life and help reverse the inactivity crisis - one kid at a time. Highlights:00:00 Intro00:43 Who is Amy Bantham?02:27 The lack of physical activity in kids04:59 What can school and parents do?08:26 Kids going outside for recess policy11:12 What can we do?12:32 How can people join the Move to Live More movement?14:17 Start with a small activity
From the Brink of Death to the Forefront of Healthcare Innovation | Jacob Peters The Hard Way w/ Joe De Sena 2024-01-10 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Jacob Peters almost died after a COVID-19 vaccine left him hospitalized. Instead of accepting defeat, he was driven to help others avoid similar struggles. His new company Superpower aims to put people in charge of their health data and connect them to innovative care. This episode follows Jacob's incredible journey—from building Legos into a six-figure business as a teen to founding a major health tech company after a chance meeting on Wall Street. But it was facing his mortality that lit a fire within Jacob. Now, he's building the future of healthcare, one that ensures no one has to fight for their life alone. Get ready to be inspired to reclaim your health and well-being. Highlights:00:15 Jacob Peters's journey into health space05:04 Choosing Entrepreneurship Over Military Career07:45 From Lego reselling company to Wall Street09:57 A start-up started by solving Microsoft’s problem13:28 Lego blocks translated into business building17:06 Jacob’s health problems after COVID vaccine26:14 The help of holistic physicians28:51 Jacob’s current business in health space - Superpower33:03 Three things everyone should be doing every day
Challenging the Status Quo: Disrupting the $2 Trillion Alcohol Industry | Ruari Fairbairns The Hard Way w/ Joe De Sena 2024-01-02 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of the same old drinking culture? In this unconventional podcast episode, Spartan CEO Joe De Sena joins forces with wellness entrepreneur Ruari Fairbairns to drop bombshell strategies for helping people take back control over their lives from Big Alcohol. From waking guests at dawn with burpees to proposing "water-only" bars, these disruptors will challenge your assumptions with their boldest ideas yet for growing the global sobriety movement. You'll also get the surprising backstory of how their chance meeting in Iceland sparked their amazing friendship and partnership. Plus, discover little-known industry tactics that have fueled a drinking epidemic worldwide. For anyone looking to reclaim their freedom from alcohol or support loved ones, this can't-miss conversation provides the unfiltered insights you need to finally change your lifestyle. Are you ready to join the disruption? Listen now to get your game plan. Highlights:00:00 Intro00:54 A crazy story about meeting in Iceland05:07 You must be available for opportunities07:02 Making the hard road easy10:45 How to get more people to join?15:15 Alcohol destroys our ability to deal with stress16:36 Manipulations of the alcohol industry to increase alcohol consumption19:34 Peer pressure and choosing not to drink21:16 Helping people control drinking ------Ruari Fairbairns is the founder and CEO of OYNB, a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator’s Economic Innovator of the Year in the UK. Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol and strive to become the best version of themselves.
From Lab to Market: Navigating the Obstacles of Medical Innovation | Dr Jeff Karp The Hard Way w/ Joe De Sena 2023-12-26 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.In this fascinating discussion, Dr. Jeff Karp, a top biomedical innovator pulls back the curtain on the difficult journey medical breakthroughs must take to actually help patients. From navigating financial hurdles and clinical trial complexities to manufacturing challenges, hear the surprising barriers promising cures often face on their journey to your local pharmacy. You'll also get an inside look at how real solutions are being developed. Discover how a nasal spray was created to potentially block COVID transmission and learn about groundbreaking "medical superglue" aiming to revolutionize heart repairs. If you've ever wondered what really happens after exciting discoveries are made in white coats and petri dishes, don't miss this amazing conversation revealing the untold story of how cutting-edge science becomes accessible healthcare. Highlights:00:00 Intro00:45 Who is Dr. Jeff Karp?02:30 Complexity of finding and commercializing new solutions06:42 Dr. Karp’s new book overview08:30 Indigenous holistic approach to health09:44 Narrowing of the senses we use to experience the world11:40 Spartan shield for your nose – Profi Nasal Spray15:10 Developing glue that can work inside the body
Starve Yourself of Synthetic Pleasures: Find Authentic Challenges | Seth Goldstein The Hard Way w/ Joe De Sena 2023-12-19 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of synthetic pleasures leaving you unfulfilled?Former financier and entrepreneur Seth Goldstein knows how easy it is to fall for fake dopamine hits. But he firmly believes that through discipline and authentic challenges like the Spartan Race, people can find genuine happiness and fulfillment. In this episode, Seth shares his journey of creating an authentic snack brand called MASA Chips. From identifying a problem and analyzing reports to frying small batches of chips and testing the product, he offers proven strategies for making a successful business without compromising your idea. He made a 100% healthy and satisfying snack to help people ditch addictive junk and feel the real thing! Highlights:00:00 Intro00:52 A demand for discipline & challenge03:00 Starve yourself of synthetic s**t05:07 Cucumber salad vs Snickers06:06 Seth’s MASA Chips Company10:38 Figure out how to fail cheaply12:18 Find a real problem and solve it
90% Indoors: How Disconnecting from Nature is Hurting our Health | Mason Kuhr The Hard Way w/ Joe De Sena 2023-12-12 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Tired of feeling drained? Struggling with inflammation or other health issues? Mason Kuhr shares his holistic approach to tapping into your inner strength. Through simple daily rituals like cold exposure, meditation, and burpees, Mason has optimized his energy levels, productivity, and recovery. He'll reveal how reconnecting with nature can boost your immunity, testosterone, and more. You'll also learn Mason's unique take on making wellness accessible and how Stampede Network is revolutionizing holistic living for the modern man or woman. Discover real stories of people healing from issues like infertility and immobility through bee products and lifestyle tweaks. Mason will motivate you to optimize your health and performance from the inside out by harnessing your spiritual power. Highlights:00:00 A spiritual take on health and wellness01:27 The benefits of bee bread03:04 Making holistic wellness cool05:50 Dopamine hacking06:44 Mason’s daily routine09:14 Meditation and dealing with stress11:01 What’s next for Mason Kuhr?
Achieving Your Dreams: The Power of Your Circle and Consistent Action | Dominic Schlueter The Hard Way w/ Joe De Sena 2023-12-05 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Dominic Schlueter was a regular kid who loved running. Through consistency, the right influences, and taking action on his dreams, he's built a thriving podcast and brand at just 18 years old. In this episode, Dominic recounts how from a young age he found joy in challenging himself on the track. That drive soon led him to seek out greater obstacles through podcasts and books. And it inspired him to start his own show to share the stories of people that he found inspiring. Dominic talks about his fascination with Joe’s podcast and “threats” from his dad to send him to Joe De Sena's infamous farm. Years later, he is having an interview with Joe himself and talking about pushing himself to the limit through running, life-changing lessons he learned about grit, a circle of influence, and turning passion into purpose. Tune in to hear more from this fascinating young man!
SquidHauss Secret Weapon: How to Dominate the Fitness World | Lukas Pakter The Hard Way w/ Joe De Sena 2023-11-28 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand. Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval. Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues. Highlights:00:00 Joe’s “controversial” post on IG02:34 The conversation has to happen04:06 We shy away from having a stance05:59 What does SquidHaus mean and represent?08:06 Finding a job vs. starting a company10:04 Leveraging business through Spartan Race14:34 How to start a business?16:44 Three things every entrepreneur should do every day19:55 Three books everybody needs to read21:57 How to find Lukas Pakter?
Forging Anti-Fragility: Build Strength Through Challenge | Brian Johnson The Hard Way w/ Joe De Sena 2023-11-21 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.In this powerful episode, Spartan founder Joe De Sena sits down for an in-depth conversation with the amazing Brian Johnson, also known as the Heroic Philosopher CEO. They discuss Brian's strategies for building anti-fragile confidence through consistent action. Brian shares how we can close the gap between who we are and who we want to be by doing what we say we'll do. He explains the importance of living each day with virtue and intensity. Joe and Brian also discuss forging strength through challenges and gaining emotional stamina. Brian provides practical tools for taking control of your life through developing a clear protocol. This episode will motivate and inspire you to play the ultimate game of life to your fullest potential. You'll walk away with actionable advice for overcoming obstacles and living without regret. Tune in to hear more! Highlights:00:00 Intro01:19 Who is Brian Johnson?02:52 Why did Brian write a book?05:13 How do we become our best selves?07:26 The power of Now11:17 The new “phone” generation14:16 Training heroes to become gods16:57 Forge anti-fragile confidence20:13 Surviving was the way of life21:48 Anxiety and depression in today’s world25:01 Brian’s protocol and advice29:12 The eulogy exercise32:44 How to find Brian?34:31 Behind the scenes of the podcast
Time to Escape the Comfort Zone | Michael Easter The Hard Way w/ Joe De Sena 2023-11-14 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.In this hard-hitting episode, bestselling author Michael Easter joins Joe De Sena to discuss thedangers of our addiction to comfort in the modern world. They explore how technologies like social media and junk food use the same psychological tricksas slot machines to hijack our brains. Easter reveals the "scarcity loop" that makes these activities so addictive. They also debate controversial solutions like taxing junk food and mandatory military service. This thought-provoking discussion will make you rethink everything you thought you knew about comfort - and maybe inspire you to get a little uncomfortable yourself! Highlights:00:00 Intro01:18 Michael Easter’s background05:02 Lessons learned from skiing06:27 Parenting mistakes and the danger of technology09:44 The casino laboratory and a 3-part behavior loop13:35 The negative consequences of casino games and phones14:58 Snacking and junk food industry17:02 Challenging things will make you thrive20:37 Overeating and managing food25:26 The power of phones and what to do28:09 Mandatory military service and recruiting30:53 Three things everybody should do daily32:56 How to find Michael?
Re-Invent Yourself to Find Your True Self | Craig Siegel The Hard Way w/ Joe De Sena 2023-11-08 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Joe De Sena interviews Craig Siegel who is an author and motivational speaker. While having a successful business on Wall St Craig felt unfulfilled. He re-invented himself and constantly pushed himself into discomfort until he found a passion that would get him out of bed in the morning. He now helps others find their true potential and calling.
The Plant Based Truth Exposed? | Kameron Waters The Hard Way w/ Joe De Sena 2023-11-01 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here: kickstarter.com/projects/christspiracy/christspiracy-the-spirituality-secret?ref=1l5hn3
Unlocking Your Inner Zelensky | Jessie Kanzer The Hard Way w/ Joe De Sena 2023-10-03 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Jessie Kanzer, author of UNLOCKING YOUR INNER ZELENSKY shares profound life lessons drawn from Volodymyr Zelensky's words and actions, and shows us how we too can access our Inner Zelensky to improve how we lead, conduct ourselves, and how we live. Jessie Kanzer, a half-Ukrainian child of the USSR who had a small part in Zelensky’s first major film, sees Zelensky as "a spiritual leader for our times." Joe sits down with her to discover what we can do to become better leaders. For those interested in the book please visit: us.macmillan.com/books/9781250894762/unlocking-your-inner-zelensky
From Retired Navy Seal to COO of Defy The Hard Way w/ Joe De Sena 2023-09-20 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.On this episode Joe De Sena interviews Eric Frohardt who is a retired Navy Seal and purple heart recipient. Eric talks about his time in active service and his transition to becoming COO of Defy. Episode presented by Mudgear.
Persevering Through Lifes Obstacles | Ed Hajim The Hard Way w/ Joe De Sena 2023-09-12 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.On this episode of The Hard Way Joe De Sena sits down with Ed Hajim, a successful Wall Street executive who persevered through some of life's hardest tests as a young child. Ed was kidnapped by his father at 3 years old and left in foster care and continued to fight through all the obstacles in front of him to now living a life of giving back to younger generations.In his latest book, The Island of the Four P's, he created a fable that helps prepare the youth for their future. To learn more about Ed or buy a copy of his book visit: edhajim.com
Why You Should Spartan The F*** Up | Zach Even Esh The Hard Way w/ Joe De Sena 2023-08-08 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Joe brings on longtime friend and an original Spartan; Zach Even Esh. Joe and Zach talk about why it's important to toughen up in modern times and what the reasons are for the increase of softness in society.
Fighting against loneliness + fostering human connection | Andrea Miller The Hard Way w/ Joe De Sena 2023-07-18 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Andrea Miller is the founder and CEO of YourTango, an independent, purpose-driven publisher focused on relationships, emotional resilience, love, and self-empowerment tha attracts more than 23 million unique visitors each month organically.Joe and Andrea talk about the loneliness epidemic and how the modern tools out there have made fostering relationships more difficult than ever.For more info head to: yourtango.com
Solving the Mystery of the Metabolism | Angelo Poli The Hard Way w/ Joe De Sena 2023-07-12 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Joe interviews Angelo Poli who is the founder of Metabolic Profiling (MetPro), which is an advanced methodology that analyzes a person’s specific response to diet and activity, and adjusts based on their personal needs and goals. Angelo breaks down his process for helping thousands of people achieve their goal weight and how the metabolism works differently for every single person. For more info head to: metpro.co/spartan
The Essential Habits to Help You Move Freely and Live Fully | Juliet + Kelly Starrett The Hard Way w/ Joe De Sena 2023-06-20 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.Kelly and Juliet Starrett are pioneers in creating functional movement to improve quality of life. They have worked with Navy SEALS, Olympic and pro athletes, and weekend warriors to help them prevent injury and improve performance through customized programs.Kelly and Juliet are the co-founders of The Ready State, a virtual mobility coaching platform, and San Francisco CrossFit.Their new book Built to Move: The 10 Essential Habits to Help You Move Freely and Live Fully aims to present 10 practices proven to enhance mobility, make you feel energetic and improve your quality of life. You can order their new book at: amazon.com/s?k=built+to+move+starrett&hvadid=631645487512&hvdev=c&hvlocint=9004399&hvlocphy=9075555&hvnetw=g&hvqmt=e&hvrand=9913280298291795655&hvtargid=kwd-1880193860341&hydadcr=15522_13517448&tag=googhydr-20&ref=pd_sl_9ktlbvwsoy_e
The Journey to Success Looks Like This | 10x Growth Con Speech Special The Hard Way w/ Joe De Sena 2023-06-13 | The Hard Way Podcast is proudly presented by SPARTAN and hosted by Joe De Sena, Founder and CEO of SPARTAN and New York Times Best-Selling Author, is your ultimate ally in forging resilience for both mind, body, and unyielding grit. Strap in with Joe and his no-nonsense crew as they navigate the rugged path to peak performance and reveal the raw truths behind unstoppable success. Through captivating interviews with accomplished athletes, authors, entrepreneurs, professors, monks, moms, and adventurers, "The Hard Way" serves as your guide to conquering life's obstacles and achieving greatness.After receiving millions of views on social media and dozens of comments asking where the full speech is we've published Joe De Sena's 10x Growth Con Speech. In this speech Joe talks about what it takes to become successful in whatever you're pursuing. The journey is always the same and this is what to expect. Episode is Presented by Athletic Brewing Co.
How To Get Into Shape with The Trainer to the Stars | Don Saladino The Hard Way w/ Joe De Sena 2023-06-06 | Joe De Sena sits down with Don Saladino, aka The Trainer to the Stars. Don is known for whipping celebrities into shape for major movies. He's worked with Ryan Reynolds, Blake Lively, John Krasinski and many more. For more info on Don click here: donsaladino.com
102 Year Old Mother of Holistic Medicine Reveals Secrets to Longevity The Hard Way w/ Joe De Sena 2023-05-29 | Joe De Sena sits down with Dr. Gladys McGarey, author of "The Well-Lived Life" and talks about what it takes to live a long, healthy and happy life.
Doctor Amen talks about the pandemic. #health #obesity #pandemic #shorts #short The Hard Way w/ Joe De Sena 2023-05-18 | ...
Full episode playing on #spartanuppodcast. #brainhealth #health #healthtips #aging #shorts #short The Hard Way w/ Joe De Sena 2023-05-12 | ...
How to keep your brain healthy. #docamen #brainhealth #healthtips #health #shorts #short The Hard Way w/ Joe De Sena 2023-05-12 | ...
If Only People Knew This About Entrepreneurship | Dave Colina The Hard Way w/ Joe De Sena 2023-05-09 | The CEO of O2 Hydration joins the show to talk about the obstacles and life of entrepreneurship. What has Dave learned through his journey of building O2 and what does the future of sports drinks look like?
Boost Your Brain Health from The Brain Doctor | Dr. Amen The Hard Way w/ Joe De Sena 2023-05-02 | Dr. Amen is a physician, psychiatrist, and founder of Amen Clinics with 11 locations across the U.S. Amen Clinics has the world’s largest database of brain scans for psychiatry totaling more than 210,000 SPECT scans on patients from 155 countries. He is the founder of BrainMD, a science-based nutraceutical company, and Amen University, which has trained thousands of medical and mental health professionals on the methods he has developed.He is the go-to resource for all things brain health and Joe De Sena asks him ways to boost overall brain health.
Americas Youth is Not Military Ready The Hard Way w/ Joe De Sena 2023-04-28 | #shorts If this country's health does not change our military will be in trouble. #military #health #obesity
Understanding Your Body w. Dr. Rachele Pojednic The Hard Way w/ Joe De Sena 2023-04-25 | Joe sits down with Rachele Pojednic, PhD, EdM, CSCS who is an Associate Professor at Norwich University and a research associate at the Institute of Lifestyle Medicine at Harvard Medical School. Dr. Pojednic has been a nutrition and strength and conditioningcoach for Olympic, Division I, sports and tactical athletes for over 20 years.Stay tuned to the end for a special partnership announcement.
