CreatorIQ
Somer Tejwani Talks Too Faced’s Winning Influencer Marketing Strategy | Earned Ep. 44
updated
-Always-on brand safety at every step
-Automated content and data collection that connects to your entire business ecosystem
-Data that becomes actionable intelligence that works for you
-Agility to scale with your growing needs
Request a demo of CreatorIQ today! https://hubs.li/Q02STzll0
In this episode, you’ll learn:
1. Why empathetic leadership and authenticity are pillars of Brit’s marketing and leadership philosophies
2. How the influencer marketing landscape has evolved since Brit entered the industry, and where she thinks it’s heading next
3. Why managing current objectives while planning for future innovation, fostering internal alignment, and clear communication are keys to effective leadership
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Connect with the Guest:
Brit’s LinkedIn: linkedin.com/in/britmccorquodale
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. Why staying true to one's passions and authenticity in content creation is vital to success
2. How AI tools can actually enhance creativity and significantly improve the content creation process
3. Why innovative event design, from pairing unexpected speakers to enhancing attendee experiences, is key to curating memorable experiences
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Inside the Creator Economy - http://louderback.com
Connect with the Guest:
Jim’s LinkedIn - linkedin.com/in/jlouderb
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode you will learn:
1. How L'Occitane has transformed into a social media powerhouse under Vandana's leadership, focusing on Instagram, TikTok, and creator partnerships.
2. Why building a cohesive team culture and global-local synergy have been key to brand success.
3. Vandana's career insights on patience, continuous learning, and how to assemble a complementary team for marketing leadership.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
L'OCCITANE Group - group.loccitane.com
Connect with the Guest:
Vandana’s LinkedIn - linkedin.com/in/vandanatandon
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How integrating creators authentically into media can drive engagement and capture younger audiences
2. Why embracing creators as modern celebrities is crucial for media relevance
3. How work-life balance and positive workplace culture are essential for sustained success in entertainment
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Paramount - paramount.com
Connect with the Guest:
RJ’s LinkedIn - linkedin.com/in/rjlarese
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you’ll learn:
1. How Monica Khan's transition from Wall Street to YouTube illustrates the evolution of the creator economy.
2. How differing monetization strategies between YouTube and Meta impact creators' revenue streams.
3. How the rise of creator-led brands emphasizes the importance of authentic connections and community-driven marketing.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Connect with the Guest:
Monica’s LinkedIn - linkedin.com/in/monicakhan
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Get excited: CreatorIQ Connect is heading back to the historic Ebell of Los Angeles on October 10th, 2024! Learn more here: creatoriqconnect.creatoriq.com
Sound like a day you don't want to miss? Register today to save your spot! creatoriqconnect.creatoriq.com/registration
We sat down with Eduardo André, Nestlé's Global Social Media and Creator Expert, to learn how the company uses CreatorIQ to:
-Discover new creators for its campaigns and initiatives
-Vet potential creator partners for brand safety and alignment
-Unify its global team with standardized and streamlined workflows
Interested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5D
Want to learn more about our platform? Request a demo here: creatoriq.com/book-demo
#nestle #creatoreconomy #influencermarketing
We sat down with Shakira Akinjobi, Director of Influencer Marketing for UK and EMEA, who shared how Burson uses CreatorIQ to:
-Find the right creators for its client campaigns, across global markets
-Centralize and seamlessly execute end-to-end program management
-Measure creator and campaign performance with standardized metrics
Interested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5D
Want to learn more about our platform? Request a demo here: creatoriq.com/book-demo
#burson #bcw #influencermarketing
We sat down with Matthieu Mauguin, a Digital Communication Specialist at Nestlé Health Science, who shared how the global leader in nutrition uses CreatorIQ to:
-Execute end-to-end creator program management for its portfolio of brands
-Benchmark creator and campaign performance against standardized metrics
-Streamline workflows and unify teams across global markets
Interested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5D
Want to learn more about our platform? Request a demo here: creatoriq.com/book-demo
#nestle #nestlehealthscience #influencermarketing
We sat down with Leanne Rouse, Marketing Director at Space NK, to learn how the go-to destination for worldwide beauty discovery uses CreatorIQ to:
-Identify and activate the right creators for brand partnerships and campaigns
-Monitor and nurture creator relationships to ensure retention and brand growth
-Maintain a unified approach to creator marketing across different teams
Interested in how other CreatorIQ customers are unlocking the power of creator marketing to drive business results? Check out more of our customer stories here: creatoriq.com/industry-brand-performance?ctype=%5B%22customer-stories%22%5D
Want to learn more about our platform? Request a demo here: creatoriq.com/book-demo
#spacenk #influencermarketing #creatoreconomy
Tune in to learn:
1. How transitioning from a B2B to a B2B2C model and implementing innovative strategies on platforms like Amazon and Ulta have driven significant growth for Wella
2. Why Wella prioritizes building strong relationships with hair and nail professionals through affiliate partnerships
3. How Wella’s corporate spin-out from COTY led to innovative brand building and future-focused growth.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
MMA Global - mmaglobal.com
Connect with the Guest:
Chris’s LinkedIn - linkedin.com/in/chrischesebro/?originalSubdomain=fr
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How Anastasia Soare’s resilience, passion, and visionary strategies propelled her journey from immigrant to beauty mogul
2. Why organic community building played a crucial role in Anastasia Beverly Hills' runaway success
3. How artistic principles and innovative problem-solving have kept ABH at the forefront of the beauty industry
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Anastasia Beverly Hills - anastasiabeverlyhills.com
Connect with the Guest:
Anastasia’s LinkedIn - linkedin.com/in/anastasia-soare-337806125
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you’ll learn:
1. How integrated, closed-loop systems can skyrocket social commerce growth on platforms like TikTok and YouTube
2. Why BK Beauty chose to remain DTC in order to maintain operational control, efficiency, and authentic storytelling
3. Why building genuine influencer relationships and balancing paid and organic strategies have been crucial for BK Beauty’s e-commerce expansion
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
BK Beauty - bkbeauty.com
Connect with the Guest:
Paul’s LinkedIn - linkedin.com/in/myover
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
To start, Jenna unpacks how she transitioned from a career in the beauty industry with Ipsy to the innovative world of home decor at Ruggable. We discuss the complexities and differences when it comes to marketing home decor compared to beauty products, including the role of creators and the logistical challenges of photo shoots. Jenna then emphasizes the importance of blending performance marketing with brand building, and shares her favorite strategies for driving community engagement and growth through PR, social media, influencers, and experiential marketing Next, we explore Ruggable's strategic collaborations with popular brands like Bridgerton and Pantone, and hear how the company swiftly responds to cultural trends (like launching products inspired by Beyonce's album release). To close the show, Jenna shares her take on the evolving role of a CMO, highlighting the importance of a full-funnel marketing approach, diversification of channels, and potential retail expansions.
In this episode you will learn:
1. Why blending performance marketing with brand building is vital to Ruggable’s success
2. The importance of agility in modern marketing and adapting to current trends
3. How product satisfaction, unique value, and retail expansion helps Ruggable maintain its customer base
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Ruggable - ruggable.com
Connect with the Guest:
Jenna’s LinkedIn - / jennahabayeb
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
To start, David Jones discusses the transformative impact of generative AI on the marketing and advertising industries. From founding the BrandTech Group in 2015 to achieving monumental growth, David shares how strategic investments, including in AI, drove the company's success. We unpack David’s experience pioneering AI chatbots, digital twins, and acquiring generative AI platform Pencil. We then dive into the shift from traditional advertising to AI-driven content creation, offering insights and career advice for aspiring professionals in a rapidly evolving landscape.
We then pivot to our own Chris Curtis’ conversation with Amazon's Heather Kehrberg, which explores the power of creator marketing and brand storytelling. Heather reveals the strategic integration of video content and creator partnerships into Amazon's ad campaigns, and emphasizes the importance of authenticity to drive success. We close the show by unpacking CreatorIQ’s robust relationship with Amazon, and offer a forward-looking perspective on the evolving landscape of advertising and community building.
In David's episode you will learn:
1. How generative AI and machine-generated content have been instrumental in BrandTech Group's success
2. How the shift from traditional TV advertising to social, and now Gen AI, is democratizing content creation
3. Why early investments in trends like AI chatbots can propel your company forward and how these risks can pay off
In Heather's episode you will learn:
1. Why video content and authentic storytelling are essential for consumer engagement and brand loyalty
2. How nostalgic and relatable campaigns, like McDonald's adult Happy Meal and Mars' M&M characters, effectively connect with diverse audiences.
3. How future advertising trends will emphasize the creator economy by integrating creator content into broader marketing strategies.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
The Brandtech Group - thebrandtechgroup.com
Amazon - amazon.com
Connect with the Guest(s):
David’s LinkedIn - / davidjonesoyw
Heather’s LinkedIn - / heatherkehrberg
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Read our Q&A with Chris here: https://hubs.li/Q02GDJ0r0
In this episode, you’ll learn:
1. The significance of strategic vision, resilience, and collaboration among brands, agencies, social networks in the creator economy
2. Why personal branding and maintaining a unique voice in influencer marketing is critical to success
3. How Chris meticulously evaluated over 22 companies before choosing CreatorIQ for its robust industry potential and alignment with his vision.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
CreatorIQ - creatoriq.com
Connect with the Guest:
Chris’s LinkedIn - / cch360
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you'll learn:
1. How Noella’s passion for essential oils and holistic wellness formed the foundation of ELEMIS’ philosophy, emphasizing that today's choices impact tomorrow's skin
2. Why long-term thinking and community-driven development are important in navigating challenges and sustaining brand growth
3. How strategic decisions facilitated ELEMIS’ global expansion
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
ELEMIS - elemis.com
Connect with the Guest:
Noella’s LinkedIn - / noella-gabriel
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How empathy fosters effective collaboration and innovation in digital marketing.
2. Why Amazon has made significant strides in integrating shoppable video content to create new opportunities for brands and consumers.
3. How Amazon's focus on metrics like new-to-brand sales and the halo effect of creator content highlights the evolving landscape of digital marketing.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Amazon Shopping Videos - aboutamazon.com
Connect with the Guest:
Julie’s LinkedIn - / juliehaleluk
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you’ll learn:
1. How Muck Rack's media database and coverage reporting help prove the value and impact of PR.
2. How Muck Rack transformed the industry by creating the first-ever CRM for PR teams.
3. How early adoption can lead to innovative platforms that meet evolving industry needs—like the Shorty Awards.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Muck Rack - muckrack.com
Connect with the Guest:
Gregory’s LinkedIn - linkedin.com/in/galant
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How L'Oréal fosters authentic connections that resonate with consumers by shifting from traditional marketing to creator marketing
2. Why L'Oréal has shifted from highly produced content to democratized, creator-driven content in order to humanize the brand and leverage the unique strengths of creators
3. Why the company fosters a culture of innovation and emphasizes mentorship for employees' professional growth
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
L’Oréal - careers.loreal.com/en_US/content
Connect with the Guest:
Neahle’s LinkedIn - linkedin.com/in/neahlejones
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode you will learn:
1. The different support models that YouTube offers to its creators across verticals.
2. How YouTube is investing in AI tools for content creation and why the platform is prioritizing longer, high-quality videos.
3. The monetization strategies that empower creators to earn money outside of typical brand deals.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
YouTube - youtube.com
Connect with the Guest:
Kim’s LinkedIn - linkedin.com/in/kim-larson-304486
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Tune in to learn how:
1. Trust & Authenticity Drive Success: YouTube's affiliate program connects 50,000+ creators with top brands, fostering genuine relationships that encourage viewers to shop with confidence.
2. Cultural Nuances Shape Shopping: From Korea's live shopping craze to Brazil's unique consumer habits, understanding regional differences is crucial for global e-commerce growth.
3. The Future is Shoppable Content: With strategies like QR codes for TV shopping and data on creators driving sales, YouTube is at the forefront of merging entertainment with online shopping.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
YouTube - youtube.com
Connect with the Guest:
Bridget’s LinkedIn - linkedin.com/in/bridgetdolan
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you’ll learn:
1. How PTR’s commitment to high-quality product development has been key to the brand's success
2. Why a strategic approach to brand placement, inventory management, and production costs is essential in navigating the luxury skincare market.
3. How viral social media moments can significantly impact sales, and why brands must have the operational agility to handle sudden surges in demand.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Peter Thomas Ross - peterthomasroth.com
Connect with the Guest:
Peter’s LinkedIn - linkedin.com/company/peter-thomas-roth-clinical-skin-care
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How leveraging word-of-mouth marketing, real-life experiences, and influencer partnerships can expand your brand.
2. How strategic product shifts, like transitioning to eco-friendly single-serve packaging, and a strong brand identity centered on community have propelled BeatBox to the top of the alcohol industry.
3. How BeatBox’s Shark Tank appearance, mentorship from Mark Cuban, and subsequent strategic decisions played pivotal roles in navigating financial hardships and regulatory challenges in the alcohol industry.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Beatbox - beatboxbeverages.com
Connect with the Guest:
Brad’s LinkedIn - linkedin.com/in/bradorbradley
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How e.l.f. has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies
2. How the ‘e.l.f. Ethos’ empowers the entire team to be bold disruptors with kind hearts in an industry that can be ruthless
3. The five-step formula that Kory calls the “blueprint to success,” which has propelled e.l.f. into the leading spot in EMV for the beauty category
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
E.L.F Beauty - elfbeauty.com
Connect with the Guest:
Kory’s LinkedIn - linkedin.com/in/kory-marchisotto-0b8aa87
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How entrepreneurship can bring emotional complexity, with challenges such as managing stress and finding fulfillment beyond financial success.
2. The influential power of choosing the right retail partner and the role enthusiasm can play in this symbiotic relationship.
3. The value of embracing your identity as a content creator and leveraging your unique narrative to distinguish your personal brand in a saturated market.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Live Tinted - livetinted.com
Connect with the Guest:
Deepica’s LinkedIn - linkedin.com/in/deepica-mutyala-0a063711
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How focusing on value-driven purchases and understanding the shift in consumer behavior can redefine your brand's path to success.
2. Why staying agile and keeping an ear to the ground for the next social media innovation is key to capturing emergent markets and demographics.
3. How patience and authentic communication propelled Larissa's career, and how these skills can be transformative in the fast-paced beauty market.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Circana - circana.com
Connect with the Guest:
Larissa’s LinkedIn - linkedin.com/in/larissajensen
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this webinar, Kaylah Bell, Influencer Marketing Manager, Savage X Fenty and Jamir Milligan, Client Partner, CreatorIQ explored the trends poised to redefine the creator economy in the years ahead.
What you’ll learn:
- Why creators hold the key to product differentiation in an increasingly saturated market
- Why brands will turn to in-house influencers as powerful advocates
- How AI will reshape everything from content creation to creator discovery
This is more than just a webinar; it's your roadmap to future-proofing your creator marketing strategy.
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
Tune in to learn:
1. Why you should invest in long-term influencer partnerships over one-off content bursts to power sustainable brand growth.
2. How to build a strategic budget for influencer marketing that balances gifting, events, and paid partnerships to maximize impact.
3. Why a "human-first" philosophy in business translates to powerful influencer engagements and authentic brand narratives.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
GateMaker Community - gatemakercommunity.com
Connect with the Guest:
Ashton’s LinkedIn - linkedin.com/in/ashton-wall-marketing
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How strategically balancing technology and human insight propelled the growth and evolution of Meta's product suite.
2. How Meta leverages community feedback to drive successful product launches and increase user engagement.
3. Why Meta encourages its users to embrace their humanness and share their authentic selves on social platforms.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Meta - about.meta.com
Connect with the Guest:
Jackie’s LinkedIn - linkedin.com/in/jackie-pim
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How balancing transparency and privacy in personal branding can foster an authentic connection with audiences without compromising personal boundaries.
2. The importance of evolving content strategies across platforms, like shifting from Instagram to TikTok, to stay relevant and engaged with your community.
3. The critical role of personal experiences in shaping a brand's narrative and product development, as seen through the creation of DIBS Beauty.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Dibs - dibsbeauty.com/collections/all
Connect with the Guest:
Courtney’s Website - courtneyshields.com
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. The power of community engagement in loyalty programs and how community building is essential for driving brand success.
2. The value of our core fundamental goals as humans to find happiness and joy, which leads into Ulta Beauty’s inherent mission to help people enjoy their lives.
3. The importance of authentic leadership and how Michelle Crossan-Matos curates her energy to inspire, build confidence, and have fun, contributing to her success as a natural leader.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Ulta Beauty - ulta.com
Connect with the Guest:
Michelle’s LinkedIn - linkedin.com/in/michellecrossantheweeklycmo
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. How embracing viral moments can catalyze long-term brand growth and deeper community engagement.
2. How Nudestix leverages their social media community to drive product innovation and maintain a dialogue with consumers, reinforcing trust and loyalty.
3. The balance of personal branding and privacy with Taylor's candid discussion on the intersection of the founders' identity with the brand narrative in the digital age.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
NUDESTIX - nudestix.com
Connect with the Guest:
Taylor’s LinkedIn - linkedin.com/in/taylor-frankel-0ab0b5102/?originalSubdomain=ca
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
In this episode, you will learn:
1. The importance of balancing engagement between niche communities and broader markets.
2. The power of humanizing your brand by blending humor and relatability to foster strong customer connections.
3. The value of community investment and how Chris's distribution of free Spikeball sets led to both grassroots growth and brand loyalty.
If you're new to our Earned series, be sure to catch up on all of our previous episodes here: youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp
Listen to and follow the podcast on:
Spotify - open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL
Apple Podcasts - podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691
Google Podcasts - podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ
Resources:
Spikeball - spikeball.com
Connect with the Guest:
Chris’s LinkedIn - linkedin.com/in/chrisruder
Connect with Conor Begley & CreatorIQ:
Conor’s LinkedIn - linkedin.com/in/conormbegley
CreatorIQ LinkedIn - linkedin.com/company/creatoriq
Follow us on Social:
CreatorIQ Instagram - instagram.com/creatoriq/?hl=en
CreatorIQ TikTok - tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc
CreatorIQ X - twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author