Holographic AR Display for sports cars by WayRay WayRay 2018-09-18 | WayRay, a leader of holographic AR displays for cars, has announced a new investment from Porsche, Hyundai Motor, Alibaba Group, China Merchants Capital, JVCKENWOOD, and Consortium of Sovereign Wealth Funds (JBIC and partners). The newly raised funds will bolster the company’s focus on R&D, industrialization and team expansion to become a supplier of holographic AR solutions for car manufacturers.
AR head-up display on public roads? Real cars, real holography by WayRay WayRay 2022-03-29 | No CGI here—it’s all real. This is a video of our WayRay team testing the Holographic True AR head-up display. All journeys were performed in normal city conditions. All navigation, Advanced Driver Assistance System (ADAS) and infotainment features are working in real-time, on real data• The interface elements fit naturally into the space in front of the vehicle and interact with each other, always taking into account everything that’s going on at any particular moment.• We combine revolutionary hardware and optics with the best software in terms of positioning accuracy and lowest latency.• The technology takes into account the particularities of each unique user’s experience, which covers more than just the navigational needs of the driver. • We do not only show navigation when a maneuver is necessary; we also guide the user to these maneuvers by means of AR navigation on the road. • We have created a combination of much different navigations, ADAS, and Infotainment features that work in tandem without distracting the driver.Find out more about the first-ever Holographic Augmented Reality Display here: wayray.comCheck out for the latest news: instagram.com/wayraygramlinkedin.com/company/wayrayfacebook.com/MyWayRaytwitter.com/WayRay
WayRay at CES 2020: full-color holographic AR display and more WayRay 2020-07-27 | Thank you #CES2020 for having us for the fourth year in a row, and huge thank you to everyone who experienced our holographic AR demos. We collaborated with Doosan Bobcat to expand our holographic AR tech beyond the automotive industry, bringing new AR applications to construction and agriculture industries. The Add-on Holographic AR Display in a Bobcat loader can help operate the equipment more efficiently as well as minimize accidents by offering an expansive view of the environment around the vehicle, displayed in AR. You mean the world to us. See you next year! #WayRay #WayRayCES #WayRayTeam #AR #AugmentedReality #Holography #Bobcat #DoosanBobcat #headupdisplay #ARHUD #HUD
WayRay | Violent Storm WayRay 2020-07-20 | The short interview with WayRay CEO, Vitaly Ponomarev, about the current COVID-19 situation and the company's future."We ran for so long somewhere, trying to have time to change the world. And so, the world has changed for everyone. Now we can comprehend everything that has been done and what we have to do. And yes, we now have to change a lot ourselves in order to start changing the changed world. Yes, people are not perfect, but we all have something special that makes us WayRay Material. We have gathered for a big mission, each of us with our own story, but eager to make one common history."#WayRay #wayray #WayRayTeam #deeptech
WayRay People: Ilya’s professional journey and how to apply deep tech principles to photography WayRay 2020-07-07 | You are invited to WayRay Friday, our quarterly event for sharing ideas, results, and asking tricky questions. WRF is an opportunity for every team member to speak out and reconnect with coworkers from all European offices. As the global pandemic has made us adapt and go online, we decided to try a new format of presentations — prerecorded videos broadcasted via Zoom. The first video of the series features Ilya Nodia, Art Director of Photo and Video Projects at WayRay.(С) WayRay AG, 2020.#wayray #WayRayTeam #deeptech #WRF #WayRayFriday
WayRave: Cult of Deep Tech. Powered by WayRay WayRay 2019-12-10 | WayRave has started as a party for WayRay team only to celebrate our projects and achievements, and over time, it grew into a festival and a movement of like-minded people who can move the Earth with their knowledge and passion. We believe technology can save the world only if you work hard and do what others are afraid to do. Work hard. Play Hard. Do deep tech with us: wayray.com/culture#WayRave #WayRay #wayray #WayRayTeam #deeptech
Augmented reality explained by WayRays CEO and Director of Science at Microsoft WayRay 2019-08-19 | In the first episode of ShowMeTech, the new digital show produced with CNN Money Switzerland, Vitaly Ponomarev, the founder and CEO of WayRay, and Marc Pollefeys, professor at ETH Zurich, explain everything you need to know about Extended Realities and #augmentedreality in particular.
WayRay CEO at the panel discussion during the SPIEF 2019 WayRay 2019-06-27 | Session “How to Raise New Technological Leaders? An Effective Model of Interaction Between Corporates and Startups”.June 8, 2019. SPIEF 2019, Saint Petersburg.
WayRay CEO на панельной дискуссии в рамках ПМЭФ 2019 WayRay 2019-06-27 | Сессия «Как создать новых технологических лидеров? Модель взаимодействия крупного бизнеса и стартапов». 8 июня 2019 г. ПМЭФ-2019, Санкт-Петербург
Want augmented reality in your car? WayRay 2019-04-29 | - What's your take on the application of augmented reality in cars?- "It's something new, I've never seen it before. This is my sixth year when I come here at Geneva [Motor Show] and second, when I see improvements in everything around technology. I think this is going to be a step forward into [the] evolution of prevention in traffic," says one of the visitors from Romania.- How do you like the quality of navigation shown using augmented reality?- "Impressive, I was wondering, it's really crisp, normally it's always a sort of blurry thing, but this is very sharp," replies a Geneva Motor Show attendee. "Because sometimes this is one, two, three, four. And perhaps I need to go left, I need to go right, but this one can show which way I need to choose. This is perfect, I like this one," a visitor from China shares his excitement after experiencing the navigation in augmented reality by WayRay.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
Geneva Motor Show visitors meet augmented reality tech for cars created for navigation and safety WayRay 2019-04-18 | WayRay, the Swiss deep tech company that develops built-in holographic augmented reality displays for cars, asked the visitors of the Geneva Motor Show about their impressions on WayRay's holographic AR technology for cars."It looks funny and fine, and useful, I'd say. The problem with actual GPS guidance system is that you always have to look at it and not at the street anymore," says one of the visitors."Maybe all the manufacturers should put some of the sensors, let’s say… Probably not all but most of them, regarding the traffic and sidewalks. They should try to do something similar or implement it from you because it can be life-changing and preventive," adds another visitor regarding the safety and the demand for the augmented reality technology among drivers.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
The winner of the True AR SDK category of the Reality Virtually Hackathon 2019 WayRay 2019-04-10 | The Reality Virtually Hackathon is the biggest immersive hackathon in the world brings together interdisciplinary minds to explore the application of VR and AR technologies for building new experiences.Using True AR SDK, the winning team developed Accudrive that's set to increase awareness of traffic rules and regulations in populated, developing, underdeveloped, and even developed countries by analyzing and evaluating users' driving patterns to populate driving score using Artificial Intelligence and Machine Learning. Thereby building a driving profile and rewarding user by virtual badges.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD #TrueARSDK
About WayRay in Spanish: Parabrisas de realidad aumentada para hacer los coches más seguros WayRay 2019-04-01 | Entrevista y edición: Azahara Mígel, Ander ManeroTexto: José L. Álvarez CedenaProduction: El Futuro Es Apasionante en El Pais by VodafoneA veces un accidente precede a la conversión. El caso paradigmático para ejemplificar esta teoría es el de Saulo (Pablo en su nombre romano) de Tarso, a quien un resplandor del cielo le hizo caerse del caballo camino de Damasco. Este acontecimiento le hizo abandonar su profesión al servicio del imperio y abrazar la fe cristiana. Su leyenda, por icónica y ejemplar, es celebrada y ha sido motivo de numerosas interpretaciones artísticas. Vitaly Ponomarev no estaba cerca de la ciudad Siria cuando sufrió su accidente, sino en una carretera de circunvalación moscovita, y no montaba un caballo: conducía un Audi A6. La señal causante de su coche tampoco llegó en forma de luz desde el cielo, fue una indicación de un sistema de navegación lo que le hizo apartar durante un instante la vista del parabrisas. El resultado fue un pequeño accidente de tráfico, sin consecuencias graves. Lo que para la mayoría hubiera supuesto un disgusto y una comprobación de si su seguro cubría los gastos, en el caso de Ponomarev fue el inicio de una conversión tecnológica que le llevó poco después a fundar una empresa que quiere cambiar para siempre la forma en que conducimos para hacerla más segura. “Somos líderes mundiales en realidad aumentada para coches, explica Ponomarev para indicar cuál es la actividad de WayRay, su compañía. Hemos desarrollado un sistema óptico especial basado en los elementos ópticos holográficos. En lugar de tener una imagen pequeña en el parabrisas podemos cubrirlo entero con la realidad aumentada y se puede ver el objeto virtual flotando por el aire lejos del parabrisas del coche. Literalmente podemos integrar estos objetos virtuales en nuestra realidad. Por eso lo hemos llamada realidad aumentada verdadera”. O, dicho en pocas palabras, lo que WayRay propone es desplegar delante de los ojos del conductor todo un mundo de señales, alertas e indicaciones de forma natural gracias a la tecnología que han desarrollado. En WayRay trabajan especialistas en distintos campos como la química, la ciencia de materiales, la óptica, la microelectrónica, la robótica o la mecánica. Esto es así porque su propuesta es tan novedosa que más que adaptar y reinterpretar tecnologías ya existentes han tenido que idear propuestas completamente nuevas. El sistema de WayRay responde a los gestos que realiza el conductor frente a él e incorpora una cámara HD y distintos sensores que constantemente localizan el vehículo y mapean el entorno. Obviamente, el dispositivo irá creciendo a medida que las ciudades vayan también incorporando dispositivos conectados con los que pueda interactuar e intercambiar información. Aunque es en la industria del automóvil donde WayRay han hecho sus primeras incursiones, Ponomarev es ambicioso y cree que sus sistemas tendrán muchas más utilidades: “Nuestro propósito como empresa es el de hacer posibles mundos virtuales a través de pantallas transparentes. Queremos estar en lugares donde se pueda ver a través de ventanas. Esta tecnología podría usarse en la construcción para oficinas o en cualquier otro tipo de medio de transporte, por ejemplo barcos, trenes, aeronaves... cualquier lugar en el que mires a través de un cristal, para así sentir que formamos parte de este nuevo mundo cambiante”.Entra en nuestra web: http://www.wayray.comSíguenos en Facebook: facebook.com/MyWayRaySíguenos en Twitter: twitter.com/WayRay#WayRay #wayray
WayRay debuts at the Geneva International Motor Show 2019 WayRay 2019-03-26 | WayRay, the Swiss deep tech company that develops built-in holographic augmented reality displays for cars, debuted at the Geneva International Motor Show (GIMS) 2019.WayRay is continuing its track record of successfully featuring its built-in holographic augmented reality solution in demo cars, this time presenting the top-notch technology in a Mercedes-Benz E-Class sedan. The Mercedes-Benz E-Class is the second demo car with WayRay’s embedded holographic AR display publicly shown in 2019, following the Genesis G80 by Hyundai’s luxury brand unveiled at the Consumer Electronics Show in Las Vegas.WayRay announced the expansion of its portfolio of global partnerships to include a collaboration with Pininfarina, the Italian luxury design and engineering house playing a role in defining the global automotive industry. WayRay and Pininfarina to collaborate on future projects, both in the automotive and other transportation sectors, to promote the integration of WayRay’s holographic AR displays into the interior design definition, leveraging Pininfarina’s competencies.In which car would you like to see our #AR system next?#WayRay #wayray #GIMS #GIMS2019
WayRay demos a car with built-in augmented reality head-up display WayRay 2019-03-25 | WayRay, a Swiss leader of holographic augmented reality displays for cars, exhibited at the Consumer Electronics Show in Las Vegas, in January 2019. As a result of its long-term cooperation with Hyundai Motor Group, WayRay showcased its holographic AR display built into the Genesis G80 luxury sedan. The company also presented its 180° Holographic AR Experience, created inside the AR glass cockpit, and put its True AR SDK on display for the first time.Website: www.wayray.comFacebook: facebook.com/MyWayRayInstagram: instagram.com/wayraygramTwitter: twitter.com/WayRayLinkedIn: linkedin.com/company/wayrayVideo produced by Mashable.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
Future is closer than you think with WayRay WayRay 2019-03-25 | WayRay, a Swiss leader of holographic augmented reality displays for cars, exhibited at the Consumer Electronics Show in Las Vegas, on January 8–11, 2019. As a result of its long-term cooperation with Hyundai Motor Group, WayRay showcased its holographic AR display built into the Genesis G80 luxury sedan. The company also presented its 180° Holographic AR Experience, created inside the AR glass cockpit, and put its True AR SDK on display for the first time.At CES 2019, WayRay celebrated its third annual appearance at the show with its holographic AR display built into the Genesis G80 sedan. The demonstration car from South Korean luxury brand Genesis featured WayRay’s embedded AR HUD (Head-up Display). The showpiece demonstrated the holographic AR interface with navigation elements and POI icons displayed through the windshield in the context of the environment ahead of the driver and showcases the feasibility of installing WayRay’s compact system into existing production vehicles.To bring AR beyond automotive and give a taste of what the future of autonomous mobility holds, WayRay has designed its 180° Holographic AR Experience concept for land, air, and water transportation. Playing out various use cases, WayRay visualizes how augmented reality can transform the mobility experience in driverless cars, air cabs, and marine vessels. CES visitors will have the opportunity to immerse themselves in True Augmented Reality through three distinct travel-scenario interfaces that highlight safety, navigation, and infotainment content.To bridge the virtual and physical worlds with diverse AR content, WayRay brings its recently launched True AR Software Development Kit. The True AR SDK allows third-party developers to integrate virtual objects into the real world and create AR applications that run on WayRay’s holographic AR displays. The platform is already available for free download at www.wayray.com.Video produced by Deutsche Welle.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD #GIMS2019 #GIMS #Genesis #GenesisG80
Work hard, play hard. Do deep tech! WayRay 2019-03-25 | Build your career with us! WayRay® is a global company developing holographic augmented reality technologies for the automotive industry since 2012.With an in-house R&D center, a prototyping factory, and a team of professionals, WayRay develops holographic materials and optical systems, as well as complex mechanics, electronics, and software.WayRay is headquartered in Switzerland with offices in Russia, USA, and China.We are always looking for talented professionals to hire.Website: www.wayray.comFacebook: facebook.com/MyWayRayInstagram: instagram.com/wayraygramTwitter: twitter.com/WayRayLinkedIn: linkedin.com/company/wayrayCheck our careers: wayray.com/culture#WayRay #wayray #WayRayTeam
WayRay at Consumer Electronics Show 2019 (CES in Las Vegas) WayRay 2019-02-19 | The Consumer Electronics Show in Las Vegas is always one of the most closely watched tech events of the year, and 2019 was no exception. It is WayRay's third time at CES, and we’ve reached another milestone with a real car and other AR solutions on display:- Holographic AR Display built into the Genesis G80 (This demo shows how WayRay’s projection system can be customized to fit the dashboard of any production vehicle)- 180° Holographic AR Experience (Immersive Augmented Reality created inside an AR cockpit for land, air, and water transportation)- True AR SDK (WayRay’s AR development platform for creating AR apps that run on in-car AR displays available at www.wayray.com/sdk).#WayRay #WayRayCES #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD #CES2019
AR Interface Illustration: Collision Warning WayRay 2019-01-15 | The AR interface created by WayRay shows navigation elements and points of interest along with the route — visual illustration of the practical potential of WayRay’s holographic AR head-up displays.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
AR Interface Illustration: Blind Spot Detection WayRay 2019-01-15 | The AR interface created by WayRay shows navigation elements and points of interest along with the route — visual illustration of the practical potential of WayRay’s holographic AR head-up displays.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
True AR SDK WayRay 2019-01-09 | WayRay presents the True AR SDK, your ultimate toolset for creating AR experiences. Try it now and work wonders! www.wayray.com/sdk#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD #TrueARSDK
WayRays 180° Holographic AR Experience: AR Interface Illustration. Ground mode WayRay 2019-01-08 | WayRay has created an immersive 180° Holographic AR Experience. Get a taste of what the future of autonomous mobility might feel like: enjoy scenic views and discover historic landmarks while navigating the route.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
WayRays Augmented Reality Interface Illustration WayRay 2018-09-25 | The WayRay's AR interface provides you with driving-safety information for efficient parking.#WayRay #wayray #AR #AugmentedReality #Holography #headupdisplay #ARHUD #HUD
WayRay at CES 2018 WayRay 2018-02-28 | From building its first branded booth to demoing its flagship products, WayRay premiered at CES 2018 with flying colors. Thousands of people came to Las Vegas to try Navion, the first holographic AR navigation system for cars, and to witness the impressive embedded holographic AR display prototype. We also demonstrated Element, a gamified car tracking device, and showcased the brand-new True AR SDK for developers to build AR apps for automobiles.
WayRay Navion — The first holographic AR navigation system for cars WayRay 2018-01-09 | wayray.com/navion
