The PLATFRM
Paul Rodriguez’s Evolution: Fatherhood & Skateboarding Longevity | Captain of Industry Ep. 3
updated
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In 2024, he opened Rip’s Co. Skateshop in response to another local shop being forced to close its doors. Since then, he’s been creating even more spaces for skaters. Q-Side is “a skateboarding place in Portland, OR,” according to its Instagram bio—but in reality, it’s the result of hard work and collaboration between skaters like Willis and city officials. Tap in with Willis Kimbel for a Snapshot of his Portland lifestyle, and the unique role skateboarding continues to play in his life and the city at large. #platfrm #skateboarding
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Featuring: Heili Sirvio, Bryce Wettstein, Ruby Lilley, Jordan Santana, Lilly Erickson, Aaliyah Wilson, Minna Stess, Sky Brown, Mizuho Hasegawa, Hinano Kusaki, Lady Meek, and Yurin Fujii.
#platfrm #skateboarding
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Featuring: Valentina Petric, Meagan Guy, Secret Lynn, Yuri Ashizawa, Niko Sugimoto, Paige Heyn, Aoi Fukuda, Mei Ozeki, Ibuki Matsumoto, and Coco Yoshizawa. #skateboarding #platfrm
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Featuring: Dominick Walker, Julian Christianson, Kelvin Hoefler, Kristion Jordan, Jake Ilardi, Matt Berger, Braden Hoban, Ivan Monteiro, Julian Agliardi, and Kairi Nesuke. #skateboarding #platfrm
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There will be four weeks of fan voting on ThePlatfrm.com starting October 20th to November 10th, 2025. Each week one woman and one man will each be awarded $1,000 for the best video entry. At the end of the four weeks, there will be a Best Trick and Viewer’s Choice award of $2,500 each given to a women and men. But wait, there’s more!
After all the payouts, there will be 10 women and 10 men invited to compete at the Rockstar Energy Open in Breckenridge, Colorado on December 19 -21, 2025.
All you have to do to enter TODAY is post your :30-1 minute video without music to Instagram using #RSOPENVQS. More details on voting coming soon.
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But there’s another side to Chris, too. Lately, he’s been learning to be a strength and conditioning coach. For the last five years, Chris has taken to jiujitsu, learning a lot about discipline while taking his personal fitness to the next level. “Skateboarding is chaotic, and it’s the best thing, but I think within that—and as you get older—you want to feel a little bit more grounded and secure. The beauty about [jiujitsu] is that the better I am in here, the better I am on my board.” Go deep in this episode of Portraits: Chris Russell to see new clips of him ripping while he gives us an update on his life’s current events. #platfrm
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The inaugural snowboarding edition of the Rockstar Energy Open will include both men’s and women’s divisions and spotlight a star-studded roster of Rockstar Energy athletes, including Olympic gold medalist Red Gerard, Colorado native Nik Baden, and fan-favorite Iris Pham. Powered by Rockstar’s sustained mind-body energy, these athletes will take center stage at Breckenridge Ski Resort, alongside many other invited pros and emerging talent.
The Rockstar Energy Open will also debut a new world-class, rider-designed course created in partnership with Snow Park Technologies and the Breck Terrain Park Crew. The competition venue will feature a unique multi-terrain setup unlike traditional slopestyle, halfpipe, or big air formats.
“I’m beyond excited for the Rockstar Energy Open to come to Breckenridge,” said Red Gerard, professional snowboarder and Rockstar Energy athlete. “Growing up riding in Summit County and seeing how the snowboarding community has evolved makes this event even more special. It’s going to be awesome competing alongside veterans and rookies and bringing the energy of snowboarding to my home turf.”
The Rockstar Energy Open at Breckenridge will bring together more than 60 top snowboarders, including the top 10 men and women selected through the event’s Video Qualifying Series (VQS). In the lead-up to the live event, the VQS offers riders around the world the chance to compete alongside invited pros by submitting their best video parts on Platfrm channels between October 27 – November 23.
A panel of veteran freestyle snowboard judges will review submissions and award weekly cash prizes for standout video parts, including Best Men’s Part, Best Women’s Part, Best Trick, and a Viewer’s Choice Award based on fan votes. For official rules and submission details, visit ThePlatfrm.com.
“We’re excited to bring the Rockstar Energy Open to Breckenridge, a place with such a rich snowboard history,” said Steve Mateus, Director of Sports Marketing at Rockstar Energy. “After seeing the incredible energy the Rockstar Energy Open brought to the skateboard community in Portland over the past two summers, we’re thrilled to expand that spirit into snowboarding. This event represents a new approach that stands apart from traditional snowboard competitions, empowering the next generation of riders and giving them a stage to show the world what they’re made of.”
The Rockstar Energy Open will coincide with Breck’s Ullr Fest, a 60+ year-old, one-of-a-kind winter celebration that features the world’s longest shotski, a town parade, and a massive community bonfire. The Rockstar Energy Open kicks off a winter of incredible events at Breckenridge, including the return of the Resort’s Peaks & Beats Concert Series. The best way to access the slopes during and beyond the festival is with the best deal in the industry, the Epic Pass, at EpicPass.com. Like Ullr Fest, the Rockstar Energy Open will be free and open to the public, with VIP upgrades available for those seeking an elevated experience. Fans worldwide can catch all the action via more than ten hours of livestream across ThePlatfrm.com, FuelTV, and other global platforms.
“Breckenridge has long been at the heart of snowboarding culture, and we’re proud to build on that legacy by hosting the Rockstar Energy Open,” said Jon Copeland, Chief Operating Officer of Breckenridge Ski Resort. “This event ties together world-class athletes with an incredible mountain experience, defining the future of high-energy mountain event experiences. We’re thrilled to welcome the competitive snowboarding community back to Breck this December.”
Stay tuned for more details on live music, invited athletes, sponsors, and festival activations. For the latest updates, visit rockstarenergy.com and ThePlatfrm.com, and follow @rockstarenergy, @breckenridgemtn, and @theplatfrm on Instagram, Facebook, TikTok, and X.
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Chris failed to make the cut for the Men’s Street Finals, but he didn’t let it define his weekend. “It sure is important to come back from your setbacks… for me, I’ve got a reason to keep going. I’ve got a family.” This episode of First Person: Chris Joslin follows him through the weekend, right up to the moment he won the Cash for Tricks Best Trick Jam to leave his mark on the event. “The fans saved my life.” #skateboarding #platfrm
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By winning Week 7 of the 2025 RSEO VQS, Ivan ultimately earned an invite to compete in Portland at the main event. After skating through three rounds of competition, he eventually finished 3rd in the Street Final. From the VQS to the podium in Portland, in this episode of First Person Ivan talks us through all of that and more of his still unfolding story.
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Featuring:
Dominick Walker, Julian Christianson, Kelvin Hoefler, Kristion Jordan, Jake Ilardi, Matt Berger, Braden Hoban, Ivan Monteiro, Julian Agliardi, Kairi Netsuke
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Between breaking down fences for a little off-roading to a DIY, tapping into private backyards with cement pours and ramp compounds—plus roadside chaos when the van breaks down and the crew has to push before a Humvee comes through with a tow—this episode of Life in the Van has it all.
Where does it all begin? Phoenix Sinnerton called it “one of the most perfect DIYs in the middle of absolute nowhere.” Enjoy #skateboarding #platfrm
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“It’s like a family experience,” says Chris Roberts. “You start to hate these people.” Sean Malto, Braden Hoban, and Greyson Fletcher explain the importance of a van’s seating chart, or hierarchy, while Tom Schaar, Georgia Martin, and Lazer Crawford describe some of their first van memories. And Felipe Gustavo poetically sums up his van experiences as, “That’s where your heart is.” Hear from each of them and get a look into the behind-the-scenes, the falls, makes, and more —slide open the side door and experience Life In The Van. #platfrm #skateboarding
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#RockstarEnergy #Platfrm
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