Scott Galloway: Apple’s Takedown of Handbags Gartner for Marketing 2024-10-21 | Scott Galloway: Apple’s Takedown of Handbags
Opening Keynote: Building the Marketing Function of Tomorrow | Gartner Marketing Symposium/Xpo Gartner for Marketing 2024-06-10 | Explore more from Gartner Marketing Conferences: https://gtnr.it/3XnhGd4The impact and magnitude of new waves of disruption, caused in part by the rise of generative AI, require CMOs to change their function radically. CMOs must recast marketing’s value proposition to a driver of long-term resilience, reimagine the constructs of a digitally enabled organization by balancing the human-digital mix and reset how they collaborate with partners to increase value.Live from Gartner Marketing Symposium/Xpo, Kristina LaRocca-Cerrone, Sr Director, Advisory and Matt Moorut, Sr Director Analyst explore how to build the marketing function of tomorrow in this opening keynote.
Lead Marketing Through Disruption’s Next Wave Gartner for Marketing 2024-04-04 | Explore more insights for CMOs at Gartner Marketing Symposium/Xpo: https://gtnr.it/3vE4wNy Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Kristina LaRocca-Cerrone, Sr. Director, Advisory, Gartner, explores how to deliver profitable growth and demonstrate marketing’s value through disruption.
Validate Your Annual Strategy With Gartner Marketing Symposium/Xpo Gartner for Marketing 2024-02-28 | Learn more about Gartner Marketing Symposium/Xpo: https://gtnr.it/496ydFHMoira Callan, Digital Marketing Director at Schneider, explains how she implements conference insights to refine her team’s marketing strategy so they can take immediate action steps and effectively measure progress over time. Gartner conferences enable you to bring actionable value and proof points back to your team through exclusive research and interactive sessions with fellow marketing leaders.
How Gartner Equips CMOs To Lead With Actionable Insights l Gartner Marketing Symposium/Xpo Gartner for Marketing 2024-01-31 | Explore topics at Gartner Marketing Symposium/Xpo: https://gtnr.it/49cvH01Tap Gartner’s unparalleled expertise and the experience of prominent marketing leaders to benchmark your strategic priorities against best-in-class peers. William Forsmark, Chief Marketing Office at Barr Engineering, shares how immersive learning at Gartner Marketing Symposium/Xpo equips him with the latest insights to stay ahead of industry trends.
GML Q&A Jason McNellis | How can marketers protect their media budgets during economic uncertainty? Gartner for Marketing 2023-01-31 | Proving the value of Marketing and protecting media budget is a current challenge that CMOs are faced with.Watch Jason McNellis, Senior Director Analyst in Gartner for Marketers, answer some commonly asked questions regarding media budgets and how you can protect them in a volatile economy. Don't miss out on some important tips from our expert.
Ask Gartner anything... about Marketing | How is the fragmented privacy landscape impacting marketer Gartner for Marketing 2022-11-09 | From recent U.S. legislative efforts and subsequent developments in Congress as well as expanded online privacy protections proposed recently by the FTC, to the EU’s attempt to bolster accountability with the EU Digital Services Act, privacy laws are becoming more fragmented and complex for marketing organizations to navigate.Watch as Andrew Frank, Distinguished VP Analyst in Gartner for Marketers, answers commonly asked questions regarding how digital marketers can identify opportunities to be more transparent with consumers, and how they can react to a quickly changing privacy landscape.
Ask Gartner anything... about Marketing | What can Marketers Do to Address Consumer Inflation? Gartner for Marketing 2022-08-12 | Watch Kate Muhl, VP Analyst, Gartner for Marketers, respond to commonly asked questions that Gartner is getting from CMOs and Marketing Leaders around consumer inflation. In a period of unprecedented inflation, consumers are on high alert and noticeable changes that impact the value proposition of a brand’s product or service are more likely to result in harm to that brand. Learn how CMOs and marketing leaders can address growing consumer concern around inflation and what tactics they can take.
New to Role Chief Marketing Officer Gartner for Marketing 2022-06-03 | New -to-role CMOs are taking on more responsibility than ever before and with that comes increased challenges. Learn how Gartner for Marketing Leaders can help CMOs as they tackle their mission critical priorities. Such as, driving digital transformatoin and growth and maximizing their martech stack. Gartner helps new CMOs lead their organization to stronger performance and sustainable business growth by providing dedicated support, tailored peer insight and practical tools.
Ask Gartner anything... about Marketing | How is the CMO role evolving? Gartner for Marketing 2022-03-28 | The role of the chief marketing officer has undergone a head-spinning transformation over the last decade. Once the chief of all things creative and brand, many CMOs today are now responsible for every aspect of the customer experience. We sat down with Chris Ross, VP Analyst, Gartner, to answer a commonly asked question that we see a lot: How has the CMO role has evolved over the past year? How have priorities and the influence they now have over business outcomes and overall growth shifted?Discover more insights about the changing role of the CMO: gartner.com/en/articles/how-the-cmo-role-has-evolved-and-what-s-next
Superbowl LVI - What ads that will resonate best with consumers? Gartner for Marketing 2022-02-10 | Download The state of Digital Commerce: https://gtnr.it/3Lp3vvSIn this video, our expert will reveal why digital commerce will be one of the top three areas that consumers will be interested in during Superbowl LVI.
3 Marketing Budget Trends You Need to Know Gartner for Marketing 2021-09-21 | Download The State of Marketing Budgets: https://gtnr.it/3zlJKhs In this video, based on the findings from Gartner's annual CMO Spend Survey, we reveal evidence that CMOs are resourceful, how much spend marketers are allocating to digital, and where analytics stand as part of the budget — and why.
Gartner Marketing Symposium/Xpo 2021 Gartner for Marketing 2021-06-25 | Discover why Gartner Marketing Symposium/Xpo is the world's most important gathering for CMOs and Marketing executives.Learn More: gartner.com/en/conferences/na/marketing-symposium-us
Discover how Gartner supports Chief Marketing Officers Gartner for Marketing 2021-04-28 | Learn more about Gartner for CMOs: https://gtnr.it/3hIEo9pGartner supports CMOs and Marketing Leaders to improve marketing agility, optimize marketing spend, and advocate voice of customer.
Emerging Technology: Voice Search and Features Gartner for Marketing 2021-03-05 | Hands-free shopping became a top-of-mind safety measure for consumers—and the prevalence of voice-activated digital assistants indicates that consumers are ready to make the switch. But are brands prepared to serve these vocal shoppers?To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.
Emerging Technology: The Future of Mobile Commerce Gartner for Marketing 2020-12-03 | 2020 has marked a major shift in shopping—from store closures and e-commerce growth, to a heightened demand for contactless in-store payments—and the small screen plays a big part.To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.
In Focus: Dominos Pizza Loyalty Gartner for Marketing 2020-11-06 | Loyalty programs can be excellent opportunities to drivers for recurring customers—but only if they’re convinced to come back. So, what is Domino’s Pizza serving up that has customers coming back for seconds?Jason Yu of Gartner For Marketers explains the best practices demonstrated by the pizza giant.In Focus spotlights best-in-class brand efforts across platforms and tactics. To learn more, visit Gartner.com/marketing.
Path to Recovery - The Annual CMO Spend Survey 2020 Gartner for Marketing 2020-11-05 | To learn more, download The Annual CMO Spend Survey research now.gartner.com/en/marketing/research/the-annual-cmo-spend-survey-research-2020?utm_source=youtube&utm_medium=cpc&utm_campaign=GML_NA_2020_GMLSPSV_PD_LG1_RE-PAID-YT&utm_term=theannualcmospendsurveyresearch2020&utm_content=theannualcmomarketingspendsurvey
Five Key Insights - The Annual CMO Spend Survey 2020 Gartner for Marketing 2020-11-05 | To learn more, download The Annual CMO Spend Survey research now.gartner.com/en/marketing/research/the-annual-cmo-spend-survey-research-2020?utm_source=youtube&utm_medium=cpc&utm_campaign=GML_NA_2020_GMLSPSV_PD_LG1_RE-PAID-YT&utm_term=theannualcmospendsurveyresearch&utm_content=cmospendsurvey
Emerging Technology: AR/VR and the E-Commerce Experience Gartner for Marketing 2020-10-22 | Sure, e-commerce gains can help offset in-store losses…but can the in-store experience itself be replicated online? Thanks to developments in augmented and virtual reality tools, the answer might be yes.To learn more about emerging technologies like Virtual and Augmented Reality, visit Gartner.com/marketing.
An Invitation for Prospective Clients: Gartner For Marketers Gartner for Marketing 2020-07-01 | For more information, contact GML@Gartner.com.
Gartner Digital Intelligence Report: Customer Service 2020 Gartner for Marketing 2020-05-14 | While e-commerce growth is projected to continue at a steady clip, strong online customer service can be a dealbreaker for shoppers. So, how are brands responding? Across self-service functionalities like guided selling tools and chatbots, and assisted channels like live chat and social media, brands are making worthwhile digital customer service investments—but is it enough to keep up with consumers’ evolving expectations? The 2020 Gartner report on Customer Service details the efforts of 118 brands across ten industries. To learn more, visit Gartner.com/marketing.
In Focus: e.l.f.s TikTok Success Gartner for Marketing 2020-04-23 | TikTok, the video-sharing app that’s skyrocketed in popularity, is a good reminder that social media prowess isn’t a one-size-fits-all affair. Katie Groody, Research Principal of Beauty at Gartner for Marketers, focuses on e.l.f. Cosmetics, whose winning TikTok strategy demonstrates the importance of understanding platforms’ nuances and audience expectations. In Focus spotlights best-in-class brand efforts across platforms and tactics. To learn more, visit Gartner.com/marketing.
Gartner Digital IQ Index: Restaurants US 2019 Gartner for Marketing 2020-04-02 | Restaurant sales have surpassed grocery sales as diners increasingly eat in. Are restaurant brands prepared to cater to contemporary consumer needs? From function-rich mobile apps to robust loyalty programs, restaurant brands are pulling all the stops. But are their efforts enough to satisfy hungry shoppers? The 2019 Gartner Digital IQ Index for Restaurants US benchmarks the digital competence of 77 restaurant brands. To learn more, visit Gartner.com/marketing.
Marketing in Uncertain Times: What Brands Can Learn From China Gartner for Marketing 2020-03-23 | While Coronavirus began to disrupt the U.S. in February 2020, it has been an ongoing crisis in China since December of last year. What can marketers learn from global brands’ responses in China? For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.
Marketing in Uncertain Times: Managing Marketing Costs Gartner for Marketing 2020-03-23 | In the wake of the disruption that organizations are facing in the midst of COVID-19 and its ensuing effect on global markets, managing and optimizing marketing costs is essential. What steps should CMOs take to ensure they can respond accordingly? For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.
Marketing in Uncertain Times: Marketing to Anxious Consumers Gartner for Marketing 2020-03-20 | While the Coronavirus epidemic has been at the forefront of concerns across the United States, Gartner research reveals that concerns about climate change, fears of economic recession and racial tensions were already weighing on consumers' minds. Here are several tips for compassionate communications in the midst of this situation. For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.
Marketing in Uncertain Times: Marketing and Agility Gartner for Marketing 2020-03-20 | Gartner research indicates all organizations are currently facing some level of disruption due to COVID-19. In times of disruption, agility is more important than ever. So what steps can your brand take to ensure you’re able to remain nimble in the wake of Coronavirus? For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.
Ewan McIntyre on Cost Optimization Gartner for Marketing 2020-03-19 | Considering the current economic climate, cost optimization is an essential step for CMOs to demonstrate the value their department can deliver to the wider organization. What efforts can be taken to ensure that marketing is seen as a value driver, rather than an expenditure? Ewan McIntyre, VP Analyst at Gartner for Marketers, touches on key considerations for CMOs. To learn more, visit Gartner.com/marketing.
Gartner Digital IQ Index: Top American & European Luxury Brands in Digital 2019 Gartner for Marketing 2020-03-19 | In the wake of worsening economic conditions and unreliable department store retail, luxury brands are increasingly turning towards direct-to-consumer sales for revenue. But are they reaching the right demographic? As Gen Z represents an increasing share of shoppers, brands need to retool their digital strategies to successfully cater to the future of luxury consumers. The 2019 Gartner Digital IQ Index for Luxury US & Europe benchmarks the digital competence of 101 brands. To learn more, visit Gartner.com/marketing.
Two-Minute Case Study - Lancômes Glocalization Glow Up Gartner for Marketing 2020-03-05 | When it comes to ad campaigns, global efforts aren't one-size-fits-all—what resonates in one location might not on the other side of the world. This is where global and local efforts, or glocalization, comes in. Bo Kim, advisory principal for Beauty Europe at Gartner For Marketers, talks about Lancôme’s glocalization success on their Idôle perfume launch, thanks in part to both worldwide marketing efforts, and France-tailored localization. The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.
Gartner Digital IQ Index: Retail Banking US 2019 Gartner for Marketing 2020-02-13 | As Americans warm up to the idea of online-only banks, traditional retail banking brands are investing in digital optimization to cater to consumers’ evolving expectations. Will brands’ efforts in improving their online user experience give them the advantage they need to compete against the increasing fintech threat? The inaugural Gartner Digital IQ Index for Retail Banking US benchmarks the digital competence of 80 brands. To learn more, visit Gartner.com/marketing.
Gartner Digital IQ Index: Top Luxury Hotel Brands in Digital 2019 Gartner for Marketing 2020-02-06 | If you’re planning a trip, chances are you’re seeking more than a room reservation—half of millennials are looking for unique experiences when booking a hotel room.While luxury hotel brands are increasingly investing in mobile-optimized destination guides and experience reservations, are they taking the necessary steps to stand out in search visibility against competitive OTAs?The Gartner Digital IQ Index for Luxury Hotels benchmarks the digital competence of 84 hotel brands operating in the U.S. To learn more, visit Gartner.com/marketing.
Gartner Digital IQ Index: Top Beverages Brands in Digital 2019 Gartner for Marketing 2020-01-30 | As consumers tap into the wellness trend, search terms and purchase behavior alike increasingly lean into health awareness. But while beverage brands are beginning to respond, consistent messaging fizzled out across mediums.And while influencers offer another touchpoint to generate brand awareness, the presence of private-label brands across beverage categories brings its own set of challenges.The 2019 Gartner Digital IQ Index for Beverages US benchmarks the digital performance of 91 brands. To learn more, visit Gartner.com/marketing.
Two-Minute Case Study - A Star Brand is Born This Way: Haus Laboratories Prime Day Debut Gartner for Marketing 2020-01-24 | Given the crowd that Amazon attracts on Prime Day, the retail event presents an unrivaled opportunity to make an impression on prospective shoppers. So how can brands use the extra traffic to launch a new product?Lakshmi Kalluri, Amazon Research Specialist at Gartner for Marketers, explains how Lady Gaga’s Haus Laboratories tapped into the power of Prime Day without overloading marketing collateral with Amazon messaging.The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.
5 Questions: Customer Data Platforms with Lizzy Foo Kune Gartner for Marketing 2020-01-10 | Watch Lizzy Foo Kune, Sr Director Analyst, Gartner for Marketers discuss Customer Data Platforms.
The CMO Spend Survey 2018-2019 - Where Marketing Budgets Are Headed Gartner for Marketing 2020-01-08 | Watch Ewan McIntyre, VP Analyst, Gartner for Marketers share where marketing budgets are headed in 2019 and beyond.
5 Questions on Personalization Strategy with Brent Adamson Gartner for Marketing 2020-01-08 | Watch Brent Adamson, Distinguished VP, Advisory, Gartner for Marketers answer our clients most pressing questions on the topic of personalization. Brent shares how to design personalization that will help consumers, best in class personalization examples and more. Watch now to learn more.
5 Questions: Brent Adamson on the Future of Marketing Gartner for Marketing 2020-01-08 | Watch Brent Adamson, Distinguished VP, Advisory, Gartner for Marketers answer our clients most pressing questions on the topic of personalization. Brent shares how to design personalization that will help consumers, best in class personalization examples and more. Watch now to learn more.
5 Questions: B2B Persona Development with Martha Mathers Gartner for Marketing 2020-01-08 | Watch Martha Mathers, Managing Vice President, Gartner for Marketers, answer our clients' most pressing B2B marketing questions. Martha shares insights on creating effective personas, taking your personas to the next level, case study examples and more.
5 Questions- Securing Support for CX Programs with Augie Ray Gartner for Marketing 2020-01-08 | Watch Augie Ray, VP Analyst Gartner for Marketers answer the most pressing questions clients ask on the topic of CX. Augie shares how to secure support for CX programs and 3 key takeaways for customer experience leaders. Watch now to learn more.
5 Questions on What is CX with Augie Ray Gartner for Marketing 2020-01-08 | Watch Augie Ray, VP Analyst, Gartner for Marketers weighs in on what CX is.
5 Questions: Augie Ray on Customer Oriented Culture Gartner for Marketing 2020-01-08 | Watch Augie Ray, VP Analyst, Gartner for Marketers explore building a customer oriented culture.
4 Common Mistakes in CX Initiatives with Augie Ray Gartner for Marketing 2020-01-08 | Watch Augie Ray, VP Analyst, Gartner for Marketers address common CX mistakes we often see our clients making. Augie dives into persona development, proving the value of your CX program, understanding your customer data and more.
5 Questions: Organizing for CX with Augie Ray Gartner for Marketing 2020-01-08 | Watch Augie Ray, VP Analyst, Gartner for Marketers discuss CX and organizational design.
5 Questions on What Clients are Asking about Social Media with Alex de Fursac Gash Gartner for Marketing 2020-01-08 | Watch Alex de Fursac Gash, Director Advisory, Gartner for Marketers answer clients' most pressing social media questions. Alex will share how to create content quickly, 3 things that brands can do to speed up turnaround time and provide best in class industry examples.
5 Questions: Vendor Selection and Management with Benjamin Bloom Gartner for Marketing 2020-01-08 | Watch Benjamin Bloom, Sr. Director Analyst, Gartner for Marketers explore vendor selection and management.
5 Questions: Conversational Marketing with Benjamin Bloom Gartner for Marketing 2020-01-08 | Watch Benjamin Bloom, Sr. Director Analyst, Gartner for Marketers address what is conversational marketing.
5 Questions: Customer Data Platforms with Benjamin Bloom Gartner for Marketing 2020-01-08 | Watch Benjamin Bloom, Sr. Director Analyst, Gartner for Marketers discuss Customer Data Platforms
Analyst Inbox: Noah Elkin on Multichannel Marketing Misconceptions Gartner for Marketing 2020-01-08 | Watch Noah Elkin, Sr Director Analyst, Gartner for Marketers weighs in on the top multichannel marketing misconceptions.
Analyst Inbox: Noah Elkin on the Best Approach to Starting a Multichannel Marketing Campaign Gartner for Marketing 2020-01-08 | Watch Noah Elkin, Sr Director Analyst, Gartner for Marketers on how to start a multichannel marketing campaign.
