PolaroidSay hello to our newest camera: Polaroid Go. This cutie was designed to be your wearable, take-anywhere-able creative sidekick. We’ve teamed up with Ben from “In an Instant” to help you get the most out of your Polaroid Go camera.
00:25 Preparing to shoot 01:50 Easy shooting 02:50 Flash 03:40 Selfie/Self-timer 04:53 Double Exposure 06:20 Camera care
How to use the Polaroid Go cameraPolaroid2021-07-19 | Say hello to our newest camera: Polaroid Go. This cutie was designed to be your wearable, take-anywhere-able creative sidekick. We’ve teamed up with Ben from “In an Instant” to help you get the most out of your Polaroid Go camera.
00:25 Preparing to shoot 01:50 Easy shooting 02:50 Flash 03:40 Selfie/Self-timer 04:53 Double Exposure 06:20 Camera care
Learn more: polaroid.com/go In An Instant: youtube.com/inaninstantPolaroid 101: How to use the FlipPolaroid2025-04-15 | This is an orientation for the Flip Instant Camera. In this episode we’ll guide you through the dynamics of the Flip’s hyperfocal 4-lens system, sonar autofocus, scene analysis, the most powerful flash, and how to give yourself a round of applause.
Including: Opening the box. Charging your camera. Procuring and inserting Polaroid i-Type Film. Initiating capturement of an instant picture. Understanding scene analysis. Analyzing a scene for yourself. Unlocking the vast expanse of your creative potential aka. connecting to the Polaroid App. Giving yourself a round of applause.Introducing the Polaroid Now+ Generation 3Polaroid2025-03-06 | Better tech. Bolder colors. Brighter pictures.
Gain extra creative firepower when you connect the Polaroid Now+ Generation 3 Instant Camera to the Polaroid App. Access aperture priority, remote controls, double-exposure, self-timer, manual mode and more. Combine this connectivity with an optimized two-lens autofocus system that takes sharper pictures in bright lighting and you’ve got a classic-look camera that’s full of modern tech.
Available in four new colors, made with 40% recycled materials and compatible with iconic, full-sized Polaroid i-Type Film.
Out now on www.polaroid.com.Introducing the Polaroid Now Generation 3Polaroid2025-03-06 | Better tech. Bolder colors. Brighter pictures.
The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials.
Available in six new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.
Out now on www.polaroid.com.Polaroid 101: How to use the Now & Now+ Generation 3Polaroid2025-03-04 | This is a walk through on everything you need to know about the Now & Now+ Generation 3 cameras. In this episode we’ll break down the ins and outs – technically, emotionally, and maybe even spiritually speaking.
Covering topics like: Taking your camera out of the box. Manifesting film to your front door. Taking a picture. Taking a better picture. Taking an even better picture. Connecting your camera to the Polaroid App. Scanning your pictures with the empty convenience of the digital world. Giving yourself a pat on the back.Inside The Polaroid Film FactoryPolaroid2025-02-28 | Step into the world's only Polaroid film factory in Enschede, Netherlands. Meet the team, the machines, and discover the huge operation behind making Polaroid Film as iconic as the moments it captures.
Behind the scenes, we've a whole team full of stories. Meet Jimmy for example, a Polaroid legend who’s been with us since 1978. He’s the hero of the factory floor, keeping the machines (and the rest of us) in line.
Part science, part art, and part sheer determination, we keep things moving to make sure you have the Polaroid aesthetic we all know and love.Polaroid101 TroubleshootingPolaroid2024-11-18 | Why are there dots on your photo? And why is it green? In this episode, Fred, gives you all his tips and tricks to fixing bad Polaroid pics.
Like: Diagnosing problems with photos. How to fix those problems. Film expiry. Cleaning and camera maintenance. When your film might be well and truly puppeted.
This is part three, in a three-part series where Fred rants you through everything you need to know about Polaroid photography. So keep your ears open, take your lens caps off and remember: failure is fun when you’re learning!Polaroid101 The BasicsPolaroid2024-11-18 | What does chemistry have to do with photography? In this episode Fred will run you through the what’s-what of Polaroid cameras and film.
Including: Parts of the camera. Types of film. How to choose the right film. Camera and film handling. Storage and maintenance. Why putting your film through an X-ray machine might get you abused by a puppet.
This is part one, in a three-part series where Fred rants you through everything you need to know about Polaroid photography. So keep your ears open, take your lens caps off and remember: failure is fun when you’re learning!Polaroid101 Taking A PicturePolaroid2024-11-18 | Why should the sun always be behind you? In this episode our Customer Service Manager, Fred, helps make sure your Polaroid pics are worthy of the frame they develop in.Polaroid X Magnum for the Polaroid I-2 Camera.Polaroid2024-07-09 | We’ve partnered with global photography collective Magnum photos to celebrate the storytellers elevating the instant photography craft.Polaroid X Magnum for the Polaroid I-2 Camera.Polaroid2024-07-09 | We’ve partnered with global photography collective Magnum photos to celebrate the storytellers elevating the instant photography craft.Polaroid X Magnum: Enri CanajPolaroid2024-07-09 | For this partnership’s extension of his “Albania Homecoming” project, Enri Canaj is using the Polaroid I-2 Camera to reconnect with his homeland and it’s people.
Albanian photographer Enri Canaj’s work is raw, honest and beautiful in its authenticity. Through his images he captures multiple realities of the immigrant experience.
Enri builds on his Albania Homecoming story using the dreamy visual tone of Polaroid film—and the nostalgia of black and white—to reimagine the daily life he could have lived in his home country had he not emigrated at an early age. Enri uses the sharp I-2 lens to capture these new, clear memories in detail – as if he’s freezing them in time.
“Shooting with Polaroid was more meaningful because of the connection that you have with people. It’s a connection you immediately make when you give them the physical print. And for me, this kind of connection and the surprise you can see in their eyes is really beautiful.”Polaroid X Magnum: Newsha TavakolianPolaroid2024-07-09 | Through the lens of her Polaroid I-2 Camera, Newsha Tavakolian changes the narrative around Iran’s highest plateau—Mount Damavand—and those who live there.
Newsha Tavakolian is an Iranian photographer, visual artist, and educator. Her ongoing photography project—Modern Iran—is her attempt to capture a portrait of her ever-changing homeland. For this partnership she captures the daily lives of locals living in the Middle East’s highest plateau.
“Damavand Mountain is very important in our culture. In Iranian culture, there are a lot of mythological stories and folklore stories about the mountain. So it's a beautiful area, but also historically quite an important place.”
Newsha shoots around the mountain with the I-2 connected to a high-speed flash sync. Allowing her to freeze moments as they happen while still keeping detail in the dramatic backdrop. Her story documents all the ways this landscape provides for its people – both as a home, a hot spring and a source of fresh water.
As Newsha says, “She is a very generous mountain.”Polaroid X Magnum: Jim GoldbergPolaroid2024-07-09 | Jim Goldberg uses the Polaroid I-2 and the physicality of instant photography to build trust with, and capture portraits of, the Augusta (Arkansas) community.
“People don’t want to be photographed all the time. But people want to be seen. People want to be heard.”
Jim Goldberg has been working with experimental storytelling for over 40 years and is known for his innovative use of text and image. For this partnership, Jim extends Polaroid images with text to encapsulate those living in two small Arkansas Delta communities that he sees as a “microcosm of what is going on socially and politically in the rest of the States”.
Since his first visit in 2020, Jim has been returning to this community again and again – often without taking photos at all. He spends his time slowly earning trust and immersing himself in the local culture. Four years later, Jim is still collecting more perspectives that will one day make up a larger body of work.
Polaroid cameras have been a part of Jim’s practice for decades. He believes the medium helps him connect with the people he’s shooting. He gives his subjects their portraits as both a keepsake and a canvas to express themselves. This practice helps each person “become the picture” by bringing these deeply personal quotes to life through text and collage on the portraits themselves.Foam x Polaroid Artist Talk Series: Marcel VeldmanPolaroid2024-04-07 | For our third and final edition of our series of artist talks at Foam Photography Museum in Amsterdam, we have invited photographer Marcel Veldman.
Marcel is an Amsterdam-based photographer, skateboarder and creator of The Fluff magazine. He’s been capturing skateboarding culture on Polaroid film and beyond for the best part of 30 years.
Watch as he talks about how he uses Polaroid photography to capture the community, skateboarding culture and the life beyond the trick.Capture Real Life on the Polaroid Now+ Generation 2: Ry ShoroskyPolaroid2024-04-04 | #Shorts No one embodies “the slow life” quite like photography, cowboy and long-distance trucker Ry Shorosky. Through the lens of his Polaroid Now+ Gen 2, Ry explores how creative freedom—on the road and in photography—can be liberating. #CaptureRealLifeCapture Real Life on the Polaroid Now Generation 2: Katie SilvesterPolaroid2024-04-03 | #Shorts Parenting and instant photography have a bit in common: They’re both frustrating and you never really know how things will turn out. Katie Silvester documented her sister and brother-in-law, and their kids, for a week on the kid-friendly Polaroid Now Gen 2. #CaptureRealLifeCapture Real Life on the Polaroid Go Generation 2: Vitória MendonçaPolaroid2024-04-02 | #Shorts To become a professional skater, you’ve gotta deal with a lot of pain – physical and emotional. But if you ask pro skater Vitória Mendonça it’s all worth it in the end. Check out the skate day she captured on the skater-friendly-sized Go Gen 2. #CaptureRealLifeIntroducing the Polaroid Go Generation 2Polaroid2024-04-02 | Capture real life on the Go. Our most portable, wearable, take anywhere-able Polaroid Go Generation 2 instant camera has been upgraded with a large aperture range, precise light sensor, and on-point-exposure settings to make your pictures even better.Capture Real Life on the Polaroid Go Generation 2: CJ HarveyPolaroid2024-04-02 | #Shorts We gave CJ Harvey our take-anywhere-able Go Gen 2 to capture life on the road as a tour manager. And got a glimpse behind the curtain of the rockstar life (which involves a lot more highway driving than you’d expect.) #Shortvideo #CaptureRealLifeFoam x Polaroid Artist Talk Series: Ellen Carey & John ReuterPolaroid2024-01-25 | For our second edition of our series of artist talks at Foam Photography Museum in Amsterdam, we have invited Ellen Carey and John Reuter.
John Reuter is a photographer and educator. He joined the Polaroid Corporation in 1978 as senior photographer before becoming Executive Director of the legendary 20x24 Studio.
Ellen Carey is an experimental photographer, educator and artist. Best known for her large scale Polaroid photography, she’s been experimenting with 8x10 and 20x24 abstractions for the best part of 50 years.
Watch their artist talk on lens-based art, large-format works, experimental photography and learn how the development of Polaroid’s technology influenced their practice and elevated the perception of (instant) photography as fine art.
00:07: John Reuter on 20x24 Polaroid photography 27:28: Ellen Carey on her artistic practice and experimental Polaroid photographyFoam x Polaroid Artist Talk Series: Rhiannon AdamPolaroid2023-12-03 | We have teamed up with Foam Photography Museum in Amsterdam to host a series of artist talks dedicated to unravelling Polaroid's impact on today's social and cultural heritage. The series delves deep into the Polaroid history and the present, exploring how the format continues to contribute to today's art, science, and technology.
Photographic artist Rhiannon Adam hosted the series' first event. For her artist talk, Rhiannon dove into the story of Polaroid founder Edwin Land, the mechanics and history of instant photography and how the format shaped her own practice.
Rhiannon’s instant journey started as an Impossible Project beta film tester before choosing to take on an impossible project of her own, as a crew member for the upcoming Dear Moon Project. As the writer of “Polaroid: The Missing Manual”, few have a better understanding of Polaroid history.
00:03: Polaroid History: from the invention of instant photography in 1947 to 2008 16:45: The Impossible Project and Polaroid Today 21:001: Polaroid photography in art 28:22: Rhiannon's work and artistic practice 42:39: Going to the moon: being a crew member of the Dear Moon ProjectColor Is Weird: A Psychedelic Journey Into The World Of RetinexPolaroid2023-10-03 | Red? Orange? Yellow? Umm, why not all three at once? Edwin Land's legendary Retinex Theory smashes all the rules of color. We're here to explain.Polaroid I-2 - For the ImperfectionistsPolaroid2023-09-07 | Perfection. It’s flawed. And there are those who see right through it. Who embrace the random, the chaos, the uneven. Who know that it’s not about one million photos, but ones that really matter. Who appreciate the tactile pursuit of craft. They are the Imperfectionists, and the Polaroid I-2 instant camera is made for them.Polaroid I-2 - For the Imperfectionists: Max SiedentopfPolaroid2023-09-07 | A creative polymath, Max Siedentopf’s approach to craft celebrates the accidental, the unconventional, and the imperfect. He doesn’t believe in perfect moments. It’s failure, everyday surroundings, and luck that inspire us to craft better, more captivating work.
To explore the I-2 instant camera, he headed off to find the ‘extra’ in some of the ‘ordinary’ parts of Berlin.
Learn more: i2-camera.polaroid.comPolaroid I-2 - For the Imperfectionists: Kotori KawashimaPolaroid2023-09-07 | A thoughtful photographer, Kotori Kawashima’s craft is rooted in his ability to see and capture the poetry found in the everyday. When shooting, he makes sure to give life space to breathe, to be itself — it’s with its guard down that the world reveals its beauty.
To explore the I-2 instant camera, he followed his catlike curiosity through the backstreets of Tokyo.
Learn more: i2-camera.polaroid.comPolaroid I-2 - For the Imperfectionists: Coco CapitánPolaroid2023-09-07 | A breaker of forms, Coco Capitán’s craft is moored in chaos and unexpected beauty. From her handwritten poems to her photography, painting, and installation art, Coco’s work is never about expressing perfection, but rather the imperfect collision of ideas and reality.
To explore the I-2 instant camera, she hopped on a sailboat and ventured somewhere off the coast of Mallorca.
Learn more: i2-camera.polaroid.comHow to use the Polaroid I-2 CameraPolaroid2023-09-07 | Polaroid’s first camera with built-in manual controls and sharpest-ever lens. To get to know the Polaroid I-2 camera, watch L.A. photographer Mia Moran show you how to get started with the basics, then take you through what each manual control setting offers you as a photographer.
00:48 How to get started 02:22 Getting to know the Polaroid I-2 camera 03:31 Take your first photos in Auto Mode 07:25 Take great portraits in Aperture Priority Mode 08:18 Capture movement in Shutter Priority Mode 09:13 Get experimental in Manual Mode 10:12 Get creative in Multiple Exposure Mode 11:08 Polaroid I-2 after care
Learn more: i2-camera.polaroid.comThe Story behind the Polaroid I-2 Instant CameraPolaroid2023-09-07 | From Tokyo to Taipei, London to Amsterdam, the Polaroid I-2 camera is finally here. Our first camera with built-in manual controls and sharpest-ever lens - it’s our love-letter to instant photography.
Watch this video to learn more about the vision behind the Polaroid I-2, the people involved in creating it and how it came together over the course of 4 years.
00:19 The Polaroid I-2 Instant Camera 00:57 The Lens - The development of the lens in Tokyo, Japan 02:41 The Manufacture - Step inside our lens manufacture in Taipei, Taiwan 03:55 The Viewfinder - What makes a good viewfinder 04:31 The Camera Design - Insights from our London design team 05:45 Prototype and Testing - The team effort behind the Polaroid I-2 07:06 The Camera Breakdown - What the Polaroid I-2 can do 08:44 A message from our CEO, Oskar Smolokowski
Learn more: i2-camera.polaroid.comPolaroid Reclaimed Blue 600 FilmPolaroid2023-04-04 | Limited. Experimental. Sort of accidental. Our latest film, Reclaimed Blue, is based on entirely new film chemistry. What kind of photography is it good for? Come join the experiment, and help us find out!Though Polaroid created instant photography, instant photography is not PolaroidPolaroid2022-12-19 | ...Polaroid GiftsPolaroid2022-11-08 | There's a creative spirit in all of us. With the right tools, it comes alive. This holiday season, give a Polaroid gift that brings out the creative best in someone. 🎁📸✨Polaroid P4 Music Player: Polaroid Music App Set UpPolaroid2022-09-27 | ...Polaroid P2 Music Player: Polaroid Music App Set UpPolaroid2022-09-27 | ...Polaroid P3 Music Player: Polaroid Music App Set UpPolaroid2022-09-27 | ...Polaroid P2-P3-P4 Music Player: General FeaturesPolaroid2022-09-27 | ...Polaroid P1 Music Player: Stereo PairingPolaroid2022-09-27 | ...Polaroid P1 Music Player: General FeaturesPolaroid2022-09-27 | ...Polaroid P2-P3-P4 Music Player: Stereo PairingPolaroid2022-09-27 | ...Polaroid - Music In Full ColorPolaroid2022-09-21 | Polaroid Music has arrived. Presenting: New Polaroid Players, Polaroid Radio and Polaroid Music app. Turn up with #MusicInFullColor #PolaroidMusic
Listen to the Polaroid Radio via the Polaroid Music app or online at radio.polaroid.com Download the app - polaroid.com/polaroid-music-appThe Polaroid Go CameraPolaroid2022-09-01 | Create on the Go with the portable, wearable, take anywhere-able Polaroid Go. The world’s smallest analog instant camera. #PolaroidGoCreateThe Polaroid Go CameraPolaroid2022-09-01 | Create on the Go with the portable, wearable, take anywhere-able Polaroid Go. The world’s smallest analog instant camera. #PolaroidGoCreateThe Polaroid Go CameraPolaroid2022-09-01 | Create on the Go with the portable, wearable, take anywhere-able Polaroid Go. The world’s smallest analog instant camera. #PolaroidGoCreateCreate your holidays.Polaroid2021-11-10 | No matter how your holidays unfold, there’s a Polaroid gift to capture the creative ways you celebrate.
Get your hands on a gift you really want. www.polaroid.link/giftguideMeet Polaroid Now+ — our most creative camera yet.Polaroid2021-08-31 | This is your new experimental sidekick.
Polaroid Now+ — our most creative camera yet. More control. More filters. More creativity.
Music by Baraka Instagram: @barakasoundHow to use the Polaroid Now+ cameraPolaroid2021-08-31 | You’ve got ideas. You’ve got our most creative camera yet. Now you need to learn how to use it. Here’s Kenny to take you through the new Polaroid Now+.
0:09 Getting started 0:20 Loading film 1:00 Taking your first photo 1:28 Using the flash 1:31 Using the self-timer 1:55 Caring for your camera
Music by Baraka Instagram: @barakasoundHow to use the Polaroid Now+ camera - Advanced featuresPolaroid2021-08-31 | The Polaroid Now+ is no ordinary analog instant camera. It connects to the Polaroid mobile app to unlock even more creative tools. Here’s Kenny to show you a few of them.
0:18 Connecting to the Polaroid mobile app 0:29 Aperture priority 0:58 Double exposure 1:44 Light painting 2:08 Tripod mode 2:32 Manual mode 2:55 Custom shortcut 3:16 Adding a lens filter 3:37 Exposure value (EV)
Music by Baraka Instagram: @barakasoundGo Create with Nicole McLaughlin & the Polaroid Go cameraPolaroid2021-08-09 | For the final instalment of our Go Create project, we worked with New York-based designer Nicole McLaughlin. We caught up with Nicole at her Brooklyn studio (complete with a climbing wall) to get an inside look into her creative process and what inspires her one-of-a-kind creations. Read our interview with Nicole on Developing, our new publication.
Developing: https://www.polaroid.link/Nicole Learn more about the Polaroid Go: polaroid.com/go @nicolemlaughlin: instagram.com/nicolemclaughlinGo Create with Mei KawajiriPolaroid2021-07-15 | Give a big hand to Mei Kawajiri, our latest Go creator. We gave her a Polaroid Go camera and hung out with her at her downtown Manhattan nail studio. Read more about on her approach to overcoming creative blocks and staying unique in our new publication, Developing: https://polaroid.link/Mei
Instagram: @nailsbymeiGo Create with Steffen Grap & the Polaroid GoPolaroid2021-06-30 | Meet skater, photographer, collage artist, illustrator, and model, Steffen Grap. We followed the Berlin based creator through a day in his always-on life, where he pulls inspiration from everywhere and captures it all with the new Polaroid Go instant camera.
Read more at www.polaroid.link/steffen Instagram: @steffen.grap