Augmented (hyper)Reality: Domestic Robocop Keiichi Matsuda 2010-01-07 | The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.
Merger (doblaje Castellano / Latin Spanish dub) Keiichi Matsuda 2019-05-13 | Un cortometraje 360° sobre el futuro del trabajo y el culto a la productividad. Con la automatización poniendo fin a industrias centenarias, el profesional debe remodelar y expandir su servicio para agregar valor. El fracaso es solo una forma de pensar. Solo quienes se empoderan gracias a la tecnología prosperan. Merger es una nueva película sobre el futuro del trabajo. Con el telón de fondo de las corporaciones administradas por la inteligencia artificial, una contadora se encuentra atrapada entre la realidad virtual y física, entre lo humano y la máquina. Mientras lucha por su supervivencia económica, se encuentra inmersa en el culto a la productividad, en busca de la interfaz definitiva. Este cortometraje documenta sus últimos cuatro minutos en la tierra.Entrevista en Español: - cnet.com/es/noticias/merger-keiichi-matsuda-corto-en-360-grados-sobre-realidad-aumentada- cinefreaks.net/2019/05/10/keiichi-matsuda-invitado-de-lujo-en-construir-cineThank you to Construir CINE and the British Council of Argentina for facilitating this dub.🇬🇧English / original version here: youtu.be/SqW2dEkiD-Y
Merger Keiichi Matsuda 2019-01-16 | With automation disrupting centuries-old industries, the professional must reshape and expand their service to add value. Failure is a mindset. It is those who empower themselves with technology who will thrive.Merger is a new film about the future of work, from cult director/designer Keiichi Matsuda (HYPER-REALITY). Set against the backdrop of AI-run corporations, a woman finds herself caught between virtual and physical reality, human and machine. As she fights for her economic survival, she finds herself immersed in the cult of productivity, in search of the ultimate interface. This short film documents her last 4 minutes on earth.Starring Sarah Winter (Versailles, Endeavour)Alternate versions:. 🇪🇸Doblaje Español (Spanish dub): youtu.be/UpW1IIFLyfk. Vimeo: vimeo.com/302028562. Facebook: facebook.com/keiichimatsuda/videos/571312039946139. Instagram TV: instagram.com/tv/BspvAHEF_LP/?utm_source=ig_share_sheet&igshid=1vsxc7u4t639b
HYPER-REALITY Keiichi Matsuda 2016-05-19 | Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. If you are interested in supporting the project, sponsoring the next work or would like to find out more, please send a hello to info@km.cx.by Keiichi Matsuda | http://km.cxmore at http://hyper-reality.co
Alchemy Keiichi Matsuda 2013-08-01 | An experimental short, representing the history of Veuve Clicquot Champagne through a spatial, immersive interface. The film was shot in the Veuve Clicquot cellars under Reimes, more than 24 km of interconnected Roman chalk mines.
CELL | 2 | Design Keiichi Matsuda 2011-11-13 | An interactive installation by Keiichi Matsuda and James AllibanFor more information, go to installcell.comMusic: 'Fish In The Tin' (instrumental) by OMO, courtesy of LOAF
CELL | 4 | Installed at Alpha-Ville Keiichi Matsuda 2011-11-01 | An interactive installation by Keiichi Matsuda and James Alliban For more information, go to http://www.installcell.com Music: 'Tea Break' (instrumental) by OMO, courtesy of LOAF
CELL | 3 | Technology Keiichi Matsuda 2011-10-31 | An interactive installation by Keiichi Matsuda and James AllibanFor more information, go to installcell.comMusic: 'Advantage' (instrumental) by OMO, courtesy of LOAF
CELL | 1 | Showreel Keiichi Matsuda 2011-10-31 | An interactive installation by Keiichi Matsuda and James AllibanFor more information, go to http://www.installcell.comMusic: 'Tea Break' (instrumental) by OMO, courtesy of LOAF
Augmented City 3D [OFFICIAL] Keiichi Matsuda 2010-08-20 | NOV 2013: KICKSTARTER CAMPAIGN FOR NEW FILMS - CLICK HERE - http://hyper-real.coTO CHANGE FROM SPLIT SCREEN TO 3D/2D, CLICK THE '3D' TAB AT THE BOTTOM OF YOUR VIEWER. TO EMBED, SEE http://vimeo.com/14294054by Keiichi Matsudakeiichimatsuda.comThe architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality; instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from 'reality'. The spatial organisation of data has important implications for architecture, as we re-evaluate the city as an immersive human-computer interface.
The Pusher / The Entertainment Keiichi Matsuda 2009-10-22 | Please visit http://vimeo.com/7193015 for higher quality version with working sound. Alternative realities surround us and present possible and impossible fantasies for purposes of information, advertising, glamorising, publicising, and propagating the ideals of capitalism through consumption. The mechanisms of addiction are at play. Shop windows, billboards, magazines are portals to parallel universes. They set-dress our mundane world, and relieve us of the responsibility of the dream. The pusher shows us what our aspirations are, and shows us where to buy them. The dirty fringe of the city at night juxtaposes decaying shop-fronts, hooded gangs, traffic fumes and haggard faces with glowing visions of perfect worlds. Perfectly lit, perfectly framed, perfectly inhabited. We are so familiar with these utopias that we rarely question their placement and the connotations of their existence in run-down environments.
The Technocrat Retrofit of London Keiichi Matsuda 2009-05-31 | Official selection onedotzero terrain 09. onedotzero.com The culmination of my fourth year (MArch) in Nic Clear's Unit 15 at the Bartlett School of Architecture in London. This project is about architectural intervention, but its basis lies in economics. Our current system of economics and politics (as they have converged to a point which is hard to distinguish) is fundamentally unsustainable. It relies on debt and exponential growth, and operates on an abstracted belief system that ignores our finite world resources. Technocracy is a post-capitalist economic system devised and developed in 1920s America by academics and scientists as a solution to the waste and unsustainability of capitalism. Like capitalism (and communism/socialism etc.), it does not concern itself with scarcity, but rather with abundance, with the view that the capacity exists to feed, clothe and shelter everyone in the world. This does not happen with the current system as 'there is no way to sell an abundance'. This has shown itself increasingly as false scarcity is imposed on us in the form of digital rights management, licensing for broadcasters, action against peer-to-peer services etc. The Technocrat Retrofit of London occurs circa 2070, and marks a return to the community driven sustainable way of living so often romanticised by architects, but with the help of less fashionable technology and top-down systems of government. The stock market has crashed and the pound has moved into hyper-inflation. Banks are deserted. The mayor of London negotiates with a powerless central government to transform the square mile into a contained self-sufficient Technocratic state. Buildings are retrofitted to create a sustainable self-sufficient community. Aerostats above the city support tethered wind turbines in the polar jet stream, supplying electricity to the Technate. Sunlight is the most scarce resource in the city, so a canopy of hydroponic greenhouses covers the Technate. Many existing buildings are used to house industrial and agricultural processes, located and inter-linked for efficiency and reuse of waste products.
Sputniko! - I Remember You Keiichi Matsuda 2009-01-02 | Music video to be released in early 2009 on Sputniko!'s debut album. The video was shot on HDV and uses projections of still and moving images on the surface of Hiromi's body and face, which was then composited in after effects and premiere. Everything you see in the video is projection on skin; very little effects work was done other than colour correction and layer blending. View in High Definition at http://www.vimeo.com/2566438
Babel Keiichi Matsuda 2009-01-01 | A very short film about the financial crisis of 2008. At the moment I'm just playing around with some techniques in green screen and after effects.
UCL Promotion Video Keiichi Matsuda 2009-01-01 | Made for and screened at the Lord Mayor's Show in London, 2008.
