Welcome, John Clemmons. Noah Clothing 2023-12-18 | Welcome to the team, John Clemmons.Filmed by Alex Greenberg & Elias PariseEdited by Elias Parise-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah x G-Bo The Pro & DJ Rei Double R Noah Clothing 2024-09-17 | In the early '90s, hip-hop didn’t have the mainstream appeal and presence it enjoys today. It was very much underground and largely controlled by the participants within the culture. DJs at the time held the power to break records and were the gatekeepers of the scene, determining what got played at parties and in the streets. None were more pivotal during that era than G-Bo The Pro and DJ Rei Double R.The duo made their mark within hip-hop through their mixtapes, which were unique and unlike anything else at the time. Hip-hop wasn’t on the radio like it is now—you couldn’t just turn it on and hear it whenever you wanted. Besides getting the tapes directly from the DJs, record stores and downtown boutiques were the go-to places. These brick-and-mortar spots were cultural hubs, run by people with a genuine passion and deep connection to the music.G-Bo & Double R were making tapes back then and were true pioneers. They even extended the typical runtime of their mixtapes—most were 90 minutes, but theirs often pushed 96 minutes, giving listeners even more content. We sat down with G-Bo at his downtown office to discuss his early years and the signature style that he and Double R brought to their legendary mixtapes.Releasing on noahny.com on 9/19.
Noah Skate Team in LA Noah Clothing 2024-06-20 | Louie Lopez, Frankie Decker, Evan Wasser, Chris Tenorio, and John Clemmons in LA in March. Video by Daniel Dent.noahny.com/pages/skate
Welcome, Evan Wasser. Noah Clothing 2024-05-01 | Welcome to the team, Evan Wasser.Filmed and Edited by Aidan Olmstead Photos by Elias Parise#shorts
Welcome, Evan Wasser. Noah Clothing 2024-04-30 | Welcome to the team, Evan Wasser.Filmed and Edited by Aidan Olmstead Photos by Elias Parise-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothingTikTok: tiktok.com/@noah_clothing
Noah x The Pogues Noah Clothing 2024-03-13 | Learn more about the history and music of The Pogues on our blog: noahny.com/blogs/news/the-pogues-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Inside Iconic Fashion Image-Maker Collier Schorrs PUMA x Noah Campaign Noah Clothing 2024-02-23 | When we discovered a pair of wrestling boots in the PUMA archives, it ignited an entire collection inspired by high school archetypes. Step inside the PUMA x Noah 'Do It For Yourself' S/S 24 campaign with this behind-the-scenes film by SHOWstudio, featuring interviews with photographer Collier Schorr and Noah's founder Brendon Babenzien.showstudio.com/projects/do-it-for-yourself-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Louie & Frankie in LA Noah Clothing 2024-01-05 | Louie and Frankie skating LA in December. Filmed & Edited by Ryan Lee.-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah x The Cure FW ’23 Noah Clothing 2023-12-06 | For our FW23 collaboration with the Cure, we produced a collection channeling the band’s endless well of creativity and artistic expression. In the spirit of classic tour merch and fan customization, we tapped artist Perla Haney-Jardine to recut, resew, and recontextualize the collection to her vision. The resulting pieces are not only unique 1/1s, but also amazing examples of the underlying individualistic spirit that we strive to inspire in every person who wears our clothes.However you choose to wear them, Noah x The Cure drops online and at select retailers on Thursday 12/7, 11 am ET.-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Cow Print - FW23 Noah Clothing 2023-11-21 | Chris, Jiji and Luca skating around Battery Park. Cow print FW23 pieces now available in store and online. Filmed by Alex Greenberg -Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
7th Annual Rockaway Beach Bodysurfing Competition Noah Clothing 2023-10-17 | We caught up with contestants, judges, and spectators for the 7th Annual Rockaway Beach Body Surf Contest hosted by RBBU on September 9th, 2023 to get their take on the action in and out of the water. -Video by Albert Kim -Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Nations Fishing Noah Clothing 2023-10-04 | Please join us on October 8th at the Noah Hideout for an exclusive release of a Noah x Nation FC Tee release, fly fishing casting demo, and on-site fly tying. Read more on the Noah blog. #noahcloting
Noah X Bandit Seadog 120 Race Noah Clothing 2023-09-28 | By one view, running is everything: the absolute most that any of us can ask from our bodies alone. It’s you, an origin, destination, and all the hills and valleys, puddles and pedestrians in between. By another, it’s all of these and so much less. One step after the next, the purest, simplest activity in the world regardless of distance or pace. And, crucially, it’s the unique mental clarity that is rewarded to all of us who pursue this most inclusive and unforgiving sport.At Noah, our interest in running has always been rooted in encouraging activity - whether alone or with friends. So we’re thrilled this month to partner with some New York neighbors who, though we take different approaches to apparel, share our commitment to detail, care, and building communities local and beyond.On September 10, we teamed up with Bandit for a first-of-its-kind on the East Coast ultramarathon relay race. We each arranged a team of seven runners, equally diverse in gender, who set off from Bandit’s Greenpoint shop and traveled the 120 miles across the length of Long Island, finishing at our storefront in Amagansett. Our hope is that this fresh perspective on racing will be the first of many to come, offering chances to enrich New York’s running communities and produce images and stories that invite new bodies, new minds into the comradery and challenges of running, no matter their ability.-Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Wilkie Day with John Gardner and Friends Noah Clothing 2023-09-25 | On Sunday, September 17th John Gardner hosted Wilkie Day at Ann Van Skatepark to celebrate the life of Brendan Wilkie and release his latest mental health awareness zine "Deep Reset II".“Brendan Wilkie meant the world to our community in New Jersey and the surrounding Tri-State area. Through this event and others to come, my hope is that we can carry on his spirit and help to ensure that anyone going through mental health struggles feels they have support and the tools necessary to carry them through to brighter days.” - John GardnerSpecial thanks to the following sponsors and links to their sites below:nothingbuttoday.comthebenraemersfoundation.comskatepark.orgskatejawn.comnjskateshop.comsquareupskateboards.comFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
FUTURE MAN Noah Clothing 2023-09-15 | "FUTURE MAN" featuring Louie Lopez, Frankie Decker, John Clemmons and Chris TenorioFilmed by Alex GreenbergFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Welcome, Frankie Decker. Noah Clothing 2023-09-01 | There is something unique about skateboarding and its relationship to video, photography, and music. Whether it be old magazines or videos, these forms of documentation not only act as a cultural bedrock but also as inspiration time capsules for later generations. As hard as it is to keep that old box of VHS tapes or DVD's around, you can't argue about the nostalgic quality of taking that dusty sleeve off of one of your favorite skate videos, blowing out the heads of the VCR, and watching an old clip. Every so often there are skaters that remind us why skateboarding is simply the best - whether it's their trick selection, certain spots, or just the fact that they look like they're always having a blast both on and off the board. That being said, we are happy to announce our latest addition to the Noah skate program. Welcome, Frankie Decker.Filmed and Edited by Kris BurkhardtFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah Fall / Winter 2023 Campaign Noah Clothing 2023-08-23 | While attempting to write an explanation for the inspiration for Noah’s Fall / Winter ‘23 collection, I remembered two quotes, both from author, naturalist and abolitionist Ralph Waldo Emerson: “To be great is to be misunderstood.”And “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”I didn’t realize it before, but I’ve been trying to honor the individuals in my life that have inspired me by being themselves. People who were pioneers in the world of music; from punk to new wave to hip hop artists all doing their own thing; to skateboarders, painters and writers. But most of all, the ‘as of yet’ unknown individuals in every town and city across the globe, who dont quite fit in today, but we all know are really just ahead of the rest of us. Thank you to all of the outcasts and pirates. -Video directed by Samuel Bradley- Shot and edited by Alex GreenbergFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah x Always Do What You Should Do Noah Clothing 2023-08-08 | Representing London and Mount Maunganui, Always Do What You Should Do brings a fresh perspective to the surf and skate world in a way that feels familiar to us and reminiscent of our past. We are proud to present our collaboration with them, available exclusively in-store at DSM London on Saturday August 5 and globally from Tuesday August 8.-Surfing: Ford TaylorSkaters:Bill EmmanoulidisLevi Hinkley Pete Gronau Robin Mcarthur Adams Adam Delarue George Reilly Hootie Andrewes Jarrad Carlin Josh Nice Nick MasonShane Regan Mac Christie Lloyd Hodgson Animation:LevFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah Running with Hakim Tafari Noah Clothing 2023-07-20 | Hakim Tafari is is a Buddhist Dharma practitioner who blends his meditative practice with street and trailrunning while also working to bridge an intersection between mindfulness sports and social justice. We caught up with him for a run in Los Angeles where he spoke with us on his approach to running, music, and how the two intersect.Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Andys Pool Noah Clothing 2023-07-18 | John Gardner's good friend Andy grew up near a community pool in New Jersey, one he would go swimming in as a kid. As with many spots you come across in skateboarding, there are some that just have easier access than others - and this particular pool was not one of those. For the longest time, John and his friends had dreamed of skating it but never got the chance, as the community only drained the pool once a year around Memorial Day for maintenance - after which it was swiftly refilled for the summer season. The first brief opportunity came in 2009 and they didn't get to skate it again until 2020 when the pandemic forced the pool to close for good. Fast forward to 2023, John gives us the breakdown on this special pool, the amount of work that goes into pool skating, and reminds us just how special some spots really are.John Gardner Switch Pivot. Cover photo by Andy Enos.Featuring:John GardnerEric JenkoskiZach GeskoJordan GeskoPiero SuarezSloan PalderJake SpoonerJosh SpoonerDewy CalderaroDuncan RowlandJohn ClemmonsDirected by John GardnerFilmed & Edited by Elias PariseAdditional Filming by Lorenzo Martinez Lab & Scans by Negativeland Motion Picture Film LabSpecial thanks to the Enos Family.Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Andys Pool Teaser Noah Clothing 2023-07-16 | Teaser for “Andy’s Pool” by @jawngardner premieres at @195mulberry tomorrow, Monday July 17th at 7 p.m. plus a presentation by @nothing.but.today
Wally Green at 195 Mulberry Noah Clothing 2023-06-28 | Beat Brooklyn native - and professional ping pong player - Wally Green, at a game to 3 and win a limited pair of PUMA Star Friends & Family Edition shoes. To even the playing field, Wally will put down the paddle and use our collaborative shoe instead, only 200 of which were made worldwide.Come and try your luck in-store at 195 Mulberry this Thursday 6/29, 12-4PM.-@pumasportstyle @wallygreennyc
PUMA x Noah: Winning Streak Noah Clothing 2023-06-26 | PUMA x Noah Drops on July 1, with an early release exclusively at Noah online and in-store on June 29th. Directed by Brian Billow. @pumasportstyle Follow us on:Web: noahny.com/PUMAInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
FW19 Lookbook Noah Clothing 2023-06-19 | Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah Surf Spring / Summer ‘23 Noah Clothing 2023-05-11 | We went all in West Coast for our SS23 season’s surf offering. -The West Coast was the original epicenter for the surf industry — each beach town up and down the coast boasted their own shaper or shapers which not only had factories but brick and mortar shops for their boards. This is where surf culture grew out of and is something that has been a major influence to us here at Noah in how we view our own shops and the way we develop the goods that go on them. So for this season, we went back to where it all started. Surfboards shaped by Allan GibbonsWetsuits produced by 7Till8Surfing by Noah CollinsFilm by Quinn Graham-Available at the Noah Hideout in Amagansett, Noah Clubhouse in Tokyo, and online.Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Ditch It with John Gardner Noah Clothing 2023-04-28 | Ditch it. John Gardner in Albuquerque, NM surfing the Indian School ditch.Film & Edit by Elias Parise.Follow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah x Sniffin’ Glue - An Interview With Mark Perry Noah Clothing 2023-04-24 | Renegade media and subculture go hand-in-hand. Before the internet made it easier to find out about under-appreciated music, movements, and brands, zines and other independent publications disseminated this information for a curious few who truly wanted to seek it out. It was infinitely harder to find like-minded people—you had to go to the same shows, frequent the same clubs, and do so much more than just follow the same accounts on social media.Zines were an integral part of this. These were physical publications often made in small quantities and edited by skeleton crews of people who were simply excited about the scene and wanted to tell those stories from a firsthand perspective. SNIFFIN' GLUE AND OTHER ROCK'N'ROLL HABITS, better known as Sniffin' Glue, was a monthly punk zine started by Mark Perry. We recently caught up with him to learn more.Directed & Edited by Radley CookCinematography by Chris HicksonMusic by Alternative TV, courtesy of Mark PerryFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Noah Field Team : Dr. Artie Kopelman Noah Clothing 2023-04-12 | This past year we have seen an alarming amount of whales wash up on our shores here in the North East & Mid Atlantic. This unfortunate occurrence made us turn to Dr. Artie Kopleman to get his opinion on the matter and shed light on the current state of our local marine ecosystem. Dr. Kopelman is the President of CRESLI and has been studying whales in our waters since 1987. We met up with him on a spring day during one of his seal walks where he monitors, documents, and records their activity.The Coastal Research and Education Society of Long Island was founded in the summer of 1996 by a group of experts in marine mammal science, environmental sciences, education and conservation. CRESLI was formed for the purposes of conducting research, providing educational experiences and promoting the conservation of coastal ecosystems.100% of proceeds from the sale of our Whale 5-panel hats will go to CRESLI to help support and further their mission.Cinematography & Editing by Maxwell HendersonFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Spring Superbloom - A Desert Decorated Noah Clothing 2023-04-03 | We recently headed to the west coast and linked with friends of the brand Noah Collins & Frankie Harrer and their crew to get a candid look on how they welcome spring in our Noah SS23 collection. The blossoming of a new season spent along the coast; color filled hills introduce us to what a perfect day of fun, waves and sunshine is like in their neck of the woods.-Direction / Edit / Cinematography: Quinn Graham Graphics: Evan Kassoy -Featuring:Frankie Harrer Noah Collins Declan BatesElijah Alicia -Songs:Prelude and Fugue in E Flat Major, BWV 552: I. Prelude - Wolfgang RübsamBlack Cat - BroadcastFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Introducing Louie Lopez Noah Clothing 2023-03-10 | Noah is fortunate to have a roster of team riders who align with our values of raw individuality and pure expression, and we are proud to welcome our newest rider, Louie Lopez. Skating gave me the strength and confidence to always trust myself. At its very core, the culture of skateboarding challenges the world around it. It encourages independent thought, rewards new ideas and welcomes change. I have operated in a similar way throughout my life. Skateboarding is creativity at its most pure. I have recently been reminded of what it means to be purely an individual in the world of skateboarding. The moments of hope and inspiration that skating has always provided have been harder to come by. But recently, events were set in motion that quite frankly, I could not believe. A young man made a decision that I could never have expected. Louie Lopez had a thought that he could skate for Noah. I could have never imagined this would be a real conversation. We love skateboarding but never thought of ourselves as skate in the traditional way. But once again, a skater went his own way and reminded us that there are no rules. He likes us and what we're doing. Louie's idea was actually the most skate thing you can do. He challenged what being skate even means. I've been transported back to my teenage self, and actually feel understood again, and of course it was a skater who gave me that gift. Welcome to the family, Louie.-Brendon Babenzien “I’m happy to be riding for people that truly care about what they do — not just making quality clothes, but the factories, the materials that are used, and how they affect the environment. I think that's just the best thing ever. And Noah has great classic stuff to wear, but if you want to get spicy, they’ve got that too” -Louie LopezFollow us on:Web: noahny.comInstagram: instagram.com/noahclothing/?hl=enTikTok: tiktok.com/@noah_clothingYouTube: youtube.com/@noahclothing8334
Out East with Trip Noah Clothing 2023-01-11 | While the East End of Long Island may represent a summer getaway to some, we look just as much forward to the winter season when the crowds thin and the swells pump. Friend of the brand and gallerist, Trip Patterson is on it anytime the Atlantic turns on. Here he is on a Josh Peterson quad from a recent batch of boards that Josh made for our Hideout shop in Amagansett, NY. -Noah surfboards & wetsuits available now on our online store, the Noah Hideout, and Noah Clubhouse Japan. Filmer: Andrew LawSurfer: Trip Patterson Surfboard: Josh Peterson
Noah & Vans FW22 Noah Clothing 2022-12-29 | Noah & Vans Chukka for FW22' featuring Rayad Abaza and Cooper Winterson.Available in store and online here, noahny.com/collections/shop
Duncan Rowland Noah Clothing 2022-11-01 | Duncan Rowland, born and raised in Portland, Oregon has been living in New York for over 12 years. He is one of the latest additions to our skate program and has a different approach accompanied with a unique eye to the spots he comes across. Whether it is roaming the industrial areas of Queens, skating a backyard pool in Long Island or making a spot work that most would write off as simply un-skateable. This latest solo part that he has worked on over the past 6 months is a glimpse into his unapologetic style on and off his board. Filmed in New York, New Jersey, Connecticut and Oregon we are excited to present this part to you and look forward to skating with Duncan much more into the new year.Filmed & Edited by Elias PariseAdditional Filming by Jake Keenan, Lorenzo Martinez, Neil Faveris16mm Processing by NegativelandAdditional Skating by Binger Boothe, Cooper Winterson, Lorenzo Martinez, and Rayad AbazaMusic: Jesu "Friends Are Evil"The Hunches"Not Invited"
Edgewood, Connecticut Noah Clothing 2022-10-07 | Chris, Duncan and Ray at Edgewood, Connecticut.Music by Josephine and Hershguy Track: "This is Track 11"Album: Stocky Tunes digrecordsusa.bandcamp.com/album/stocky-tunesFilmed and Edited by Elias Parise
Montauk, Long Island Noah Clothing 2022-09-23 | After a long and patient process, the Montauk community finally has a new and much needed update to their skatepark. We spent a couple days skating it last week with the locals and couldn't be more excited for the community out there. Special thanks to the Montauk Skatepark Coalition and Pivot Custom for the amazing workFeaturing:Chris TenorioCooper WintersonDuncan RowlandJohn GardnerRayad AbazaSpecial Thanks to the Montauk Skatepark Coalition.Filmed & Edited by Elias Parise.
6th Annual Rockaway Beach Bodysurfing Competition Noah Clothing 2022-09-17 | Video by Albert KimWeb: noahny.comInstagram: instagram.com/noahclothing
Introducing John Gardner Noah Clothing 2022-09-09 | John Gardner grew up in rural New Jersey and like anyone who got into skateboarding without much to skate aside from the road you lived on or the empty parking lot at the grocery store, it’s easy for your imagination to run wild - but of course some ideas are more attainable than others, especially as a kid. This bridge was no exception and it’s been in the back of John's head for some time. An incredibly talented skateboarder with interests that extend beyond shop talk into mental health awareness and breathing exercise, we are excited to officially welcome John to the Noah skate program.Filmed and Edited by Elias PariseStill Photography by Andy Enos
The Curb Project with Pat Smith Noah Clothing 2022-08-26 | Chances are that if you skate in New York you have come across something our friend Pat Smith has designed, built and installed. Maybe it was the quarterpipe to wallride at Blue Park or the 20' flat-bar rail under the Kosciuszko Bridge. We even had him build the bowl for us at our debut pop-up store 7 years ago. When he's not building commercial sets or running Coda Skateboards, he's giving back to skateboarding and creating fun and unique features for the New York skate community to enjoy. We caught up with Pat recently and asked him about his fascination with curbs and how they have ignited so much progression in street skating to this day. Watch the video above to learn more of what goes into Pat's processes and inspirations.Featuring: Pat Smith, Duncan Rowland, Dylan Goldberger, Cooper Winterson, Rayad Abaza, Mike Edghill, Chris Tenorio and Oleg PtashnykFilmed & Edited by Elias Parise
Beau at 195 Mulberry Noah Clothing 2022-07-18 | Beau playing an unplugged set at our 195 Mulberry location on July 7th. Track: "Dance With Me"Filmed and Edited by: Elias Parise
Noah Surf - Spring/Summer 22 Noah Clothing 2022-07-14 | Summer in the Northeast means long, hot summer days that are hopefully filled with some fun local wind swell that keeps us in the water and our toes in the wax as we wait for more powerful swells to come along during the fall hurricane season. Just a quick ride down the road depending on where the sandbars have shifted, our Amagansett shop is perfectly situated to take advantage of just that: waist to chest high summer swells with a buddy in tow to trade waves & boards with.Come visit us post surf at the Noah Hideout in Amagansett and kick back on our lawn to beat the heat this summer season. The shop is stocked with all your surf needs from boards by Covello Surf Designs & Storyteller Surfboards,to wetsuits, leashes, and wax.Artist: PC WorshipTrack: "Shell Shower"Filmed & Edited by Elias Parise
Long Island City Summer Session Noah Clothing 2022-07-06 | A fun summer afternoon session in Long Island City with John Gardner, Cooper Winterson, Duncan Rowland, Pat Smith and Rayad Abaza. Filmed by Elias Parise
Noah & Billion Oyster Project SS22 Noah Clothing 2022-06-27 | New York City’s waters once contained half of the world’s oyster population—that’s over 350 square miles of oyster reefs. A single oyster has the ability to filter 30 to 50 gallons of water every day, trapping harmful pollutants and chemicals. Their rapid decline over the last century, thanks to overfishing and, not surprisingly, man-made pollution, has wreaked havoc on the cleanliness and biodiversity of our waterways. Billion Oyster Project is on a mission to restore these reefs to their former glory with the goal of adding a billion oysters to the water by 2035.Having partnered with BOP previously, last week we wanted to continue our show of support by hosting a few members of their staff at our Amagansett location with an oyster tank mimicking the NY Harbour. Over the course of an afternoon, these live oysters filtered the water, leaving the tank clear by the end of the day.Starting this Thursday, June 30th through July 7th, we will be donating 100% of online sales to Billion Oyster Project. You can learn more about their ongoing initiatives here, billionoysterproject.orgFZBSJMSRKTFQ0VD5
Noah & Adidas SS22 Noah Clothing 2022-06-22 | Noah & Adidas Originals launches online Thursday 6/23, 9:00 a.m. EST.Music by Cough CoolTrack: "Keeping Perfect Time"Filmed & Edited by Elias Parise
