Taylor Lorenz
The Downfall of Skibidi Toilet
updated
We discussed vlogging layoffs to balancing your actual job with day in the life videos, and why more companies are seeking to hire internal corporate influencers.
00:00 Intro
01:03 What's a “corporate influencer”?
02:10 The inspiration behind Corporate Bro
03:43 From sales to full time content creating
04:56 LinkedIn and Instagram
07:30 The rise of “Broetry” on LinkedIn
10:20 CEO who posted himself crying on LinkedIn
13:13 How LinkedIn is helping users build their personal brands
14:32 Your work life vs your personal brand
15:29 How companies respond to their employees making content
16:48 In-house corporate influencer
17:39 LinkedInhost writers
19:20 AI and LinkedIn
21:27 LinkedIn’s pivot to video
22:26 Is LinkedIn the new X?
23:40 Silly Valley News
24:38 Ross’ advice for upcoming corporate influencers
26:03 Problems with the corporate world currently
26:27 Hustle culture and corporate influencing
28:14 The decline of job loyalty is good
#linkedin #creator #contetncreator #influencer #tiktok #tech #twitter #culture #popculture
00:00 Intro
1:06 The rise of “Nostalgia dealers” on Twitter
02:11 Why the X algorithm favors pop culture accounts
02:59 How “Nostalgia dealers” profit
07:08 How fake pop culture news gains traction
09:45 Stans, celeb PR, and pop culture accounts
11:42 How harmful are these accounts?
13:04 The repercussions
16:10 Pop culture archivists doing the lord's work
#popculture #celebs #celenews #twitter #chappellroan #sabrinacarpenter #britneyspears #music
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00:00 Intro
00:17 About User Magazine
00:55 My background in independent journalism
02:15 Gamergate
02:55 Creators dominate online culture coverage
03:30 The changing media landscape
04:02 Legacy media is built for an old, dead world
04:18 My struggle to find a place in the MSM
05:12 What I want to do with User Mag
05:40 Fake neutrality is over
06:00 How to support me
User Mag is founded on the belief that the real story of technology lies with its users. Instead of focusing on corporate earnings and boardroom conflicts, User Mag will cover how people are actually *using* technology.
I'll be reporting on the people and movements that are steering tech and internet culture, from weird online phenomena, to under-the-radar trends, to content creators, platform developments, policy initiatives, and the powerful forces that shape our online world. It's about who has power on the internet and how that power is being wielded.
User Mag will arrive via email 1-3 times a week, and paid subscribers will have commenting privileges, access to subscriber-only chats, and will receive exclusive, deep-dive analysis pieces among other benefits. It will include a mix of originally reported articles, interviews, and links to what I’m reading and watching online.
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Amazon, AliExpress, WalMart, Temu, eBay, the TikTok shop, even Etsy all seem to be selling the exact same cheaply made products from China.
How did this happen? Have we reached some sort of eCommerce singularity? And what does this say about the future of online shopping? Are we all doomed to have shitty cheap products forever?
I talked to New York Magazine's John Herman, who has been investigating this issue, to discuss.
My WaPo colleague, reporter Drew Harwell, joins to discuss the threats to our freedom of speech, expression, and privacy this new software unlocks.
00:00 Intro
00:13 Why age verification tools are becoming more commonplace
00:55 The rise of age verification tools in tech
02:20 How age verification tech actually works
02:48 Age verification IRL
04:14 Is age verification accurate?
06:03 Discrimination
08:19 The platforms most affected
09:24 Age regulation on the open web
11:19 The myth of kids online safety
14:30 The dangers of age verification tech
15:56 The hypocrisy of lawmakers
16:49 Data privacy risks
18:21 The moral panic around kids and online safety
20:52 Beyond social media
23:43 Pornhub
25:55 China
27:47 People fighting back
Business Insider’s Katie Notopoulos joins me to dive deep into the strangest corners of IG Reels and unpack how the platform became the weirdest place on the internet.
00:00 Intro
00:15 The weird world of Instagram Reels
01:16 The current user experience of Instagram Reels
02:34 “Fringe and Cringe” content on Reels
03:24 Why “Normie” content dominates the Reels algorithm
05:48 Why the Reels algorithm feels more reactive
07:56 Meta’s push to showcase more small creators on Reels
09:40 How Reels unique algorithm effects the evolution of Instagram
11:30 The concept of the “mythical reel pull”
12:09 The toxic comment section of instagram reels
13:47 Meta’s lack luster moderation system
14:40 The future of Instagram Reels
15:41 Instagram’s monetization policies
#instagram #memes #commentary #podcast #reels #meta #zuckerberg
00:00 Intro
00:50 How Elon’s feud with Brazil began
01:57 Brazil’s X ban is a huge loss for Elon
02:39 How Brazil’s X user’s differ from others
03:44 Brazil’s stan culture explained
05:11 How the entertainment industry feels about this ban
05:55 The cons of losing pop culture's most diligent archivists
06:38 Orkut: Google’s myspace “killer”, explained
07:32 What is “Zuera” and how it relates to the Brazilian internet
08:33 Why Brazil is not embracing Threads
09:38 And why BlueSky is so popular in Brazil
10:47 Will BlueSky be Brazil’s permanent new home?
13:20 Why Threads will never be Twitter’s true successor
16:32 Google and YouTube’s role in Brazilian internet culture
17:41 How long will this ban last?
19:09 How this ban will impact Brazilian politics
#elon #elonmusk #brazil #ladygaga #popculture #music #fandom #fanart #timotheechalamet #brazilian #twitter #youtube #influencer #politics #lgbtq
Later, Zach and I chat about the latest headlines, including Hasan Piker’s removal from the DNC, fridgescaping, what a Chick-fil-A streaming service could look like, and why everyone in DC is mad at food vlogger Keith Lee.
00:00 Intro
02:10 Brat Summer, Butter Yellow, and Sabrina Carpenter
03:23 Identifying “real” and “fake” trends
04:58 The drink of the summer
05:51 The most surprising trend of the summer
06:21 The top shoe trends of the summer
07:17 The rise of “(Blank) Girl” Summer
08:14 Social media's role in summer trends
10:07 Are micro trends dead?
12:00 Nasty by Tinashe and other trends that flew under the radar
14:01 Predicting Fall trends
16:09 Snapchat still being popular amongst teens
17:43 Hasan Piker kicked out of the DNC
19:05 The rise of “Fridgescaping”
20:38 Chick Fil A launches a streaming service
23:10 Keith Lee vs The D.C. Food Scene
#summer2024 #summer #trends #commentary #hotgirlsummer #brat #bratsummer #sabrinacarpenter #charlixcx #memes #clothing #shopping #culture #fashion #lifestyle #food
YouTube star Keith Edwards, who was also there, joins me to chat about the Democrats’ influencer strategy, what it’s like inside a creator boat party and meme lounge, and how the 2024 election has become one big battle for the internet.
00:00 Intro
00:36 Night 1 of The 2024 DNC
01:20 What being a democratic content creator entails
02:10 An overview of Keith’s content
02:58 The importance of social media in the Harris campaign
04:01 How Influencers have been catered to during this years DNC
05:35 Are the dems only giving credentials to “friendly” creators?
09:25 The freedom The DNC gave creators regarding content
10:37 Why the Democrats embracing the creator economy could be risky
13:07 Are memes hurting or helping the Harris campaign?
14:47 The Harris campaign’s stance on tech
16:17 How the Harris campaign can reach more voters online
19:58 The lack of liberal spaces in social media
21:17 Meta’s restrictions on political content
22:57 Should platforms continue to suppress political posts?
#tech #onlineculture #internet #memes #dnc #kamala #brat #bratsummer #politics #internetculture #news #influencer #creatoreconomy
We debate how influential X is in today’s political climate. Later, we explore the broader social media landscape, Kamala’s dicey use of a Dril tweet, the campaign’s broader digital strategy, and how TikTok and YouTube factor into the 2024 race.
00:00
00:36 Elon outshined on his own platform
03:06 Elon and Trump on immigration
06:34 Elon’s concessions to Trump
07:39 Trump vs the people who will actually run his admin
09:43 Elon’s liberal past?
10:48 Trump on audio format vs TV Trump
13:57 Trump’s return to Twitter
15:32 Twitter’s influence on the 2024 Election
18:19 Social media’s crackdown on news
18:40 Where does this leave our political discourse online?
21:21 Why no one can compete with the right-wing media
23:48 How social media is shaping campaign strategies
25:50 Candidates embrace “online trolling”
27:10 Why Kamala HQ embracing the internet is a double edged sword
30:05 Will hiring influencers yield success for the DNC?
31:54 The Olympics failed partnership with content creators
34:20 Does “Big Tech” still support Trump?
37:08 Kamala Harris’ relationship with Silicon Valley
39:58 Kamala’s stance on the TikTok ban
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How did all of this happen, and what does a potential MrBeast downfall mean for the creator world? I talked to digital culture reporter Steven Asarch, who has been breaking tons of news related to MrBeast for Rolling Stone and Passionfruit, about what went down and how this might impact the broader media landscape.
Later, Zach and I break down the latest headlines including why everyone is posting about a minion nailed to a cross, Kick streamer Adin Ross giving Trump a cyber truck and potentially violating election law, the Google antitrust suit, Tim Walz mania, and more!
00:00 Intro
00:51 How MrBeast became famous
01:29 How the backlash began
01:50 The Ava “Kris” Tyson allegations
02:30 The aftermath of the allegations
04:06 DogPack404's illegal lottery claims
04:57 The validity of the claims against MrBeast
05:45 Current MrBest Employee weighs in
06:06 The MrBeast Games controversy
07:25 MrBeast vs reality TV
08:37 MrBeast's "creator games"
09:47 Traditional media vs the creator economy
11:55 The alt-right's hand in “cancelling” MrBeast
13:59 The long term effects of MrBeast’s controversies
16:11 MrBeast’s rabid fandom
16:35 Will MrBeast's business collapse?
19:02 How this will effect the larger creator economy
19:47 Why journalists needs to take the creator economy more seriously
21:11 Taylor and Zach chat headlines
21:17 Tim Walz mania
22:43 Trump's and Adin Ross
25:24 Musk interview
27:37 Linda Yaccarino's wild video to advertisers
28:27 Google antitrust
29:44 AI Minion brain rot invades TikTok
#tech #technology #news #technews #tiktok #creatoreconomy #ai #artificialintelligence #twitter #youtube #commentary #chat #podcast #celebs #celebrity #celebnews #ai #meta #facebook
But are smartphones and social media ACTUALLY destroying children's minds? Or is this just another moral panic pushed by the media, opportunistic academics, and well meaning but ill-informed "concerned parents"?
I dove deep into the origins of this freak out about technology, pulled actual data and research, spoke to experts, and went deep on the history of moral panics to explain what's really going on here.
00:00 intro
00:40 the media pushing smartphone panic
1:40 state and federal laws against social media
2:20 Jonathan Haidt
3:06 Haidt's dubious claims
3:20 why Haidt's book resonates
4:03 research showing Haidt's claims are false
5:14 the flaws in Haidt's data
6:30 the Momo hoax of 2019
7:20 what's actually affecting kids mental health
8:15 the concerning laws Haidt is pushing
8:44 what life was like before smartphones
9:30 why the far right wants to restrict kids smartphone use
10:55 how young people actually use social media
12:23 THE HISTORY OF TECH MORAL PANICS
13:02 landline telephones
14:02 novels
15:08 newspapers
15:18 jazz books
15:30 comic books
16:58 television
17:46 home computers
17:53 walkmans
18:03 beepers
19:10 video games
19:50 the same groups of ppl who push every moral panic
20:05 what Haidt and I agree on
20:17 why kids are on their phones so much w/ danah boyd
20:35 city planning
20:46 homework and lack of leisure time
21:00 police violence, danger
22:09 the economy's role
22:45 what actually helps kids
23:10 what tech companies can do better
23:41 how social media is NOT like drugs (research)
23:54 social media as a tool
24:05 why kids need to learn the tech and media of their day
24:42 adolescence is never easy
25:26 what we can all do
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Invisible Narratives is the behind-the-scenes company responsible for making Skibidi Toilet a household name.
This week I talked to Adam Goodman, the Hollywood veteran who founded Invisible Narratives on how Skibidi became one of the most valuable franchises in Hollywood and what it means for the future of entertainment.
Later, Zach and I discuss the White dudes for Kamala Zoom, Google Docs and DIY dating apps, and an AI wearable wants to be your new best friend.
00:00 Intro
01:20 Skibidi Toilet movie when!
02:24 How Adam met DaFuqBoom
03:28 Michael Bay’s involvement
5:23 Marketing Skibidi Toilet
07:57 Roblox and Minecraft
10:03 Traditional media vs non-traditional media
11:34 Hollywood’s reaction to the Skibidi Toilet movie
14:40 Invisible Narratives origin story
18:00 Hollywood vs the creator economy
19:53 How Invisible Narratives works w/ creators
22:50 Hollywood's shifting views
24:41 News headlines w/ Zach
24:50 Senators are working with influencers now
26:18 Do journalists need personal brands?
28:18 The “White Dudes For Harris” zoom call
29:55 Why everyone's ditching dating apps
33:25 Introducing “Friend”, the latest AI wearable tech
37:43 AI founder's diss track
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Later, Zach and I break down this week’s headlines, including a lifestyle influencer suing another lifestyle influencer for copying her aesthetic, a terrifying DHS robot dog, and Marc Andreessen’s hope that AI will save comedy.
00:00 Intro
00:56 Why Twitter won’t die
2:16 Why can't progressives quit Twitter?
3:33 Is Twitter giving Elon Musk more political power?
05:15 Why VC’s like Marc Andreessen all love Trump
06:41 How X could change with a Kamala win
08:34 Kamala’s digital strategy
11:31 The "Hot Ones test" for politics
13:03 Kamala’s “coconut pilled” fan base
18:00 Why “Dark Brandon” memes flopped
20:30 Authenticity in political campaigns
21:49 Taylor and Zach chat news stories
21:57 Influencer sues another Influencer for stealing her aesthetic
26:04 Over half of U.S. Adults want to become full time content creators
28:03 Marc Andreessen thinks AI can save comedy
31:43 Department of Homeland Security hire robot dogs to assist in raids
35:03 CNN trying to understand Brat summer
36:58 Has Kamala jumped the shark?
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#tech #technology #news #technews #tiktok #creatoreconomy #ai #memes #meme #podcast #artificialintelligence #twitter #youtube #commentary #chat #podcast #celebs #celebrity #celebnews #meta #facebook #titok #popculture #influencer #influencers #snark #drama #reddit #kick #live #livestream #trump #trump2024 #RNC #trump24 #GOP #politics #kamala #kamalaharris #brat #bratsummer #charlixcx
I discuss the rise of conspiracies from anti Trump influencers with Mike Rothschild, author of "The Storm Is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything."
Later, Zach and I disucuss the shooter's "Demolition Ranch" YouTuber T-shirt, the RNC influencers tasked with making the GOP look cool, and other news of the week.
00:00 Intro
01:26 The origin of BlueAnon
03:05 The recent rise of BlueAnon post debate
04:22 The distrust in media
06:07 BlueAnon's main characters
07:14 How the Trump rally shooting became the tipping point for left wing conspiracy theorists
09:31 Parallels between BlueAnon and MAGA
10:45 False equivalencies between right vs left wing conspiracies
12:14 Why the truth matters
14:20 Don't ignore BlueAnon
15:40 IG Threads
16:45 BlueAnon ideology
18:50 Can tech companies solve this?
20:09 The role of politics and economics in conspiracy movements
22:45 Taylor and Zach break down the news
22:51 Trump shooting Merch
23:44 Demolition Ranch apologizes for influencing the Trump shooter
25:18 RNC hires right-wing influencers to reach conservative youth
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This week, I spoke to YouTuber @jaubrey, an expert on the internet’s worst people, about Kick’s race to the bottom.
Later, Zach and I chat about Logan Paul suing Coffeezilla, the outpouring of support for Sketch, and some of my recent stories including NATO inviting content creators to this year’s summit and the first full-time content creator running for Senate!
00:00 Intro
01:46 Welcome to Kick
03:56 Kick vs. Twitch
04:20 Who is Ice Poseidon?
05:06 Adin Ross
07:05 Meet N3ON
09:21 Cancel-proof influencers
09:49 Should we take Kick seriously?
12:45 Kick monetization
13:28 Kick's lasting impact
13:57 How Kick shapes online culture
16:06 The rise of outrage content
17:06 Kick creators spreading to YouTube?
17:45 Kick's legacy
19:17 Kick vs YouTube prank culture
20:27 Taylor and Zach chat headlines
21:13 Content creators at the NATO Summit
22:12 The first influencer running for congress
24:08 Logan Paul sues CoffeeZilla
26:38 Creators rally behind Sketch
28:24 Kids are cyberbullying their teachers on TikTok
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FYI I was in the middle of editing this and I got sick, so it's kind of janky but I wanted to just upload it because it was getting kinda stale. Sorry there's not a lot of graphics and it's pretty trash editing! Next video will be better!!
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But Lily did something most influencers haven't been able to do: She fought back and won. I spoke to Lily about snaking, how it all went down, Reddit, and what it's like to become the target of an online mob.
00:00 Intro
00:09 What are snark subreddits?
01:21 Realizing she had a snark page
02:55 How Lily’s relationship with Reddit changed
03:42 Debunking the lies posted on the subreddit
04:25 How the hate community evolved
06:53 Combatting the hate while pregnant
09:40 Why snark subreddits target women
13:05 Disguising hate and misogyny as moral activism
15:32 How Lily got the page taken down
16:55 Reddit’s lack of accountability
18:32 How do you manage your reputation online?
20:52 How Lily's life has changed
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Now, former Stanford Internet Observatory research manager Renée DiResta is speaking out about what it's like to monitor disinformation about yourself, and how anyone can become the subject of these dangerous hate and disinformation campaigns.
Later, I talk about my latest story about how Biden is struggling to garner the support of Gen Z influencers, the surgeon general’s campaign to put warning labels on social media, Logan Paul’s Trump interview, TikTok’s new AI-generated ads, and whether content creators are going broke.
00:00 Intro
00:09 What's up next on Power User
00:31 Who is Renee DiResta?
01:28 The beginnings of the rumor
03:50 Why do people think she's a CIA agent?
06:12 The right wing media's role
07:05 How the spread of misinfo affected Renee
09:01 How platforms like Twitter played a role
09:48 How the smear campaign spread to Congress
11:46 Why try to bring down the Stanford Internet Observatory?
13:20 The research done at Stanford and current state of the Observatory
14:01 Filter bubbles
15:14 The 2024 election
17:15 Fighting back against online disinformation
19:01 Why you should feed the trolls
19:43 Taylor and Producer Zach Mack chat over the news
19:48 Taylor's story on influencers turning against Biden
22:28 Trump x Logan Paul
24:35 Why the far-right excels on social media
25:54 TikTok's new AI Avatars
29:39 Are content creators going broke?
33:35 The surgeon general's BS social media warning plan
Order Renee's new book, Invisible Rulers: The People Who Turn Lies into Reality: reneediresta.com/books
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We talk about coining slang words for clout, emoji evolution, whether men or women have a bigger effect on language, how incel terms went mainstream, and more!
Later, Zach and I dive into stories from the week including big announcements from Apple’s WWDC, the shadowy right-wing backers behind a Mr Beast video, BeReals big sale, and a new word to describe AI generated garbage.
00:00 - Introduction
01:05 - Who suffers most from brain rot?
01:45 - When did the term 'brain rot' become popularized online?
03:18 - Origins of Sigma and maxxing
04:52 - Gyatt, Rizz, Skibidi, and Fanum Tax
06:31 - How Ohio became the “capital of the internet”
08:38 - How the internet shaped modern language
10:20 - Algospeak
12:21 - Is any of this new?
15:20 - Does Gen Alpha actually speak brain rot?
16:18 - The race to create new slang for clout
18:04 - Emojis role in modern language
19:49 - Identifying new slang terms
22:42 - Mewing and mogging
23:50 - Men vs women in shaping language
26:28 - News rundown starts
26:32 - Big Apple announcements from WWDC
31:54 - BeReal gets acquired
34:58 - MrBeast charity video bankrolled by Charles Koch organization
39:29 - Is slop the new spam?
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Then, Zach and I chat about the @world_record_egg returning, Trump blowing up on TikTok, and Mr. Beast becoming the most subscribed to YouTube channel. We also break down TikTok’s failed secret deal with the U.S. Government, which included a “kill switch” to shut down the app.
03:51 The role of monetization
04:56 The benefits of public filming
05:53 Alex From Target
07:21 Legal complications filming strangers for content
08:50 What responsibility do TikTok and IG have?
10:43 Is awareness of surveillance culture beneficial?
13:22 When is it ok to film people?
14:59 Zach and Taylor talk headlines
15:04 world_record_egg stands with Palestine
18:53 MrBeast becomes the most subscribed to account on YouTube
22:01 Donald Trump joins TikTok
24:58 Instagram tests new “unstoppable ads” feature
27:39 TikTok’s failed secret deal with the U.S. Government
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Balaji is one of the most infamous, but lesser-known, figures in Silicon Valley. Journalist Gil Duran, who reports on tech fascism and billionaire extremism, joins me to examine his plans to transform San Francisco into a sovereign state and discuss Balaji’s ideas, background, and why you should take him seriously.
02:51 How the rise of crypto culture helped boost Balaji’s prominence
03:49 What is “The Network State”?
06:46 Balaji’s dystopian plan for the future of San Francisco
09:29 How the Network State ideology effects current SF politics
12:10 What happens to the citizens who don’t “fit in” to Balaji’s plan
13:20 The police's role in The Network State concept
16:33 Why VC’s are trying to take control of S.F.
18:43 America vs. Silicon Valley
19:58 The rise of tech founder extremism
21:30 The movements toxic relationship with the press
25:15 Balaji’s fake support for independent journalism
28:20 What Network State success looks like
31:28 The California Forever project
35:50 The racial and gender undertones of the Network State movement
37:14 “Woke Capital”
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Later, Zach and I chat about Scarlett Johansson’s accusation that Open AI mimicked her voice, a new video game about influencers risking their lives for content, Belle Delphine’s bathwater, and a baby who’s hyped to go to the Four Seasons Orlando.
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Follow Power User on Apple Podcasts: podcasts.apple.com/us/podcast/power-user-with-taylor-lorenz/id1733535260
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Later, I chatted with Embedded's Kate Lindsay, about the celebrity block lists and whether they're working.
00:26 TikTok Users are suing the U.S. Government over the ban
04:11 Bumble apologizes for its “anti-celibacy” ad campaign
07:15 YouTube's CEO on why YouTubers should be able to win Emmys
09:22 Google’s new Gemini AI system flops on stage
13:03 Kate on how Blockout 2024 came to be
15:54 Is the blockout actually impacting celebs?
17:46 How traditional celebrities and content creators are affected differently
18:27 Focusing on celebs vs politicians
19:16 Blockout vs other social media social movements
21:16 Why big creators haven't spoken out and what it says about them
26:46 Why some celebs are still silent
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Follow Power User on Apple Podcasts: podcasts.apple.com/us/podcast/power-user-with-taylor-lorenz/id1733535260
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