Uploaded April 2026 | Updated September 2026, 1 week ago

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Stop feeding the algorithm and start building a music business that lasts. In this video, I break down why the popular "Song of the Month" strategy is a scam for 85% of artists and reveal the professional 3-stage release framework—Platform, Curation, and General Public—that shifts you from simply "dropping" songs to effectively servicing them to DSPs, record stores, DJs, and sync agents. By optimizing your metadata and leveraging human recommendation over machine cold-calling, you’ll transform from a content creator into an executive artist with a release strategy that ensures discoverability, high-level branding, and a world-class experience for your fans.

00:00 - Let’s Talk
00:53 - #1 Platform Releasing
03:25 - #2 Curation Release
07:30 - #3 Public Release
10:40 - The Challenge

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FREE STUFF
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BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
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