You don’t need to go viral. You need to go specific. - Derek Thompson @TheLavinAgency
You don’t need to go viral. You need to go specific. - Derek Thompson  @TheLavinAgency
Uploaded April 2025 | Updated September 2026, 2 weeks ago
0.01% of a huge audience is still massive.

Derek Thompson is the co-author of instant New York Time's bestselling book Abundance, host of Plain English, and a staff writer at The Atlantic, known for his sharp insights on economics, culture, and innovation. In his latest book Abundance, co-written with Ezra Klein, he explores why we feel perpetually short on housing, energy, workers, and progress—and offers a bold, hopeful vision for a future of plenty. Hailed by The Financial Times as “a forceful, quick-moving broadside” and praised in a starred Kirkus review for its timely, practical ideas, Abundance is a call to rethink what’s possible. In his talks, Derek brings these ideas to life, showing audiences how to shift their mindset, embrace risk, and build toward transformative growth.

Learn more about Derek Thompson here: thelavinagency.com/speakers/derek-thompson

Want to stay inspired? Follow The Lavin Agency

#nicheatscale #weirdwins #buildyouraudience #internetmarketing #creatoreconomy #tokyoanalogy #longtailtheory #specificityscales #marketingstrategy #audiencebuilding #findyourpeople
You don’t need to go viral. You need to go specific. - Derek ThompsonThis Might Be The Most Overlooked Part of Teaching Today - Sal KhanHans Peter Brondmo: Why AI SHOULD Take Our Jobs | Lavin VoicesHeres What Teachers Are Really Saying About AI - Sal KhanWhat AI Future Do You Want?Karen Hao: AI, Democracy, and the Greatest Tech Arms Race in History | Lavin VoicesThe Strategy Leaders Use When Everyone Wants The Same Thing - Judd KesslerCarissa Véliz: Are AI Prophecies Dictating Your Future? | Lavin VoicesHow Growth Mindset Really Works - David YeagerHow to Follow Up Without Feeling Cringe - Alison Wood BrooksThe Science Behind A Growth Mindset - David YeagerWhy You Need Forward Motion. - Adam Alter
The Lavin Agency |

You don’t need to go viral. You need to go specific. - Derek Thompson

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER