Uploaded June 2026 | Updated September 2026, 2 weeks ago
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Xbox Chief Strategy Officer Matthew Ball says Xbox Game Pass lost "millions of subscribers" after the price hike in October
He also said players can expect a "reliable pipeline" of exclusives going forward Xbox is exploring the idea of adding ads to games to “keep our products” affordable, Xbox’s Chief Strategy Officer says
[via The Game Business] Xbox is floating the idea of in-game ads, noting that may have potential to "keep our products affordable".
Goal is to ensure they can 'continue to fund outstanding work' from dev teams Xbox is juggling the idea of in-game ads — with rising costs, ads have potential to keep their products “affordable”
The goal would be to help Xbox continue to fund “outstanding” work from their development teams
(via: The Game Business) Xbox is "fixable", says Chief Strategy Officer Matthew Ball in new interview:
▪️Will invest more in its big IP, cut back on niche productions
▪️Xbox can improve - how hard it will be or how long it will take are different questions
▪️It's "difficult to articulate" why someone should buy an Xbox, exclusives help with that
▪️Xbox presence smaller in EU/Japan, PC is the most popular, "Windows is where the world plays", so we encourage players to do so in those markets
▪️Working hard to rethink Helix, make things more affordable, new business models
▪️Console is growing, not dying. No desire to move away from console
Follow me on social media:
Instagram: instagram.com/dreamcastguy
Patreon: patreon.com/DreamcastGuy
Twitch: twitch.tv/thedreamcastguy
Xbox Chief Strategy Officer Matthew Ball says Xbox Game Pass lost "millions of subscribers" after the price hike in October
He also said players can expect a "reliable pipeline" of exclusives going forward Xbox is exploring the idea of adding ads to games to “keep our products” affordable, Xbox’s Chief Strategy Officer says
[via The Game Business] Xbox is floating the idea of in-game ads, noting that may have potential to "keep our products affordable".
Goal is to ensure they can 'continue to fund outstanding work' from dev teams Xbox is juggling the idea of in-game ads — with rising costs, ads have potential to keep their products “affordable”
The goal would be to help Xbox continue to fund “outstanding” work from their development teams
(via: The Game Business) Xbox is "fixable", says Chief Strategy Officer Matthew Ball in new interview:
▪️Will invest more in its big IP, cut back on niche productions
▪️Xbox can improve - how hard it will be or how long it will take are different questions
▪️It's "difficult to articulate" why someone should buy an Xbox, exclusives help with that
▪️Xbox presence smaller in EU/Japan, PC is the most popular, "Windows is where the world plays", so we encourage players to do so in those markets
▪️Working hard to rethink Helix, make things more affordable, new business models
▪️Console is growing, not dying. No desire to move away from console
