YouTube Expert Breakdown — Paddy Galloway YouTube Insider 2026-09-27 | YouTube Expert Breakdown — Paddy Galloway
Jordan Howlett on Shorts so viral they make your phone HOT YouTube Insider 2025-07-31 | Creator @jordan_the_stallion8 joins @YouTube Shorts lead Todd Sherman and Liaison @ReneRitchie to talk all about what it feels like to blow up and build a career from nothing but a phone and an idea. To create content from a place of pure passion, to tell stories in 45 second or 3 minute bites, and to have everyone from Method Man to Donald Glover try to rip his drip!
NEW! Casual & Regular viewers in YouTube Analytics YouTube Insider 2025-07-24 | Creators! YouTube Analytics now has new, casual, and regular viewer metrics!NEW: Hasn’t watched your channel in the selected time periodCASUAL: Watched at least once a month, 1-5 out of the last 12 monthsREGULAR: Watched at least once a month, 6+ out of the last 12 months(These replace the old “Returning” metric but you can still find that in Advanced analytics if you really want it!)Watching means an engaged view on a Short, long-form, live, or podcast, the data goes back to March 17, 2025, and your channel needs to have been around long enough, and posted frequently enough, for the data to be there ofc.And if your regular viewers are lower than expected… that’s to be expected! Even if you get similar views across your videos, that doesn’t mean it’s the same people watching. It can often be very different people watching. It’s not unusual for regular viewers to be a tiny percentage of total viewers. That’s exactly what the new metrics are meant to help creators understand and strategize around!Any questions, let me know!
YouTube Monetization Policy Update Mythbuster YouTube Insider 2025-07-11 | Wow but has there been some confusion around the minor #YouTube Partner Program update coming July 15, 2025Let’s answer some of your most frequent #creator #monetization questions and clear this up!👉 support.google.com/youtube/thread/356734251?linkId=15665137
Dhar Mann on building a YouTube empire YouTube Insider 2025-07-09 | Creator @DharMann and his CEO, Sean Atkins join YouTube Creator Liaison @ReneRitchie to pull back the curtain on how Dhar's massive Burbank studio averages a billion of views a month... with scripted content! Discover their secrets to scaling a media company from napkin script to 100+ person team while operating at 1/100th the cost of traditional media. Learn how they prioritize mission-driven storytelling, foster a unique team culture, and why being scrappy is their biggest advantage. This discussion also dives into the future of creators as the "next generation studios" and the evolving landscape of digital media.
YouTube at Cannes Lions 2025! YouTube Insider 2025-06-26 | For YouTube CEO @nealmohan , last week at #CannesLions2025 wasn’t just about celebrating 20 years of @YouTube (and getting rickrolled by the one and only Rick Astley). It was about casting his vision for the next 20, and the next revolution in creativity and brand building will happen on the platform.
Jon Youshaei on the new rules of podcasting YouTube Insider 2025-06-19 | @youshaei used to work at YouTube, now he returns to the YouTube Insider podcast to podcast with Steve McLendon, product manager of YouTube podcasts, and @ReneRitchie , YouTube Liaison and longtime podcaster, about podcasting on YouTube!
NO FAKES Act — What Creators Need to Know! YouTube Insider 2025-04-09 | As AI continues to evolve, YouTube is committed to ensuring it's used responsibly, especially when it comes to protecting creators and viewers. That's why YouTube is supporting the NO FAKES Act of 2025. Here's what Creators need to knowMore: https://blog.youtube/news-and-events/youtube-supports-the-no-fakes-act/
Cleo Abram on the future of creators and AI YouTube Insider 2025-04-08 | Award-winning video journalist @CleoAbram joins VP of creator product, Amjad Hanif, and YouTube Creator Liaison, @ReneRitchie to explore the optimistic future of creation on YouTube.Discover how Cleo, with her journalism background, builds a show around "huge conversations" on science and technology, aiming to inspire participation in building better futures. Learn about the evolution of YouTube's formats, from "leaning back" TV experiences to the rapid growth of Shorts, and how these diverse content types enable creators to own their work and build businesses.This conversation also dives deep into AI's transformative role in creator tools – from discovery and translation (AI dubbing) to streamlining the creation process and enhancing analytics. Understand how YouTube is developing likeness ID technology to protect creators while fostering innovation, and why this is crucial for the platform's continued growth.Hear firsthand how independent creators are reaching millions directly, monetizing diverse content, and why "weirdly shaped flowers" are thriving more than ever on YouTube.
New! Shorts views are changing on YouTube! YouTube Insider 2025-03-26 | Shorts creators! @YouTube is making an update to how views are counted in the feed. Here’s Todd with the details:⏰ Starting 3/31 Shorts views will be counted instantly when your Short starts to play or starts to loop📈 Creators have been asking for this, in part, to make it easier to understand performance, especially cross-platforms 🤝 YouTube Partner Program and revenue sharing will be based on “engaged views” — which is the new name for the previous definition of a view (watched for a minimum amount of time) 📊 Creators can see both views and engaged views in YouTube Analytics
CouRage on boosting live views with simul-streaming YouTube Insider 2025-02-27 | @CouRageJD joins YouTube Creator Liaison @ReneRitchie and content Strategist Sarah to dive into the secrets to successful live streaming on YouTube. Learn how CouRage built a multi-million dollar business and massive community by tailoring his content, mastering engagement, and strategically leveraging replays and Shorts.Discover why simul-streaming can boost viewership by 30-40%, the power of vertical live for mobile creators, and how YouTube's TV viewership is reshaping live content.
YouTube CEO — @nealmohan s 4 Big Bets for 2025 YouTube Insider 2025-02-11 | Read @nealmohan 's full letter: https://blog.youtube/inside-youtube/our-big-bets-for-2025/
New! 3 minute Shorts on YouTube! YouTube Insider 2024-10-03 | More information on Shorts expanding to 3 minutes on YouTube:https://blog.youtube/news-and-events/tall-updates-coming-to-shorts/
Does monetization affect video performance with the algorithm? — Ask Todd YouTube Insider 2024-09-06 | ...
Does checking ‘Paid Promotions’ on your video matter to the algorithm? — Ask Todd YouTube Insider 2024-09-04 | ...
Does low retention on embedded videos matter to the algorithm? — Ask Todd YouTube Insider 2024-09-02 | ...
Does the algorithm really care about the video description? /w Todd Beaupré  YouTube Insider 2024-08-27 | ...
The algorithm plays the long game and so should creators w/ Todd Beaupré YouTube Insider 2024-08-01 | ...
Creators — How the algorithm surveys for satisfaction /w Todd Beaupré YouTube Insider 2024-07-31 | ...
Creators should value viewer satisfaction — because the algorithm does! w/ Todd Beaupré YouTube Insider 2024-07-30 | ...
Thumbnail punch on the gut! — @ForeignManinaForeignLand #CreatorAdvice YouTube Insider 2024-07-24 | ...
