Uploaded July 2026 | Updated September 2026, 2 weeks ago
The gap between who you are and who you want to become is almost never about effort.
It is about the story you are already telling yourself before you even begin.
Dr Kim Foster, MD turned entrepreneur and founder of the Wellness Coach Academy, puts it in a way that cuts straight to the heart of why so many people stay stuck despite genuinely wanting to change. Every time something goes wrong, the old identity collects the evidence. Every missed gym session, every bad meal, filed away as proof that this is simply not who you are. The trick is not to try harder, it is to start collecting evidence for the new version instead.
What would your future self need you to start believing about yourself today?
The gap between who you are and who you want to become is almost never about effort.
It is about the story you are already telling yourself before you even begin.
Dr Kim Foster, MD turned entrepreneur and founder of the Wellness Coach Academy, puts it in a way that cuts straight to the heart of why so many people stay stuck despite genuinely wanting to change. Every time something goes wrong, the old identity collects the evidence. Every missed gym session, every bad meal, filed away as proof that this is simply not who you are. The trick is not to try harder, it is to start collecting evidence for the new version instead.
What would your future self need you to start believing about yourself today?
