Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Why are investors pouring billions into Formula 1 right now?

At an Axios event in Miami ahead of the Grand Prix, Axios Publisher Nicholas Johnston speaks with Axios Business Editor Dan Primack about the surge of interest in F1 and the money flowing into the sport.

Their conversation breaks down:
0:00 - F1’s 'Super Bowl' growth explained
0:26 - Why investors are pouring billions into F1
1:28 - The rise of private equity in racing
2:07 - The 'Free Market' secret: Owning multiple teams
3:03 - Was F1’s success pure luck or strategy?
4:22 - Why live sports is the only 'Appointment Viewing' left
5:26 - Ford’s 125-Year secret to racing success
6:44 - Engineering impossible: Building 5,000 parts in 5 weeks

You can watch the full conversations on the Axios Live YouTube channel:
James Vowles, Team Principal, Atlassian Williams Racing: youtu.be/zrj03MBNlII
Will Ford, General Manager, Global Ford Racing: youtu.be/hlbIQJb9u9Q
Brandon Snow, Operating Partner and Chief Commercial Officer, RedBird Capital Partners: youtu.be/IvrR2M08sz4