Why Duolingo and Shopify are Wrong About AI Strategy | Gregor Ojstersek @JavaScriptConferences
Why Duolingo and Shopify are Wrong About AI Strategy | Gregor Ojstersek  @JavaScriptConferences
Uploaded February 2026 | Updated September 2026, 2 weeks ago
Fractional CTO Gregor Ojstersek exposes the toxic side of AI adoption. Why the 100x productivity myth is hurting senior engineers and what we can learn from Duolingo's AI failure.

You will learn how to:

πŸ›‘ Counter 100x productivity myths and stakeholder FOMO.
πŸ“‰ Fix the decline in team motivation caused by forced AI adoption.
πŸ’Ό Own the AI strategy to ensure real business value.
πŸ”„ Adapt to "Role Blurring" between management and engineering.

πŸ”” Subscribe for more expert leadership insights.

✍️ Talk: Gregor Ojstersek | How AI is Impacting Engineering Leadership

🌎 This Talk was recorded at TechLead London 2025:
πŸ”— techleadconf.com/?utm_source=youtube&utm_medium=GregorOjstersek

πŸ’« Follow the link to watch the full version of all the conference talks, QnA’s with speakers and hands-on workshop recordings:
πŸ”— gitnation.com/events/techlead-conference-2025-irl?utm_source=youtube&utm_medium=GregorOjstersek

πŸ”₯ Want to hear talks like this live? Join us at TechLead Conference 2025 in London: https://techleadconf.com?utm_source=youtube&utm_medium=GregorOjstersek

πŸ• Timestamps:
00:00 - The Silent Crisis in Tech Leadership | My professional background
01:46 - Why 51% of Leaders Hate the AI Era
03:23 - Exposing Fake AI Promises from Industry Icons
04:57 - The CEO Trap: Why FOMO is Ruining Teams
05:48 - The Shopify "100x" Myth: What Really Happened
09:04 - How to Tell Your Stakeholders "No" to AI Hype
11:55 - The Sustainable AI Playbook for 2026
12:43 - The Duolingo Warning: Why Total AI Transformation Fails
15:09 - Owning the Strategy: Don't Let PMs Drive AI
18:22 - The End of Specialized Titles? EM vs. Staff Engineer
19:03 - Why You Should Only Hire "Product-Focused" Engineers
20:54 - Skills That AI Can't Replace (The Human Advantage)
22:05 - Free Leadership Resources & Next Steps

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#TechLeadConf #aifordevelopers #GitNation #TechLeadConf2025 #WebDevelopment #TechTalks #TechLeadTalk #GitNation #EngineeringLeadership #AIStrategy #CTO #EngineeringManagement #TechTrends #ProductEngineering #TeamMotivation
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Why Duolingo and Shopify are Wrong About AI Strategy | Gregor Ojstersek

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