Uploaded November 2022 | Updated September 2026, 15 hours ago
Foxconn brought Pininfarina onboard to do up the latest electric vehicle from the company, the Foxtron Model B, an urban electric crossover with beauty & handling performance.
The design of the Foxtron Model B is new and refreshing but, at the same time, it has an elegant sophistication that normally would take many years for a brand to build up in terms of its identity. But because this car takes its lead, design-wise, from last year's Model E, the two cars together start to form a brand identity which will in future develop into the full Foxtron brand image.
Discover more from the words of Chief Creative Officer Pininfarina, Kevin Rice.
Foxconn brought Pininfarina onboard to do up the latest electric vehicle from the company, the Foxtron Model B, an urban electric crossover with beauty & handling performance.
The design of the Foxtron Model B is new and refreshing but, at the same time, it has an elegant sophistication that normally would take many years for a brand to build up in terms of its identity. But because this car takes its lead, design-wise, from last year's Model E, the two cars together start to form a brand identity which will in future develop into the full Foxtron brand image.
Discover more from the words of Chief Creative Officer Pininfarina, Kevin Rice.
